Blog | White Peak | Digital Marketing

14 Apr

5 Things to Look for in Content Creation Services

Creating content for your website is 62 percent less expensive than traditional forms of marketing. More importantly, it generates three times as many leads. Should you tackle content in-house or start looking at content creation services? The ROI of content marketing is incredible. But putting a coherent sentence together is harder than it looks. It’s even harder when you’re creating content, running a marketing campaign, overseeing employees, and paying bills. You get it the idea. Creating valuable content is worthwhile. But it’s also so [...]

By Tim Woda Content Marketing mobile

22 Mar

Mobile Website Design and Performance Basics

When it comes to website design, mobile website design and performance often take a backseat to the desktop. But today with mobile internet sessions far outpacing desktop sessions, mobile website design needs to be a priority. In this post, we’ll cover what you need to consider when designing your site for mobile. Before we get started, however, we should put to rest any misconceptions that mobile doesn’t need to be a priority for your business. In The Ultimate Guide to Mobile [...]

By Tim Woda Website Design mobile

17 Nov

7 Reasons Your Company Should Hire a PPC Consultant (Superhero)

A top notch PPC consultant can help you create a pay-per-click ad campaign that will reach new and valuable customers right away. After all, nearly 65% of online users click on Google ads when they’re looking to buy an item online. Being able to write effective eye-catching copy with the best keywords is a serious skill. Incorporating illustrative display URLs into that is even better. Pay-per-click ad campaigns are a tightrope walk between creativity and technical analysis. A PPC consultant has mastered that [...]

By Tim Woda Paid Search Adwords, cpc, pay per click, ppc, ppc consultant

14 Nov

How Great PPC Optimization Can Bring in Revenue for Your Business

What if you could attract thousands of potential clients within hours? Imagine the traffic flowing and the sales going up…. With PPC optimization, it’s possible to get massive traffic in a short time. Compared to SEO, the results are immediate. The top three ads displayed on Google get 41 percent of all clicks. Every visitor is a potential client. If your ad gets there, your sales will literally go up overnight. Your competitors are already doing it. What are you waiting for? Let’s [...]

By Tim Woda Paid Search cro, landing pages

07 Nov

5 Strong SEO Solutions to Bring Your Website More Traffic

Building a strong online presence is not as intimidating as it seems. It requires work and know-how but today’s SEO solutions can make all the difference in the world. No matter your industry, there are digital marketing tools available to help you boost your organic search rankings. Increasing traffic is always a priority. SEO success doesn’t happen overnight, but here are five SEO tools that you’ll want to consider. Google’s PageSpeed grades your user experience for both mobile and desktop performances. Their scale [...]

By Tim Woda Search Engine Optimization backlinks, competitive research, guest blogging, page speed

14 Oct

5 Key Benefits of PPC You Need to Know About

Regardless of how much you optimize your site for search, you can still reap the benefits of PPC advertising. PPC (pay per click) advertising will help you get in front of your customers to get more sales. And, PPC ads drive immediate results. These advertisements appear at the top of search engine results. This means they are always seen first. Google and other search engines display PPC ads based on their relevance to the search terms (i.e. keyword). “Adwords” is the name [...]

By Tim Woda Paid Search Adwords, Bing Ads, pay per click, ppc, sem

07 Oct

What You Should Expect from Expert SEO Services

What are you doing to attract Google searches to your website? If the answer is nothing, it might be time to consider expert SEO services. Your website might look great, but it means nothing if you aren’t attracting new visitors. Consider this: 93 percent of online experiences begin with a search engine. Maybe you’ve tried to do SEO internally yet are still failing to increase your traffic. Those missed clicks could be costing you big when it comes to your bottom line. An [...]

By Tim Woda Search Engine Optimization mobile, roi

30 Sep

The Ultimate Guide to Mobile SEO

If you have a website, you’ve probably read quite a bit about SEO. In the past few years, you might have heard a lot coming from the tech gurus on the web about mobile SEO in particular. For a lot of bloggers, business owners, marketing managers, and other professionals with websites, this may all sound a little confusing. Perhaps a bit overwhelming. How is mobile SEO different from regular SEO? Aren’t people searching on the same internet with their phones [...]

By Tim Woda Search Engine Optimization mobile, seo