Law firm web design services
Law Firm Web Design That Turns Searchers Into Clients
White Peak is a law firm web design agency that builds custom websites for law firms. They help potential clients find your firm, trust your attorneys and call for a consultation. Every website includes copywriting and is built for Google and AI search.
Practice areas
A page for each one
Every practice area gets its own page, written for the cases you want more of.
Copywriting
Included with every site
Our writers create every page in plain language your future clients understand.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and content, with full access and training.
Already have a website and need more cases from Google?
Awards for our digital marketing agency
Why White Peak
A law firm web design company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. We bring that owner’s view to the legal industry. We design your law firm’s website to bring in new clients, not to win design awards.
Build trust
A professional website with real attorney photos and clear credentials shows potential clients they’re in good hands before they call.
Make contact easy
A phone number, a short intake form and a clear next step on every page turn a worried visitor into a consultation.
Get found
Every website is built for Google and AI search, so people find your firm when they need a lawyer.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Law firm websites built for Google and AI search
People searching for legal services now ask ChatGPT, Gemini and Google’s AI Overviews which lawyer to call. We build law firm websites designed so search engines and AI tools can read them, trust them and quote them.
Clear Site Structure
Each practice area and case type gets its own page, linked from clear navigation, so Google knows exactly what your firm handles.
Copy AI Search Can Quote
Our writers answer the questions clients ask, in plain language, the format AI tools lift into their answers.
Law Firm Schema Markup
Structured data tells search engines your firm’s name, practice areas, attorneys, office address and hours.
Fast Pages on Every Phone
Many people search for a lawyer on their phone, often right after an accident or an arrest. Lean code keeps every page quick.
Rankings That Move With You
Redesigning an existing site? We can carry over your redirects, page titles and descriptions, so the rankings you’ve earned come with you.
Optional upgrade
Add local SEO to win more cases
Your new website is ready to rank. A local SEO campaign puts your firm in Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our law firm web design creates more value
A good-looking website isn’t enough for law firms. It has to earn trust fast, make it easy to reach you and show up when people search. Here’s how our web design for law firms builds each part.
Custom law firm design, never a template
Legal website templates make firms look alike. We design every website from scratch around your cases, your clients and your firm’s personality. You get three homepage concepts to choose from. Then we revise your pick until you approve it, with unlimited design revisions.
Designed to turn visitors into consultations
We plan each page around one next step: call the firm or request a consultation. Clear calls to action, reviews and a short intake form make that step easy. Every form emails you the lead and saves it on your site.
Copywriting included, written for clients
Most legal web designers leave the writing to you. We don’t. Our copywriters write every page, about 650 words each, from your input and our research. You review it, and we revise it until you approve it.
Fast on every phone, easy for your staff to edit
We design for phones first. Responsive design adapts every page to phones, tablets and desktops, and we test them all. A visual editor lets your staff update bios, photos and news without code.
Every call and form tracked from launch day
We set up Google Analytics 4 and conversion tracking before launch. You see which pages and sources bring in calls and consultation requests. We can also send your form leads straight into your legal CRM.
How it works
How our law firm website design process works
Every law firm website follows the same tested website design and development process, with your approval at each stage. Here’s how we take your website from the first call to launch day.
Discovery and site plan
We learn your practice areas, ideal clients, goals and competitors. Then we plan your pages, from practice areas to attorney bios.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts. You pick one, and we refine it until you approve.
Build and test
Our developers build your site, intake forms and tracking. Then we test speed, forms and calls on phones, tablets and desktops.
Launch and grow
We launch, then check forms, calls and tracking. For 30 days after launch, we fix any bug in what we built, free. After that, local SEO and ads help you grow.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for law firms
What a law firm website needs
People hire a lawyer when they’re stressed, and they decide fast. Websites designed for law firms have to give website visitors the information they need, prove your experience and make it easy to get in touch. Here’s what we build into every one.
Practice Area Pages
A page for each practice area and case type, from car accidents to estate planning. Each page answers what clients search for and ends with a clear next step.
Attorney Bio Pages
Photos, bar admissions, education and experience for each attorney. Clients want to know who will handle their case before they call.
Intake Forms That Screen Cases
Short forms that ask about the case type and how to reach the person. Then they send each potential client to the right attorney. A notice tells visitors the form doesn't create an attorney-client relationship.
Calls and After-Hours Contact
Click-to-call on every page and call tracking that shows which pages ring your phone. Live chat or your answering service catches the clients who reach out at night.
Reviews and Case Results
Google reviews, client testimonials and case results, shown the way your bar rules allow. We place the disclaimers your firm chooses on the same page as the results.
Spanish-Language Pages
A language switcher and Spanish pages, using translations you provide, so you can serve Spanish-speaking clients.
Find out what's holding your law firm website back
Book a free consultation. We’ll look at your current website, your practice areas and the firms you compete with. Then we’ll tell you straight what we’d change and what it would cost.
Angela Bullentini, Esq., Google review
What every law firm website includes
Every law firm website project includes the work below, handled by specialists in design, copy, website development and SEO.
Strategy and Site Plan
We study your law practice, your ideal clients and the firms you compete with. Then we plan your practice area pages, attorney bios and the path to a consultation.
Three Design Concepts
Our designers create three homepage concepts in your firm’s colors and style. You choose one, and we revise it until you approve it, with unlimited design revisions.
Legal Copywriting
Our copywriters write every page, about 650 words each, in plain language. Your attorneys review every claim before it goes live.
Practice Area Pages
Each practice area gets its own page in your approved design, written around the questions clients ask.
Attorney Profiles
Bio pages with photos, bar admissions, education and experience, so clients meet your team before they call.
Mobile-First Design
Every page is designed for phones first, then tablets and desktops. The phone number and contact button stay easy to tap.
