Therapist website design services
Therapist Website Design That Helps the Right Clients Reach Out
White Peak offers therapist website design for counselors, psychologists and group practices. We build calm, professional websites that help potential clients feel safe reaching out for therapy services. Every site includes copywriting and is built for Google and AI search.
Specialties
A page for each one
Anxiety, trauma, couples work and every specialty you offer gets its own page.
Copywriting
Written in your voice
Our writers turn your approach into warm, plain-language pages that sound like you.
Custom design
Unlimited design revisions
Pick one of three homepage concepts, and we refine it until it feels right.
Ownership
Your site, your domain
You own your website, domain and content, with full access and training.
Already have a practice website and need more new clients from Google?
Awards for our digital marketing agency
Why White Peak
A therapist web design company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. We know a private practice is a small business too. We design counseling websites to fill your caseload with clients who fit, not to win design awards.
Feel Safe Fast
A calm design, a real photo and a clear explanation of how you work showcase your expertise and help nervous visitors reach out.
Make the First Step Small
A free consultation button, a short secure form and online booking make reaching out feel easy.
Get Found Locally
Every site is built for Google and AI search, so people near you find your practice when they look for help.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Therapist websites built for Google and AI search
People now ask ChatGPT, Gemini and Google’s AI Overviews to help them find a therapist. We build counseling websites that search engines and AI tools can read, trust and recommend.
A Page for Every Specialty
Anxiety therapy, EMDR, couples counseling and teen therapy each get a page, so Google knows exactly who you help.
Answers AI Tools Can Quote
We answer the questions people ask before therapy, like cost, insurance and what a first session is like.
Practice Schema Markup
Structured data tells search engines your practice name, clinicians, specialties, location, hours and telehealth options.
Quick Pages on Phones
Most people look for a therapist on their phone, often late at night. A mobile-friendly website with lean code keeps every page quick.
Keep the Rankings You Earned
Moving from Squarespace, Wix or an old WordPress site? We carry over redirects, titles and descriptions so your rankings move with you.
Optional upgrade
Add local SEO to fill your caseload
Your new website is ready to rank. A local SEO campaign puts your practice in Google Maps, local results and AI answers, including:
- Google Business Profile and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our therapist web design creates more value
A therapist’s website has a hard job. It has to feel warm, protect privacy and turn a hesitant visitor into a first appointment. Here’s how our web design for therapists handles each part.
Custom therapy website design, never a template
Therapist website templates make practices blur together. We design every site from scratch around your approach, your ideal clients and the feeling you want people to have. You choose from three homepage concepts, then get unlimited design revisions.
Built to turn visitors into consultations
Each page leads to one next step: book a free consultation or send a secure message. Clear fees, specialties and a short form remove the guesswork that stops people from reaching out.
Copywriting included, written for future clients
A DIY website builder or website template leaves the words to you. We write every page, about 650 words each, from an interview with you. You review it, and we revise until it sounds like you.
Easy on phones, easy for you to update
We design for phones first and test every page on phones, tablets and desktops. A visual editor lets you update your bio, fees and openings without code. We also offer web hosting.
Every inquiry tracked from launch day
It’s invisible to website visitors. Behind the scenes, we set up Google Analytics 4 and conversion tracking before launch, without sending client details to Google. You see which pages and sources bring in consultation requests.
How it works
How our therapist website design process works
Every therapist website follows the same tested design and development process, with your approval at each stage. Here’s how we take your practice website from the first call to launch day.
Discovery and Site Plan
We learn your specialties, ideal clients, fees and the practices near you. Then we map every page, from your bio to your FAQ.
Copy and Design Concepts
Our writers interview you and draft your pages while our designers create three homepage concepts. You pick one, and we refine it.
Build and Test
Our developers build your site, connect your booking and secure forms, and set up tracking. Then we test it on every device.
