Manufacturing web design services
Manufacturing Website Design That Brings In Quote Requests
White Peak is a manufacturing website design agency for B2B companies that make, machine and supply industrial products. We build sites that help engineers and buyers find you, check your capabilities and request a quote. Every site includes copywriting and is built for Google and AI search.
Capabilities
A page for each process
Machining, fabrication, assembly or finishing each get a page buyers and Google can find.
Copywriting
Included with every site
Our writers turn your specs and processes into clear copy buyers understand.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and content, with full access and training.
Already have a website and need more RFQs from Google?
Awards for our digital marketing agency
Why White Peak
A manufacturing web design company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. We know the B2B sales cycle in the manufacturing industry, with many decision makers. We design your manufacturing website to win qualified leads, not design awards.
Build Trust With Buyers
Real shop floor photos, equipment lists, tolerances and certifications show buyers you can make their part before they call.
Shorten the Sales Cycle
Engineers, purchasing managers and owners each find the answers they need, so fewer emails go back and forth.
Get Found by Buyers
Every site is built for Google and AI search, so procurement teams find you when they source a supplier.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Manufacturing websites built for Google and AI search
B2B buyers now ask ChatGPT, Gemini and Google’s AI Overviews to shortlist suppliers for a part or process. We build manufacturing websites that search engines and AI tools can read, trust and quote.
Pages for Every Process
Each capability, material and industry served gets its own page, so Google knows exactly what your plant can make.
Copy AI Search Can Quote
Our writers answer the questions engineers ask about tolerances, lead times and minimum orders, in plain language.
Manufacturer Schema Markup
Structured data tells search engines your company name, products, locations and certifications.
Fast Pages, Even With Big Files
Optimized images, lazy-loaded videos and lean code keep product pages quick on phones and shop-floor tablets.
Rankings That Move With You
Redesigning an older site? We carry over your redirects, page titles and descriptions, so the rankings you’ve earned come with you.
Optional upgrade
Add local SEO to win more nearby buyers
Your new website is ready to rank. A local SEO campaign puts your plant in Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our manufacturing web design creates more value
B2B buyers judge a supplier by its website before they ever call. An outdated website can cost you the RFQ. It has to show what you make, prove your quality and make quoting easy. Here’s how our web design for manufacturers builds each part.
Custom manufacturing design, never a template
Generic templates make an aerospace machine shop look like a bakery. Our custom website design starts from scratch around your processes, equipment and target audience. You get three homepage concepts, then unlimited revisions on your pick.
Designed to turn visitors into RFQs
We plan each page around one next step: request a quote or talk to sales. Clear CTAs and a short RFQ form with drawing uploads make that step easy.
Copywriting included, written for engineers and buyers
Most web designers leave the writing to you. We don’t. Our copywriters write every page, about 650 words each, from your input and our research. You review it, and we revise it until you approve.
Fast on every device, easy for your team to edit
Responsive design adapts every page to phones, tablets and desktops, and we test them all. A visual editor lets your team add products, news and job openings without code.
Every RFQ and call tracked from launch day
We set up Google Analytics 4 and conversion tracking before launch. You see which pages and sources bring in quote requests. We can also send leads into your CRM.
How it works
How our manufacturing website design process works
Every manufacturing website follows the same tested web design process, with your approval at each stage. Here’s how we take your site from the first call to launch day.
Discovery and site plan
We learn your processes, target industries, buyers and competitors. Then we plan your pages, from capabilities to industries served.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts. You pick one, and we refine it until you approve.
Build and test
Our developers build your site, RFQ forms and tracking. Then we test speed, file uploads and forms on phones, tablets and desktops.
Launch and grow
We launch, then check forms, calls and tracking. For 30 days after launch, we fix any bug in what we built, free. After that, SEO and ads help you grow.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for manufacturers
What a manufacturing website needs
Engineers and purchasing teams compare several suppliers before they send an RFQ. Your website has to show your manufacturing capabilities fast and make quoting simple for potential customers. Here’s what we build into every industrial website.
Capability and Product Pages
A page for each process, product line and material you work with. Each page lists equipment, tolerances and part sizes, then ends with a quote button.
RFQ Forms With File Uploads
A request for quote form that accepts CAD files, drawings and quantities. Each request goes to the right estimator by email or CRM.
Spec Sheets and Downloads
Data sheets, brochures, catalogs and line cards that buyers can view or download. Optional gated downloads collect contact details first.
Certifications and Quality
Your ISO 9001, AS9100, IATF 16949 or other certifications, shown with your quality process. Buyers check this before they add you to an approved supplier list.
Industries Served Pages
Pages for aerospace, medical, automotive, energy or other markets you serve. Each speaks to that buyer's needs and requirements.
Careers and Hiring Pages
Job openings, photos of your team and a simple application form. A strong careers page helps you hire machinists, welders and operators.
Find out what's holding your manufacturing website back
Book a free consultation. We’ll review your current website, your capabilities and the suppliers you compete with. Then we’ll tell you straight what we’d change and what it would cost.
Wendy Duras, Google review
What every manufacturing website includes
Every manufacturing website project includes the work below, handled by specialists in design, copy, development and SEO.
Strategy and Site Plan
We study your products and services, target industries and competitors. Then we plan capability pages, industry pages and a clear path to a quote request.
Three Design Concepts
Our designers create three homepage concepts in your brand’s colors and style. You choose one, and we revise it until you approve it.
Technical Copywriting
Our copywriters write every page, about 650 words each, in plain language. Your engineers review every spec and claim before it goes live.
Capability Pages
Each process or product line gets its own page in your approved design, written around what buyers search for.
Equipment and Facility Pages
Equipment lists, facility photos and capacity details, so buyers see what your shop can handle.
