Meet Your New PPC Agency
More Sales, Leads & Calls from Your Google Ads
We are a data-driven Google PPC agency that helps brands of all sizes grow faster, think bigger, convert better, and make more money.
The Reno PPC Company You’ve Been Looking For
Successful PPC performance starts here! White Peak is a PPC marketing company and digital marketing agency that drives real results. Our clients achieve 90% lower ad costs and 105%+ higher CTRs by optimizing relevance and ad quality. We create ad copy, graphics, and targeting that work with Google’s algorithms to improve over time.
Plus, our AI-enhanced PPC management analyzes performance daily, making real-time adjustments to maximize ROI and fuel your growth. Talk to our experienced PPC specialists about running your next PPC campaign.
What Can Our PPC Service Do For You?
Faster Results for Less Money
Get faster results for less money with our expert PPC management and AI-enhanced optimizations. We’re one of the best PPC companies in America! Clients have cut costs by as much as 90% while boosting CTRs by 105%+, ensuring maximum ROI and eliminating wasted budget.
Flawless Campaign Set Up
Get a flawless PPC audit followed by PPC campaign setup with precision targeting. We build custom audiences, lookalikes, and keyword groups, refine by job titles, zip codes, and radius, and use exclusions to ensure perfect ad placement. We follow all best practices and advertising strategies that will lower your cost per click.
ROAS Improvement Guarantee
We guarantee a ROAS boost in 90 days—or your next 90 days of PPC management is free. No risk, just results. Watch your budget work harder and drive higher returns, or you don’t pay.
Maximize Your Visibility
Reach the right audience at the right time. Our advanced targeting ensures your ads appear where they matter most—maximizing visibility, attracting high-quality prospects, and driving real conversions.
Unlimited Data-Driven Optimizations
Experience unlimited data-driven PPC optimizations by our expert PPC consultants and AI-enhanced precision. Every day, we analyze ad performance—headlines, audiences, keywords, and more—making adjustments to maximize return on ad spend. We make continuous improvements that keep your campaigns running at peak efficiency without you lifting a finger.
Higher Conversion Rates
Boost conversion rates with precision-targeted PPC. Our AI-enhanced strategies refine targeting, ad copy, and bidding in real time. Fewer wasted clicks, more customers—exactly what you’d expect from the best PPC company.
Proactive Campaign Monitoring
Our team and AI-enhanced tools track performance 24/7, adjusting targeting, bids, and ad copy in real time. We catch issues before they cost you money—ensuring maximum ROI and nonstop optimization.
Automatic Website Personalization
Our automatic website personalization adapts content in real time based on user behavior. Headlines, offers, and recommendations adjust instantly, creating a tailored experience that boosts engagement and conversions.
Call Tracking for Better Data Included
Most providers skip call tracking as a default, but we include it—giving you better data for smarter optimizations. Track every lead, tie calls to campaigns, and refine targeting with real, actionable insights.
Higher Return on Investment
Get higher ROAS with AI-enhanced optimizations and expert targeting. Clients have seen 90% lower ad costs and 105%+ higher CTRs, ensuring every dollar works harder while eliminating waste.
Dynamic Content Landing Pages
Dynamic content pages adjust to each visitor, matching their interests and ad interactions. This improves Quality Scores, lowers CPC rates, and increases conversion rates for better overall performance.
A PPC Agency for Your Industry
We provide PPC management services and run online advertising for a wide range of industries and have listed just a few below. If you don’t see your industry, schedule a free consultation with a PPC expert. We can explore our PPC advertising services and campaign management together.
Which PPC Service is Right for You?
Looking for PPC advertising agency that actually delivers? We’ve driven up to 90% lower costs and 105%+ higher CTRs for our clients! Your campaign will be managed by expert PPC consultants supported by AI-enhanced optimizations, advanced targeting, real-time bid adjustments, audience refinement, call tracking, and more—ensuring maximum ROI and nonstop growth.
Local Services Ads
We manage your Local Services Ads to put you at the top of Google, connecting you with high-intent local customers. Continuous optimizations ensure more leads and maximum ROI.
Be the first business seen by customers who are ready to buy now.
Effortlessly attract high-quality customers ready to convert.
Increase ROI while reducing wasted budget for better results.
Ecommerce PPC Ads
We manage your Google Shopping ads, optimizing product listings and bids to boost visibility and drive more sales. Our strategies connect you with buyers ready to purchase, maximizing your ROI.
Ensure your products appear first when shoppers are ready to buy.
We fine-tune budgets to boost sales and maximize profitability.
We drive high-intent traffic that converts into paying customers.
Lead Generation
Turn clicks into customers with Google Ads for lead generation. We craft high-converting campaigns that attract, engage, and drive real leads—fueling business growth fast.
Reach new leads on YouTube, Google Discover, and Gmail with Demand Gen ads.
We optimize Google Search Network ads to ensure only the highest quality leads.
Local Services
Local Services Ads
We manage your Local Services Ads to put you at the top of Google, connecting you with high-intent local customers. Continuous optimizations ensure more leads and maximum ROI.
