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5 Reasons Your Social Media Campaign Stinks (And How To Fix It)

Just about everyone is aware of the vice-like grip social media has on the digital world. Everyone is connected, even your 96-year-old aunt who once asked you which end of the floppy disk to insert into her computer if she wanted to hook up that internet she’s heard so much about. With billions of users worldwide, social media presents a great way to connect with your target audience. A good social media campaign can even provide an important signal to [...]

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How Do Positive Reviews Affect Your Local SEO?

If you own a business, you’ve probably heard of search engine optimization or SEO. Its meaning is exactly as it sounds. SEO is the practice of optimizing your website to perform well with search engines. Digital marketers use certain techniques, like backlinking and on-page content changes based on their keyword research, to help their websites rank well for their target audience in search results. In other words, if you want the right people to find your website through a Google [...]

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The Google Local 3-Pack: What does it mean for your website’s SEO?

We’ve been getting a lot of questions lately about the Google local 3-pack. White Peak’s clients come to us for help with digital marketing, and Google has created a game-changer with this new ranking feature. So what is it, how will it affect your business, and how can you use it to your SEO advantage? Essentially, the 3-pack is just a new way for Google to display their local search results on page 1 of the SERP. When you [...]

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hire local seo expert

5 Signs Your Business Should Hire a Local SEO Expert

If you run a business, you’ve probably heard a lot of chatter about local SEO. Maybe you’ve read a few articles about improving your performance with Google, and you’ve done some research on keywords and backlinks. But it’s 2018, and SEO is changing fast, especially if your business is local or multi-local (operating on a local level in more than one region). It’s nearly impossible to stay on top of local SEO trends and run a business at the [...]

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5 Things to look for in Content Creation Services

5 Things to Look for in Content Creation Services

Creating content for your website is 62 percent less expensive than traditional forms of marketing. More importantly, it generates three times as many leads. Should you tackle content in-house or start looking at content creation services? The ROI of content marketing is incredible. But putting a coherent sentence together is harder than it looks. It’s even harder when you’re creating content, running a marketing campaign, overseeing employees, and paying bills. You get it the idea. Creating valuable content is worthwhile. But it’s also so [...]

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mobile website design

Mobile Website Design and Performance Basics

When it comes to website design, mobile website design and performance often take a backseat to the desktop. But today with mobile internet sessions far outpacing desktop sessions, mobile website design needs to be a priority. In this post, we’ll cover what you need to consider when designing your site for mobile. Before we get started, however, we should put to rest any misconceptions that mobile doesn’t need to be a priority for your business. In The Ultimate Guide to Mobile [...]

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ppc consultant

7 Reasons Your Company Should Hire a PPC Consultant (Superhero)

A top notch PPC consultant can help you create a pay-per-click ad campaign that will reach new and valuable customers right away. After all, nearly 65% of online users click on Google ads when they’re looking to buy an item online. Being able to write effective eye-catching copy with the best keywords is a serious skill. Incorporating illustrative display URLs into that is even better. Pay-per-click ad campaigns are a tightrope walk between creativity and technical analysis. A PPC consultant has mastered that [...]

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ppc optimization

How Great PPC Optimization Can Bring in Revenue for Your Business

What if you could attract thousands of potential clients within hours? Imagine the traffic flowing and the sales going up….   With PPC optimization, it’s possible to get massive traffic in a short time. Compared to SEO, the results are immediate.   The top three ads displayed on Google get 41 percent of all clicks. Every visitor is a potential client. If your ad gets there, your sales will literally go up overnight.   Your competitors are already doing it. What are you waiting for?   Let’s [...]

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SEO Solutions

5 Strong SEO Solutions to Bring Your Website More Traffic

Building a strong online presence is not as intimidating as it seems. It requires work and know-how but today’s SEO solutions can make all the difference in the world. No matter your industry, there are digital marketing tools available to help you boost your organic search rankings. Increasing traffic is always a priority. SEO success doesn’t happen overnight, but here are five SEO tools that you’ll want to consider. Google’s PageSpeed grades your user experience for both mobile and desktop performances. Their scale [...]

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Benefits of PPC

5 Key Benefits of PPC You Need to Know About

Regardless of how much you optimize your site for search, you can still reap the benefits of PPC advertising. PPC (pay per click) advertising will help you get in front of your customers to get more sales. And, PPC ads drive immediate results. These advertisements appear at the top of search engine results. This means they are always seen first. Google and other search engines display PPC ads based on their relevance to the search terms (i.e. keyword). “Adwords” is the name [...]

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