SaaS web design services
SaaS Web Design That Turns Visitors Into Trials and Demos
White Peak is a SaaS web design agency that builds custom websites for software as a service (SaaS) companies. They explain your product fast, answer buyer questions and lead visitors to a free trial or a demo. Every website includes copywriting and is built for Google and AI search.
Product pages
One for each feature
Each core feature and use case gets its own page, written for the buyers you want.
Copywriting
Included with every site
A SaaS specialist on our writing team turns product details into clear benefits.
Custom design
Unlimited design revisions
Choose from three design concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and content, with full access and training.
Already have a SaaS website and need more signups from search?
Awards for our digital marketing agency
Why White Peak
A SaaS website design agency built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. That’s why, as an agency for SaaS teams, we treat great design as a tool to fill your pipeline, not to win galleries.
Explain the product
Clear headlines, product screenshots and short feature sections show what your software does in seconds.
Remove buying friction
Visible pricing, security answers and a clear trial or demo button keep prospects moving.
Get discovered
Every site is built for Google and AI search, so buyers comparing tools find yours.
Only specialists work on your website. Each person on our team owns one craft: art direction, UX design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
SaaS websites built for Google, AI search and real users
Software buyers now ask ChatGPT, Gemini and Perplexity which tools to shortlist. We build SaaS websites so search engines and AI assistants can read your pages, understand your product and recommend it.
Feature and Use Case Pages
Each feature, use case and integration gets its own page, so Google can match your product to the problems buyers search for.
Copy AI Assistants Can Quote
We answer the comparison and how-to questions buyers ask, in plain sentences that AI tools lift into answers.
Software Schema Markup
Structured data tells search engines your product name, category, pricing model and company details.
Fast Core Web Vitals
Lean code, compressed images and light scripts keep pages quick on phones and laptops, even with product videos.
Redesigns That Keep Rankings
Moving off an old site or builder? We map redirects and carry over titles and content, so earned traffic stays.
Optional upgrade
Add SEO to grow organic signups
Your new website is ready to rank. An SEO campaign builds the content and authority that bring buyers to your product pages, including:
- Keyword research, content and technical SEO
- Entity work and schema for AI answers
What sets us apart
How our SaaS website designs create more value
A SaaS website has one job: turn curious visitors into trial users and booked demos. Here’s how our web design for SaaS businesses handles each step of that funnel.
Custom SaaS design, never a template
Theme marketplaces and passing design trends make modern SaaS sites look the same. We design yours from scratch around your SaaS product, your target audience and your brand identity. You pick from three design concepts. Then we revise your choice until you approve it.
Built to convert trials and demos
Every page and landing page leads to one action: start a trial or book a demo. Clear pricing, interface screenshots, a customer testimonial and short forms make that action easy and lift conversion rates. Form leads go to your inbox and your CRM.
Copywriting included, written for buyers
Most SaaS founders end up writing their own site. With us, you don’t. Our copywriters interview your team, study your market and write every page, about 650 words each. You approve every word.
Responsive on every screen, easy for your team
Responsive design adapts every page, and we test usability on phones, tablets and desktops. Your marketing team can add feature pages, release notes and blog posts in a visual editor, without waiting on developers.
Signups and demos tracked from day one
We set up GA4 and conversion events before launch. You get data-driven answers on which pages, channels and campaigns drive trials, demos and pipeline.
How it works
How our SaaS website design process works
Every SaaS design journey follows the same tested process, with your sign-off at each stage. Here’s how we go from the kickoff call to launch day.
Discovery and site map
We learn your product, ideal customer profile, pricing model and competitors. Then we map pages for features, use cases, pricing and integrations.
Messaging and design concepts
Our writers draft your positioning and page copy while designers create three design concepts. You choose one, and we refine it.
Build and QA
Our design and development team builds your pages, signup and demo forms, and tracking. Then we test speed, forms and events on every device.
