Web design for startups
Startup Website Design That Turns Early Interest Into Customers
White Peak is a web design company that offers web design for startups that need a professional website fast. We plan, write and build a site that explains your idea, earns trust from customers and investors, and grows with your company.
Launch
Live in 2 to 6 weeks
Most sites launch in weeks, so you can test your message while the idea is fresh.
Copywriting
Your story, written for you
Our writers turn your pitch into clear pages that new visitors understand in seconds.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and content, which matters when investors check your assets.
Already have a website and need more traffic from search?
Awards for our digital marketing agency
Why White Peak
A startup web design agency built by founders
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. We know what it’s like to launch with a small budget and a big idea. Unlike many web design companies, we think like owners. We build your first website to win customers, not design awards.
Look Established on Day One
A strong startup brand and clear pages give a new company the credibility it hasn’t had time to earn yet.
Explain the Idea Fast
Visitors decide in seconds. A sharp headline, social proof and a simple story show what you do and who it’s for.
Grow Without a Rebuild
We plan a site structure that has room for new products, pages and markets as your startup grows.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Startup websites built for Google and AI search
New companies have no search history, so the website has to do the work from the start. Early customers and investors ask ChatGPT, Gemini and Google about new products. We build every site so search engines and AI tools can understand your company and quote it.
Clear Site Structure
Each product, service and audience gets its own page, so Google understands what your new company offers.
Copy AI Search Can Quote
We answer the questions buyers ask about your category in plain language, the format AI tools use in answers.
Organization Schema Markup
Structured data tells search engines your company name, logo, founders, location and social profiles.
Fast Pages on Every Phone
Lean code and optimized images keep pages quick, which helps both rankings and first impressions.
Built to Rank as You Grow
Title tags, clean page addresses and internal links are set up from day one, so new content can rank faster.
Optional upgrade
Add SEO to grow your startup's traffic
Your new website is ready to rank. An SEO campaign builds the content and authority a young domain needs, including:
- Keyword research, content and technical SEO
- Entity work and schema for AI answers
What sets us apart
How our startup website design creates more value
A website for a new company has a hard job. It has to explain something new, earn trust without a long track record and turn interest into signups, sales or calls. Here’s how our web design and development work handles each part.
Custom startup design, never a template
Website templates make young companies look like everyone else. Our UX design and UI design team works from scratch around your product, your market and your brand design. You get three homepage concepts, then unlimited design revisions on your pick.
Designed to turn visitors into customers
Every page leads to one next step, like join the waitlist, book a call or buy. Clear calls to action and proof points make that step easy. Every form emails you the lead and saves it on your site.
Copywriting included, written from your pitch
Most founders write their own site late at night. You don’t have to. Our copywriters turn your pitch deck and our research into clear pages, about 650 words each, and revise until you approve.
Fast on every phone, easy for your team to edit
Responsive web design means we design for phones first, then tablets and desktops, and test them all. A visual editor lets your team add news, products and job posts without a developer.
Every signup tracked from launch day
We set up Google Analytics 4 and conversion tracking before launch. You see which pages and channels bring in signups and calls. Then we can send leads straight into your CRM or email list.
How it works
How our startup website development process works
Every website for your startup follows the same tested design process, with your approval at each stage. Here’s how we take your company from the first call to launch day.
Discovery and site plan
We learn your product, customers, competitors and goals. Then we plan the pages you need now and the ones you’ll add later.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts. You pick one, and we refine it until you approve.
Build and test
Our developers build your site, signup forms and tracking. Then we test speed, forms and checkout on phones, tablets and desktops.
Launch and grow
We launch, then check forms and tracking. For 30 days after launch, we fix any bug in what we built, free. Then SEO and ads help you grow.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for startups
What a startup website needs
Your startup company website is often the first thing customers, partners and investors see. It has to explain a new idea, show real people behind it and give every visitor a next step. Here’s what we build into every one.
A Clear Value Proposition
One headline that says what you do, who it's for and why it matters. Visitors should get it in five seconds.
Waitlist and Email Signup
A short form that builds your launch list before you open. Signups go straight to your email tool or CRM.
Founder and Team Story
Real photos and short bios of the people behind the company. Early buyers and investors back people first.
Press and Investor Pages
A media kit with your logo, fact sheet and news, plus a page that answers what investors look for.
Careers Page
Open roles, your culture and an easy way to apply, so the website helps you hire as you grow.
Room to Scale
A page structure that grows with new products, markets and languages, without a rebuild a year from now.
Find out what's holding your startup website back
Book a free consultation. We’ll look at your current site or landing page, your pitch and the companies you compete with. Then we’ll tell you straight what we’d build first and what it would cost.
Wendy Duras, Google review
What every startup website includes
Every startup web design project includes the work below, handled by specialists in design, copy, development and SEO.
Strategy and Site Plan
We study your product, your target customers and your competitors. Then we plan the pages and the path to a signup or sale.
Three Design Concepts
Our graphic design team creates three homepage options in your brand colors. You choose one, and we revise it until you approve it.
Startup Copywriting
Our copywriters turn your pitch into clear pages, about 650 words each. Your founders review every claim before it goes live.
Product and Service Pages
Each product, feature set or service gets its own page that explains the problem it solves.
About and Team Pages
Your founding story, mission and team bios, so visitors see the people behind the company.
