Real estate web design services
Real Estate Web Design That Turns Home Searches Into Leads
White Peak offers real estate web design for every real estate agent, realtor, team and brokerage. We build custom websites with home search, listing pages and lead capture that bring buyers and sellers to you. Every site includes copywriting and is built for Google and AI search.
Home search
Listings on your own site
Buyers search property listings on your website instead of leaving for a portal.
Copywriting
Included with every site
Our writers create every page, from neighborhood guides to your agent bio.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and content, even if you change brokerages.
Already have a real estate website and need more leads from Google?
Awards for our digital marketing agency
Why White Peak
A real estate web design company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. We bring that owner’s view to the real estate industry. We design your real estate website to generate leads and win listings, not design awards.
Build your personal brand
A custom site with your headshot, your story and your sales history shows buyers and sellers why they should call you.
Capture more leads
Home search, a seller lead form and clear calls to action on every page turn visitors into contacts in your CRM.
Get found locally
Every website is built for Google and AI search, so people find you when they search your city or neighborhood.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Real estate websites built for Google and AI search
Home buyers and sellers now ask AI-powered tools like ChatGPT, Gemini and Google’s AI Overviews which agent knows their area. Traditional search still matters too. We build real estate websites that search engines and AI tools can read, trust and quote.
Neighborhood and Community Pages
Each city, neighborhood and community you serve gets its own page, so Google connects your name to those places.
Copy AI Search Can Quote
Our writers answer the questions buyers and sellers ask, in plain language, the format AI tools lift into answers.
Real Estate Schema Markup
Structured data tells search engines your name, brokerage, service areas, office address and reviews.
Fast Pages on Every Phone
Most home searches happen on a phone. Lean code and compressed listing photos keep every page quick.
Rankings That Move With You
Redesigning an existing site? We carry over your redirects, page titles and descriptions, so the rankings you’ve earned come with you.
Optional upgrade
Add local SEO to win more listings
Your new website is ready to rank. A local search campaign puts you in Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our real estate web design creates more value
Great design alone isn’t enough in real estate. It has to beat the portals, capture leads and show up in local search. Here’s how our web design for realtors builds each part.
Custom real estate design, never a template
Real estate website templates and site templates make agents look alike. We start with a design strategy built around your market, your brand and the clients you want. Typography, color and visual hierarchy guide the eye to your listings. We follow design trends only when they help buyers search. You get three homepage concepts, then unlimited design revisions on your pick.
Designed to turn home searches into leads
Every page leads to one next step: search homes, request a value or call you. Landing pages for each campaign keep ads and emails focused. Saved searches, listing alerts and short forms make that step easy. Every lead goes to your inbox or CRM.
Copywriting included, written for buyers and sellers
Most real estate web designers leave the writing to you. As your web designer and writer in one, we don’t. Our copywriters write every page, about 650 words each, from your input and our local research. You review it, and we revise it until you approve it.
Fast on every phone, easy for you to edit
We design for phones first and test every page on phones, tablets and desktops. A customizable visual editor lets you update your bio, testimonials and blog posts without code.
Every call and form tracked from launch day
We set up Google Analytics 4 and conversion tracking before launch. You see which pages and sources bring in buyer and seller leads, not just traffic. You know what’s working before you spend more.
How it works
How our real estate website design process works
Every real estate website follows the same tested design and development process, with your approval at each stage. Here’s how we take your site from the first call to the day it goes live.
Discovery and site plan
We learn your market, ideal clients, goals and competing agents. Then we plan your pages, from home search to neighborhood guides.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts. You make the design decision, and we refine your pick until you approve.
Build, home search and testing
We build your site, connect your listing feed, forms and CRM, then test search, forms and calls on every device.
Launch and grow
We launch, then check forms, calls and tracking. For 30 days after launch, we fix any bug in what we built, free. After that, local SEO and ads help you grow.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for real estate
What a real estate website needs
Buyers browse for months, and sellers interview agents before they list. An effective real estate website keeps both coming back and makes it easy to reach you. Here’s what we build into every one.
