Local SEO from a Reno team since 2016
Local SEO Services That Get Nearby Customers Calling
White Peak’s local search engine optimization (SEO) helps nearby customers find you, choose you and call you. Our Reno team puts your business in Google Maps, local search results and AI answers. Then we measure success in calls and booked jobs.
Google Maps
Built for the map pack
We manage your Google Business Profile, reviews and 20+ local listings.
AI search
Built into every plan
Entity SEO, schema and content made for ChatGPT, Gemini and Google’s AI answers.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Selling nationwide or online instead of locally?
Awards for our digital marketing agency
Why White Peak
A local SEO company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. Most SEO companies and local SEO agencies report rankings and stop there. We run local SEO the way you’d run your business: to win customers, not to tick boxes.
Get found
Show up in Google Maps, local search results and AI answers when nearby customers search.
Get chosen
A complete profile, strong reviews and clear pages make you the obvious pick.
Get called
We track calls, form fills and booked jobs, then put each month’s work where it pays.
Only specialists work on your campaign. Each team member specializes in one discipline, from Google Business Profiles to content to analytics.
AI search
Local SEO for Google Maps and AI search
More local customers now ask ChatGPT, Gemini and Google’s AI Overviews who to call. Those tools check your Business Profile, reviews, listings and website before they answer. Our local SEO strategies include the work that helps them trust and mention you.
AI Visibility Tracking
We track how often ChatGPT, Gemini and Google’s AI answers mention you for the local questions your customers ask.
Content AI Search Can Quote
We write service pages, FAQs and posts with clear answers and local facts, the format AI tools lift into their answers.
Local Business Schema
Structured data tells search engines and AI tools your services, hours, service area and location.
Entity SEO and Knowledge Graph
We build and maintain your business’s knowledge graph, so Google, Bing, ChatGPT and Claude connect you to your services and city.
The Same Facts Everywhere
AI tools and every major search engine cross-check your name, address, phone and hours across the web. We keep them identical on 20+ local platforms.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your local SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
Local SEO strategies that win more calls
Google ranks local businesses on relevance, distance and prominence. You can’t move your address. So we build your local presence where you can change it: how relevant, complete and trusted your business looks.
A Google Business Profile that ranks
Your Business Profile is often the first thing local customers see. Our Google Business Profile optimization covers your categories, products or services, service areas, description and FAQs. Then we publish posts and geo-tagged photos, usually 8 to 12 of each a month. You approve every profile change.
Reviews that win the click
Positive reviews help you rank in Google Maps and help customers choose you. We can send automated review requests after each job, monitor new reviews and reply to them. Your Google reviews also show on your website.
Local listings that match everywhere
Google trusts businesses whose details match across the web. That builds local authority. We find the 20+ local directories and platforms that help your business most, then create or fix each profile. Your name, address and phone stay identical everywhere.
Local content that answers nearby searches
Our writers publish 6 to 12 new blog posts a quarter, depending on your plan, and share them on your Business Profile. We create new service and service-area pages when you need them, never copy-and-paste city pages. Each year we also rewrite your focus pages to keep them current.
We track calls, not just rankings
We set up call and form tracking, so you see which searches and map listings bring in leads. A monthly heat map shows your local ranking across your service area. Each month, more of the work goes where customers come from.
How it works
How our local SEO experts work
Every local SEO campaign is built around your local market, your service area and your competitors. Here’s how we turn local visibility into calls and booked jobs.
Audit and opportunities
We review your Business Profile, reviews, listings, website and map rankings. Then we compare them with the competitors who show up above you and look at how they’re managing local search.
Strategy and roadmap
We choose the local keywords that bring in jobs and map each one to a page or your profile. Then we plan the fixes, content and listings in priority order.
Optimize and build
Our specialists optimize your profile and pages, fix your listings and publish new content. On Launchpad and Performance, we also earn backlinks from relevant sites.
Measure and refine
You get a live reporting dashboard, a monthly heat map and a monthly review and planning session. Each month’s data decides the next month’s work.
Choose from three fixed-price local SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
Results
Local SEO results from our clients
Local landscaping company
Cory's Lawn Service
This Reno lawn care company wanted more customers from Google searches across Reno and Sparks.
+2,589
new page 1 keywords
+1,281%
organic search traffic
+470%
Google search impressions
Personal injury law firm
Kilpatrick Bullentini Law
The Carson City firm needed a new website, more local visibility and more qualified leads to grow its practice.
