SEO for professional services firms
SEO for Professional Services That Wins Clients
White Peak’s SEO for professional services help consulting, IT, accounting and advisory firms get found in search results by buyers who research before they reach out. We measure success by qualified inquiries and signed engagements, not rankings alone, across Google, search and AI answers.
Built for
Professional services firms
Consultants, IT and B2B service firms, accountants and advisors, from solo practices to multi-office firms.
Focus
Expertise that ranks
Service pages, thought leadership and links that show Google and buyers you know your field.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do most of your clients come from your own city or region?
Awards for our digital marketing agency
Why White Peak
Professional services SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. We’ve hired consultants, accountants and IT firms ourselves. So our SEO team knows how buyers vet a firm before the first call, and our SEO strategies follow that path.
Win the research phase
Buyers read several pages before they contact a firm. We make sure your answers are the ones they find.
Show proof of expertise
Credentials, named experts and clear service pages help buyers trust you before they ever meet you.
Know what pays
We track which searches bring in qualified inquiries, so your SEO strategy favors your most profitable services.
Only specialists work on your campaign. Each team member specializes in one discipline, from technical SEO to content to link building.
AI search
Professional services SEO for Google and AI search
Buyers now ask ChatGPT, Gemini and Google’s AI Overviews things like “Do I need a fractional CFO?” or “Which IT firms handle compliance audits?” We build the signals those tools use to find, trust and name your firm.
AI Visibility Tracking
We track how often AI answers mention your firm for questions about the services you sell.
Answers AI Can Quote
Service pages and articles give short, clear answers about scope, process and when to hire help.
Professional Service Schema
Structured data spells out your services, experts, credentials and offices for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your firm, partners and specialties, so AI tools see one trusted source of expertise.
Consistent Firm Profiles
Matching details on directories, associations and review sites give AI tools the same facts everywhere.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How professional services SEO turns research into clients
Buyers of professional services rarely act on one search. They compare firms, read articles and check credentials over weeks. Our national SEO and B2B SEO services build the authority Google looks for and the trust buyers need to reach out.
Technical SEO that clears the way
Firm websites often hide services in vague menus and PDFs. We fix crawl and indexing errors, broken links and site structure. Then schema markup tells Google exactly what you offer and who delivers it.
A faster site that keeps buyers reading
Decision makers often research on a phone between meetings. We improve load times, Core Web Vitals and mobile performance, then check your speed again every quarter.
Backlinks that pass a 26-point quality check
Links from trade publications, associations and industry sites tell Google your firm is a trusted voice. Before we pursue any link, the site must pass 26 checks for relevance, real traffic and spam risk.
- Site relevance to your businessExcellentPass
- Real organic traffic, 500+ a month1,100/moPass
- Not on any known blacklistClearPass
- No "write for us" link-selling pageNonePass
- Trust Flow to Citation Flow ratio50%Pass
- Backlinks lost vs. gained0.15Pass
for outreach
Thought leadership that earns rankings
Our writers publish 9 to 12 new blog posts every quarter, depending on your plan. Each one answers a question your buyers ask before they hire. We also refresh your service pages and older posts each year, so advice stays accurate.
We track inquiries, not just rankings
Call and form tracking shows which searches bring in consultation requests and proposals. Each month, more of the work goes to the pages that bring in clients.
How it works
How our professional services SEO works
Every specialty competes differently. A tax firm fights for seasonal searches, while an IT consultancy competes on technical topics year round. Here’s how we build your SEO campaign around your market.
Audit your market
A technical SEO audit reviews your website, content, backlinks and SEO rankings. Then we study the firms that rank above you and why.
Map services to searches
We choose target keywords for each service and industry you serve, then match each one to a single page. Your own pages never compete with each other.
Optimize and build
Our specialists fix technical issues, sharpen your service pages, publish SEO content and handle off-page SEO with backlinks from relevant sites.
