Professional services web design
Professional Services Web Design That Wins More Clients
White Peak offers professional services web design for consultants, accountants, IT firms and other B2B experts. Your new website communicates your value, proves your expertise and turns potential clients into booked consultations. Every site includes copywriting and is built for Google and AI search.
Service pages
One for each offer
Each service you sell gets its own page, written for the buyers you want more of.
Copywriting
Included with every site
Our writers turn your expertise into clear pages that busy decision makers read.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and content, with full access and training.
Already have a website and need more clients from Google?
Awards for our digital marketing agency
Why White Peak
A professional services web design company built by business owners
Our team has over 55 years, combined, of starting and running companies whose products reached more than 800 million internet users. We know how owners buy services, because we buy them too. So we design your firm’s website to fill your calendar with qualified prospects.
Show Your Expertise
Team bios, credentials and client results are trust signals that tell buyers you’ve solved problems like theirs.
Shorten the Sales Cycle
Clear service pages answer early questions, so first meetings start with real fit, not basics.
Get Found by Buyers
Every site is built for Google and AI search, so decision makers find you while they compare firms.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Professional services websites built for Google and AI search
Business owners now ask ChatGPT, Gemini and Google’s AI Overviews to recommend a consultant, an accountant or an IT partner. We build business websites that position your firm clearly, so these tools can understand your offers, trust you and cite your pages.
One Page per Service
Each service and industry you serve gets its own page in clear navigation, so search engines see your full range.
Answers Buyers Look For
Our writers cover pricing factors, process and outcomes in plain words, the kind of answers AI tools reuse.
Professional Service Schema
Structured data spells out your firm name, services, team members, address and hours for search engines.
Quick Loading on Phones
Many buyers check you out on a phone between meetings. Lean code keeps pages light and fast.
Keep Earned Rankings
Moving from an old site? We map redirects and carry over page titles and descriptions, so search traffic follows you.
Optional upgrade
Add local SEO to reach more buyers
Your new site is ready to rank. A local SEO campaign gets your firm into Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our professional services web design creates more value
People buying expert services take their time and compare several firms. Your website has to look credible, explain your value and make the next step obvious. Here’s how our web design for professional services handles each part.
Custom design that reflects your firm
Off-the-shelf themes make consultancies, accounting firms and marketing agencies look the same. Our visual design starts from a blank page around your brand, your services and your buyers. You choose from three homepage concepts, each a clean design with a clear content hierarchy. Then we refine your choice with unlimited design revisions.
Built to book discovery calls
Each page and design choice leads to one action: book a call or request a proposal. Pages are designed to convert, not just to look good. Case studies, a client testimonial or two and short contact forms make that action easy. That social proof is how a well-designed website helps generate leads. Every form emails you the lead and stores a copy on your site.
Copywriting included, written for buyers
Many web designers ask you to supply the words. We write them. Our copywriters create every page, about 650 words each, from an interview with you and our own research. You review, and we edit until you sign off.
Fast on phones, simple for your team to update
We design for small screens first. Responsive design fits every page to phones, tablets and desktops, and we test them all. A drag-and-drop editor lets your team add client stories, team members and articles without a developer.
Every lead tracked from day one
Google Analytics 4 and conversion tracking go live with your site. You see which pages and channels bring in calls, forms and booked meetings. We can also pass form leads into your CRM and build landing pages for your ad campaigns.
How it works
How our professional services website design process works
Every firm website follows our tested design and web development process, with your approval at each stage. Here’s the path from our first call to launch day.
Discovery and site plan
We learn your services, ideal clients, sales process and competitors. Then we map every page, from services to case studies.
Copy and design concepts
Our writers draft your pages while our designers create three homepage concepts. You pick one, and we polish it until you approve.
Build and test
Developers build the site, forms, booking and tracking. Then we test speed and every form on phones, tablets and desktops.
