Unlock Your Potential with the Best Local SEO Services
Boost your visibility, enhance your reputation, and dominate local search results with our local search engine optimization services.
No gimmicks. Just friendly advice.
- Guaranteed SEO Results
- Product & Service Optimization
- Comprehensive Keyword Research
What is Local SEO?
Local SEO (local search engine optimization) is a marketing strategy for small businesses that helps them connect with customers in their geographic area. When potential customers run a Google search where they intend to find a local business, a good local SEO campaign will have optimized the business’ website and other digital assets, making it more likely to appear higher in the search results.
Local SEO aims to improve the business's online visibility and drive more calls, store visits, and website traffic, which in turn helps generate more sales.
Discover the Power of Local SEO
Building Brands, One Story at a Time.
Great Campaigns Start with Great Local Keywords
Precision Keyword Targeting
Do you know which keywords your potential customers use to find your competitors? Did you know that some keywords attract customers, while others only attract “lookers?” We’re experts at local keyword research that will increase your sales.
- Increased Visibility: We'll ensure your business appears in local search results for the money-making keywords.
- Higher Conversion Rates: Our keyword research targets paying customers and guides our on-page content.
On-Page SEO That Will Boost Your Local Rankings
Perfect Content Optimization
We properly integrate your keywords into your content so that Google and site visitors love what they see. We also perfectly align your content with search intent to ensure every page achieves its objective.
- Improved Search Rankings: Enhances your site's visibility on search engines, driving more organic traffic.
- Better User Experience: Optimizes site structure and content, making it easier for visitors to navigate and engage.
- Higher Credibility: Builds trust with search engines and users, establishing your site as a reliable source of information.
Support for Multi-Location Businesses
Use Local SEO to Grow All Your Locations
If your business has multiple locations, our team will create and optimize dedicated pages and listings for every location, ensuring search engines accurately detect and display each one.
- Faster Growth: We'll boost your business's appearance in local search results by tailoring content to specific areas with hyper-localized keywords.
- Improved Relevance: Addressing local needs makes your offerings more pertinent and attractive to local customers.
Google Business Profile Optimization
Local Marketing That Rocks
Your Google Business Profile is as important as your website, so we expertly optimize it to perfection. We know the keywords to use and just the right way to describe your products and services to rank well.
- Local Visibility Boost: Optimizing your GBP ensures your business appears prominently in local search results and Google Maps.
- Increased Customer Engagement: More calls, website visits, in-store foot traffic and messages.
- Instant Credibility: Regular updates, positive reviews, and accurate information make customers more likely to choose you.
Reputation Management At Your Fingertips
More Reviews Leads to Better Local SEO
Reviews are one of the top local SEO ranking factors and we make getting more customer reviews easy. Our Mercury Reviews platform puts gathering reviews on autopilot.
- Include Free of Charge: You'll receive a free subscription to our best-in-class reputation management software.
- More 5-Star Reviews: More reviews and higher ratings with less effort translates into more new customers.
- Autoshare to Facebook: Tell the world when you receive a positive review without lifting finger.
Local Citations and Link Building
Establish Your Business as a Local Authority
Local SEO citation and link building are important to expanding visibility and establishing authority.
- NAP Consistency: If your name, address, and phone number are inconsistent across the web, your rankings suffer. We'll ensure NAP perfection.
- Niche Directories: We ensure you're listed where it matters most.
- Targeted Traffic & Improved Authority: High-quality backlinks can increase website visitors and improve domain authority.
Website Page Speed Improvements
Performance Optimization is Your Secret Weapon
Most local businesses have slow websites. We'll ensure you have the fastest site in town, helping you leapfrog your competitors.
- Better User Experience: Site visitors will stay on your site because pages will load quickly.
- Higher Conversion Rate: It has been proven time and again — the faster site, the higher the conversion rate
- Better Rankings: Google rankings sites that load quickly higher in the rankings.
Our Clients Love Our Local SEO Service
Are they looking for Local SEO services? Our clients come from all walks of life, but they all have one thing in common: they love White Peak.
FAQs: Addressing Your Local SEO Marketing Questions
No. A good local SEO company will be able to rank your business and website well whether they're located in your city or not. The issue of their success comes down to know-how, not geography. White Peak provides local SEO services to businesses nationwide.
Local SEO is critical if you rely on local customers to purchase your products and services. Research shows that the majority of internet experiences start with a search engine. So, if you don't appear in a prominent position on Google or elsewhere, people won't find out about your company.