Measure and refine
You get SEO results in a live dashboard built on proven SEO tools, plus a monthly planning session. The inquiries each service brings in decide next month’s work.
Choose from three fixed-price SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What professional services SEO needs to cover
Professional services are sold on trust and expertise. Your SEO has to prove both before a buyer ever books a call.
Service Page Clarity
"Advisory" and "solutions" don't rank. Each service needs its own page that says what you do, for whom and how.
Expert Authorship
Google weighs experience and expertise on advice topics. Named authors, bios and credentials make your content more credible.
Industry Niches
Many firms serve specific industries. Pages for each niche you serve help you rank where competition is thinner.
Long Sales Cycles
Buyers research for weeks. Guides, checklists and comparison articles keep your firm in front of them until they decide.
Seasonal Demand
Tax season, year-end planning and budget cycles drive search spikes. We publish content before each one starts.
Decision Makers
Owners, CFOs and IT managers search in different ways. Content speaks to each role's problems and questions.
Find out why other firms outrank you
Book a free consultation. We’ll look at your rankings, your content and the firms above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Mathew Work, Google review
What our professional services SEO includes
Every SEO plan includes the work below, handled by our SEO experts in Reno. Each one specializes in a single discipline.
SEO Strategy and Competitor Analysis
Like SEO consulting, but with the work done for you. You get a custom roadmap built around your specialty, your competitors and your goals. We study which firms rank, where they’re weak and which searches bring buyers.
Keyword and Entity Research
We find the terms your clients use, from “outsourced bookkeeping for contractors” to “managed IT services for law firms.” Then we map each one to a single page.
Technical SEO
We fix crawl and indexing errors, redirects, canonicals and broken links. We also build your sitemaps and set up your robots.txt and llms.txt files.
On-Page SEO
We sharpen titles, meta descriptions and headings on your focus pages. We also edit page copy so each service page clearly answers the search behind it.
Content That Earns Rankings
Our writers publish 9 to 12 new blog posts a quarter, depending on your plan. We create new service pages when you need them and rewrite focus pages and older posts each year.
Quality Link Building
Every plan earns three niche-edit backlinks a quarter from relevant sites with a domain authority of 30 or more. SEO Launchpad and SEO Performance add a guest post and a listicle link each quarter. Every site must pass our 26-point quality check first.
Penalty and Risk Checks
We check your site for Google penalties and duplicate content. We also audit your backlinks and clean up harmful ones when needed.
Call and Conversion Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Then we track the calls and form fills your SEO efforts bring in.
Website Speed and Core Web Vitals
Every quarter, we check your site’s speed and improve load times, Core Web Vitals and mobile performance.
Reporting and Monthly Planning
You get a live reporting dashboard. Every month, your strategist walks you through results and plans the next round of work with you.
Which professional services SEO focus fits your firm?
Consultants, IT firms and accountants win clients in different ways. Pick the work that brings in most of your revenue, and we’ll build the campaign around it.
Consulting Firm SEO
Rank for the problems your clients need solved, then turn readers into discovery calls.
Clear Service Offers
Pages that name each engagement and its outcome.
Thought Leadership Content
Articles that answer what executives ask before hiring help.
Discovery Call Pages
Pages built to turn research into booked calls.
IT and B2B Services SEO
Reach IT managers and buyers who compare providers before they ask for a quote.
Service and Industry Pages
One page for each service and vertical.
Technical Topic Content
Guides on security, cloud and compliance questions.
Partner Badges and Reviews
Proof buyers check before they request a proposal.
Accounting Firm SEO
Rank for tax, bookkeeping and advisory searches before deadlines bring a rush of buyers.
Service Pages That Explain
Clear pages for tax, payroll and advisory services.
Tax Season Content
Posts published before filing deadlines drive searches.
