Photographer web design services
Photographer Web Design That Books More Sessions
White Peak builds photographer web design that shows off your best work and turns visitors into booked sessions. Your portfolio loads fast, your inquiry form is easy to find, and every page includes copywriting.
Portfolio
Fast, full-screen galleries
Your images load quickly on every phone, without losing the quality clients expect.
Copywriting
Included with every site
Our writers create your About, session and pricing pages in your voice.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and images, with full access and training.
Already have a photography website and need more inquiries from Google?
Awards for our digital marketing agency
Why White Peak
A photographer web design company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. Photographers run small businesses too. We design your website to grow your photography business and fill your calendar, not just to look pretty.
Let the work sell
A clean layout lets you showcase your best work without distraction, so couples, families and brands see your style in seconds.
Make booking easy
Clear session info, starting prices and a short inquiry form help the right clients reach out.
Get found
Every site is built for Google and AI search, so people near you find your studio when they look for a photographer.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Photography websites built for Google and AI search
Clients now ask Google, ChatGPT and Gemini for a wedding or family photographer near them. Search engines can’t see a photo the way people do. They read the words, file names and data around it, so we build that in.
Pages for Each Session Type
Weddings, families, newborns and headshots each get a page, so Google knows exactly what you shoot and where.
Image SEO on Every Photo
Descriptive file names, alt text and captions help your images appear in Google search results, Google Images and AI answers.
Photographer Schema Markup
Structured data tells search engines your business name, services, service area, reviews and hours.
Fast Pages, Full-Quality Photos
We resize, compress and lazy-load images in modern formats, so big galleries stay quick on phones.
Rankings That Move With You
Moving from Squarespace, Wix or an old theme? We carry over your page addresses and titles, so earned rankings follow you.
Optional upgrade
Add local SEO to book more clients
Your new website is ready to rank. A local SEO campaign puts your studio in Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our photographer web design creates more value
A pretty gallery isn’t enough. A photography website has to show your style, answer pricing questions and make it simple to book. Here’s how our photography website design builds each part.
Custom photography website design, never a template
Website templates and website builders make photographers look alike. We design around your style, your niche and your ideal client, with full customization. You get three homepage concepts that follow your approach to photography, then unlimited design revisions on your pick.
Designed to turn browsers into bookings
Every page leads potential clients to one next step: check a date or send an inquiry. Reviews, session details and a short form make that step easy. Every inquiry emails you and saves on your site.
Copywriting included, in your voice
Most photographers hate writing their About page. You don’t have to. Our copywriters write every page, about 650 words each, from your input. You review it, and we revise until you approve it.
Fast on every phone, easy to update
Most visitors view your portfolio on a phone. Responsive design fits every screen, and we test them all. A drag-and-drop visual editor lets you add new galleries and blog posts without code.
Every inquiry tracked from launch day
We set up Google Analytics 4 and conversion tracking before launch. You see which pages and sources bring in inquiries. We can also send form leads straight into your studio CRM.
How it works
How our photographer website design process works
Every photography website follows the same tested design and development process, with your approval at each stage. Here’s how we take your site from the first call to launch day.
Discovery and site plan
We learn your niche, ideal clients, pricing and competitors. Then we plan your pages, from portfolio galleries to your pricing page.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts. You pick one, and we refine it until you approve.
Build and test
We build your galleries, inquiry forms and tracking. You choose the images, and we optimize every file and test it on phones, tablets and desktops.
Launch and grow
We launch, then check forms and tracking. For 30 days after launch, we fix any bug in what we built, free. After that, local SEO and ads help you grow.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for photographers
What a photographer website needs
People hire a photographer by looking first and reading second. A website for photographers has to show your style fast, answer the money question and make booking simple. Here’s what we build into every one.
Portfolio Galleries
An online portfolio with curated galleries by session type, from weddings to headshots, in gallery layouts that fit your style. Show your strongest 20 to 40 images per gallery, not every photo you've taken.
Fast-Loading Images
Resized, compressed images in modern formats that stay sharp. Big galleries load quickly, even on a phone with weak signal.
Inquiry Forms With Date Check
A short form that asks for the date, location and session type. It goes to your inbox or your studio CRM, like HoneyBook or Dubsado.
Session and Pricing Pages
Clear packages or starting prices, what's included and how booking works. Fewer price-shopper emails, more ready-to-book clients.
Client Galleries and Proofing
Links or embeds for your gallery service, like Pixieset, Pic-Time or SmugMug. Clients view, download, favorite and order prints in one place.
Reviews and Client Stories
Google reviews and kind words from past clients next to their photos. Fresh blog posts about real sessions show your work in action.
Find out what's holding your photography website back
Book a free consultation. We’ll look at your current site, your portfolio and the photographers you compete with. Then we’ll tell you straight what we’d change and what it would cost.
Mathew Work, Google review
What every photographer website includes
Every photography website project includes the work below, handled by specialists in design, copy, website development and SEO.
Strategy and Site Plan
We study your niche, your ideal clients and the photographers you compete with. Then we plan your galleries, session pages and the path to an inquiry.
Three Design Concepts
Our designers create three homepage concepts, each with a layout, typography and color palettes that match your brand and photo style. You choose one, and we revise it until you approve it.
Photographer Copywriting
Our copywriters write every page, about 650 words each, in your voice. You approve every word before it goes live.
Portfolio Galleries
Galleries by session type in your approved design, with lightbox viewing and full-screen photos.
Image Optimization
We resize, compress and name every image, add alt text and turn on lazy loading.
