Website design for local businesses
Small Business Website Design That Brings In Local Customers
Small business web design from White Peak gives owners a professional website that works as hard as they do. Our web designers build custom sites that help nearby customers find you, trust you and call, book or visit. Every website includes copywriting and is built for Google and AI search.
Pages
Every service explained
Each product or service gets a clear page, so customers know exactly what you offer.
Copywriting
We write it for you
No blank pages to fill. Our writers turn your know-how into plain, friendly copy for your professional website.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and content, with full access and training.
Already have a website but need more local customers?
Awards for our digital marketing agency
Why White Peak
A web design agency for small businesses, built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. We know what it’s like to sign the paychecks and watch every dollar. Unlike many web design companies and agencies, we judge a site by the customers it brings in. So, as a web design agency, we build websites that help small businesses grow and generate leads, not ones that just look pretty.
Look established
A clean, professional site tells first-time visitors you’re a real, trusted local business, even if you’re a team of three.
Turn visits into sales
Clear prices, hours, directions and one obvious next step help people call, book or stop by.
Show up locally
We build every site for Google and AI search, so nearby customers find you before a competitor.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Small business websites built for Google and AI search
Your customers ask Google, Google Maps, ChatGPT and Gemini for a shop, service or class near them. Your website gives those tools clear facts about your business, which builds your online presence so they can find you, trust you and recommend you.
A Page for Each Service
Separate pages for each service or product line tell search engines exactly what you sell and where.
Facts That Match Your Profile
Your name, address, phone and hours match your Google Business Profile, which helps local rankings.
Local Business Schema
Structured data spells out your business type, location, hours and reviews for search engines and AI tools.
Quick Pages for Mobile Users
Most local searches happen on a phone. Lean code and compressed images keep your pages fast on any connection.
Rankings That Carry Over
Replacing an old site? We map old page addresses to new ones, so the search traffic you’ve earned isn’t lost.
Optional upgrade
Add local SEO to reach more neighbors
Your new website is ready to rank. A local SEO campaign puts your business in Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our website design creates more value for your business
A small business can’t afford a website that just sits there, so we design and build every page to do a job. It has to win trust in seconds, answer questions before people call and turn visits into revenue. Here’s how we handle each job.
Custom design that fits your brand, not a builder theme
Drag-and-drop builders like Wix and Squarespace give you a template thousands of others use. We design yours from scratch around your customers and your brand. Pick from three homepage concepts, and we revise your choice until you love it.
Built to generate leads and paying customers
Every page leads to one action: call, book, order or get directions. Reviews, real photos and short forms remove doubt. Each form emails you the lead and saves a copy on your site.
Copywriting done for you, in your voice
Most owners don’t have time to write a website. Our copywriters interview you, research your market and write every page, about 650 words each. You review the drafts, and we revise them until you approve.
Fast on phones, simple for you to update
We design for small screens first, then test on tablets and desktops. A visual editor lets you change hours, prices, photos and specials yourself, with no developer needed.
See which marketing brings in customers
Google Analytics 4 and conversion tracking go in before launch. You’ll see which pages, ads and listings lead to calls and form fills. We can also send leads to your email list or CRM.
How it works
How our web design process works for small businesses
Building a website shouldn’t take over your week. Our web design and development process asks for a few hours of your time, with your approval at every stage, from the first call to launch day.
Discovery call and site plan
We learn what you sell, who buys it and who you compete with. Then we map out your pages and the action each one should drive.
Copy and three concepts
Our writers draft your pages while designers create three homepage options. You choose one, and we fine-tune it with you.
Build and test
Developers build the site, forms and tracking. We check speed, forms and buttons on phones, tablets and desktops.
Launch and grow
We go live and confirm every form and call button works. We fix any bug in our work free for 30 days. Then local SEO and ads can help your business grow.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for small businesses
What a small business website needs
Local customers decide in seconds whether to call you or the next result. Your website has to answer their first questions, prove you’re trusted nearby and make the next step easy. Here’s what we put on every one.
Clear Service and Product Pages
A page for each thing you sell, with what's included, who it's for and what it costs or how to get a quote.
Hours, Location and Directions
Your address, a map, parking notes and up-to-date hours, matched to your Google Business Profile so customers never show up to a locked door.
Click-to-Call and Quick Contact
A tap-to-call button on every page and a short contact form. Call tracking shows which pages make your phone ring.
Real Reviews and Photos
Your Google reviews and real photos of your team, shop or work. Strangers trust a business they can see.
Booking, Ordering or Quotes
Online booking, order-ahead or a quote request, whichever way your customers buy. It works around the clock.
Pages You Can Edit Yourself
A visual editor for hours, prices, specials and photos. Change them in minutes, without calling a developer.
Find out what's holding your website back
Book a free consultation. We’ll review your current site, your Google listing and the local businesses you compete with. Then we’ll tell you plainly what we’d change and what it would cost.
Mariam Purcell, Google review
What our web design services for small businesses include
Our services include the work below, done by specialists in design, copywriting, web development and SEO.
Business Goals and Site Map
We learn your services, customers and local competitors. Then we plan every page and the action it should lead to.
Three Homepage Concepts
Our designers mock up three homepage options in your colors and style. You choose one, and we refine it with unlimited design revisions.
Website Copywriting
Writers draft every page, about 650 words each, in clear language your customers understand. You approve every word before launch.
Service and Product Pages
Each service or product line gets its own page, built around the questions buyers ask.
About Page and Team Photos
Your story, your people and what makes you different, so customers feel they know you before they visit.
Mobile-Friendly Design
We design for phones first, then larger screens. Call, book and directions buttons stay easy to tap.
Contact and Quote Forms
Short forms that email you each lead and save a copy on your site, so nothing slips through.