Launch and iterate
We launch and confirm forms and events fire. For 30 days, we fix any bug in what we built, free. Then SEO and ads help you scale.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for software companies
What a SaaS website needs
Software buyers research on their own and shortlist fast. A well-designed SaaS website explains even a complex product, answers objections and makes the next step obvious. Here’s what we build into every SaaS site.
Product and Feature Pages
A page for each core feature with UI screenshots or short product design videos. Each page shows the problem it solves and ends with a trial or demo button.
A Clear Pricing Page
Plans, what each includes and a comparison table, plus answers to billing questions. Hiding prices sends many buyers to a competitor.
Free Trial and Demo Flows
Short signup and demo request forms that route each lead to your app or your sales team. A scheduler lets prospects book a time right away.
Integrations Page
A searchable list of the tools your product connects with. Buyers check this before they ever talk to sales.
Security and Trust Pages
A security page that explains how you protect customer data, plus privacy and terms pages. Show only the certifications your company actually holds.
Docs, Blog and Changelog
A help center link, a blog and release notes that show the product is growing. They also bring in search traffic.
Find out what's holding your SaaS website back
Book a free consultation. We’ll review your current site, your signup path and the products you compete with. Then we’ll tell you plainly what we’d change and what it would cost.
Mathew Work, Google review
What every SaaS website includes
All our SaaS website projects include the work below, handled by specialists in strategy, design, copy, development and SEO.
Positioning and Site Map
We study your product, buyers and competitors. Then we plan the pages and paths that lead each type of visitor to a trial or demo.
Three Design Concepts
Our designers create three concepts that match your product’s design system and brand. You choose one, and we revise it with unlimited design revisions.
SaaS Copywriting
Our writers create every page, about 650 words each, in clear language. Your team approves every product claim before launch.
Feature and Use Case Pages
Each feature and use case gets its own page in your approved design, written around buyer questions.
Pricing Page
A pricing table with plan details, a comparison chart and billing FAQs, built so you can update prices yourself.
Mobile-First Design
Every page is designed for phones first, then tablets and desktops. Signup and demo buttons stay easy to tap.
Signup and Demo Forms
Short forms that email you each lead, save it on your site and can pass it to your CRM.
Search-Ready Build
Clean structure, title tags, meta descriptions, software schema and optimized images give your site a strong start in search.
Analytics and Event Tracking
We install GA4 and track trial starts, demo requests and key clicks as conversions.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get full admin access and training at launch, plus 30 days of free fixes.
SaaS marketing websites designed for every growth model
B2B SaaS companies and self-serve tools sell in different ways. Pick the model closest to yours, and we’ll build your website around how your buyers decide. Not a software company? See our web design services.
B2B SaaS Websites That Book Demos
B2B web design has to serve buying committees that research quietly before talking to sales. Your site must answer their questions and book the meeting.
Demo Request Flow
A short form and scheduler that send qualified leads to your CRM.
Pricing That Builds Trust
Plan tiers or a clear quote path that shows what to expect.
Security Answers Up Front
A security page for the IT and legal reviewers on the deal.
Product-Led SaaS Websites That Drive Signups
Self-serve buyers want to test the product before they talk. Your website should get them using it in minutes.
One-Click Trial Signup
Short signup forms, with Google sign-in when your app offers it.
Onboarding Help
Tours, videos and setup guides that get new users to value.
Docs and Help Center
Easy links to documentation so users solve problems alone.
Vertical SaaS Websites for One Industry
Your buyers want proof you know their world. Speak their language on every page.
Industry Feature Pages
Features explained through the daily jobs of your market.
Integrations They Use
The industry tools your product connects with, shown clearly.
Pages for Each Role
Separate answers for owners, managers and front-line staff.
Software and integrations
Marketing tools we connect to your website
Your website should plug into the tools your growth team already runs. Every site comes with Google Analytics 4 and conversion tracking. Then we connect your CRM, chat, scheduling and email tools, so each lead lands in the right workflow. These are some of the most common SaaS tools, and we're not limited to them.