Increasing search rankings will attract more people to visit your website and brick-and-mortar locations. You can then convert these visitors into customers.
No type of SEO is "better" than the other. It all depends on what you want to achieve and where your target customer is geographically located. White Peak offers both local and national SEO solutions.
Local SEO helps you target customers in your local geographic area. If you have a small business that relies on local customers, local SEO is for you.
National SEO lets you target customers in multiple locations. If you ship products to people all across the country or sell a service that can be purchased nationwide, national SEO can increase your business. It is pricier than local SEO, so be prepared for a bigger spend.
It can take several weeks or even months to notice changes on Google. That means local search engine optimization can be a slow (and sometimes tiring) process.
But don't despair. Working with a reputable digital marketing company like White Peak can speed up your local SEO success. Over time, you can increase your search rankings and attract more local people to your website and brick-and-mortar location.
Yes! Even if you don’t sell products online, you will benefit from local SEO. Our experts can increase your brand’s awareness with local customers and drive more people to your site. That can lead to more in-store visits, boost phone calls, and ultimately, improve your revenue.
On-page SEO is when we optimize different elements on your website so you can get more organic traffic from search engines. This is what potential clients see on your website when they visit. For instance, we may develop or modify internal linking, update headings and subheadings, and create alt-text and meta descriptions. All these components can help you rank much higher on search results pages.
Technical SEO refers to all the technical aspects of your website that can improve SEO. This is more about how potential customers experience your website during their visit. For example, we can optimize page loading times to keep customers on your website longer. We can also enhance your site structure and code.
Our Local SEO Marketing Process
We use a tried-and-tested local marketing process for the best SEO results. Here’s our process:
Website Analysis
Identify Your Strengths and Areas for Improvement
Our team will analyze your website and identify its strengths and weaknesses. We’ll determine how well your web pages rank for keywords in your industry. That data will help us create a local digital marketing roadmap to SEO success.
Competitor Analysis
Understand Your Position in the Local Market
Our local SEO team studies keywords and marketing strategies your rivals use to target local customers. This competitive analysis helps us understand your current position in the local market. Our team will use all this information to develop or adjust your local SEO strategy. Our approach is always unique to you. We never employ a one-size-fits-all approach. A personalized campaign will almost always increase your rankings on search engines.
Local Keyword Research
Target Your Ideal Local Customers
Successfully targeting your preferred audience is all about researching keywords and using the most popular ones in your target group. White Peak does the work for you, finding the keywords your ideal customers search for and optimizing your site around them.
NAP (Name, Address, Phone Number) Consistency
Ensure Correct Business Information
We’ll make sure your NAP information is consistent across all online platforms. This signals to Google that you are a genuine business. Plus, customers will always have the latest info about your company.
Optimization Content
Engaging and Informative for Local Customers
Our SEO writers create high-quality content that resonates with your local customers. Your blog posts have the power to inform and engage readers and move them through your sales pipelines. White Peak will leverage this power to your advantage.
Social Media Engagement
Build Trust and Relationships With Customers
We’ll engage with your followers on social media platforms by responding to messages and uploading relevant content. This increases trust when building customer relationships in your sales funnels.
Managing Positive Reviews
Amplifying Your Business’s Strengths
We’ll look at what people say about your business online and address negative feedback. Resolving problems or misunderstandings enhances trust in your brand. Moreover, White Peak will prioritize positive reviews on your website so more people can learn about your business’s strengths.
Performance Tracking
Keep You Informed of Your Progress
Our entire team knows communication is critical in digital marketing. We’ll always tell you how your SEO campaigns are performing and leave room for feedback or any questions you may have. You’ll receive regular reports about website performance on search engines. You can always know how we’re doing and what your next steps should be.
Strategy Optimization
Continually Enhancing Your Local Presence
Our team will tweak your strategy when new SEO trends and developments emerge. That way, you’ll always be ahead of the curve. If Google alters how it ranks content, we’ll handle those changes on your site.
Our Local SEO Playbook
Every website and business is different. The best way to think of our approach is like a good football coach tapping into an excessive playbook. A good football team aims to run the best play available at any given moment to achieve the desired results. We do the same thing. While there are some basics that we’re always working on, we constantly ask ourselves, “What’s the next most important thing that needs to be done to achieve the best results?”