+421%
organic search traffic
88%
of target keywords in position 1
+182%
website conversions
Scott Little, SVP at Tatum by Randstad
Find out why competitors outrank you in local search
Book a free consultation. We’ll compare your Business Profile, reviews, listings and map rankings with the businesses around you. Then we’ll tell you straight what we’d fix first and what it would cost.
Cory Bettinghouse, Google review
What our local SEO services include
Every plan includes these local search engine optimization services, unless noted. Our local SEO experts in Reno each specialize in a single discipline.
Local Keyword Research
We find the searches your local audience uses, including city and service-area terms. Then we map each one to a single page or your profile, so your own pages don’t compete.
Google Business Profile
We optimize your description, services, categories, service areas and FAQs. Then we publish posts and geo-tagged photos, usually 8 to 12 of each a month, and share every new blog post.
Reviews and Reputation
We can send automated review requests that ask happy customers for a review. We monitor new reviews, reply to them in your voice and show your Google reviews on your website.
Local Citations and NAP
We create or update your profiles on 20+ local platforms and directories. Your name, address and phone (NAP) stay identical everywhere, a signal Google and AI tools rely on.
Local Pages and Content
Our writers publish 6 to 12 new blog posts a quarter, depending on your plan. We create new pages when you need them and rewrite focus pages and older posts each year.
Technical and On-Page SEO
Technical SEO comes first: we fix crawl errors, redirects, canonicals and broken links, and add local schema markup. We also sharpen titles, meta descriptions, headings and images on your focus pages.
Local Link Building
Local SEO Launchpad and Local SEO Performance earn three niche-edit backlinks a quarter from relevant local and industry sites (domain authority 30+). Every site must pass our 26-point quality check first.
Call and Lead Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Launchpad and Performance track phone and web conversions, so you see which searches bring in calls.
Website Speed
Slow pages lose customers before they call, and every search engine notices. We audit your site’s speed when your campaign starts, then improve load times, Core Web Vitals and mobile performance.
Heat Maps and Reporting
Each month, a heat map shows where you rank for five key searches across your service area. You also get a live dashboard and a monthly review and planning session.
Which local SEO setup fits your business?
Every local business wins customers a little differently, and the right local SEO strategies help each one in a different way. Pick the setup that fits yours, and we’ll build the campaign around your market and your service area.
Local SEO for Storefronts
Bring more customers through your door. We make your address, hours and directions easy to find and improve your visibility in local search results around your location.
Map Pack Visibility
Show up in the map pack and Google Maps near your location.
Accurate Hours and Directions
Matching details on Google, Apple Maps, Bing and Yelp.
Reviews That Sell the Visit
Fresh, positive reviews that make you the obvious choice.
Local SEO for Service-Area Businesses
Home services and other local service businesses go to their customers, so we focus on the towns you serve. We set up your profile without a public address and build pages for each market.
Service Area Setup
A Business Profile built around the cities and ZIP codes you serve.
Service-Area Pages
Pages written for each market, never copy-and-paste city pages.
Heat Map Tracking
See where you rank across your whole service area every month.
Local SEO for Multiple Locations
Help every location rank in its own market and build local trust. We give each one an optimized profile, a strong location page and matching listings.
A Profile per Location
Each location gets its own optimized Business Profile and reviews.
Location Landing Pages
A strong page for each location, with its own address and details.
Consistent NAP Data
Matching name, address and phone for every location, everywhere.
Local SEO for your industry
We provide local SEO services for a wide range of local businesses. Here are just a few. Don’t see yours? Book a free consultation, and we’ll explore your campaign together.
- Accounting Firms
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Education
- Electricians
- Financial Advisors
- Garage Door Companies
- Healthcare
- HVAC
- Insurance Agencies
- Landscaping
- Law Firms
- Manufacturing & Industrial
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Senior Living
- Small Businesses
- Startups
- Therapists
- Veterinarians
- And More!
What our clients say about White Peak
Your local SEO plan is just the start
Here’s what comes with a White Peak local SEO campaign.
Google Business Profile, reviews and 20+ local listings
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Local SEO builds leads that last, but winning the map takes a few months. Ads bring in calls now. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Calls While SEO Builds
Ads bring in calls soon after launch, while your map rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into jobs, so we target them organically.
More of the Results Page
An ad plus a map listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
Local SEO plans
Three local SEO plans built around your market
Three fixed-price plans for businesses that serve customers in a local area, from one location or several. Every plan optimizes your Business Profile, website and listings for Google Maps, local search and AI answers. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit. Selling nationally or online? See our National/Ecommerce SEO services.
