Healthcare SEO agency
Healthcare SEO That Fills Your Appointment Book
White Peak is a healthcare SEO agency that helps clinics and medical practices reach prospective patients when they search for care nearby. We measure success by new patient appointments, not rankings alone, across Google Maps, search and AI answers.
Built for
Healthcare providers
Primary care, specialty clinics, urgent care, med spas and wellness practices, from one provider to many locations.
Google Maps
Map pack focus
Practice and provider profiles, reviews and listings work that helps you show up in the local 3-pack.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you sell health products online or serve patients nationwide?
Awards for our digital marketing agency
Why White Peak
Healthcare SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we look at medical SEO the way a practice manager does: full schedules and the right patients beat a long list of rankings.
Win the near-me search
Patients search “urgent care near me” or “dermatologist accepting new patients.” We help your practice show up first in local search results.
Win the researched visit
Patients read about symptoms, treatments and providers before they book. Clear, accurate pages make your clinic the one they choose.
Know what pays
We track which keyword and map listing brings in appointments, so your SEO strategy favors the services and providers you want to grow.
Only specialists work on your campaign. Each team member specializes in one discipline, from Google Business Profiles to technical SEO to content.
AI search
Healthcare SEO for Google and AI search
Patients now ask ChatGPT, Gemini and Google’s AI Overviews questions like “Which clinic near me treats migraines?” or “Do I need a referral to see a dermatologist?” We build the signals AI search tools use to find, trust and name your practice.
AI Visibility Tracking
We track how often AI answers mention your practice for health questions in your area.
Answers AI Can Quote
Service and condition pages give short, accurate answers that your providers review before we publish.
Medical Schema Markup
Structured data spells out your practice, providers, specialties, locations and hours for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your practice, providers, credentials and locations, so AI tools see one trusted healthcare organization.
Consistent Local Listings
Matching name, address and phone across 20+ platforms, including health directories, gives AI tools the same facts everywhere.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How healthcare SEO turns searches into booked appointments
Google ranks local healthcare providers in the map pack on relevance, distance and prominence. You can’t move your clinic. So our local SEO for healthcare works on what you can change: how complete, relevant and trusted your practice looks in search results.
A Business Profile built for the map pack
Many new patients find a clinic on Google Maps. We set your categories, services, hours and booking link, then publish posts and photos, usually 8 to 12 of each a month. You approve every profile change.
Reviews handled with patient privacy in mind
Reviews help you rank and help patients choose. We can send review requests after visits and reply to reviews without confirming anyone is a patient or sharing health details.
A page for every service and condition you treat
One “services” page can’t rank for everything. We create pages for your treatments, conditions and providers, written in plain language and checked by your clinical team.
Listings that match everywhere
Patients and insurers rely on directory data. We find the 20+ local and health directories that matter most, then create or fix each profile so your details stay identical.
A monthly heat map of your service area
Patients usually choose a provider close to home or work. A monthly heat map shows where your practice ranks for five key searches, so we know which neighborhoods need more work.
How it works
How our healthcare SEO services work
Every local market is different. A rural clinic may compete with one hospital system, while a city practice faces dozens of groups. Here’s how we build your SEO campaign around your market.
Audit your market
We review your practice and provider profiles, reviews, listings, website and map rankings. Then we study the practices that show up above you and why.
Map services to searches
We choose target keywords for each service, condition and location, then match each one to a single page or profile. Your own pages never compete with each other.
Optimize and build
Our specialists optimize your profiles and pages, fix your listings and publish new content. On Launchpad and Performance, we also earn backlinks from relevant sites.
Measure and refine
You get a live dashboard, a monthly heat map and a monthly planning session. Call and form tracking shows which services bring in appointment requests.
Choose from three fixed-price local SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What healthcare SEO needs to cover
Healthcare searches split into "I need care today" and "I'm choosing a provider." Your SEO has to win both, close to where patients live and work.
Provider Profiles
Patients often search for a doctor by name or specialty. Each provider needs an accurate profile on your site, Google and health directories.
Multiple Locations
Each location needs its own Business Profile, page, hours and phone number. We keep every location's details correct and separate.
Insurance and Access
"Accepts Medicaid" or "new patients welcome" can decide a booking. Clear insurance, referral and access details answer questions before patients call.
Accurate Medical Content
Health content is held to a higher standard by Google. We write in plain language, your providers review it, and every page shows who reviewed it.
Online Booking
Patients want to book without waiting on hold. We make booking links, telehealth options and patient portal links easy to find.
Reputation and Privacy
Reviews build trust, but replies must never reveal health details. We manage reviews with care for patient privacy.
Find out why other practices outrank you
Book a free consultation. We’ll look at your map rankings, your reviews and the practices above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Lindsey Lehtonen, Google review
What our healthcare SEO services include
Every plan includes the local SEO work below, unless noted. Our specialists in Reno each focus on a single discipline.
Healthcare Keyword Research
We find the keywords patients use, from “pediatrician near me” to “knee pain specialist.” Then we map each keyword to a single page or profile.
Google Business Profile
We optimize your categories, services, hours, booking link, description and FAQs. Then we publish posts and photos, usually 8 to 12 of each a month.
