Accounting firm web design services
Accounting Firm Web Design That Wins Better Clients
White Peak builds custom accounting firm websites for CPAs, tax preparers and bookkeepers. Your new site helps small businesses and individuals find your firm, trust your credentials and book a call. Every website includes copywriting and is built for Google and AI search.
Services
A page for each one
Tax preparation, bookkeeping, payroll and advisory each get a page that explains the work.
Copywriting
Included with every site
Our writers turn tax and accounting terms into plain words your clients understand.
Custom design
Unlimited design revisions
Pick one of three homepage concepts, and we refine it until you sign off.
Ownership
Your site, your domain
You own the website, the domain and every page of content, with full admin access.
Already have a CPA website and need more clients from Google?
Awards for our digital marketing agency
Why White Peak
An accounting firm web design company built by business owners
Our founders have spent more than 55 years, combined, starting and running businesses. We’ve filed the returns, read the P&Ls and relied on accountant partners ourselves. So we design your firm’s website the way a business owner shops for a CPA.
Show Credentials
Real photos of your team, CPA licenses and memberships tell visitors a qualified professional handles their money.
Make the Next Step Obvious
A phone number, a short contact form and a booking link on every page turn a tax-season search into a call.
Get Found Year-Round
Every site is built for Google and AI search, so potential clients find you in March and in September.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Accounting firm websites built for Google and AI search
Business owners now ask ChatGPT, Gemini and Google’s AI Overviews to recommend a CPA near them. We build accounting firm websites that search engines and AI tools can read, trust and cite.
One Page per Service
Tax preparation, bookkeeping, payroll, audit and advisory each get their own page, so Google knows what your firm offers.
Answers AI Tools Can Cite
Our writers answer real client questions about deadlines, entity types and fees in short, clear paragraphs.
Accounting Schema Markup
Structured data tells search engines your firm’s name, services, CPAs, office address and hours.
Quick Pages on Phones
Many people look up a tax service on their phone between meetings. If a website loads slowly, they leave, so lean code keeps every page fast.
Keep the Rankings You Earned
Replacing an old CPA website? We map your old pages to the new ones and keep titles that already rank.
Optional upgrade
Add local SEO to fill your calendar
Your new website is ready to rank. A local SEO campaign puts your firm in Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our accounting firm web design creates more value
Many accounting firms still run a dated template site, and the average CPA website looks like every other one in town. Professional website design should explain your accounting services, prove your expertise and make it easy to start working together. Here’s how our web design for accountants handles each part.
Custom design for your accounting practice
Generic accounting website templates make firms blend together. We design from scratch around your services, your niche and the clients you want. You choose from three homepage concepts, then get unlimited design revisions on your pick.
Built to turn visitors into booked calls
Each page guides website visitors to one action: call, book a meeting or send a message. Testimonials, credentials and other social proof, plus a short form, make that step easy. Every form emails you the lead and stores a copy on your site.
Copywriting included, in plain English
Most web designers ask firm owners to write their own pages during busy season. We don’t. Our copywriters write every page, about 650 words each, from an interview with you. You review it, and we revise until it’s right.
Mobile-friendly design your staff can update
We design for phones first. Responsive design adapts each page to tablets and desktops, and we test them all. A visual editor lets your team post deadline reminders, staff bios and news without code.
Leads tracked from day one
We set up Google Analytics 4 and conversion tracking before launch. You see which services and sources bring in calls and booked meetings. We can also send form leads into your practice management software.
How it works
How our accounting firm website design process works
We follow the same four-step website design and development process for every CPA firm, and nothing moves forward without your approval. Here’s how your new site goes from kickoff to launch.
Discovery and site plan
We learn your services, niche, ideal clients and local competitors. Then we map your pages, from tax preparation to team bios.
Copy and design concepts
Writers draft your pages while designers create three homepage concepts. You pick one, and we refine it with you.
Build and test
Developers build the site, forms, portal links and tracking. Then we test speed and every form on phones, tablets and desktops.
Launch and grow
We launch, then check forms and tracking again. Bugs in our work are fixed free for 30 days. After that, local SEO and ads help you grow.
Most websites launch in 2 to 6 weeks. Plan around tax season, and we’ll schedule your launch for a quieter month. Projects are usually billed 50% to start and 50% at launch, or 33% down and 12 monthly payments with our Optimize website maintenance plan.