IDX Home Search
MLS listings on your own domain, with a property search bar, interactive maps, filters and saved searches. Buyers stay on your site.
Featured Listing Pages
Full photo galleries, video, maps, a mortgage calculator and a showing request form for each of your listings. Sellers see how you market a home.
Home Valuation Forms
A "What's my home worth?" form for capturing leads from homeowners. You follow up with a real comparative market analysis.
Neighborhood Guides
Pages on the communities you serve, with schools, parks and nearby listings. They build local trust and rank for area searches.
Agent and Team Profiles
Headshots, bios, license numbers, reviews and sales history for every agent. Clients want to know who they'll work with.
Lead Capture and CRM Routing
Forms, listing alerts and click-to-call that send each lead to the right agent and into your CRM within seconds.
Find out what's holding your real estate website back
Book a free consultation. We’ll look at your current website, your market and the agents you compete with. Then we’ll tell you straight what we’d change and what it would cost.
Mignon Lagatta, Google review
What every real estate website includes
Every real estate website project includes the work below, handled by specialists in design, copy, website development and SEO.
Strategy and Site Plan
We study your market, your ideal buyers and sellers and the agents you compete with. Then we plan your search, listing and neighborhood pages.
Three Design Concepts
Our designers create three homepage concepts in your brand colors and style. You choose one, and we revise it until you approve it.
Real Estate Copywriting
Our copywriters write every page, about 650 words each, in plain language. You approve every claim first.
IDX Integration and Listing Pages
We connect your IDX provider and design search, results and listing pages that match the rest of your site.
Neighborhood Pages
Each community you serve gets its own page in your approved design, written around what buyers want to know.
Mobile-First Design
Every page is designed for phones first, then tablets and desktops. Search, call and contact buttons stay easy to tap.
Lead Capture Forms
Contact, showing request and home value forms that email you the lead and save it on your site.
Search-Ready Build
Clean site structure, title tags, meta descriptions, real estate schema markup and optimized images give your site a strong start in search.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you see which pages bring in calls and forms.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get full admin access and training at launch, plus 30 days of free fixes.
Real estate websites designed for every type of agent
Solo agents, teams and luxury specialists win business differently. Pick the one closest to you, and we’ll build your site around your market. Not in real estate? See our web design services.
Websites for Buyer and Listing Agents
Buyers want to search homes, and sellers want to know their home's value. Your site should do both.
IDX Home Search
MLS listings with map search and saved searches on your domain.
Home Value Requests
A short form that turns curious homeowners into seller leads.
Neighborhood Guides
Community pages that show you know the area.
Websites for Teams and Brokerages
A brokerage website has to showcase every agent and send each lead to the right person fast.
Agent Roster and Profiles
A page for every agent, with a bio and reviews.
Agent Recruiting Pages
Pages that explain your splits, training and culture.
Lead Routing to Your CRM
Streamline follow-up by sending leads to the right agent.
Luxury and New Construction Websites
Buyers of luxury homes expect a premium real estate experience. Your site has to match the homes you sell.
Video and 3D Tours
We embed Matterport virtual tours and listing videos on property pages.
Full-Screen Galleries
Large photos that show off each home and its views.
Community Pages
Pages for new builds and luxury neighborhoods.
Software and integrations
Real estate software we connect to your website
Your website should work with the real estate tools agents and brokerages already use. Every site comes with Google Analytics 4 and conversion tracking. Then we handle MLS integration, your CRM, booking calendar and call tracking, so new leads land where you work. These are some of the most common real estate tools, and we're not limited to them.
