AI search optimization from a Reno SEO agency
Generative Engine Optimization Services That Get AI Talking About You
Your customers now ask ChatGPT and Google’s AI who to hire. Every White Peak SEO plan includes base-level GEO, and our add-on boosts it with Digital PR.
Included
Base GEO in every SEO plan
AI-formatted blogs, schema, entity work, llms.txt and AI visibility tracking.
Add-on
A Digital PR boost
Journalist pitching and podcast bookings every month to earn more AI citations.
Tracking
AI visibility, measured
We track how often ChatGPT, AI Overviews and AI Mode mention you.
Platforms
Google AI and chat assistants
Google AI Overviews, AI Mode, Gemini, ChatGPT, Claude and Perplexity.
Need the SEO foundation first?
Awards for our digital marketing agency
Why White Peak
A GEO agency built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. So we treat AI search as a way to win customers, not a new buzzword.
Get understood
Clear pages and clean technical signals help AI tools understand what you sell and who you serve.
Get mentioned
Press mentions and podcast interviews give AI tools more trusted sources that name your business.
Get chosen
Customers arrive already knowing who you are, so they’re closer to calling or buying.
Only specialists work on your campaign. Each team member specializes in one discipline, from content to digital PR to analytics.
Included with every SEO plan
Base-level GEO in every White Peak SEO plan
GEO builds on SEO. So every White Peak SEO plan already includes base-level GEO. Here’s what that covers.
AI Visibility Tracking
We track how often ChatGPT, Google AI Overviews and AI Mode mention you for the questions your buyers ask.
Blogs Written for AI Search
Every new blog post is written and formatted for search engines and AI search.
Structured Data
Breadcrumbs and schema markup tell search engines and AI tools who you are and what you offer.
Entity SEO and Knowledge Graph
We optimize your entity and knowledge graph for Google, Bing, ChatGPT and Claude.
An llms.txt File
We add an llms.txt file, a plain summary of your site written for AI tools.
GEO add-on
Boost it with Digital PR
The AI Search Optimization (GEO) add-on expands our Digital PR to earn more AI citations, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How our GEO services earn AI mentions
Generative engines like ChatGPT and Gemini build answers from pages they can read and sources they trust. Your SEO plan makes your pages easy to quote. The GEO add-on earns more trusted sources that name you.
Content AI search can quote
Included with every SEO plan. We rewrite your existing pages on an annual cycle, so they answer real questions clearly. Clear, specific pages are easier for AI tools to trust and quote.
A Digital PR boost that earns trusted mentions
We watch for journalists looking for expert sources in your field. Then we write done-for-you pitches with authoritative quotes on your behalf. Each placement can earn a citation, a mention or a backlink.
Podcast bookings every month
We find shows that fit your industry, audience and authority goals. Then we pitch you as a featured guest and handle the follow-up. We send up to 300 podcast outreach emails a month.
How it works
How our GEO agency works
Every GEO campaign starts with what AI tools say about you today. Here’s how we turn that into more mentions.
Audit and baseline
We check how often AI tools mention you, which competitors they name and which sites they cite.
Questions and roadmap
We map the questions your buyers ask AI to the pages that should answer them. Then we plan fixes, rewrites and outreach in priority order.
Optimize and earn mentions
Our specialists optimize your pages. With the GEO add-on, we also pitch journalists and podcast hosts on your behalf.
Measure and refine
We track your AI visibility every month and review it with you. Each month’s data decides the next month’s work.
Base-level GEO comes with every White Peak SEO plan. Compare the SEO plans. The GEO add-on and the plans are priced in your free consultation.
Find out what AI says about your business
Book a free consultation. We’ll look at how AI tools describe you and which competitors they recommend. Then we’ll tell you straight what we’d fix first.
Blanca and Brandon Photography, Google review
What our GEO services include
Base-level GEO comes with every White Peak SEO plan. The AI Search Optimization (GEO) add-on boosts it with Digital PR.
Included in every SEO plan
AI Visibility Tracking
We track how often ChatGPT, Google AI Overviews and AI Mode mention you. We review it with you in a monthly planning session.
Blogs Formatted for AI
Every new blog post is written and formatted for search engines and AI search, with clear answers AI tools can quote.
Schema and Structured Data
Breadcrumbs and schema markup tell search engines and AI tools who you are, what you offer and where.
Entity and Knowledge Graph
We optimize your entity and knowledge graph for Google, Bing, ChatGPT and Claude, so they connect you to your services.
An llms.txt File
We add an llms.txt file to your site. It gives AI tools a plain summary of who you are and what you offer.
The GEO add-on adds
Expert Source Alerts
We watch for journalists who need expert sources in your field, so you can be quoted while the story is still open.