HubSpotCRM, forms and email
SalesforceCRM and lead routing
IntercomLive chat and onboarding
ZendeskHelp center and support chat
StripePayments and checkout links
CalendlyDemo scheduling
MailchimpEmail services and newsletters
Microsoft ClarityHeatmaps and session replays
ZapierApp automation
Google Tag ManagerTags and pixels
Gravity FormsSignup and demo forms
WeglotMultilingual pages
Google Analytics 4Included
Included with every website. We set up conversion events before launch, so you see which pages and channels bring in trials and demo requests.
These are some of the most common SaaS tools we set up, not the full list. Use a different CRM or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. CRM connections, live chat, advanced forms and online booking have a set price in our price estimate. Software subscription fees are billed by each company.
Privacy and cookie rules, handled with care
Privacy laws like the GDPR in Europe and the CCPA in California shape how a SaaS website collects visitor data. We add a privacy policy page, a cookie consent banner when you need one, and clear consent on forms. Your legal team approves the final policy wording.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Your team can update the site, or ask us to. If you ever switch agencies, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak SaaS website.
Copywriting for every page
Included
Three design concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your SaaS website cost?
Answer a few quick questions to see a price range for your new SaaS website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your SaaS website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ plans handle it, so your team can stay focused on the product.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new feature pages or pricing updates.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your SaaS website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your company and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Feature pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
SEO Services
Content, technical SEO and authority building that bring software buyers to your product pages from Google and AI search.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in trial signups and demo requests. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and positioning that make your product easy to remember.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
SaaS web design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical SaaS site with a homepage, About, Contact and eight feature, pricing and use case pages comes to $5,000 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Sites with many feature pages, integrations or custom tools may take longer. Fast feedback from your team keeps the project on schedule.
Most SaaS websites need a homepage, feature pages, use case pages, a pricing page, an integrations page and a security page. Add About, Contact, a blog and links to your docs. Every page should lead to a trial or a demo.
SaaS web design is the planning, writing and website development behind the marketing site for a software product. Great SaaS website design pairs clean aesthetics with user-friendly design and user-centered layouts. They show what the product does, who it's for and how to try it. Best practices include real interface screenshots, visible pricing, customer proof and one clear call to action.
In most cases, yes. Buyers expect to see plans before they talk to sales. If your deals are custom, show starting prices or what affects the quote, plus a demo button.
It depends on your SaaS model. Self-serve tools usually lead with a free trial or a SaaS landing page for signups. Complex B2B products often lead with a demo. Many sites offer both, and we design for the path you choose.
Yes. We can send form leads to HubSpot, Salesforce or another CRM, and embed chat, scheduling and payment tools. CRM connections, live chat and online booking have set prices in our estimate. Software fees are billed by each company.
Most SaaS websites need a privacy policy, and many need cookie consent for visitors from Europe or California. We add the pages and banner. Your legal team writes or approves the policy wording.
We build SaaS marketing websites on WordPress. It powers more websites than any other platform and works with HubSpot, Intercom, Stripe and Gravity Forms. Webflow is another option, but WordPress offers more plugins and more developers to choose from. Your marketers can publish pages without code, and you're never locked in.
We design and build your marketing website. That's the public site where buyers learn about your product and sign up. Your product team keeps building the app itself, and we link the two.
We build every SaaS website on a strong search foundation. That means feature pages, title tags, schema markup, fast pages and copy AI tools can quote. Ranking takes ongoing work, so our SEO and No-Fee PPC management are available after launch.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and redirect every old URL to its new page. Then we check for errors right after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. Third-party tools and content added later need their own checks.
You do. You own your website, your domain and your content. You get full admin access and training at launch.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is based in downtown Reno and designs websites for software companies across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help your software grow
SEO Services
Content and technical SEO that bring software buyers to your website from search.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in trials and demos. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your SaaS website running smoothly.
Branding and Messaging
A logo, visual identity and positioning that set your product apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and software companies nationwide
Your website is the front door to your product. Our downtown Reno, NV marketing agency designs websites for SaaS and software companies across the U.S. Close to home, we work with Reno and Northern Nevada tech companies, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
