Question 1

Can a Reno search engine optimization company help me if I don’t have a business in Nevada?

Accepted Answer

Of course! White Peak is proud to be a Reno, Nevada SEO company because we’re proud to be part of such a great city that is growing so quickly. However, we provide services to businesses throughout the United States.

Question 2

How does White Peak acquire backlinks?

Accepted Answer

There are two approaches to link building – black hat and white hat.
Black hat techniques will often improve your page rankings (for short periods), but they violate Google policies. They also rarely deliver website traffic. Google will eventually penalize your site because of these techniques, and you’ll be buried in the search results.
White hat techniques require a ton of work and are approved by Google. White Peak only engages in white hat link building activities. These activities include but are not limited to:
Guest blogging;
Earning backlinks from visual content and videos;
Business listings;
Outreach to journalists;
Social bookmarking;
Finding backlink opportunity from your competitors;
Turning social mentions into backlinks;
Securing affiliation and partner links;
Turning broken links into backlinks;
Create unique, high-value content (typically interactive content); and
Hyper-local resource pages.
Black hat SEO is inexpensive. White hat SEO cost more but will drive a ton of visitors to your website.
White Peak will build a non-toxic, diverse, powerful backlink portfolio for your site. Like all good backlink portfolios, these backlinks include a mix of DoFollow and NoFollow links. Too many of one or the other are unnatural and may draw the wrath of Google in the form of a penalty.

Question 3

Will White Peak guarantee my site will rank at the top of Google?

Accepted Answer

No, and neither will any other ethical search engine optimization company.
Page and keyword rankings are a poor metric for overall SEO performance. Achieving high page rankings are always a means to an end and not the end itself. A good SEO campaign should be measured by the increase in website traffic you see from search engines, not Google rankings.
Beware of companies that promise specific rankings – they’re trying to take advantage of you.
SEO companies that promise to rank you at the top of page one are engaged in predatory business practices. The truth is, these scammers are usually only guaranteeing a certain number of keywords that they choose. Using this approach, they can pick non-competitive terms that will have a high “success rate.” It doesn’t matter to them that these keywords won’t provide traffic increases to your site.
Even Google warns, “Beware of SEOs that claim to guarantee rankings.”
Finally, Google rankings are inherently unstable.
If you run a search for “lawn care service” here in Reno, then drive one hour south to Carson City (or less than one hour west to Truckee) and execute the same search, you’ll usually see a different ordering of results. The same is likely to occur if you were to use your mobile phone vs. your desktop PC. You’d probably see personalized results if you were signed into your Google account. Sometimes, you’ll get different results just because the Internet gods route you through different datacenters. Heck, you may see different search results only by refreshing the browser a couple of times.

Question 4

Do you offer SEO for ecommerce websites?

Accepted Answer

Yes, Ecommerce SEO is a very popular White Peak service.
Let’s face it, when people search Google for the products you sell, you want to rank as high as possible because every search represents a potential customer. You can’t afford to hope they find your Amazon listing. Not to mention you’ll pay an arm and a leg if they buy from your Amazon store instead of your website.
White Peak’s Ecommerce SEO service helps make your website and the products you sell more visible on Google and Bing.
Paid search is always essential for e-commerce, as is Amazon, but SEO is far less expensive.
White Peak does not provide Amazon store optimization services.

Question 5

Which is better, a Local SEO or a National SEO campaign?

Accepted Answer

When it comes to SEO, there are two types of campaigns: Local SEO and National SEO. One isn’t better than the other because each addresses a different strategy.
Which campaign is appropriate becomes clear when you understand the differences between Local SEO or a National SEO.

Local SEO
As the name suggests, Local SEO is about presenting your business, at least to Internet users and search engines, as belonging to a specific geographical area and being a part of that local community.
National SEO, on the other hand, is for businesses that serve a national or global market.
Let’s discuss some of the differences between the two campaigns so that you can get a better sense of which is right for you.
Local SEO campaigns are the better choice if your business has a physical location and you want to appeal to people within a particular city. If you own a Greek restaurant located in Las Vegas, Nevada, for example, you want your restaurant to be found when people search for “Greek restaurants in Las Vegas.” You’d also want to pop up when someone in Las Vegas runs a search for “Greek restaurants near me.”
Local SEO is about defining where your customers are and appealing to prospects in that market. Local SEO is often less expensive than a national campaign.

National SEO
For a national or global business, your location and the location of your customer don’t matter. Companies that sell online usually meet this description. If you’re not limited by geography than a National SEO campaign is more appropriate.
National campaigns are more complicated and more challenging to execute. They can take longer to produce results and are typically more expensive than a Local SEO campaign. The reality is, it’s more difficult to rank well for “insurance broker” vs. “insurance broker in Reno, NV.”
A White Peak SEO professional can help you decide whether you need a Local SEO, National SEO or hybrid campaign that combines both Local SEO and National SEO

#1 RENO SEO AGENCY

More High Quality Traffic, Not Excuses

Be Found By Your Audience On Google

Search Engine Optimization

5 Reasons to Hire White Peak
As Your SEO Agency

Building a Solid SEO Strategy

Small Business Local SEO

E-commerce & National SEO

Website Performance and Speed Optimization

Content Creation and On-Page Optimization

“White Hat” Backlinking Campaigns

WHAT YOU CAN EXPECT FROM OUR

Professional SEO Services

Client Deep Dive

Keyword Research & Strategy Development

Off-Page Optimization

Goal Development

Site Speed Optimization

Transparent Reporting

On-Page Optimization

Content Creation

SEO FAQs

Customer Reviews

#1 RENO SEO AGENCY

More High Quality Traffic, Not Excuses

Be Found By Your Audience On Google

Search Engine Optimization

5 Reasons to Hire White Peak As Your SEO Agency

Building a Solid SEO Strategy

Small Business Local SEO

E-commerce & National SEO

Website Performance and Speed Optimization

Content Creation and On-Page Optimization

“White Hat” Backlinking Campaigns

WHAT YOU CAN EXPECT FROM OUR

Professional SEO Services

Client Deep Dive

Keyword Research & Strategy Development

Off-Page Optimization

Goal Development

Site Speed Optimization

Transparent Reporting

On-Page Optimization

Content Creation

SEO FAQs

Customer Reviews

5 Reasons to Hire White Peak
As Your SEO Agency