Built for accounting firms
What a good accounting website needs
Clients hand their accountant private financial records, so they choose carefully. Your firm’s website answers their questions, shows the accounting professionals they’ll work with and gives existing clients a safe way to share documents. We build these six parts into every one.
Service and Niche Pages
Separate pages for tax preparation, bookkeeping services, payroll and advisory services. Add pages for the industries you serve, like restaurants, contractors or medical practices.
CPA and Staff Profiles
Photos, licenses, certifications and specialties for each accountant. People want to know who will see their numbers.
Client Portal Login
A clear Client Login button in the header that opens your portal. Existing clients find it in one click, every time.
Secure Document Uploads
Uploads go through your portal or file sharing tool, never a plain email form. Your contact forms ask for basics only, not Social Security numbers.
Online Booking and Payments
A booking calendar for consultations and a Pay Your Invoice button linked to your payment provider.
Deadline Reminders and Guides
Short articles and tax deadline posts that answer common questions. They keep clients coming back and give Google fresh pages.
Find out what's holding your accounting firm website back
Book a free consultation. We’ll review your current website, your services and the firms you compete with for clients. Then we’ll tell you plainly what we’d change and what it would cost.
Mathew Work, Google review
What every accounting firm website includes
Every accounting firm website project includes the work below, done by specialists in design, copy, website development and SEO.
Strategy and Site Plan
We study your firm, your ideal clients and the CPAs you compete with. Then we plan your service pages, team bios and the path to a booked call.
Three Design Concepts
Designers create three homepage concepts in your firm’s colors. You choose one, and we revise it until you approve it, with unlimited design revisions.
Accounting Copywriting
Writers create every page, about 650 words each, in plain language. Your CPAs check every claim and number before launch.
Service Pages
Each accounting service gets its own page, written around the questions individuals and small businesses ask.
Team Profiles
Bio pages with photos, licenses and specialties, so clients meet your accountants before they call.
Mobile-First Design
Every page is designed for phones first. The phone number, Client Login and contact button stay easy to tap.
Contact and Booking Forms
Short forms that email you each lead and save it on your site. They never ask for tax IDs or bank details.
Search-Ready Build
Clean structure, title tags, meta descriptions, accounting schema markup and compressed images give your site a strong start in search results.
Analytics and Tracking
We install Google Analytics 4 and conversion tracking, so you see which pages bring in calls and bookings.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get admin access and training at launch, plus 30 days of free fixes.
Accounting website design for every kind of practice
A solo tax preparer and a growing accounting firm with 20 people need different websites. Pick the practice closest to yours, and we’ll build around your services and clients. Not an accounting firm? See our web design services.
Tax Preparation and CPA Firm Websites
Most tax clients search in a hurry before a deadline. Your site has to answer fast and get them into your portal.
Portal Login in the Header
A Client Login button that opens your portal from any page.
Book Before the Deadline
Online booking for tax appointments, with reminders.
Pay Online
A Pay Your Invoice button linked to your payment provider.
Bookkeeping and Outsourced Accounting Websites
Business owners compare bookkeepers on price and software. Show both clearly.
Clear Monthly Packages
Plans by transaction volume or services, so owners can self-qualify.
Software You Support
Show that you work in QuickBooks, Xero or the tools they use.
Industries You Serve
Pages for the niches you know, like restaurants or contractors.
Advisory, CFO and Audit Firm Websites
These accounting clients research for weeks before they hire a CPA. Your site has to prove depth and make the first meeting easy.
Services That Explain Value
Pages on CFO services, audits and planning.
Industry Experience
Pages on the sectors your partners know best.
Guides That Build Trust
Articles on entity choice, cash flow and growth.
Software and integrations
Accounting software we connect to your website
Your website should hand clients off to the tools your accounting practice already uses. Every site comes with Google Analytics 4 and conversion tracking. Then we add your portal login, upload links, booking calendar, payment button and newsletter signup. These are some of the most common accounting firm tools, and we're not limited to them.
Drake PortalsClient portal and file sharing
TaxDomePractice management and client portal
CanopyPractice management and client portal
ShareFileSecure file uploads
SmartVaultDocument storage and client portal
CPAChargeOnline invoice payments
CalendlyConsultation booking
CallRailCall tracking
MailchimpClient newsletters and deadline emails
Google ReviewsReviews on your site
Gravity FormsContact forms and lead routing
WeglotSpanish and multilingual pages
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in calls and booked consultations.