Mobile-First Design
Every page is designed for phones first, then tablets and desktops. The inquiry button stays easy to tap.
Inquiry Forms
A short form on every page that emails you the lead and saves it on your site, with the fields you choose.
Search-Ready Build
Clean site structure, title tags, meta descriptions, schema markup and image SEO give your site a strong start in search.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you see which pages bring in inquiries.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get full admin access and training at launch, plus 30 days of free fixes.
Photographer websites designed for every specialty
A wedding photographer and a product photographer win clients in different ways. Pick the specialty closest to yours, and we’ll build your site around it. Not a photographer? See our web design services.
Wedding Photographer Websites
Couples book wedding photographers months ahead and compare styles. Your website should show full weddings and make date checks easy.
Galleries by Wedding Style
Full stories from venues, elopements and seasons you love to shoot.
Date Check Inquiry Form
Asks for the date and venue, so you can reply fast.
Private Client Galleries
Links to your gallery service for proofing and downloads.
Portrait and Family Photographer Websites
Families want to know what a session costs and when they can book. Make both clear.
Session Types and Prices
Family, newborn and senior pages with starting prices.
Mini-Session Booking
Online booking for seasonal mini sessions, with time slots.
Reviews From Families
Google reviews and client words next to their photos.
Commercial Photographer Websites
Brands and agencies want proof you can deliver. Show your range and make quotes simple.
Work by Shoot Type
Product, headshot, real estate and event galleries.
Quote Request Forms
Collect the company, shoot type and date up front.
Fast Image Delivery
Download galleries in sizes for web and print.
Software and integrations
Photography software we connect to your website
Your website should work with the tools photographers already use. Every site comes with Google Analytics 4 and conversion tracking. Then we connect your inquiry forms, client galleries, booking and email list, so new leads land where you work. These are some of the most common photography tools, and we're not limited to them.
HoneyBookClient CRM and contracts
DubsadoClient CRM and workflows
Studio NinjaStudio management
Pic-TimeClient galleries and print sales
SmugMugGalleries and print sales
NextGEN GalleryPortfolio galleries and proofing
Envira GalleryPortfolio galleries
Instagram FeedYour Instagram on your site
CalendlySession and call booking
MailchimpEmail list and newsletters
Google ReviewsReviews on your site
Gravity FormsInquiry forms and lead routing
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which galleries and sources bring in inquiries.
These are some of the most common photography tools we set up, not the full list. Use a different studio CRM or gallery service, or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Live chat, online booking, advanced forms and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
Your photos, your copyright, handled with care
In the U.S., you generally own the copyright to photos you take, unless a contract says otherwise. We add copyright notices and keep client galleries behind private links. Before a client's photo goes on your site, you confirm you have their permission or a signed model release, especially for minors.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak photography website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your photography website cost?
Answer a few quick questions to see a price range for your new photography website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your photography website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so you can stay focused on shooting and editing.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new galleries or session pages.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your photography website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your business and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Portfolio galleries
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Local marketing that puts your studio in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed every month.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in inquiries from people looking for a photographer near them. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your photography brand easy to remember.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Photographer web design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical site with a homepage, About, Contact, Pricing and five gallery or session pages comes to $4,300 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Sites with many galleries, a store or custom features may take longer. Sending your selected images early keeps your project on schedule.
A strong professional photography website has a clear homepage, curated portfolio galleries and an About page that shows who you are. It also needs session or pricing info, reviews and an easy inquiry form. Fast images, mobile design and image SEO matter too. Every White Peak photography website includes these, plus copywriting.
Many photographers show starting prices or packages. It filters out price shoppers and builds trust with clients ready to book. We write your pricing page around how you sell, from full packages to "sessions start at."
Squarespace and other website builders make it easy to create a photography website, but you rent it and work within its limits. We build on WordPress. It powers more websites than any other platform, works with tools like HoneyBook, Pic-Time and Gravity Forms, and you own it.
Yes. We rebuild your site on WordPress, move your galleries and blog posts, and point old page addresses to the new ones. Then we check for errors right after launch.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and redirect every old page address to its new page. Then we check for errors right after launch.
Not the way we build it. We resize and compress every image, serve modern formats like WebP and lazy-load galleries. Your photos stay sharp, and pages stay quick on phones.
Yes. We embed your HoneyBook, Dubsado or Studio Ninja inquiry form, so leads land in your CRM. We can also add booking, chat and an email list. CRM connections, live chat and online booking have set prices in our estimate.
Yes. We connect your gallery service, like Pixieset, Pic-Time or SmugMug, for private galleries, downloads and print sales. You keep using the gallery tool you know, and your website links to it in your brand.
Partly. We add copyright notices, watermarks if you want them and private links for client galleries. No website can fully stop screenshots, so we keep web images at sizes that work poorly for printing.
We build every photography website on a strong foundation for search. That means session pages, image SEO, schema markup, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so our local SEO and No-Fee PPC management are available after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including alt text, keyboard navigation and color contrast. We quote it based on your site.
You do. You own your website, your domain, your content and your images. You get full admin access and training at launch.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is based in downtown Reno and offers photographer web design across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that bring your studio more clients
Local SEO
Google Maps, reviews and local search work that brings nearby clients to your studio.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in calls. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your photography website running smoothly.
Branding and Messaging
A logo, visual identity and message that set your studio apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and photographers nationwide
Your website is the center of your online presence. Our downtown Reno, NV team handles website design for photographers and professional photographers across the U.S. Close to home, we build photography websites for Reno and Northern Nevada photographers, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
