Serving Reno businesses since 2016
Reno Web Design That Turns Visitors Into Customers
White Peak is a Reno web design agency that builds custom websites to bring in calls, leads and sales. Every site includes copywriting and is built for Google and AI search from day one.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Copywriting
Included with every site
Our writers create your page copy, written for buyers, Google and AI search.
Search-ready
Built to rank from launch
Search-friendly structure, schema markup and fast pages on every phone.
Ownership
Your site, your domain
You own your website, domain and content, with full access and training.
Selling products online? Need a Shopify website?
Awards for our digital marketing agency
Why White Peak
A Reno web design company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. So we design your website the way a business owner would: to win customers, not to win design awards.
Earn trust
A custom design and clear copy show visitors they’ve found the right business within seconds.
Make action easy
Clear calls to action, short forms and click-to-call buttons turn visits into calls and sales.
Get found
Every site is built for Google and AI search, so the right people find you.
Only specialists work on your website. Each person on our team specializes in one part: art direction, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Websites built for Google and AI search
More buyers now ask ChatGPT, Gemini and Google’s AI Overviews who to hire, then visit the sites those tools cite. We build every website so search engines and AI tools can read it, trust it and quote it.
Search-Friendly Structure
Clear page names, logical headings and internal links help Google crawl your site and understand your services.
Copy AI Search Can Quote
Our writers give each page clear answers and facts, the format AI tools lift into their answers.
Schema Markup
Structured data tells search engines and AI tools who you are, what you offer and where.
Fast, Phone-Friendly Pages
Lean code and optimized images keep pages quick on phones, where most of your visitors start.
Redirects That Keep Rankings
Redesigning? We point your old page addresses to the new ones, so the rankings you’ve earned carry over.
Optional upgrade
Add SEO to keep growing
Your new site is ready to rank. An SEO campaign keeps it climbing, including:
- New content and backlinks every quarter
- AI visibility tracking for ChatGPT, Gemini and Google
What sets us apart
How our web design creates more value
A good-looking website isn’t enough. It has to earn trust, make the next step obvious and show up when buyers search. Here’s how our web design services build each part.
Custom web design, never a template
We design every website from scratch around your buyers, your goals and your business needs. You get three homepage concepts to choose from. Then we revise your pick until you approve it, with unlimited design revisions.
Designed to turn visitors into customers
We plan each page around one next step: call, book, buy or request a quote. Clear calls to action, reviews and short forms make that step easy. Every form emails you the lead and saves it on your site.
Copywriting included, written to sell
Most web designers leave the writing to you. We don’t. Our copywriters write every page, about 650 words each, from your input and our research. You review it, and we revise it until you approve it.
Fast on every phone, easy for you to edit
We design for phones first, with responsive design that adapts every layout to phones, tablets and desktops. Then we test every page. Most sites are built in WordPress with a visual editor, so your team can update text and photos without code.
Every lead tracked from launch day
We set up Google Analytics 4 and conversion tracking before launch, so you see which pages and sources bring in calls, forms and sales. We can also connect your forms to a CRM like Salesforce or HubSpot.
How it works
How our website design process works
Every web design and development project follows the same tested process, with your approval at each stage. Here’s how we take your site from the first call to launch day.
Discovery and site plan
We learn your business, buyers, goals and competitors. Then we plan your pages, navigation and the next step each page should drive.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts. You pick one, and we refine it until you approve.
Build and test
Our developers handle the web development in WordPress or Shopify. Then we test speed, forms, tracking and every page on phones, tablets and desktops.
Launch and grow
We launch, set up redirects and check tracking and forms. For 30 days after launch, we fix any bug in what we built, free. Then ongoing support, hosting and SEO keep your site fast, secure and growing.
Most websites launch in 2 to 6 weeks; larger and ecommerce sites may take longer. Projects are usually billed 50% to start and 50% at launch. Prefer smaller payments? Start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Our work
Websites we've designed for Reno businesses and beyond
A few recent website development projects. Scroll inside any screen to see the full homepage, or tap a name for the story.
Quantaero
Description: Reno aerial intelligence company
Need: The website was unprofessional and undermining sales efforts.
White Peak Solution: We designed and built a new custom, polished website that highlighted Quantaero’s expertise and experience.
Horney Toad Meats
Description: Fallon ecommerce business
Need: Needed a website to launch their ecommerce business with integration to their wholesale business.