Local SEO Visibility
Our entry plan for local businesses.
- Up to 10 focus pages and 25 keywords
- New and updated focus pages, as needed
- 6 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
Local SEO Launchpad
More pages, more content and local backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting included
- Phone and web conversion tracking
Local SEO Performance
Our most content, plus website hosting and maintenance.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting and maintenance included
- Phone and web conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Local business schema
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Google Business Profile posts and photos
- Review requests and replies
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization, including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and listicle placements to outrank local competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your profile, your competitors and your market.
Local SEO questions
Many SEO companies bill by the hour. White Peak offers three fixed-price local SEO plans. Your price depends on how many pages and keywords we focus on, and how much content and link building your market needs. In a free consultation, we'll review your profile and competitors, then recommend a plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
Local SEO helps your business show up when nearby customers search for what you offer. Local SEO focuses on your Google Business Profile, reviews, directory listings, location and service pages, and local links. The goal is more calls, visits and booked jobs from people in your area, in Google Maps, local organic results and AI answers.
Our plans cover your Google Business Profile, reviews, local citations, website content, technical SEO and call tracking. Launchpad and Performance plans add backlinks from relevant local and industry sites. Each month, you get a heat map, a live dashboard and a planning session. The full list is in what our local SEO services include.
It's the work that helps your Business Profile rank in Google Maps and win the call. We optimize your description, categories, services, service areas and FAQs. Then we keep the profile active with regular posts, geo-tagged photos and review replies. Every local SEO plan includes it.
For most local businesses, yes. Customers who search for a nearby service are often ready to call. If you have time and few competitors, you can optimize your local basics yourself, like your Business Profile and review requests. Hire a local SEO agency when SEO competes with running your business, or when competitors outrank you in Google Maps. A dedicated local SEO team moves faster and avoids mistakes that cost months.
Local SEO targets customers in a specific area, unlike general SEO, so Google Maps, your Business Profile, reviews and listings carry a lot of weight. Traditional SEO competes for searches across the country or online, where content and backlinks matter most. If you sell nationally or online, see our National/Ecommerce SEO services.
Many businesses see better map rankings and more calls within 3 to 6 months. Profile fixes and listing cleanup can help sooner. Competitive markets and newer businesses take longer. In your free consultation, we'll set realistic expectations for your market.
The local pack is the map with three businesses at the top of the search engine results page. Google picks them on relevance, distance and prominence. A complete Business Profile, steady reviews, matching listings and strong local pages help with the parts you control. Our guide to the Google local 3-pack explains how it works.
Yes. Google lists reviews as part of how it judges prominence, and customers read them before they call. Recent reviews and owner replies help on both counts. Every local SEO plan includes review requests, review monitoring and replies, and we can automate the requests after each job.
A local citation is any online listing of your business name, address and phone number (NAP), like Yelp, Apple Maps or Bing. When those details match everywhere, Google and AI tools trust them more. We create or update your profiles on 20+ local platforms and keep your NAP identical.
Yes. Service-area businesses, like plumbers, landscapers and cleaners, can hide their address and list the cities they serve. We set up your profile that way, build pages for your markets and track your local search visibility across the whole area.
Each location competes in its own market, so each one needs its own presence. We give every location an optimized Business Profile, a strong location page and matching listings. In a free consultation, we'll scope the work for each location.
We measure success in calls and booked jobs, not just rankings. We set up call tracking, Google Analytics 4 and Google Search Console. Launchpad and Performance also track phone and web conversions. A monthly heat map shows your map rankings across your area, and you see it all in a live dashboard.
It helps. AI tools draw on your Business Profile, reviews, listings and website when they recommend local businesses. Our plans include schema, entity SEO and AI visibility tracking. No one can guarantee an AI mention, so AI visibility isn't part of our SEO performance guarantee. To grow AI mentions faster, add AI search optimization (GEO).
Yes. White Peak is based in downtown Reno and runs local SEO campaigns for businesses across the U.S. Close to home, we serve Reno, Sparks, Carson City, Truckee and Lake Tahoe. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Digital marketing services that strengthen your local SEO
SEO Services
National and ecommerce SEO for businesses that sell beyond their local area.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in leads now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your business mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and clients nationwide
Our downtown Reno team runs local SEO campaigns for businesses across the U.S. Close to home, we help businesses win Google Maps from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