Be the first business seen by customers who are ready to buy now.
Effortlessly attract high-quality customers ready to convert.
Increase ROI while reducing wasted budget for better results.
Ecommerce
Ecommerce PPC Ads
We manage your Google Shopping ads, optimizing product listings and bids to boost visibility and drive more sales. Our strategies connect you with buyers ready to purchase, maximizing your ROI.
Ensure your products appear first when shoppers are ready to buy.
We fine-tune budgets to boost sales and maximize profitability.
We drive high-intent traffic that converts into paying customers.
Lead Generation
Lead Generation
Turn clicks into customers with Google Ads for lead generation. We craft high-converting campaigns that attract, engage, and drive real leads—fueling business growth fast.
Reach new leads on YouTube, Google Discover, and Gmail with Demand Gen ads.
We optimize Google Search Network ads to ensure only the highest quality leads.
We increase reviews and feedback to build trust and attract local customers.
Includes Proper GA4 Setup
Proper GA4 setup ensures you get the most accurate insights into your PPC campaigns. Our data-driven advertising services maximize your ROI and enable precise targeting and optimization.
Enhanced Tracking
Track every customer touchpoint for precise attribution and insights.
Advanced Analytics
We use real-time data to refine and optimize your PPC strategy nonstop.
Cost Efficiency
Maximize returns by focusing on top-performing keywords and audiences.
30% More Leads with Call Tracking
Implementing call tracking in our campaigns provides precise attribution, linking each call to its source. This clarity enables us to optimize marketing strategies, reduce costs, and boost ROI.
Automated Data Capture
Capture lead data instantly to track value and pinpoint top-performing ads.
Better Optimize Campaign
We analyze lead data to allocate budget where it drives the most ROI.
Engaging User Journeys
Better data lets us optimize ads for more leads at lower costs.More Leads
Enhanced Customer Insights
Gain insights from recorded calls to refine targeting and messaging. (Optional)
Landing Page Conversion Audit
Your Google Ad campaign is only half the battle — what your traffic does on your page is the other half. Our service includes a conversion audit with precise recommendations.
Key Findings
We assess your page’s design and messaging strengths.
Prioritized Recommendations
Top 5 changes identified to quickly improve conversion rates.
Immediately Actionable
Each recommendation is actionable for instant revenue growth.
Conversion-First Focus
Our recommendations remove friction and boost visitor conversions.
We Cover Every Aspect of Search Engine Marketing
As a PPC agency, our marketing services are focused on results. We also do more than just PPC management—we optimize every aspect of your strategy. Our Google Ads audits uncover wasted budget and missed opportunities, while our custom page designs turn more clicks into conversions, ensuring your campaigns deliver maximum ROI.
- Technical SEO Analysis
- On-Page SEO Review
- Backlink Profile Assessment
- User Experience & Mobile Usability Check
Transform visitors into customers with high-converting pages designed for maximum impact and performance.
- Page Speed Enhancements
- Core Web Vitals Optimization
- Code & Script Minification
- Server & Hosting Optimization
Our 4-Step PPC Management Process
Strategy & Research
We define your advertising goals, conduct Google Ads audits, analyze competitors, and identify key metrics to set a strong foundation for success.
Landing Page Audit or Design
We assess your page’s conversion potential and recommend improvements. If needed, we design a high-converting page before launching ads.
Campaign and Tracking Setup
We structure ad campaigns, configure settings, create ad variations, and implement GA4, conversion tracking, and call tracking to ensure accurate data and performance insights.
Ongoing Optimization & Reporting
Performance is continuously tracked, bids are adjusted, targeting is refined, negative keywords are added, and transparent reporting ensures maximum ROI.
Our Clients Love White Peak SEO Services
An Award Winning Digital Marketing Agency!
Pay-Per-Click Management FAQs
We have compiled some of the most frequent questions PPC marketing agencies receive with answers. If your question is not addressed, just let us know and we can discuss your project in more detail.
Google PPC (pay-per-click) is an advertising model where businesses bid on keywords to display ads at the top of Google Search, Google Display Network, and YouTube. Advertisers only pay when a user clicks their ad. Google Ads operates on a real-time bidding (RTB) system, considering bid amount, ad relevance, and page experience to determine ad placement. Well-optimized Google PPC campaigns drive targeted traffic, increase lead generation, and boost conversion rates.
A PPC company is a marketing agency that manages pay-per-click advertising campaigns for businesses, optimizing budgets to maximize ROI. Services typically include Google Ads management, keyword research, bid strategy, A/B testing, page optimization, and conversion tracking. Top PPC agencies ensure ads reach high-intent users, lower cost-per-acquisition (CPA), and increase click-through rates (CTR) across platforms like Google Ads, Microsoft Advertising, Facebook Ads, and LinkedIn Ads.
Costs vary based on campaign size, industry competition, and digital marketing management fees.