Mobile-First Design
Responsive design fits every page to phones first, then tablets and desktops. Signup buttons stay easy to tap.
Signup and Contact Forms
Forms that email you every lead, save it on your site and can feed your email list or CRM.
Search-Ready Build
Clean structure, title tags, meta descriptions, schema markup and optimized images give a new domain a strong start.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you see what brings in signups.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get admin access, training and 30 days of free fixes.
Startup websites designed for every stage
Every startup is at a different stage, from a first idea to a growing team. Pick the stage closest to yours, and we’ll build the website you need now. Not a startup? See our web design services.
Pre-Launch Startup Websites
You need proof that people want your product. Your site should explain the idea and collect interested people fast.
Waitlist Signup
A simple form that builds your launch email list.
A Page for Your Pitch
A short story of the problem, your fix and the team.
Launch Announcements
News and email updates that turn signups into first customers.
Websites for Growing Startups
New funding brings more customers, hires and press. Your site has to look as solid as your company now is.
Careers Page
Open roles and culture that help you hire.
Press and Media Kit
Logos, facts and news for reporters.
Team and Leadership
Bios that build trust with buyers and investors.
Websites for New Local Businesses
A new shop, studio or service company needs nearby customers fast. Your site should help people find you and call.
Map, Hours and Directions
Easy to find on Google Maps from day one.
Reviews From First Customers
Google reviews shown right on your site.
Click-to-Call on Every Page
One tap to call, order or book.
Software and integrations
Startup tools we connect to your website
Your website should work with the tools your team already uses. Every site comes with Google Analytics 4 and conversion tracking. Then we connect your CRM, email list, payments and scheduling, so every lead lands in the right place. These are some of the most common startup tools, and we're not limited to them.
HubSpotFree CRM, forms and email
PipedriveSales CRM and web forms
MailchimpWaitlist and email newsletters
StripeOnline payments and preorders
CalendlySales and investor call booking
IntercomLive chat and support
TypeformSurveys and signup forms
ZapierConnects your apps without code
HotjarHeatmaps and visitor recordings
Google ReviewsReviews on your site
Gravity FormsAdvanced forms and lead routing
WeglotMultilingual pages
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and channels bring in signups, sales and calls.
These are some of the most common startup tools we set up, not the full list. Use a different CRM or email platform, or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. CRM connections, live chat, online booking and advanced forms have a set price in our price estimate. Software subscription fees are billed by each company.
Privacy and endorsement rules, handled with care
Collecting emails means privacy rules apply. California's CalOPPA, for example, requires a posted privacy policy when a site collects personal information from California residents. If early users got free access for a review, FTC rules call for disclosing it. We build your privacy page, cookie notice and form notices, and you approve the policy text.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak website for startups.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your startup website cost?
Answer a few quick questions to see a price range for your new website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your startup's website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so your founders can stay focused on the product.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new job posts or product updates.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your startup's website
Keep your WordPress site fast, secure and current after launch, following WordPress best practices. In your free consultation, we’ll recommend the plan that fits your stage and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Product pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
SEO Services
Content, technical SEO and authority building that help a young domain show up in Google and AI search.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in your first customers while SEO builds. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make a new company memorable.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Web design for startups FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A homepage, About, Contact and three product pages come to $3,250 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. A simple pre-launch site can go faster, while custom features take longer. Quick feedback and approvals keep your launch on schedule.
A user-friendly website starts with a clear headline, product or service pages, an About page with your founders and a contact or signup form. Add social proof like early reviews or press as you get it. Every White Peak site includes these, plus copywriting.
Yes, a simple one helps. A pre-launch page collects a waitlist, tests your message and gives investors and partners a place to learn more. We can grow it into a full site at launch.
No. Copywriting is included with every White Peak website. Our writers learn your product and customers from your pitch, then write about 650 words per page. You approve every page.
We design and develop on WordPress. It powers more websites than any other platform and works with tools like HubSpot, Stripe and Mailchimp. Your team edits without code and is never locked into one company.
A builder works for a quick test page. When you need customers, investors and search traffic, a custom site with real copy and tracking usually earns its cost back.
Usually, yes. If your site collects emails or uses analytics, privacy laws and tool terms call for one. We build the privacy page, cookie notice and form notices, and you approve the policy text.
Yes. We can send form leads to HubSpot, Pipedrive, Mailchimp or another tool, and add payments, chat and booking. CRM connections, live chat and booking have set prices in our estimate.
We build every site on a strong foundation for search, with clear pages, schema markup, fast mobile pages and quotable copy. A new domain still takes time to rank, so SEO and No-Fee PPC management are available after launch.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and point every old page address to its new page. Then we check for errors after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. We quote it based on your site.
Yes. We plan the structure for new products, markets and languages. Our maintenance plans include monthly time for changes, and bigger additions are quoted when you need them.
You do. You own your website, your domain and your content, with full admin access and training at launch. Clean ownership also helps when investors review your company's assets.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is a web design firm based in downtown Reno, working with startups across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help your startup grow
SEO Services
Content and technical SEO that bring new customers to your website from search.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in signups and sales. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your site running smoothly.
Branding and Messaging
A logo, visual identity and message that set your new company apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and startups nationwide
Your website is the center of your company’s digital marketing. Our downtown Reno, NV digital marketing agency offers website design for startups and new businesses across the U.S. Close to home, we design and develop websites for founders in Reno and Northern Nevada, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