Niche Client Pages
Pages for the industries and clients you serve best.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Professional services SEO builds a steady flow of inquiries, but it takes a few months. Ads can bring in leads this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
SEO plans
Three SEO plans for professional services firms
Three fixed-price plans for firms that win clients across a region or the country. Every plan covers technical SEO, content, link building and tracking, plus hosting and maintenance. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
SEO
Visibility
Our entry plan for national and ecommerce SEO.
- Up to 10 focus pages and 30 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- 3 niche-edit backlinks (DA30+) a quarter
- National rank tracking for every focus keyword
SEO
Launchpad
More pages, more content and stronger backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- 3 niche-edit backlinks, plus a guest post and a listicle link each quarter
- National rank tracking for every focus keyword
SEO
Performance
Our highest limits, strongest backlinks, advanced tracking and some digital PR.
- Up to 35 focus pages and 100 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Everything in Launchpad's links, plus an AI-cited listicle link each quarter
- Podcast outreach: we pitch you as a guest 100 to 300 times a month
- Advanced GA4 and conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Schema markup
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Website hosting and maintenance
- Quarterly speed work
- Conversion tracking
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization (e.g. GEO), including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and AI-cited listicle placements to outpace competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your site, your goals and your market.
Professional services SEO questions
It's the work that helps a consulting, IT, accounting or advisory firm show up when buyers search for its services. It covers technical SEO, service pages, expert content, backlinks and tracking. The goal is more qualified inquiries from Google and AI search.
Professional SEO services are ongoing search engine optimization work by an SEO company or SEO agency to grow your organic traffic and organic search leads. That includes keyword research, technical SEO audits, on-page SEO, content marketing and link building. Unlike many digital marketing agencies, a good SEO service provider reports on leads, not just search engine rankings. SEO agencies that follow SEO best practices never promise shortcuts.
It depends on your market, your competition and how many services you want to rank for. We offer three fixed-price SEO plans with a six-month commitment and no deposit. Each plan lists exactly which SEO services it includes. In a free consultation, we'll give you a clear price.
Our SEO services include technical SEO services, on-page work, expert content, link building and tracking. Firms that serve a city can add local SEO and Google Business Profile optimization. Every SEO service we run is tied to the inquiries it brings in.
Many firms see early movement in three to six months. Stronger growth usually builds over six to twelve months as content and backlinks add authority. Crowded specialties can take longer.
Start with each service plus the industries you serve, like "fractional CFO for SaaS companies." Then add the questions buyers ask before they hire. We pick keywords by how often they bring in clients, not by volume alone.
Yes, when it answers real buyer questions. Guides, checklists and comparisons help buyers who research for weeks. They also give AI tools clear answers to quote.
Accounting searches spike around tax deadlines and year end. We publish content well before each season. Local searches matter more for accountants, so we can pair national content with local SEO services.
Yes. Advisors and consultants rank well with clear service pages, named experts and helpful articles. Financial advisors must follow their industry's advertising rules, so we keep content factual and let your compliance team review it.
They help buyers trust you and give Google proof of experience. Write them with outcomes and client permission. Our guide to designing case-study-style advisory pages shows how.
They work best together. Ads can bring inquiries right away, while organic search builds leads you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
It helps, because SEO and GEO share the same foundation. AI tools draw on firms with clear websites, expert content and consistent profiles. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee. Our GEO upgrade adds digital PR and monthly podcast bookings.
No. No credible SEO company controls Google's algorithm. Our guarantee covers progress instead: if your Visibility score doesn't improve over the previous month, you won't be charged for the next month of SEO.
Yes. White Peak is based in downtown Reno and runs SEO for professional services firms across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your website, your domain and the content we create belong to your firm. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help professional services firms grow
Professional Services Websites
A credible firm website with clear service pages, expert bios and easy booking that turns readers into clients.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in inquiries now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your firm mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving professional services firms in Reno and nationwide
Since 2016, our downtown Reno team has run full-service SEO for professional services firms across the U.S. Close to home, we help firms grow from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