Done-for-You Pitches
We write journalist-ready pitches with authoritative quotes on your behalf. Each placement can earn a citation, a mention or a backlink.
Podcast Targeting
We find podcasts that fit your industry, audience and authority goals, so every interview reaches the right listeners.
Podcast Outreach
We write the pitches, contact hosts directly and handle the follow-up. That’s up to 300 podcast outreach emails a month.
More AI Citations
Press mentions and podcast interviews give AI tools more trusted sources that name you. We track the results every month.
What our clients say about White Peak
Free AI Search Audit
See what AI says about your business
Our free AI Search Audit shows where you stand in AI search today, and what to fix first.
- Your AI visibility score. How often AI names you, compared with the competitors it names most.
- Question by question. Who each AI tool recommended for the questions your buyers ask.
- What AI says about you. How AI tools describe your business, including any mistakes.
- The sites AI cites. The websites AI tools rely on when they answer in your market.
- AI-readiness checks. How easily AI tools can read and understand your website.
- Your top five fixes. The five changes we'd make first.
SEO plans
Every SEO plan includes base-level GEO
Every plan below includes base-level GEO. The AI Search Optimization (GEO) add-on boosts any plan with more Digital PR. Local business? The add-on also works with our Local SEO plans.
SEO Visibility
Our entry plan for national and ecommerce SEO.
- 9 new blog posts a quarter, formatted for AI search
- Structured data and schema
- Entity and knowledge graph optimization
- An llms.txt file
- AI visibility tracking
SEO Launchpad
More pages, more content and stronger backlinks.
- 12 new blog posts a quarter, formatted for AI search
- 1 listicle backlink a quarter
- Structured data and schema
- Entity and knowledge graph optimization
- AI visibility tracking
SEO Performance
Our highest limits and some digital PR built in.
- 12 new blog posts a quarter, formatted for AI search
- 1 historically AI-cited listicle backlink a quarter
- Digital PR and podcast outreach
- Entity and knowledge graph optimization
- AI visibility tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Blogs formatted for AI search
Every plan includes
- Structured data and schema
- An llms.txt file
- Monthly review and planning
- Six-month commitment, billed monthly
Upgrade your campaign
PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in leads now.
AI Search Optimization (GEO)
A Digital PR boost: more journalist pitching for press mentions, plus podcast bookings every month.
Extra Link Building
More niche edits, guest posts and AI-cited listicle placements to outpace competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your site, your goals and your competitors.
Generative engine optimization FAQs
GEO is the work of making your website and brand easy for AI tools to find, trust and mention. Traditional search engine optimization aims to rank pages in Google. GEO aims to make your business part of the answer in ChatGPT, Gemini and Google's AI Overviews.
SEO ranks your pages in search results. GEO helps AI tools pick your business when they write an answer. AI answers often show a short summary with a few cited sources, so the goal shifts from ranking links to being named and cited. GEO is sometimes called answer engine optimization (AEO).
Yes, base-level GEO is. Every White Peak SEO plan includes AI-formatted blogs, structured data, entity and knowledge graph work, an llms.txt file and AI visibility tracking. The AI Search Optimization (GEO) add-on boosts that with Digital PR, including journalist pitching and podcast bookings every month.
Our GEO work covers Google AI Overviews, AI Mode, Gemini, ChatGPT, Claude and Perplexity. We track how often ChatGPT, Google AI Overviews and AI Mode mention you, so you can see progress month by month.
When AI systems need current or verifiable facts, they search the web and pick sources that are clear, well structured and relevant. GEO makes your content easy to find, quote and trust at that moment.
Most businesses can't change what AI models learned during training. GEO focuses on answer time, when AI tools pull live pages from the web to ground their answers. That's where your content can be quoted or cited.
AI systems favor content that answers questions directly and leaves no room for guesswork. Pages with clear headings, short explanations, real text and well-defined sections are easier for generative AI to quote accurately.
AI tools look beyond your own website. Press mentions and podcast interviews give them more trusted sources that name your business and your expertise. SEO Performance includes some digital PR and podcast outreach. The GEO add-on expands it with done-for-you journalist pitches and podcast bookings every month.
We track how often ChatGPT, Google AI Overviews and AI Mode mention you for the questions your buyers ask. We also see which competitors AI names and which sites it cites. Together, they show your AI search visibility over time. We review it with you every month.
Base-level GEO is part of every White Peak SEO plan. The GEO add-on is priced separately. We price both in a free consultation, after we've looked at your site, your goals and your competitors.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that strengthen your GEO
PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in leads now.
Website Design
A fast, clear website that AI tools can read and visitors trust.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and clients nationwide
Our downtown Reno team runs SEO and GEO campaigns for clients across the U.S. Close to home, we help businesses get found from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