White Peak’s approach to local SEO means we employ the right play at the right time for the best local SEO results possible. This is important because it allows us to focus on getting you the best results instead of focusing on checking to-do list boxes. Our playbooks includes:
Visibility
For businesses getting started with SEO- Up to 10 focus pages
- Up to 30 focus keywords
- 2 Topical focus areas per quarter
- Up to 3,000 words of content per quarter
- 1 business location
- SEO Performance Guarantee
- Answer Engine Optimization
- Keyword research & mapping
- Website performance audit
- Content duplicity check
- Google penalty check
- Backlink audit and cleanup
- Competitor analysis
- Google rank report
- Basic Google Analytics set up
- Google Search Console set up
- Bing Webmaster Tools set up
- Accurate conversion tracking
- Proper canonicalization
- Page load time optimization
- Meta Tag optimization
- Header Tag optimization
- Image optimization
- Conversion to WebP images
- SEO content edits
- Robots.txt creation/analysis
- XML sitemap creation/updates
- image sitemap creation
- Site structure optimization
- Knowledge graph metadata
- 301 redirect optimization
- Implement structured data
- Fix broken backlinks
- Instant index submissions
- Regular posts on GBP
- GBP business description
- GBP service descriptions
- GBP product descriptions
- GBP category optimization
- GBP service area optimization
- FAQ creation and optimization
- Citation creation & updates
- Mercury Reviews subscription
- 24 x 7 x 365 reporting
- Monthly campaign review
- External backlinks †
- Social media management †
†† Additional services may be purchased separately.
Launchpad
For businesses committed to serious growth- Up to 25 focus pages
- Up to 75 focus keywords
- 3 Topical focus areas per quarter
- Up to 6,000 words of content per quarter
- Up to 3 locations
- SEO Performance Guarantee
- Answer Engine Optimization
- Keyword research & mapping
- Website performance audit
- Content duplicity check
- Google penalty check
- Backlink audit and cleanup
- Competitor analysis
- Google rank report
- Basic Google Analytics set up
- Google Search Console set up
- Bing Webmaster Tools set up
- Accurate conversion tracking
- Proper canonicalization
- Page load time optimization
- Meta Tag optimization
- Header Tag optimization
- Image optimization
- Conversion to WebP images
- SEO content edits
- Robots.txt creation/analysis
- XML sitemap creation/updates
- image sitemap creation
- Site structure optimization
- Knowledge graph metadata
- 301 redirect optimization
- Implement structured data
- Fix broken backlinks
- Instant index submissions
- Regular posts on GBP
- GBP business description
- GBP service descriptions
- GBP product descriptions
- GBP category optimization
- GBP service area optimization
- FAQ creation and optimization
- Citation creation & updates
- Mercury Reviews subscription
- 24 x 7 x 365 reporting
- Monthly campaign review
- External backlinks (3 per quarter) ††
- Social media management †
†† Additional services may be purchased separately.
Performance
For businesses in a highly competitive environment.- Up to 35 focus pages
- Up to 100 focus keywords
- 4 Topical focus areas per quarter
- Up to 9,000 words of content per quarter
- Up to 5 locations ††
- SEO Performance Guarantee
- Answer Engine Optimization
- Keyword research & mapping
- Website performance audit
- Content duplicity check
- Google penalty check
- Backlink audit and cleanup
- Competitor analysis
- Google rank report
- Basic Google Analytics set up
- Google Search Console set up
- Bing Webmaster Tools set up
- Accurate conversion tracking
- Proper canonicalization
- Page load time optimization
- Meta Tag optimization
- Header Tag optimization
- Image optimization
- Conversion to WebP images
- SEO content edits
- Robots.txt creation/analysis
- XML sitemap creation/updates
- image sitemap creation
- Site structure optimization
- Knowledge graph metadata
- 301 redirect optimization
- Implement structured data
- Fix broken backlinks
- Instant index submissions
- Regular posts on GBP
- GBP business description
- GBP service descriptions
- GBP product descriptions
- GBP category optimization
- GBP service area optimization
- FAQ creation and optimization
- Citation creation & updates
- Mercury Reviews subscription
- 24 x 7 x 365 reporting
- Monthly campaign review
- External backlinks (6 per quarter) ††
- Social media management
†† Additional services may be purchased separately.
Supercharge Your Ranking with the Nation's Best Local SEO Company Today
White Peak is an award-winning digital marketing agency that can reinvent your local SEO efforts. No matter the size of your business, we’ll amplify your search rankings, helping you increase organic traffic, boost signups, and drive sales.