Healthcare web design services
Healthcare Web Design That Brings In New Patients
White Peak offers healthcare web design for clinics, medical centers and healthcare professionals. We build custom medical websites that help patients find you, trust your providers and book a visit. Every site includes copywriting and is built for Google and AI search.
Services
A page for each one
Every service and condition you treat gets its own page, written for the patients you want.
Copywriting
Included with every site
Our writers turn medical terms into plain language patients understand.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and content, with full access and training.
Already have a website and need more patients from Google?
Awards for our digital marketing agency
Why White Peak
A healthcare web design company built by business owners
Our team has more than 55 years, combined, of starting and growing businesses. Those businesses have served more than 800 million internet users. We bring that owner’s view to the healthcare industry, so your website fills your schedule instead of just looking nice.
Earn Patient Trust
Real provider photos, credentials and patient reviews show people they’ll be cared for before they ever call.
Make Booking Easy
A phone button, an appointment request and one clear next step on every page help a nervous patient take action.
Get Found Locally
We build each healthcare site so Google, Maps and AI tools can match your clinic to nearby patients.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Healthcare websites built for Google and AI search
More healthcare decisions now start with a search. Patients ask Google, ChatGPT and Gemini where to get care, and they read the answer before they click. We plan every medical website so search engines and AI tools can read your services, trust your clinic and recommend it.
One Page per Service
Each service, condition and location gets a focused page with clear navigation, so search engines know exactly which healthcare services you offer.
Answers Patients Ask For
Effective medical copy answers real patient questions in short, plain sentences, the kind of medical information AI tools quote.
Medical Schema Markup
Structured data tells search engines your clinic name, providers, specialties, address, hours and accepted insurance.
Fast on Every Phone
Most patients look up a clinic on a phone, often while they feel sick. Lean code and compressed images keep pages quick.
Keep Your Rankings
Moving from an old site design? We carry over redirects, page titles and descriptions, so the search traffic you’ve earned stays.
Optional upgrade
Add local SEO to fill your schedule
Your new website is ready to rank. A local SEO campaign puts your practice in Google Maps, local results and AI answers, including:
- Google Business Profile, patient reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our healthcare web design creates more value
People pick a doctor or clinic on trust, convenience and how easy it is to book. A well-designed website has to show all three in seconds. Here’s how our website design for healthcare delivers each one, from a single medical clinic to a larger healthcare organization.
Custom medical website design, never a template
Website templates make clinics look the same. We design your medical site from scratch around your specialties, your patients and your brand’s color palette. You choose from three homepage concepts, then we revise your pick with unlimited design revisions.
Designed to turn visitors into booked visits
Every page of a successful healthcare website leads to one action: call the office or request an appointment. Clear buttons, patient reviews and short forms make that action simple and engaging. General contact forms email you the request and save it on your site.
Copywriting included, written for patients
Most healthcare website design companies, even a large medical website design company, ask you to write the pages. We don’t. Our copywriters write each page, about 650 words, from your input and our research. Your providers review every medical claim before launch.
Fast on every device, easy for your staff to update
We design for phones first, with responsive design for tablets and desktops, and we test them all. Your front desk can change hours, add a provider or post news in a visual editor, no code needed.
New patient calls and requests tracked from day one
We set up Google Analytics 4 and conversion tracking before launch, so you see which pages bring in calls and appointment requests. We keep tracking tags off pages and forms that handle health information.
How it works
How our healthcare website design process works
Every project follows the same tested design and development process, with your approval at each stage. Here’s how your project moves from the first call to launch day.
Discovery and site plan
We learn your specialties, patients, locations and competitors. Then we map the patient’s healthcare journey, from services and conditions to provider bios.
Copy and design concepts
Writers draft your copy while designers create three homepage concepts. You pick one, and we refine it until you approve.
Build and test
Our healthcare web development team builds the site, connects booking and forms, and adds tracking. We test speed, buttons and forms on phones, tablets and desktops.