White Peak Solution: We designed and built a custom WooCommerce website framework that powers the ecommerce and wholesale business from a single platform.
University of Nevada, Reno
Description: The University’s Lake Tahoe satellite campus
Need: The website’s user experience was poor due to a confusing architecture. Users couldn’t find the information they needed.
White Peak Solution: We redesigned the website within the University’s existing design framework while improving the UX so users could quickly find what they’re looking for.
Drain Drawer Pots
Description: Las Vegas ecommerce business
Need: Needed a Shopify website to launch their ecommerce business.
White Peak Solution: We designed and built a custom Shopify website that converts well and is easy to maintain.
Diamond Vault
Description: Northern Nevada’s only jewelry broker
Need: The business had a tired looking website that didn’t inspire confidence with potential buyers.
White Peak Solution: We designed and built a new website with custom functionality that not only looks great but gives users the ability to research purchases before making appointments.
Cortes Landscaping
Description: Family-owned Reno and Sparks landscaping and hardscaping company
Need: The company needed a website that shows the quality of its work and turns visitors into quote requests.
White Peak Solution: We designed and built a new website with a page for each service, a project portfolio visitors can filter by service, property type and city, and a quote request button on every page.
Kristen Gilbert, Google review
Find out what's holding your website back
Book a free consultation. We’ll look at your current site, your goals and your competitors. Then we’ll tell you straight what we’d change and what it would cost.
Angela Bullentini, Esq., Google review
What every website includes
Every website project includes the work below, handled by specialists in design, copy, development and SEO.
Strategy and Site Plan
We study your business, buyers and competitors, then plan every page and the next step it should drive.
Three Design Concepts
Our designers create three homepage concepts in your colors and style. You choose one, and we revise it until you approve it, with unlimited design revisions. Interior pages follow the same approval process.
Website Copywriting
Our copywriters write every page, about 650 words each, from your input, your materials and our research. Prefer to write it yourself? You can.
Mobile-First Design
Every page is designed for phones first, then tablets and desktops. We plan the UI and UX so menus, buttons and forms keep the user experience simple on small screens.
Conversion-Focused Layouts
Each page leads to one clear next step, backed by reviews and trust signals. Calls to action stay easy to find on every screen size.
Search-Ready Build
Clean page structure, title tags, meta descriptions, schema markup and optimized images give your site a strong start in Google and AI search.
Forms and Lead Alerts
Your contact form emails each lead to the people you choose and saves it on your site. Visitors get a confirmation that their message went through.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you can see which pages and sources bring in leads.
Testing and Launch
We test every page on phones, tablets, desktops and major browsers. At launch, we check forms, tracking and redirects. Then, for 30 days, we fix any bug in what we built, free.
Training and Ownership
You own your website, domain and content. You get full admin access and training, so your team can make routine updates.
What kind of website do you need?
Different businesses need different websites. Pick the type that fits yours, and we’ll tailor it to your buyers and your goals.
Web Design for Lead Generation
A website built to fill your calendar. On-brand pages earn trust and guide each visitor to call, book or request a quote.
High Conversion Rate
Page layouts and user journeys planned around calls, online booking and quote requests.
Conversion Tracking
Conversion tracking shows which pages and sources bring in leads.
CRM Integration
We can connect your forms to Salesforce, HubSpot and other CRMs.
Ecommerce Web Design
Online stores designed to turn browsers into buyers. Built on Shopify or WooCommerce, your store is easy to manage and ready to grow.
Shopify Design and Development
Custom Shopify stores designed to convert shoppers and support your ad campaigns.
WooCommerce Design and Development
Flexible WooCommerce stores built on WordPress, with full control over products and content.
Small Business Web Design
Websites for local businesses that build your online presence, bring in more calls, inquiries and visits, and help you stand out from local competitors.
Fast, Budget-Friendly Delivery
A custom site in weeks, without cutting corners on quality.
Rank Higher in Local Search
Built with the technical foundation local SEO needs.
Turn Visitors Into Customers
Clear calls to action and focused pages bring in more calls, leads and sales.
A web design agency for your industry
We design websites for a wide range of industries, from law firm and dental websites to HVAC and construction companies. Here are just a few. Don’t see yours? Book a free consultation, and we’ll explore your project together.