Launch and Grow
We launch, then check forms, booking and tracking. For 30 days after launch, we fix any bug in what we built, free.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for therapists
What a therapist website needs
Reaching out to a therapist takes courage. A good private practice website answers the questions people are afraid to ask and makes the first step feel safe. Here’s what we build into every one.
Specialty Pages
A page for each issue and approach you treat, from anxiety and trauma to couples therapy. Each one speaks to the person reading it and ends with one clear next step.
Clinician Bio Pages
Your photo, license, training and approach, written in a warm, personal voice. People choose a therapist they feel they already know a little.
Secure Contact and Intake
Contact and intake forms run through a HIPAA-ready tool like your EHR or Hushmail, never plain email. A notice asks visitors not to share private details in a general form.
Online Booking and Consult Calls
Let new clients request an appointment or book a free 15-minute call from any page. Your EHR's booking widget keeps everything in one place.
Fees and Insurance Info
Clear session fees, insurance you take, superbills and your Good Faith Estimate notice. Answering money questions up front brings in clients who are ready to start.
Crisis Resources
A visible note that the site isn't for emergencies, with the 988 Suicide and Crisis Lifeline. It protects visitors and sets clear expectations.
Find out what's holding your counseling website back
Book a free consultation. We’ll review your current website, your specialties and the practices you compete with. Then we’ll tell you honestly what we’d change and what it would cost.
Wendy Duras, Google review
What every therapist website includes
Every therapist website project includes the work below, handled by specialists in design, copy, website development and SEO.
Strategy and Site Plan
We study your practice, your ideal clients and the therapists near you. Then we plan your specialty pages, bios and the path to a first session.
Three Design Concepts
Our designers create three homepage concepts with calming colors, type and photos that fit you. You choose one, and we refine it with unlimited design revisions.
Therapy Copywriting
We interview you and write all your website content, about 650 words per page, in plain, warm language. You approve every word before launch.
Specialty Pages
Each specialty and treatment approach gets its own page in your approved design, written around the questions clients ask.
Clinician Profiles
Bio pages with photos, license type, training and approach for every therapist in your practice.
Mobile-First Design
Every page is designed for phones first, then tablets and desktops. The consultation button stays easy to tap.
Secure Inquiry Forms
We connect contact and intake forms to your EHR or a HIPAA-ready form tool that signs a business associate agreement (BAA).
Search-Ready Build
Clean site structure, title tags, meta descriptions, practice schema markup and optimized images give your site a strong start in search.
Privacy-Aware Analytics
We install Google Analytics 4 and track consultation requests, without sending names or health details to Google.
Testing, Training and Fixes
We test every page, form and booking link on major browsers and devices. You get admin access, training and 30 days of free fixes.
Therapist websites designed for every kind of practice
Solo therapists and group practices grow in different ways. Pick the practice closest to yours, and we’ll build your website around your clients. Not a therapist? See our web design services.
Websites for Solo Therapists
Clients pick a therapist they feel they know. Your site should sound like you and make booking simple.
A Bio That Sounds Like You
Your story, training and approach in your own voice.
Book a Free Consult
Online booking for a short first call.
Private, Secure Forms
Inquiries go to your EHR, not your inbox.
Websites for Group Practices
New clients want the right fit fast. Your site should match them to a clinician and route every inquiry.
Clinician Directory
Profiles people can filter by specialty and insurance.
Smart Inquiry Routing
Each request goes to your intake team.
Telehealth and Locations
Clear pages for each office and online sessions.
Couples and Family Therapy Websites
People reach out after a hard moment. Your site should answer fears and invite a first call.
Clear Answers First
What sessions are like and who should attend.
Guides and Resources
Articles that help before the first session.
Privacy Up Front
How you protect client information.
Software and integrations
Therapy practice software we connect to your website
Your website should work with the tools therapists already use. Every site comes with Google Analytics 4. Then we add your EHR's booking widget, secure forms and directory badge, so new inquiries land where you work. These are some of the most common therapy practice tools, and we're not limited to them.