Launch and grow
After launch we check forms, calls and tracking. For 30 days we fix any bug in what we built, free. Local SEO and ads can then help you grow.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for professional services
What a professional services website needs
Buyers hire a firm they trust to handle work they can’t do themselves. Your website has to explain your offers, prove results and make the first conversation easy. Here’s what we build into every professional services site.
Service and Industry Pages
A page for each service and each industry you serve. Every page answers buyer questions and ends with a clear next step.
Team and Credential Pages
Photos, certifications and experience for each advisor. Buyers want to know who will do the work.
Case Studies and Results
Short stories of the problem, your approach and the outcome, shared with each client's permission.
Online Booking for Consultations
A calendar on your site that shows open times and books discovery calls without email back and forth.
Proposal and Quote Request Forms
Forms that ask about company size, budget and timeline, then route each lead to the right person.
Secure Client Portal Links
A clear path for current clients to log in, upload documents or pay invoices through the tools you already use.
Find out what's holding back your firm's lead generation
Book a free consultation. We’ll review your current website, your digital presence and the firms you compete with. Then you’ll get a plain answer on what we’d change and what it would cost.
Mariam Purcell, Google review
What every professional services website includes
Every project includes the work below, delivered by specialists in design, copywriting, development and SEO.
Strategy and Site Plan
We study your firm, your buyers and your competitors. Then we plan each page and the path to a booked call, so the site supports lead generation from day one.
Three Design Concepts
Designers create three homepage concepts in your brand colors. You choose one, and we revise it until you approve, with unlimited design revisions.
Expert Copywriting
Writers create every page, about 650 words each, in plain language. Your team checks every claim and credential before launch.
Service Pages
Each service gets its own page in your approved design, written around the questions buyers ask before they call.
Team Profiles
Bio pages with photos, certifications and experience, so prospects meet your advisors first.
Mobile-First Design
Pages are designed for phones first, then tablets and desktops. Contact and booking buttons stay easy to tap.
Lead Forms
A short contact or proposal form on every page that emails you the lead and saves it on your site.
Search-Ready Build
Clean structure, title tags, meta descriptions, professional service schema and compressed images give you a strong start in search.
Analytics and Tracking
We set up Google Analytics 4 and conversion tracking, so you see which pages produce calls, forms and bookings.
Testing, Training and Fixes
We test each page and form on major browsers and devices. You get admin access and training at launch, plus 30 days of free fixes.
Professional services websites designed for every type of firm
A consultant, an IT provider and an accounting firm sell in different ways. Many firm sites also serve two audiences: new buyers and current clients. Pick the type of firm closest to yours, and we’ll shape the navigation, brand and pages around how your buyers decide. Not a professional services firm? See our web design services.
Consulting Firm Websites
Clients hire consultants they trust. Your site should prove your method and make a discovery call easy to book.
Clear Service Offers
Strategy, operations or coaching packages, each with its own page.
Case Studies That Sell
The problem, your approach and the outcome, in plain words.
Book a Discovery Call
A calendar on your site that books calls on your schedule.
IT, Staffing and B2B Service Websites
Business buyers compare several vendors at once. Your site should show your services and make a quote request easy.
Service and Industry Pages
Pages for each service and each industry you support.
Quote Request Forms
Forms that capture company size, needs and timeline.
Reviews and Partner Badges
Client reviews and certifications that build trust fast.
Accounting and Tax Firm Websites
Owners want a firm that knows their numbers. Your site should explain your services and serve current clients well.
Service Pages That Explain
Bookkeeping, tax returns and payroll, each in plain words.
Client Portal and Payments
Links to secure document upload and online invoice payment.
Schedule a Meeting Online
A booking calendar for new client meetings.
Software and integrations
Professional services software we connect to your WordPress website
Your website should work with the tools your firm already uses. Every site comes with Google Analytics 4 and conversion tracking. Then we connect your forms, CRM, booking calendar and payments, so new leads land where your team works. These are some of the most common professional services tools, and we're not limited to them.