Mobile-First Design
Every page is designed for phones first and tested across all devices. Quote and call buttons stay easy to tap.
RFQ and Contact Forms
Forms that email you each lead and save it on your site. Advanced RFQ forms with file uploads are a set-price add-on.
Search-Ready Build
Clean site structure, title tags, meta descriptions, schema markup and optimized images give your site a strong start in Google and AI search.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you see which pages bring in RFQs and calls.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get full admin access and training at launch, plus 30 days of free fixes.
Manufacturing websites designed for every type of manufacturer
A machine shop and a product maker sell in different ways. Pick the type of company closest to yours, and we’ll build your site around your buyers. Not a manufacturer? See our web design services.
Contract Manufacturing Websites
Buyers need to know you can make their part. Show your processes and make sending a drawing easy.
Capabilities by Process
CNC machining, fabrication, molding and finishing pages.
RFQ With Drawing Uploads
Buyers attach CAD files and quantities in one form.
Certifications Up Front
ISO and quality details on every key page.
Product Manufacturer Websites
Engineers want specs, and distributors want details. Your site should serve both without a phone call.
Product Catalog and Specs
Organized product lines with clear specifications.
Downloads for Engineers
Data sheets, CAD models and manuals in one place.
Where to Buy
A dealer or distributor locator for your products.
Industrial Distributor Websites
Customers know the part they need. Help them find it and order it fast.
Searchable Product Lines
Search and filters by brand, size and part number.
Online Ordering
A WooCommerce store or quote cart for repeat orders.
Account Requests
Forms for new trade accounts and credit applications.
Software and integrations
Manufacturing software we connect to your website
Your website should work with the sales and marketing tools manufacturers already use. Every site comes with Google Analytics 4 and conversion tracking. Then we connect your RFQ forms, CRM, email, booking and call tracking, so leads land where your sales team works. These are some of the most common manufacturing tools, and we're not limited to them.
HubSpotCRM, forms and live chat
SalesforceCRM and lead routing
Zoho CRMCRM and web forms
MailchimpEmail newsletters
WooCommerceOnline parts ordering
Gravity FormsRFQ forms with file uploads
CallRailCall tracking
CalendlySales meeting booking
DealfrontSee which companies visit
Sketchfab3D product viewer
WeglotMultilingual pages for export buyers
Google ReviewsReviews on your site
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in RFQs and calls.
These are some of the most common manufacturing tools we set up, not the full list. Use a different CRM or ERP system, or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Advanced forms, live chat, online booking and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
Made in USA and export rules, handled with care
Manufacturer websites carry claims that federal rules cover. The FTC says an unqualified "Made in USA" claim means all or virtually all of the product is made here. Technical data controlled under ITAR or EAR can't be posted publicly. We write product pages and downloads with these rules in mind, and your team approves every claim before launch.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak manufacturing website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your manufacturing website cost?
Answer a few quick questions to see a price range for your new manufacturing website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your manufacturing website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so your team can stay focused on production and customers.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new product pages or spec sheets.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your manufacturing website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your company and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Product and capability pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Search work that puts your plant in Google Maps, local results and AI answers when buyers look for suppliers nearby.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in quote requests from engineers and buyers. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your company easy to remember.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Manufacturing website design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical site with a homepage, About, Contact and six capability pages comes to $4,300 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Large product catalogs, many industries served or custom features can take longer. Quick feedback and approvals keep your project on schedule.
Strong manufacturing websites have capability or product pages, an equipment list, certifications and an RFQ form. They also need industries served pages, case studies, fast mobile pages and schema markup. For ideas, see our guide to industrial website design examples.
No. Copywriting is included with every White Peak website. Our writers interview your team, then write about 650 words per page. Your engineers review every spec and claim before launch.
Yes. Our advanced forms add-on builds an RFQ form that accepts drawings, CAD files and quantities. Each request is emailed to your estimators and saved on your site, or sent to your CRM.
Yes. We organize product lines by category, material or application, with filters and search. Each product page can hold specs, photos, 3D views and downloadable data sheets.
Yes. We can send RFQs and form leads to HubSpot, Salesforce, Zoho CRM or another CRM. ERP connections depend on your system, so we confirm them and quote them first. Software fees are billed by each company.
Yes. We can add a WooCommerce store for repeat parts, or a quote cart when prices depend on volume. Trade account and credit application forms can sit next to it.
We build manufacturing websites on WordPress. It powers more websites than any other platform and works with HubSpot, Salesforce, WooCommerce and Gravity Forms. Your team can edit pages without code, and you're never locked into one company.
We build every manufacturing website on a strong foundation for search. That means capability pages, title tags, schema markup, fast pages and copy AI tools can quote. Search engine rankings also take ongoing work, so our SEO and No-Fee PPC management are available after launch.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and redirect every old page address to its new page. Then we check for errors right after launch.
Only claims that hold up. The FTC says an unqualified "Made in USA" claim means all or virtually all of the product is made here. ITAR- or EAR-controlled technical data stays off public pages. Your team approves every claim.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. We quote it based on your site.
You do. You own your website, your domain and your content. You get full admin access and training at launch. For 30 days after launch, we fix any bug in the work we built, free.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is based in downtown Reno and offers website design for manufacturing companies across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Lead generation services that bring your company more buyers
Local SEO
Google Maps, reviews and local search work that helps nearby buyers find your plant.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in RFQs. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your manufacturing website running smoothly.
Branding and Messaging
A logo, visual identity and message that set your company apart from other suppliers.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and manufacturers nationwide
Your website is often the first place a buyer checks your company. Our downtown Reno, NV team designs websites for manufacturers and industrial companies across the U.S. Close to home, we build sites for Northern Nevada manufacturers, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
