SEO for accounting firms
SEO for Accountants That Brings In the Right Clients
White Peak’s SEO for accountants helps your accounting firm show up when local business owners and families look for a CPA, bookkeeper or tax preparer. We measure success by consultations booked with your ideal clients, not rankings alone, across Google Maps, search and AI answers.
Built for
Accounting firms
CPAs, tax preparers, bookkeepers and advisory firms, from solo practices to multi-partner firms.
Google Maps
Map pack focus
Business Profile, reviews and listings work that helps your firm show up in the local 3-pack.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you serve clients online across the country?
Awards for our digital marketing agency
Why White Peak
Accounting SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. We’ve sat on your clients’ side of the desk. So we treat accounting SEO as a way to fill your calendar with clients who fit your firm.
Win the tax season search
Searches for “CPA near me” climb from January to April. We get your firm ready before the rush, not during it.
Win the year-round client
Bookkeeping, payroll and advisory clients stay for years. Helpful service pages turn those searches into long-term relationships.
Know what pays
We track which keywords and map listings bring in accounting leads, so your SEO strategy favors your most profitable services.
Only specialists work on your campaign. Each team member specializes in one discipline, from Google Business Profiles to technical SEO to content.
AI search
Accounting firm SEO for Google and AI search
Business owners now ask ChatGPT, Gemini and Google’s AI Overviews questions like “Do I need a CPA for my LLC?” or “Which accountant near me handles S corps?” We build the signals those tools use to find, trust and name your firm.
AI Visibility Tracking
We track how often AI answers mention your firm for accounting and tax questions in your area.
Answers AI Can Quote
Service pages and posts give clear, short answers about deadlines, entity choices and what each service includes.
Accountant Schema Markup
Structured data spells out your services, location, hours and credentials for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your firm, partners, credentials and location, so AI tools see one trusted accounting business.
Consistent Local Listings
Matching name, address and phone across 20+ platforms gives AI tools the same facts everywhere they look.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How SEO for accounting firms turns searches into consultations
Google ranks local accountants in the local pack on relevance, distance and prominence. You can’t move your office. So our local SEO for accountants works on what you can change: how complete, relevant and trusted your firm looks in local search results.
A Business Profile built for the map pack
Many potential clients compare accountants on Google Maps first. We set your categories, services and hours, then publish posts and geo-tagged photos, usually 8 to 12 of each a month. You approve every profile change.
Reviews that mention the work you do
A review that says “sorted out our S corp books” helps you rank for that work. We can send review requests after each engagement, reply to new reviews and show your Google reviews on your site.
A service page for every service that pays
One page that lists every service can’t rank for all of them. We create pages for tax preparation, tax planning, bookkeeping, payroll, advisory and IRS problems.
Listings that match everywhere
Google trusts firms whose details match across the web. We find the 20+ local directories and platforms that matter most, then create or fix each profile so your name, address and phone stay identical.
We track consultations, not just rankings
Call and form tracking shows which searches and map listings bring in new clients. A monthly heat map shows where you rank across your area, so we know which neighborhoods need more work.
How it works
How our SEO services for accountants work
Every local market is different. A small-town CPA may compete with a few firms, while a city practice faces dozens plus national tax chains. Here’s how we build your SEO campaign around your market.
Audit your market
We review your Business Profile, reviews, listings, website and map rankings. Then we study the firms that show up above you and why.
Map services to searches
We do keyword research for each service and client type, then match each keyword to a single page or your profile. Your own pages never compete with each other.
Optimize and build
Our specialists handle on-page SEO, fix your listings and publish new content. On Launchpad and Performance, we also earn backlinks from relevant sites.
Measure and refine
You get a live dashboard, a monthly heat map and a monthly planning session. The consultations each service brings in decide next month’s work.
Choose from three fixed-price local SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What SEO for accountants needs to cover
Accounting searches split into "file it now" and "fix my finances for good." Your SEO has to win both, with the clients you actually want.
Tax Season Timing
Searches spike before April and October deadlines. We publish and update content weeks before each rush starts.
Ideal Client Focus
Small business owners, high earners and nonprofits search differently. We build pages that speak to the clients you want most.
High-Value Services
Tax planning, CFO advisory and monthly bookkeeping bring steady revenue. We put the most SEO work behind them.
Credentials and Trust
People hand you their financial lives. CPA and EA credentials, team bios and clear policies help them choose your firm.
Niche Industries
Firms that serve dentists, contractors or restaurants can rank for those niches. We build content around the industries you know.
Problem Searches
IRS letters, back taxes and messy books send people to Google fast. Helpful pages answer them and invite a call.
Find out why other accounting firms outrank you
Book a free consultation. We’ll look at your map rankings, your reviews and the firms above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Cory Bettinghouse, Google review
What our accounting SEO services include
Every plan includes the local SEO work below, unless noted. Our specialists in Reno each focus on a single discipline.
Accounting Keyword Research
We find the keywords your clients use, from “small business accountant” to “tax preparation near me.” Then we map each keyword to a single page or your profile.
Google Business Profile
We optimize your categories, services, hours, description and FAQs. Then we publish posts and geo-tagged photos, usually 8 to 12 of each a month.
Reviews and Reputation
We can send automated review requests after each engagement. We monitor new reviews, reply in your voice without sharing client details and show your Google reviews on your website.