Reviews and Reputation
We can send automated review requests after visits. We monitor new reviews and reply in your voice, without confirming anyone is a patient.
Local Citations and NAP
We create or update your listings on 20+ local platforms and health directories. Your name, address and phone stay identical everywhere.
Service and Condition Pages
Our writers publish 6 to 12 new blog posts a quarter, depending on your plan. We create new service, condition and location pages when you need them and rewrite focus pages each year.
Technical and On-Page SEO
We fix crawl errors, redirects and broken links, and add medical schema markup. We also sharpen titles, meta descriptions, headings and images on your focus pages.
Local Link Building
Off-page SEO matters too. Local SEO Launchpad and Local SEO Performance earn three niche-edit backlinks a quarter from relevant local and health sites (domain authority 30+). Every site must pass our 26-point quality check first.
Call and Lead Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Launchpad and Performance track phone and web conversions, so you see which services bring in appointments.
Website Speed
A slow healthcare website loses patients on their phones. We audit your site’s speed when your campaign starts, then improve load times, Core Web Vitals and mobile performance.
Heat Maps and Reporting
Each month, a heat map shows where you rank for five key searches across your area. You also get a live dashboard and a monthly planning session.
Which healthcare SEO focus fits your practice?
Primary care, specialty clinics and med spas win patients in different ways. Pick the work that brings in most of your revenue, and we’ll build the campaign around it.
Primary Care SEO
Win "doctor near me" and "accepting new patients" searches. We focus on the map pack, booking and clear insurance details.
Online Appointment Requests
Booking links on your profile and every key page.
Patient Portal Links
Easy paths for current patients, so new ones find you.
Telehealth Visit Pages
Pages that rank when patients search for virtual visits.
Specialty Clinic SEO
Rank for the conditions and treatments patients research before they ask for a referral.
A Page for Each Condition
Plain-language pages your providers review and approve.
Referral and Intake Forms
Clear next steps for patients and referring doctors.
Provider Profiles
Credentials and specialties that patients search by name.
Med Spa and Wellness SEO
Reach people comparing treatments, providers and memberships in your area.
Treatment Pages
One page for each treatment, from injectables to facials.
Before-and-After Galleries
Real results, shared with patient consent.
Online Booking and Memberships
Paths that turn treatment research into appointments.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Healthcare SEO builds a steady flow of new patients, but it takes a few months. Ads can fill open appointments this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
Local SEO plans
Three local SEO plans for healthcare practices
Three fixed-price plans for healthcare providers who serve patients in a local area, from one clinic or several. Every plan optimizes your Business Profile, website and listings for Google Maps, local search and AI answers. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
Local SEO Visibility
Our entry plan for local businesses.
- Up to 10 focus pages and 25 keywords
- New and updated focus pages, as needed
- 6 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
Local SEO Launchpad
More pages, more content and local backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting included
- Phone and web conversion tracking
Local SEO Performance
Our most content, plus website hosting and maintenance.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting and maintenance included
- Phone and web conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Local business schema
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Google Business Profile posts and photos
- Review requests and replies
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization, including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and listicle placements to outrank local competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your profile, your competitors and your market.
Healthcare SEO questions
Healthcare SEO is the work that helps a medical practice show up when prospective patients search for care. It covers your Google Business Profile, provider profiles, reviews, listings, website pages and technical setup. The goal is more booked appointments from Google Maps, search and AI answers.
A healthcare SEO agency researches how patients search, then optimizes your profiles, pages and listings to match. It also builds backlinks, tracks rankings and calls, and reports what brings in patients. White Peak runs this work every month with a team of specialists.
It depends on your market, your competition and how many services and locations you want to rank for. We offer three fixed-price local SEO plans with a six-month commitment and no deposit. In a free consultation, we'll give you a clear price.
Most practices see early movement in Google Maps within the first few months. Bigger gains usually build over six to twelve months. Crowded specialties and newer websites can take longer.
SEO itself doesn't need patient data. We never ask for health records, and we reply to reviews without confirming anyone is a patient. Your team should still review tracking tools on pages where patients enter health details.
Each location needs its own profile. Google also allows individual profiles for public-facing providers, but they can compete with your practice listing. We help you decide what fits your practice.
Health topics can affect people's wellbeing, so Google looks for expertise and trust. Pages written clearly, reviewed by a qualified provider and linked to real credentials tend to perform better.
Yes. Reviews are one of the strongest signals for Google Maps rankings, and patients read them before booking. Replies must stay general and never share health details.
They work best together. Ads can fill open slots right away, while search engine optimization builds organic traffic you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
Yes. AI tools draw on websites, listings and reviews to decide which practices to name. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is based in downtown Reno and runs local SEO for healthcare providers across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your website, your Business Profile and the content we create belong to your practice. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help healthcare practices grow
Healthcare Website Design
A fast medical website with booking, provider profiles and service pages that turn searches into appointments.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in patients now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your practice mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving healthcare providers in Reno, Sparks, Carson City and nationwide
Our downtown Reno team runs local SEO for healthcare practices across the U.S. Close to home, we help clinics rank from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