HubSpotCRM, forms and live chat
SalesforceCRM and lead capture
Zoho CRMCRM and web forms
CalendlyDiscovery call booking
Microsoft BookingsMeeting scheduling
ZoomVideo consultations
StripeOnline invoices and payments
MailchimpEmail newsletters
CallRailCall tracking
Google ReviewsReviews on your site
Gravity FormsProposal forms and lead routing
WeglotMultilingual pages
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in calls, forms and booked meetings.
These are some of the most common professional services tools we set up, not the full list. Use a different CRM, client portal or practice management software, or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Lead routing, live chat, online booking and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
Reviews, testimonials and claims, handled with care
The FTC's Endorsement Guides apply to every business website. Testimonials must reflect real clients' honest views, and any paid or connected endorsement needs a clear disclosure. Licensed professions, like CPAs and engineers, also follow their state board's rules. We build reviews, client stories and credentials around those rules, and your firm approves every claim before launch.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak firm website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your professional services website cost?
Answer a few quick questions to see a price range for your firm's new website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your firm's website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so your team can stay focused on clients.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new team bios or case studies.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your firm's website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your firm and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Service pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Local search marketing that puts your firm in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed every month.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in calls and form leads from businesses ready to hire. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your firm stand out.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Professional services web design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical firm site with a homepage, About, Contact and five service pages comes to $3,950 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Firms with many services, locations or custom integrations may take longer. Fast feedback and approvals keep your project on track.
It needs a clear homepage, a page for each service and team bios with credentials. Add client results, reviews and an easy way to book a call. It also needs fast mobile pages, schema markup and conversion tracking. Every White Peak site includes these, plus copywriting and clear calls to action.
No. Copywriting is included with every White Peak website. Our writers interview your team and research your market, then write about 650 words per page. You approve every page before launch.
Yes. We can embed Calendly, Microsoft Bookings or another scheduler, so prospects book discovery calls on open times. Online booking has a set price in our estimate.
Yes. We can send form leads to HubSpot, Salesforce, Zoho CRM or another CRM, and add chat and payment tools. CRM connections and live chat have set prices in our estimate. Software subscription fees are billed by each company.
Yes, with your clients' permission. The FTC requires testimonials to reflect real clients' honest views, with paid or connected endorsements disclosed. Licensed firms, like CPA firms, should also follow their state board's rules. Your firm approves every claim.
Yes. We add clear links to the secure client portal you already use, and we can embed Stripe for online payments. Sensitive files stay in your portal, not in website forms.
We build on WordPress, the platform behind more websites than any other. A WordPress website works with tools like HubSpot, Calendly and Gravity Forms. Your team edits pages without code, and you're never locked in.
We build every firm site on a strong search foundation. That means a page per offer, title tags, schema markup, fast mobile pages and copy AI tools can quote. Ranking also takes an ongoing marketing strategy, so our local SEO and No-Fee PPC management are available after launch.
Not when your website designer plans for it. We keep the pages that rank, carry over their content where it helps and redirect every old page address to its new page. Then we check for errors right after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. We quote it based on your site. Third-party tools and content added after launch need their own checks.
For 30 days after launch, we fix any bug in the work we built, free. New features and content changes are quoted separately. After that, our Love Your Site WordPress maintenance plans include unlimited bug fixes.
You do. You own your website, your domain and your content. You get complete control, with full admin access and training at launch.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is based in downtown Reno and designs websites for consultants, accountants and B2B firms across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that build trust and bring in potential clients
Local SEO
Google Maps, reviews and local search work that brings more nearby clients to your firm.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in calls. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your firm’s website running smoothly.
Branding and Messaging
Strategic branding: a logo, visual identity and message that set your firm apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and professional services firms nationwide
Your website is the center of your firm’s online presence. Our downtown Reno, NV team designs websites for consultants, accountants and B2B service firms across the U.S. Close to home, we build websites for Reno and Northern Nevada professional firms, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