- Ad Spend: Small businesses spend $1,000 to $10,000 monthly; enterprises invest $50,000+ monthly.
- Management Fees: PPC agencies charge 10-30% of ad budget or a flat monthly fee ranging from $500 to $5,000+.
- Additional Costs: Page design, copywriting, and A/B testing may require separate investments.
The best ppc marketing platform depends on business goals, target audience, and budget.
- Google Ads – Best for search intent-driven leads and high-volume traffic.
- Microsoft Advertising (Bing Ads) – Lower competition and higher conversion rates for B2B industries.
Google Ads dominates PPC advertising, but diversifying across multiple ad networks maximizes reach and conversions.
No, Google doesn’t pay users for clicks. Instead, Google Ads operates on a pay per click model, where advertisers bid on keywords and pay when someone clicks their ad. Google’s revenue primarily comes from businesses running PPC campaigns on search, display, and video networks.
PPC delivers immediate traffic, while SEO builds long-term organic visibility. PPC costs vary based on competition, but SEO requires ongoing content creation and optimization.
- Short-term: PPC is faster but requires continuous budget.
- Long-term: SEO is cost-effective over time but takes months to rank.
- Best approach: Combining PPC + SEO ensures instant traffic and sustained organic growth.
For businesses needing immediate leads, PPC is the faster option, but SEO provides lasting authority and lower long-term costs.
Running Google PPC campaigns requires strategic setup and continuous optimization:
- Create a Google Ads account – Sign up at ads.google.com.
- Define campaign goals – Choose conversions, website traffic, or brand awareness.
- Keyword research – Identify high-intent keywords using Google Keyword Planner.
- Write compelling ad copy – Use strong CTAs and relevant search terms to attract clicks.
- Set bid strategy & budget – Choose between manual bidding or automated Smart Bidding.
- Optimize pages – Ensure fast load times and clear calls-to-action for conversions.
- Launch & monitor performance – Use the Google Ads dashboard for tracking and A/B testing.
Running a Google Ads campaign is one thing. Running a profitable, high-ROI campaign is another. A well-managed PPC strategy improves click-through rates (CTR), lowers cost-per-click (CPC), and increases return on investment (ROAS). PPC management companies like White Peak ensure ad budgets are optimized, targeting is precise, and conversions are maximized—giving businesses the best chance of campaign success.
The best PPC management company delivers measurable results, expert strategy, and continuous optimization to maximize your return on investment (ROAS). Expect:
- Data-Driven Strategy – Every campaign should be built on deep keyword research, competitive analysis, and audience targeting.
- Full-Funnel Optimization – PPC success isn’t just about getting clicks. The right agency optimizes pages, ad copy, and conversion paths to increase ROI.
- Proactive Bid Management – A top PPC agency monitors and adjusts bids in real-time to lower cost-per-click (CPC) and maximize conversions.
- A/B Testing & Performance Tracking – Regular testing of ad creatives, pages, and CTAs ensures continuous improvement.
- Transparent Reporting – Expect detailed reports on click-through rates (CTR), conversion rates, and budget efficiency so you always know your campaign’s performance.
- Multi-Platform Expertise – The best PPC companies manage Google Ads, Microsoft Advertising, Facebook Ads, LinkedIn Ads, and more, ensuring cross-channel advertising success.
- Dedicated Account Management – A responsive team that actively monitors, refines, and scales your campaigns for long-term growth.
A high-performance PPC company doesn’t just drive traffic—it turns clicks into customers while reducing wasted budget. White Peak delivers precision-targeted campaigns that maximize visibility, drive conversions, and generate the highest possible ROAS for your budget.
PPC ads failing often trace back to poor targeting, weak ad copy, or irrelevant landing pages. Every PPC campaign demands precision. A great PPC agency fixes these gaps fast, optimizing creative, refining audiences, and turning pay per click ads into lead-generating machines.
Hiring a PPC agency like ours delivers expertise you won’t get managing campaigns solo. We handle bidding strategies, optimize creative, and track conversions relentlessly. Our customized PPC approach turns complex PPC channels into scalable, performance-based PPC campaigns that grow your revenue.
PPC management is the process of identifying waste, optimizing bids, and testing creative until your CPA drops. Investing in PPC without expert oversight burns budget. An experienced PPC agency uses data-driven decisions, ensuring every PPC dollar maximizes lead generation.
Landing page quality is non-negotiable. Google ranks your pay per click ads higher—and lowers your CPC—when your page matches user intent. Our PPC services include conversion-focused design because running a PPC campaign without optimized pages wastes ad spend.
Not every PPC platform works for B2B. Google Search drives intent-based leads, while LinkedIn Ads targets decision-makers. We build strategic PPC campaigns tailored to your audience, maximizing conversions across the right PPC channels, not just the most obvious ones.
Without expert oversight, PPC ads failing is inevitable. Budgets get drained chasing low-intent clicks, and conversion rates drop. A top-rated PPC agency like ours protects your investment by managing data, adjusting strategy, and ensuring your digital marketing services produce ROI.
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