There are two approaches to link building – black hat and white hat.

Black hat techniques will often improve your page rankings (for short periods), but they violate Google policies. They also rarely deliver website traffic. Google will eventually penalize your site because of these techniques, and you’ll be buried in the search results.

We only engage in white hat link-building activities. White hat techniques require a ton of work, create long-term success, and are approved by Google. These activities include but are not limited to:

• Earning backlinks from visual content and videos;
• Business listings;
• Outreach to journalists;
• Finding backlink opportunities from your competitors;
• Turning broken links into backlinks;
• Create unique, high-value content (typically interactive content); and
• Hyper-local resource pages.

Black hat SEO is inexpensive. White hat SEO costs more but will drive a ton of visitors to your website.

We always build a non-toxic, diverse, powerful backlink portfolio for your site. Like all good backlink portfolios, these backlinks include a mix of DoFollow and NoFollow links. Too many of one or the other is unnatural and may draw the wrath of Google in the form of a penalty.

No, and neither will any other ethical search engine optimization company.

Page and keyword rankings are a poor metric for overall SEO performance. Achieving high page rankings is always a means to an end and not the end itself. A good SEO campaign should be measured by increasing website traffic you see from search engines, not Google rankings alone.

The reason for this is that if your SERP listing is better, it can generate more traffic, even if it isn’t ranked as high on a page. Eventually, Google will make a move to push you higher, but you can see gains in the meantime if your SEO company knows what it’s doing.

Beware of companies that promise specific rankings – they’re trying to take advantage of you.

SEO companies that promise to rank you at the top of page one engage in predatory business practices. The truth is, these scammers are usually only guaranteeing a certain number of keywords that they choose. Using this approach, they can pick non-competitive terms that will have a high “success rate.” It doesn’t matter to them that these keywords won’t increase traffic to your site.

Even Google warns, “Beware of SEOs that claim to guarantee rankings.”

Finally, Google rankings are inherently unstable.

If you run a search for “lawn care service” here in Reno, then drive 30 minutes south to Carson City and execute the same search, you’ll usually see a different ordering of results.

The same is likely to occur if you use your mobile phone vs. your desktop PC. You’d probably see personalized results if you were signed into your Google account. Sometimes, you’ll get different results because the Internet gods route you through different data centers. Heck, you may see different search results only by refreshing the browser a couple of times.

Yes, Ecommerce SEO is a very popular White Peak service.

Let’s face it when people search Google for the products you sell; you want to rank as high as possible because every search represents a potential customer. You can’t afford to hope they find your Amazon listing. Not to mention you’ll pay an arm and a leg if they buy from your Amazon store instead of your website.

Our Ecommerce SEO service helps make your website and the products you sell more visible on Google and Bing.

Paid search is always essential for e-commerce, as is Amazon, but SEO is far less expensive.

We do not provide Amazon store optimization services.