Launch and grow
We launch, then check every form, call button and booking link. For 30 days after launch, we fix any bug in our work, free.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for healthcare
Website features every medical practice website needs
Patients often look for care when they’re worried or in pain, and complex healthcare topics can confuse them. Your healthcare website has to answer their first questions, show who will treat them and make the next step obvious. These website features come with every functional website we build for a practice.
Service and Condition Pages
A page for each treatment and condition, from annual physicals to joint pain. Each one explains what to expect and ends with a way to book.
Online Appointment Requests
Book online through your scheduling tool, or send a short request to your front desk. New patients can act at night, when your phones are closed.
Provider Profiles
Photos, specialties, training and board certifications for each doctor, nurse practitioner and physician assistant. Patients want to meet their provider first.
Insurance and Patient Info
Accepted insurance plans, new patient forms, office hours and directions, all easy to find. Fewer calls to your front desk with the same questions.
HIPAA-Aware Patient Forms
Forms that collect health information go through a HIPAA-ready form tool with a signed business associate agreement. General contact forms ask for no medical details.
Patient Portal and Telehealth Links
Clear buttons to your patient portal, telehealth visits and online bill pay. Patients find them on every page without calling.
Find out what's holding your healthcare website back
Book a free consultation. We’ll review your current site, your services and the clinics you compete with nearby. Then we’ll tell you plainly what we’d change and what it would cost to create a website that works.
Mariam Purcell, Google review
Healthcare website design services included in every site
Every healthcare website project includes the work below. Specialists in healthcare design, copy, development and SEO follow web best practices at each step.
Strategy and Site Plan
We study your practice, your patients and the clinics near you. Then we plan your service pages, provider bios and the path to a booked visit.
Three Design Concepts
Designers create three homepage concepts in your clinic’s colors and style. You choose one, and we revise it until you approve it.
Healthcare Copywriting
Writers create your healthcare content, about 650 words a page, in plain language. Your providers approve every medical statement before it goes live.
Service and Condition Pages
Each service and condition gets its own page in your approved design, built around the questions patients ask.
Provider Bios
Bio pages with photos, specialties, training and certifications, so patients get to know your team before the first visit.
Mobile-First Design
Mobile-responsive design built for phones first, then tablets and desktops. The call button and appointment link stay easy to tap.
Appointment Request Forms
A short form on every page sends requests to your office. Forms that collect health details use a HIPAA-ready tool.
Search-Ready Build
Clean site structure, title tags, meta descriptions, medical schema markup and optimized images give your healthcare site a strong start in search.
Analytics and Tracking
We install Google Analytics 4 and conversion tracking on public pages, so you see which pages bring in calls and requests.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get admin access and training at launch, plus 30 days of free fixes.
Healthcare websites designed for every type of practice
Primary care, specialty care and wellness patients look for different things. Medical practice website design should reflect that. Tell us about your practice or healthcare company, and we’ll plan your medical website around your services and your patients. Not a healthcare provider? See our web design services.
Primary Care Clinic Websites
Families want a nearby clinic that takes their insurance and has openings soon. Make both easy to see.
Online Appointment Requests
Sick visits, physicals and new patient requests, sent straight to your front desk.
Patient Portal Links
One tap to the portal for results, refills and messages.
Telehealth Visit Pages
Clear steps to join a video visit from home.
Specialty Clinic Websites
Specialty patients research before they book. Show your expertise and make referrals simple.
A Page for Each Condition
Plain-language pages on the conditions and procedures you treat.
Referral and Intake Forms
Easy ways for patients and other doctors to send referrals.
Provider Profiles
Board certifications, training and photos for each specialist.
Med Spa and Wellness Websites
These clients compare treatments, results and prices. Show all three, then make booking fast.
Treatment Pages With Pricing
Facials, laser, injectables and more, with starting prices if you share them.
Before-and-After Galleries
Photos shared with patient consent, plus results disclaimers.
Online Booking and Memberships
Booking, packages and memberships through your spa software.
Software and integrations
Healthcare software we connect to your website
Your health website should work with the tools your practice already uses. Google Analytics 4 and conversion tracking come standard. Then we connect your booking, intake forms, reviews and call tracking, so new patients land where your staff works. These are some of the most common healthcare tools, and we're not limited to them.