These are some of the most common accounting firm tools we set up, not the full list. Use different practice management or tax software or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Live chat, online booking, advanced forms and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
CPA advertising and data rules, built in
Accounting websites face real rules. The AICPA Code and IRS Circular 230 bar false or misleading claims. State boards protect the CPA title; in Nevada, only licensed CPAs and permitted firms may use it. The FTC Safeguards Rule covers tax and accounting firms, so we keep sensitive files out of web forms. Your firm approves every claim before launch.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content belong to your firm from launch day on.
You get full admin access and training when we launch. Edit the site yourself or ask us to, and if you ever switch providers, the website goes with you.
Your website is just the start
Here’s what comes with every White Peak accounting firm website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your accounting firm website cost?
Answer a few quick questions to see a price range for your new accounting firm website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your CPA website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so your accountants can stay focused on clients, even in April.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new staff bios or tax deadline updates.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your accounting firm website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your firm and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Service pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Local marketing that puts your CPA firm in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed every month.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in calls from business owners and individuals looking for a CPA. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your firm easy to remember.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Accounting firm web design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical small CPA firm site with a homepage, About, Contact and six service pages comes to $4,300 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Firms with many services, locations or custom features may take longer. We can plan the project so launch day doesn't land in the middle of tax season.
Start with a clear homepage, a page for each service, team bios with credentials and an About page. Add a Client Login button, a booking link, reviews and a short contact form on every page. Most small firms need 8 to 15 pages. It should also work for professional services firms that offer accounting and financial services. Every White Peak accounting website includes these, plus copywriting.
No. Copywriting is included with every White Peak website. Our writers interview you, learn your niche, then write about 650 words per page. Your CPAs review and approve every page before launch.
Yes. We add a Client Login button to your header that opens your portal, like Drake Portals, TaxDome, Canopy or SmartVault. Most portal providers recommend a secure link instead of embedding the portal inside your site.
Tax returns and bank statements belong in your portal or a secure file sharing tool like ShareFile, not a website form. The FTC Safeguards Rule treats tax and accounting firms as financial institutions. So our contact forms ask only for a name, an email, a phone number and the service needed.
Your claims must be true and provable. The AICPA Code and IRS Circular 230 both bar false or misleading statements, and state boards control who can use the CPA title. We write with these rules in mind, and your firm approves every claim before launch.
Yes. We can send form leads to TaxDome, Canopy, Karbon or another CRM, and add booking, newsletter and payment tools. CRM connections, live chat and online booking have set prices in our estimate. Software subscription fees are billed by each company.
We build accounting firm websites on WordPress. It powers more websites than any other platform and works with accounting tools like Calendly, CallRail and Gravity Forms. Your staff can edit pages without code, and you're never locked into a website builder or template company.
Not a daily one, but a few useful articles are one of the best practices for CPA sites. Posts on tax deadlines, entity choice and new rules answer the questions clients ask. They also give Google and AI tools more reasons to show your firm.
We build every CPA website on a strong foundation for search. That means service pages, title tags, schema markup, fast mobile pages and copy AI tools can quote. Local rankings take an ongoing online marketing strategy, with keyword research and reviews, so our local SEO and No-Fee PPC management are available after launch.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and point every old page address to its new page. Then we check for errors right after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. Third-party tools and content added after launch need their own checks.
Your firm owns the website, the domain and the content, with full admin access. For 30 days after launch, we fix any bug in our work, free. After that, our Love Your Site maintenance plans include unlimited bug fixes.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is based in downtown Reno and designs websites for accountants and CPA firms across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
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Services that bring your accounting firm more clients
Local SEO
Google Maps, reviews and local search work that brings nearby business owners and families to your firm.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in new tax and bookkeeping clients. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your CPA website running through every tax season.
Branding and Messaging
A logo, visual identity and message that set your accounting firm apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and accounting firms nationwide
Your web presence is often the first place a new client meets your firm, so your online presence should match your accounting skills. Our downtown Reno, NV team designs websites for CPAs, tax preparers and bookkeepers across the U.S. Close to home, we build accounting firm websites for Reno and Northern Nevada firms, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