SimplePracticeBooking and appointment requests
TherapyNotesClient portal and appointment requests
JaneOnline booking
IntakeQIntake forms and booking
HushmailSecure contact and intake forms
Psychology TodayVerified profile badge
CalendlyFree consultation calls
CallRailCall tracking
MailchimpEmail newsletters
Google MapsOffice location map
Gravity FormsGeneral contact forms
WeglotSpanish and multilingual pages
Google Analytics 4Included
Included with every website. We track consultation requests and booking clicks before launch, without sending names or health details to Google.
These are some of the most common therapy practice tools we set up, not the full list. Use a different EHR or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Online booking, live chat, advanced forms and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
HIPAA and privacy, handled with care
If your practice is a HIPAA covered entity, health details from your website count as protected health information. We send intake through your EHR or a form tool that signs a business associate agreement. We also follow your board's and profession's advertising rules. The APA Ethics Code, for example, says psychologists don't ask current clients for testimonials.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak therapist website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your therapist website cost?
Answer a few quick questions to see a price range for your new therapy practice website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your therapy website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so you can stay focused on your clients.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new fees, openings or a new clinician bio.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your therapy website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your practice and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Specialty pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Marketing for therapists that puts your practice in Google Maps, local results and AI answers, with your Business Profile and listings managed monthly.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in new client inquiries from people looking for therapy now. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your practice feel calm and memorable.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Therapist web design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical solo practice site with a homepage, About, Contact, FAQ and four specialty pages comes to about $4,300 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Group practices with many clinicians or locations may take longer. Quick feedback keeps your project on schedule.
A clear homepage, an About page with your photo and license, and a page for each specialty. It also needs fees and insurance details, a secure contact form, online booking and crisis resources. Every White Peak therapist website includes these, plus copywriting.
No. Copywriting is included with every White Peak website. We interview you, then write about 650 words per page in your voice. You approve every page before launch.
HIPAA covers how you handle client health information, and your practice stays responsible for it. Your website itself doesn't store client records. We send inquiries through your EHR or a HIPAA-ready form tool that signs a BAA, never plain email.
Yes. We embed the booking or appointment request widget from SimplePractice, TherapyNotes, Jane or IntakeQ, and link your client portal. Online booking and advanced forms have set prices in our estimate. Software subscriptions are billed by each company.
Yes. New clients can request an appointment or book a free consultation call from any page. We use your EHR's booking widget or Calendly, so your calendar stays in one place.
Be careful. Many ethics codes limit testimonials, and the APA Ethics Code says psychologists don't ask current clients for them. We build trust with your bio, credentials and clear answers instead. Your practice decides what fits your board's rules.
We build them on WordPress, the platform we recommend for any mental health professional who wants full control. It powers more websites than any other website builder and works with SimplePractice, Jane, Hushmail and Psychology Today. You can edit pages without code, and you're never locked into one company.
They're fine for a simple start, but you're limited to their templates and features. WordPress gives you full ownership, more control over SEO and any tool you need. We can move your site and keep your rankings.
We build every counseling website on a strong foundation for search. That means specialty pages, title tags, schema markup, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so local SEO and No-Fee PPC management are available after launch.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and redirect every old page address to its new page. Then we check for errors right after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. We quote it based on your site.
You do. You own your website, your domain and your content. You get full admin access and training at launch.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is based in downtown Reno and designs websites for therapists, counselors and online therapy practices across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that bring your practice more clients
Local SEO
Google Maps, local listings and search work that helps nearby clients find your practice.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in new client inquiries. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your therapy website running smoothly.
Branding and Messaging
A logo, visual identity and message that help the right clients choose you.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and therapists nationwide
Your website is the center of your online presence and often the first place a future client meets you. Our downtown Reno, NV team designs websites for therapists, counselors and psychologists across the U.S. Close to home, we build therapy websites for Reno and Northern Nevada practices, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