Consultation Forms
A short contact form on every page that emails you the lead and saves it on your site. It includes a notice that the form doesn’t create an attorney-client relationship.
Search-Ready Build
Clean site structure, title tags, meta descriptions, law firm schema markup and optimized images give your site a strong start in Google and AI search.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you see which pages bring in calls and forms.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get full admin access and training at launch, plus 30 days of free fixes after launch.
Law firm websites designed for every practice area
Small firms and large firms win clients differently. Pick the type of firm closest to yours, and we’ll build your website around your cases and your clients. Not a law firm? See our web design services.
Personal Injury Law Firm Websites
Injured people compare law firms fast, often from a phone. Your website has to look credible and make the first call easy.
A Page for Each Case Type
Car accidents, truck accidents, slip and falls and more, each with its own page.
Free Case Review Forms
A short form that collects the basics and sends them to your intake team.
Results With Disclaimers
Verdicts and settlements shown with the disclaimers your bar rules require.
Family Law and Criminal Defense Websites
Clients are often scared and in a hurry. Your website should calm them down and help them reach you right away.
Clear Answers First
Plain-language pages on divorce, custody, DUI and other criminal law matters.
Call Now, Day or Night
Click-to-call on every page, plus live chat or your answering service after hours.
Private, Simple Contact
Short forms that ask only what you need for a first call.
Business and Estate Planning Websites
These clients research carefully. Your website has to show experience and make booking easy.
Service Pages That Explain
Clear pages on business law, wills and trusts.
Book a Consultation Online
A booking calendar tied to your schedule.
Guides That Build Trust
Articles that answer common client questions.
Software and integrations
Legal software we connect to your website
Your website should work with the tools law firms like yours already use. Every site comes with Google Analytics 4 and conversion tracking. Then we connect your intake forms, booking calendar, chat and call tracking, so new leads land where your team works. These are some of the most common legal tools, and we're not limited to them.
ClioPractice management and intake
MyCasePractice management and intake
PracticePantherPractice management
SmokeballCase management
LawmaticsLegal CRM and intake
LawPayOnline legal payments
CallRailCall tracking
CalendlyConsultation booking
RubyAnswering service and live chat
Google ReviewsReviews on your site
Gravity FormsIntake forms and lead routing
WeglotSpanish and multilingual pages
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in calls and case inquiries.
Intake routing, live chat, online booking and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
Attorney advertising rules, handled with care
Every state bar regulates what a law firm website can say. In Nevada, for example, a website doesn't have to be filed with the State Bar, but it must follow the advertising rules. Past results need a disclaimer on the same page, and dollar results must show the fees and costs. We build case results, testimonials and contact forms around your state's rules, and your firm approves every claim before launch.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak law firm website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your law firm website cost?
Answer a few quick questions to see a price range for your new law firm website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your law firm website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so your attorneys can stay focused on clients.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new attorney bios or case results.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your law firm website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your firm and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Practice area pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Legal marketing that puts your firm in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed every month.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in calls from people who need a lawyer now. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your firm unmistakable.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Law firm web design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical small firm site with a homepage, About, Contact and six practice area pages comes to $4,300 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Larger firms with many practice areas or custom features may take longer. Quick feedback and approvals keep your project on schedule.
Strong attorney websites have a clear homepage, a page for each practice area and attorney bio pages. They also show reviews and make it easy to call or request a consultation. It also needs fast mobile pages, schema markup and the disclaimers your bar rules require. Every White Peak law firm website includes these, plus copywriting. For real examples, see our guide to law firm website examples.
No. Copywriting is included with every White Peak website. Our writers learn your firm and your clients, then write about 650 words per page. Your attorneys review and approve every page before launch.
Every state bar sets its own rules, and your firm is responsible for its own advertising. We build with those rules in mind. That means no unsupported claims, past-result disclaimers on the same page as the results and a notice on every contact form. Your attorneys approve every claim before launch.
Yes, in the way your bar rules allow. Each testimonial and case result falls under your bar's advertising rules. In Nevada, for example, past results need a disclaimer that they don't predict future cases. Dollar results must show the gross amount, fees and costs. We place the disclaimers your firm chooses on the same page as the results.
Yes. We can send your website's form leads to Clio, Lawmatics, MyCase or another CRM, and embed booking, chat and payment tools. CRM connections, live chat and online booking have set prices in our estimate. Software subscription fees are billed by each company.
Yes. Every page has click-to-call and a short consultation form. We can add live chat or connect your answering service, so people who reach out at night still get a response.
We build law firm websites on WordPress. It powers more websites than any other platform and works with legal tools like Clio, CallRail and Gravity Forms. Your staff can edit pages without code, and you're never locked into one company.
We build every law firm website on a strong foundation for search. That means practice area pages, title tags, schema markup, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so our local SEO and No-Fee PPC management are available once your site launches.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and point every old page address to its new page. Then we check for errors right after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. We quote it based on your site. Third-party tools and content added after launch need their own checks.
For 30 days after launch, we fix any bug in the work we built, free. New features and content changes are quoted separately. After that, our Love Your Site maintenance plans include unlimited bug fixes.
You do. You own your website, your domain and your content. You get full admin access and training at launch.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is based in downtown Reno and offers lawyer website design across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that bring your firm more clients
Local SEO
Google Maps, reviews and local search work that brings nearby clients to your firm.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in calls. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your law firm website running smoothly.
Branding and Messaging
A logo, visual identity and message that set your firm apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and law firms nationwide
Your website is the center of your firm’s online presence. Our downtown Reno, NV team designs websites for attorneys and law firms across the U.S. Close to home, we build law firm websites for Reno and Northern Nevada attorneys, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