Local Citations and NAP
We create or update your profiles on 20+ local platforms and directories. Your name, address and phone stay identical everywhere.
Service Pages and Content Marketing
Our writers publish 6 to 12 new blog posts a quarter, depending on your plan. We create new service pages when you need them and rewrite focus pages each year.
Technical and On-Page SEO
We fix crawl errors, redirects and broken links, and add accountant schema. We also sharpen titles, meta descriptions, headings and images on your focus pages.
Local Link Building
Off-page SEO matters too. Local SEO Launchpad and Local SEO Performance earn three niche-edit backlinks a quarter from relevant local and industry sites (domain authority 30+). Every site must pass our 26-point quality check first.
Call and Lead Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Launchpad and Performance track phone and web conversions, so you see which services bring in clients.
Website Speed
Slow pages lose busy business owners. We audit your site’s speed when your campaign starts, then improve load times, Core Web Vitals and mobile performance.
Heat Maps and Reporting
Each month, a heat map shows where you rank for five key searches across your area. You also get a live dashboard and a monthly planning session.
Which accounting SEO focus fits your firm?
Tax, bookkeeping and advisory work win clients in different ways. Pick the work that brings in most of your revenue, and we’ll build the campaign around it.
Tax Preparation SEO
Win "tax preparer near me" searches before deadlines. We focus on the map pack, seasonal content and easy booking.
Ready Before Tax Season
Profile and pages updated before the January rush.
Individual and Business Returns
Separate pages for personal and business tax clients.
Extension and Deadline Content
Posts that answer filing and extension questions.
Bookkeeping SEO
Rank for monthly bookkeeping and payroll searches from owners who want clean books all year.
Monthly Service Pages
Pages that explain what each package covers.
Software Keywords
Content for the accounting software you support.
Industries You Serve
Pages for the business types you know best.
Advisory and Audit SEO
Reach owners and boards who research tax planning, CFO services and audits before they call.
Services That Explain Value
Pages that show what planning and advisory deliver.
Industry Experience
Content that proves you know their kind of business.
Guides That Build Trust
In-depth guides on entity choice and tax strategy.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Accounting SEO builds a steady flow of clients, but it takes a few months. Ads can fill your calendar this tax season. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
Local SEO plans
Three local SEO plans for accounting firms
Three fixed-price plans for accountants who serve clients in a local area, from one office or several. Every plan optimizes your Business Profile, website and listings for Google Maps, local search and AI answers. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
Local SEO Visibility
Our entry plan for local businesses.
- Up to 10 focus pages and 25 keywords
- New and updated focus pages, as needed
- 6 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
Local SEO Launchpad
More pages, more content and local backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting included
- Phone and web conversion tracking
Local SEO Performance
Our most content, plus website hosting and maintenance.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting and maintenance included
- Phone and web conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Local business schema
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Google Business Profile posts and photos
- Review requests and replies
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization, including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and listicle placements to outrank local competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your profile, your competitors and your market.
Accounting SEO questions
SEO for accountants is the work that helps your accounting firm show up in search results when local people look for accounting services. It covers your Google Business Profile, reviews, listings, website pages and technical setup. The goal is more consultations from Google Maps, search and AI answers.
Yes, if most clients live or work near your office. People still like to meet their accountant, even when they share files online. Local SEO helps your firm show up in the map pack for those searches.
It depends on your market, your competition and how many services you want to rank for. We offer three fixed-price local SEO plans with a six-month commitment and no deposit. In a free consultation, we'll give you a clear price.
Most firms see early movement in Google Maps within the first few months. Bigger gains usually build over six to twelve months. Starting in summer or fall helps you rank before tax season.
Search engines rank pages that match the search, load fast and come from a trusted business. We improve all three with keyword research, on-page SEO, reviews, listings and links. Read more in our guide on how SEO works for accounting firms.
Start with your main services plus city terms, like "CPA in Reno" or "small business bookkeeping Reno." Then add the questions clients ask, like how to choose an entity. We pick keywords by how often they bring in clients, not volume alone.
You can handle basics like keeping your hours current and asking for reviews. Technical SEO, content and link building take steady time and specialist tools. Most accountants would rather bill those hours.
Yes. Local rankings favor relevance and distance, not firm size. A complete profile, strong reviews and focused service pages often beat a national brand's generic location page.
Yes. Reviews are one of the strongest signals for Google Maps rankings, and they help people choose you. Replies should never confirm that a reviewer is a client or share any financial details.
They work best together. Ads can bring in calls during tax season, while search engine optimization builds clients you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
You get a live dashboard, a monthly heat map and a monthly planning session. We show calls, form fills and rankings for the services you care about most.
It helps. AI tools draw on firms with clear websites, consistent listings and strong reviews. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is based in downtown Reno and runs local SEO for accounting firms across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your website, your Business Profile and the content we create belong to your firm. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help accounting firms grow
CPA Website Design
A fast accounting website with a client portal, service pages and online booking that turns searches into clients.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in clients now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your accounting firm mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving accountants in Reno, Sparks, Carson City and nationwide
Our downtown Reno team runs local SEO for accounting firms across the U.S. Close to home, we help CPAs and bookkeepers rank from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