Local Search Setup
Title tags, meta descriptions, local business schema and optimized images give your site a strong start in Google and AI search.
Analytics and Tracking
Google Analytics 4 and conversion tracking, set up before launch, show which pages bring in calls and forms.
Testing, Training and Fixes
We test on major browsers and devices. You get full admin access, a training session and 30 days of free fixes.
Small business websites designed for how you sell
Every business sells a little differently. Pick the one closest to yours, and we’ll shape your site around how your customers buy. Need something larger? See our main web design service page.
Websites for Local Service Businesses
Handymen, cleaners, movers and repair shops win jobs from nearby searches. Your site should prove you serve their area and make quotes easy.
Service Area Pages
A page for each town or neighborhood you cover.
Quote Requests and Calls
Tap-to-call and a short quote form on every page.
Reviews Up Front
Google reviews near every call to action.
Websites for Shops, Cafes and Restaurants
Customers check your menu, hours and photos before they visit. Your site should answer all three in seconds.
Menus and Products
Easy-to-update menus, price lists or featured products.
Hours and Holidays
Current hours, holiday changes and a map to your door.
Photos That Sell
Real photos of your food, products and space.
Websites for Salons, Studios and Clinics
Clients want to see services, pick a time and book. Your site should do that day or night.
Staff and Services
Every service, price and team member in one place.
Deposits and Gift Cards
Take deposits and sell gift cards online.
Booking and Reminders
Online booking tied to your calendar, with reminders.
Software and integrations
Small business tools we connect to your website
Your website should plug into the apps you already run your business on. Every site comes with Google Analytics 4 and conversion tracking. Then we connect payments, booking, email marketing, chat and call tracking, so orders and leads land where you work. These are some of the most common small business tools, and we're not limited to them.
Google ReviewsReviews on your site
Gravity FormsContact and quote forms
WooCommerceOnline orders and products
SquareIn-store and online payments
StripeOnline payments and deposits
PayPalCheckout and invoices
MailchimpEmail marketing
HubSpotFree CRM and lead capture
CalendlyAppointment booking
CallRailCall tracking
TidioLive chat
InstagramSocial feed on your site
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in calls, bookings and orders.
These are some of the most common small business tools we set up, not the full list. Use a different point-of-sale, booking or email system, or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Live chat, online booking, advanced forms and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
Reviews, privacy and accessibility, handled with care
Local business sites have rules too. The FTC's consumer review rule bans fake reviews and paid testimonials, so we only show real reviews from real customers. We can add cookie consent and privacy pages, and design to WCAG 2.2 accessibility standards. You approve every claim before launch.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content belong to your business from launch day on.
You get full admin access and training at launch. Make changes yourself or have us do them, and if you ever switch providers, your site comes with you.
Your website is just the start
Here’s what comes with every White Peak website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your small business website cost?
Answer a few quick questions to see a price range for your new website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your business website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so you can stay focused on running your business.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new photos, prices or seasonal hours.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your business and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Service pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Puts your business in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed every month.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in calls and visits from nearby customers ready to buy. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your business easy to remember.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Small business web design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000, depending on what your business needs. A homepage, About, Contact and five service pages come to $3,950 before add-ons. Our price estimate shows your range in about a minute.
Yes. We offer professional web design solutions for businesses that need to stick to a small business budget. You pay only for the pages and features you need, and you can add more later. A 33% deposit with 12 monthly payments is available with our Optimize maintenance plan.
A website builder can work if you have time to design, write and maintain it yourself. A custom site adds strategy, copywriting, local search setup and a design no one else has. Most owners we talk to want the time back.
Most sites launch in 2 to 6 weeks. Timing depends on the number of pages and how quickly you review copy and designs.
Most need a homepage, About, Contact and a page for each main service or product. Many add reviews, a gallery, FAQs and a blog. We plan your site map with you before any design starts.
Yes. You don't control social platforms, and many customers check Google first. A website gives you a home you own, ranks in search and sends people to your social pages too.
Yes. We connect tools like Square, Stripe, PayPal, Calendly, Mailchimp and HubSpot. Online booking is $500, live chat $250, CRM or email connections $300 and advanced forms $450.
Yes. WooCommerce, Square, Stripe or PayPal can handle orders, deposits and gift cards. Larger product catalogs use our online store build, priced in the estimate.
We build on WordPress. A WordPress website works with thousands of tools and lets you edit pages without code. You're never locked into one company.
Every site we build is ready for search: service pages, title tags, local business schema, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so local SEO and No-Fee PPC management are available after launch.
Not when it's done right. We keep pages that rank, carry over useful content and redirect every old page address to its new page. Then we check for errors right after launch.
We can make it accessible as an add-on. We design, build and test to WCAG 2.2 Level AA, including keyboard use, screen reader labels and color contrast. Content added after launch needs its own checks.
Yes. Our Love Your Site plans cover weekly updates, unlimited bug fixes, backups and security. Optimize and Advanced include hosting. For 30 days after launch, we fix any bug in our work free.
You do. You own your website, domain and content. You get full admin access and training at launch.
Yes. A visual editor lets you change text, photos, hours and prices without code. We train you at launch, and our care plans include monthly time for changes if you'd rather we do it.
No. White Peak is based in downtown Reno and designs websites for small businesses across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Marketing services that bring your business more customers
Local SEO
Google Maps, reviews and local search work that brings nearby customers through your door.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in calls and new customers. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your website running smoothly.
Branding and Messaging
A logo, visual identity and message that help your business stand out locally.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and small businesses nationwide
Your website is the front door of your business online. Our downtown Reno, NV team is the web design partner for small businesses across the U.S. Close to home, we work with local owners from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