IDX BrokerIDX home search
Showcase IDXIDX home search and maps
iHomefinderIDX search and listing alerts
FlexmlsMLS listings and IDX
Follow Up BossReal estate CRM
LoftyCRM and lead generation
Zillow ReviewsAgent reviews on your site
Matterport3D home tours
CalendlyShowing and listing appointments
CallRailCall tracking
Google ReviewsReviews on your site
Gravity FormsLead forms and routing
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in home searches, calls and seller leads.
These are some of the most common real estate tools we set up, not the full list. Use a different IDX provider or CRM, or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Lead routing, live chat, booking and CRM connections have a set price in our price estimate. Software subscription fees, including IDX and MLS fees, are billed by each company.
Real estate advertising rules, handled with care
Your website is advertising, so license law and fair housing rules apply. In Nevada, for example, agent ads must show your license number and your brokerage name. Your MLS also sets IDX display rules, like naming the listing brokerage. We build these rules into every page, add the Equal Housing Opportunity logo, and you approve every claim before launch.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak real estate website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your real estate website cost?
Answer a few quick questions to see a price range for your new real estate website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your real estate website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so you can stay focused on clients.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new agent bios or featured listings.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your real estate website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your business and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Listing and IDX pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Real estate marketing that puts you in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed every month.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in buyer and seller leads in the areas you serve. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your personal brand easy to remember.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Real estate web design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical agent site with a homepage, About, Contact, buyer and seller pages and four neighborhood guides comes to $4,300 before IDX and add-ons. Our price estimate gives you a range in about a minute.
Most real estate websites launch in 2 to 6 weeks. Listing feed approval from your MLS can add a few days, so we start that paperwork in week one.
IDX home search, featured listing pages, a home valuation form and neighborhood guides. Add your agent bio, reviews, click-to-call and lead forms that feed your CRM.
Yes. We connect providers like IDX Broker, Showcase IDX, iHomefinder and Flexmls, and style search results to match your site. Your MLS approves the feed, and the IDX company bills its own monthly fee.
We connect most real estate CRMs, including Follow Up Boss and Lofty. Basic connections use our $300 CRM add-on. Advanced lead routing by area or agent is $450.
Many agents have a website of their own for a reason. A brokerage page is helpful, but it belongs to the brokerage. Your own site builds your personal brand, keeps your leads and goes with you if you change brokerages.
Templates and builders are quick, but customization is limited, and thousands of agents share the same look. A custom WordPress site reflects your brand, ranks for your neighborhoods and moves with you anywhere.
We build real estate websites on WordPress. It powers more websites than any other platform and works with IDX plugins, real estate CRMs and Matterport tours. You can edit pages without code.
Rules vary by state. In Nevada, ads must show your license number and brokerage name. Fair housing law bars discriminatory wording, and your MLS sets IDX display rules. You approve every claim.
We build every real estate website on a strong foundation for search, with neighborhood pages, schema markup, fast mobile pages and copy AI tools can quote. Staying ahead of other agents takes ongoing work, so local SEO and No-Fee PPC are available.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and point every old page address to its new page. Then we check for errors right after launch.
We can make it accessible as an add-on. We design, build and test to WCAG 2.2 Level AA, including keyboard navigation and color contrast. Third-party IDX widgets need their own checks.
You do. You own your website, your domain, your content and the leads it collects. You get full admin access and training at launch.
Hosting, care plans, additional pages you add later and your software. Your IDX provider, CRM and tools like Matterport bill their own fees. Our Love Your Site plans cover updates, backups and fixes.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments with our Optimize maintenance plan.
No. White Peak is based in downtown Reno and offers real estate website design across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that bring you more clients
Local SEO
Google Maps, reviews and local search work that brings nearby buyers and sellers to you.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in buyer and seller leads. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your real estate website and IDX search running smoothly.
Branding and Messaging
A logo, visual identity and message that set your real estate brand apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and real estate professionals nationwide
Your website is the center of your real estate marketing. Our downtown Reno, NV team designs property websites for agents and brokers, teams and realty offices across the U.S. Close to home, we build real estate websites for Northern Nevada agents, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