- Accounting Firms
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Education
- Electricians
- Financial Advisors
- Garage Door Companies
- Healthcare
- Hotels & Resorts
- HVAC
- Insurance Agencies
- Landscaping
- Law Firms
- Manufacturing & Industrial
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Senior Living
- Small Businesses
- Startups
- Therapists
- Veterinarians
- And More
Apps and integrations
Popular website apps we set up and connect
Your website should work with the tools you already use to win and serve customers. Every site comes with Google Analytics 4 and conversion tracking. Then we add the apps your business needs, styled to match your site. These are some of the most common ones, and we're not limited to them.
HubSpotCRM and lead tracking
MailchimpEmail marketing
CalendlyAppointment booking
TidioLive chat
Google ReviewsReviews on your site
InstagramSocial media feeds
Gravity FormsAdvanced forms and lead routing
OptinMonsterPop-ups and lead capture
CookieYesCookie consent
The Events CalendarEvents and RSVPs
MemberPressMembers-only pages
WeglotMultilingual websites
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in leads.
Selling online?
Payments, shipping, reviews and email apps for online stores. See the store apps we set up
Most app add-ons have a set price in our price estimate. These are some of the most common apps we set up, not the full list. Use a different app or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. App subscription fees are billed by each app company.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your website cost?
Answer a few quick questions to see a price range for your new website or online store. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so you can stay focused on your business.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits to your site.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your new website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your site and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
SEO Services
Turn your new site into a steady source of leads, with content, links and AI search work every month.
MaximizeOS™
Conversion rate optimization, personalization and automation that turn more of your visitors into customers.
Branding and Messaging
A logo, visual identity and message that make your new website unmistakably yours.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Web design in Reno FAQs
A custom Reno website from White Peak starts at $1,500, and most cost $3,000 to $10,000. E-commerce websites typically cost $5,000 to $20,000. Price depends on the number of pages and the features you need. Our price estimate gives you a range in about a minute, and a free consultation gets you a clear price.
Most websites launch in 2 to 6 weeks. Larger sites and online stores may take longer. Quick feedback and approvals keep your project on schedule.
Look for a website designer who builds custom designs, not templates. Ask to see real examples of their work and a clear process with approval steps. Ask who writes the copy, whether the site is built for SEO and who owns it at the end. At White Peak, we write the copy, build for search and you own everything.
No. Copywriting is included with every White Peak website. Our writers learn your business and buyers, then write about 650 words per page for your review and approval. If you'd rather write it yourself, you can.
We design and develop websites on WordPress and Shopify, plus WooCommerce for WordPress stores. We'll recommend the platform that fits your content, products and goals.
Yes. We set up and connect popular tools like HubSpot, Mailchimp and Calendly, plus live chat, reviews, pop-ups and more. Most have a set price in our price estimate, and we quote custom integrations. App subscription fees are billed by each app company.
We build every website on a strong foundation for search: clean structure, title tags, schema markup, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so our SEO and pay per click (PPC) management are available once your site launches.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and point every old page address to its new page. Then we check for errors right after launch.
Your input on your business, customers and goals, plus feedback at each approval step. We handle the planning, copy, design and development.
We can help. We'll recommend the right mix of your own photos, licensed images and custom graphic design, so you still get a professional site that looks like your business.
Yes. You get full admin access and training at launch, so your team can update text and photos without code. Prefer to hand it off? Our maintenance plans include monthly time for changes.
You do. You own your website, your domain and your content.
Yes. We offer fast WordPress hosting with SSL, daily backups and malware scanning. Our Love Your Site maintenance plans add weekly updates, unlimited bug fixes and monthly website changes.
For 30 days after launch, we fix any bug in the work we built, free. New features and content changes are quoted separately. After that, our Love Your Site maintenance plans include unlimited bug fixes.
Yes. Most projects are billed 50% to start and 50% at launch. You can also start with a 33% deposit and pay the balance in 12 equal monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is based in downtown Reno and designs websites for businesses across the U.S. Close to home, we serve Reno, Sparks, Carson City, Truckee and Lake Tahoe. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that strengthen your website
SEO Services
Local, national and ecommerce SEO that brings more of the right visitors to your new site.
Website Maintenance
Updates, fixes and security that keep your WordPress site running smoothly.
Branding and Messaging
A brand and message that make your website unmistakably yours.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and clients nationwide
Our downtown Reno, NV team designs websites for businesses across the U.S. Close to home, we build websites for Reno and Northern Nevada businesses, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