ZocdocOnline booking widget
NexHealthOnline scheduling and forms
IntakeQHIPAA-ready intake forms
JotformHIPAA-ready online forms
MindbodyMed spa and wellness booking
PodiumPatient texting and reviews
BirdeyePatient reviews and messaging
CallRailCall tracking
CareCreditPatient financing
Google ReviewsReviews on your site
Gravity FormsContact forms and routing
WeglotSpanish and multilingual pages
Google Analytics 4Included
Included with every website. We set up conversion tracking on your public pages before launch, so you see which pages and sources bring in calls and appointment requests.
These are some of the most common healthcare tools we set up, not the full list. Use different healthcare systems, like an EHR or scheduling platform, or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Booking, live chat, advanced forms and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
HIPAA, handled with care
HIPAA covers how health care providers handle protected health information, and that includes information patients enter on your website. Any vendor that stores it for you must sign a business associate agreement (BAA). HHS also warns that tracking tools on portal and booking pages can expose health data. We route health details through HIPAA-ready tools, keep ad and analytics tags off those pages, and your practice approves every setup before launch.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak healthcare website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your healthcare website cost?
Answer a few quick questions to see a price range for your new medical practice website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your healthcare website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so your providers can stay focused on patients.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new provider bios, hours or services.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your healthcare website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your practice and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Service pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Healthcare marketing that puts your practice in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed every month.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in new patients who are ready to book. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your practice easy to remember.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Healthcare web design FAQs
Building a healthcare website with White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical clinic site with a homepage, About, Contact and six service pages comes to $4,300 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Larger healthcare projects, like medical groups with many locations or custom features, may take longer. Quick feedback and approvals keep your project on schedule.
A modern healthcare website starts with a clear homepage, a page for each service and condition, and provider bios. Add insurance details, hours, directions and an easy way to call or request an appointment. It also needs fast mobile pages, schema markup and patient reviews. Every White Peak healthcare website includes these, plus copywriting.
No. Copywriting is included with every White Peak website. Our writers learn your practice and your patients, then write about 650 words per page. Your providers review and approve every page before launch.
HIPAA applies when your website collects protected health information. We send those forms through HIPAA-ready tools whose vendors sign a business associate agreement. We also keep tracking tags off pages that handle health details. Your practice stays responsible for its HIPAA program, and you approve every setup.
Usually, yes. Many scheduling and intake tools, like Zocdoc, NexHealth and IntakeQ, offer booking widgets or forms we can add to your site. Online booking costs $500 and a CRM connection $300 in our price estimate. Other systems we quote after checking them.
Yes. We add your scheduling tool's booking widget, or a simple appointment request form that goes to your front desk. Patients can book from any page, even after hours.
Yes. We add clear buttons for your patient portal, telehealth visits and online bill pay on every page. The portal itself stays with your EHR vendor, so patient records never live on your website.
We build healthcare websites on WordPress. It powers more websites than any other platform and works with tools like Jotform, CallRail and Gravity Forms. Your staff can edit pages without code, and you're never locked into one company.
We build every healthcare website on a strong foundation for search. That means service pages, title tags, medical schema markup, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so local SEO and No-Fee PPC management are available after launch.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and point every old page address to its new page. Then we check for errors right after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. An accessible website helps every patient, and we quote it based on your site. Third-party tools added later need their own checks.
For 30 days after launch, we fix any bug in the work we built, free. New features and content changes are quoted separately. After that, our Love Your Site maintenance plans include unlimited bug fixes.
You do. You own your website, your domain and your content. You get full admin access and training at launch.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is a healthcare website design company based in downtown Reno. We offer web design for doctors, clinics and every healthcare organization across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
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Services that bring your practice more patients
Local SEO
Google Maps, reviews and local search work that brings nearby patients to your practice.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in patient calls. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your healthcare website running smoothly.
Branding and Messaging
A logo, visual identity and message that set your practice apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and healthcare providers nationwide
Your website is the center of your practice’s online presence. Our downtown Reno, NV team helps clinics and healthcare providers across the U.S. design a healthcare website that works. Close to home, we build medical websites for Reno and Northern Nevada practices, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
