Ecommerce SEO services
Ecommerce SEO That Grows Online Sales
White Peak’s ecommerce SEO puts your products in front of shoppers who are ready to buy. We measure success by orders and revenue, not rankings alone, across Google search, Google Shopping results and AI answers.
Built for
Online stores
Shopify, WooCommerce and custom stores, from a single product line to large catalogs.
Focus
Product and category pages
The pages shoppers land on when they search for what you sell.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you also have a showroom or serve local customers?
Awards for our digital marketing agency
Why White Peak
Ecommerce SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we look at ecommerce SEO the way you look at your store: orders and margin beat a long list of rankings.
Win the buying search
“Buy,” “price” and product-name searches come from shoppers with a card in hand. We help your product pages rank for those.
Win the research search
Many shoppers compare options first. Helpful guides and comparison content bring them to your store before they decide.
Know what sells
We track which keywords and pages bring in orders, so your SEO strategy favors your most profitable products.
Only specialists work on your campaign. Each team member specializes in one discipline, from technical SEO to content to link building.
AI search
Ecommerce SEO for Google and AI search
Shoppers now ask ChatGPT, Gemini and Google’s AI Overviews questions like “What’s a good stroller for travel?” or “Which grass-fed beef ships fresh?” We build the signals those tools use to find, trust and name your store and products. Read our ecommerce AI search playbook.
AI Visibility Tracking
We track how often AI answers mention your store and products for the questions shoppers ask.
Answers AI Can Quote
Product, category and guide pages give clear, short answers about sizing, materials and use.
Product Schema Markup
Structured data spells out price, availability, reviews and shipping for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your brand, products and founders, so AI tools see one trusted store.
Clean Product Data
Consistent names, specs and descriptions across your site and feeds give AI tools the same facts everywhere.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How ecommerce SEO turns searches into orders
Online stores face problems most websites never see: thousands of URLs, filters that create duplicate pages and products that sell out. Our ecommerce SEO strategies fix the store first, then grow the product page and category page work that sells.
Technical SEO built for large catalogs
Faceted navigation, filters and product variants can create thousands of near-duplicate URLs. We control crawling and indexing with canonicals, clean site structure and sitemaps. Then product schema tells Google exactly what you sell.
A faster store that keeps shoppers
Slow product pages lose shoppers before they reach the cart. We improve load times, Core Web Vitals and mobile performance, then check your speed again every quarter. Faster pages on mobile devices help rankings, user experience and conversion rate.
Backlinks that pass a 26-point quality check
Links from trusted sites help your category and product pages rank. Before we pursue any link, the site must pass 26 checks for relevance, real traffic and spam risk. Spammy links can hurt your rankings, so we don’t take chances.
- Site relevance to your businessExcellentPass
- Real organic traffic, 500+ a month1,100/moPass
- Not on any known blacklistClearPass
- No "write for us" link-selling pageNonePass
- Trust Flow to Citation Flow ratio50%Pass
- Backlinks lost vs. gained0.15Pass
for outreach
Category pages and content that earn rankings
Category pages often rank for the biggest shopping searches. We write helpful category copy and publish 9 to 12 new blog posts a quarter, depending on your plan. We also refresh focus pages and older posts every year.
We track orders, not just rankings
We track the sales and leads your SEO brings in and the pages they came from. Each month, more of the work goes to the products and categories bringing in revenue.
How it works
How our ecommerce SEO services work
Every store is different. A niche brand with 40 products competes differently than a retailer with 10,000. Here’s how we build your SEO campaign around your catalog and market.
Audit your store
Our SEO audit reviews your site structure, indexing, speed, on-page SEO, internal linking and backlinks. Then we study the stores ranking above you and why.
Map products to searches
We do keyword research for each category and product line, find the relevant keywords with buying intent, then map each keyword to a single page. Your own pages never compete with each other.
Optimize and build
Our specialists fix technical issues, sharpen product and category pages and publish new content. We also earn backlinks from relevant sites that pass our quality check.
Measure and refine
You get a live dashboard and a monthly planning session. The revenue each page brings in decides next month’s work.
Choose from three fixed-price SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
Ecommerce SEO results
Ecommerce SEO case studies
Two online businesses, two different problems. One needed more qualified traffic, the other needed more of its visitors to buy.
Ecommerce ranch
Thomas Cattle Company
This family-owned Idaho ranch already drew search traffic, but too few visitors were buying. We focused on shoppers ready to order premium beef.
+47%
ecommerce conversion rate
+63%
online orders
+52%
ecommerce revenue
Nationwide marketplace
BabyQuip
BabyQuip wanted to build on its strong national brand in baby gear rentals. The goal was more visibility, more bookings and more revenue in markets across the U.S.
+23,088
new page 1 keywords
+94%
organic search traffic
+$1.9M
revenue
Find out why other stores outrank you
Book a free consultation. We’ll look at your rankings, your product and category pages and the stores above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Cory Bettinghouse, Google review
What our ecommerce SEO services include
Every plan includes the SEO work below, unless noted. Our specialists in Reno each focus on a single discipline.
Ecommerce Keyword Research
We find the search terms shoppers use, from product names to “best gift for” searches. Then we map each keyword to a single product, category or guide page.
Technical SEO
We fix crawl and indexing errors, redirects, canonicals and broken links. We manage faceted navigation and out-of-stock pages, and build your XML and image sitemaps.
Product and Category Pages
We sharpen titles, meta descriptions, headings and copy on your focus pages. Unique product descriptions replace manufacturer copy that hundreds of other stores also use. Clear navigation and internal linking help shoppers and search engines find each ecommerce store page.
Product Schema Markup
We add structured data for products, reviews, prices, availability and breadcrumbs. That can earn rich results in Google search results and gives AI tools clean facts.
Content That Earns Rankings
Our writers publish 9 to 12 new blog posts a quarter, depending on your plan. This content marketing brings potential customers in through buying guides and how-to posts, then links them to the products they need.
Quality Link Building
Every plan earns three niche-edit backlinks a quarter from relevant sites with a domain authority of 30 or more. SEO Launchpad and SEO Performance add a guest post and a listicle link each quarter. Every site must pass our 26-point quality check first.
Penalty and Risk Checks
We check your store for Google penalties and duplicate content. We also audit your backlinks and clean up harmful ones when needed.
Sales and Conversion Tracking
We set up Google Analytics 4 ecommerce tracking, Google Search Console and Bing Webmaster Tools. You see which searches and pages turn into orders.
Website Speed and Core Web Vitals
Slow stores lose rankings and sales. Every quarter, we check your site’s speed and improve load times, Core Web Vitals and mobile performance.
Hosting, Reporting and Planning
Hosting and maintenance come with every plan. You also get a live dashboard with search rankings, organic traffic and conversion data, and a monthly session to plan the next round of work.
Which ecommerce SEO focus fits your store?
Shopify, WooCommerce and stores mid-redesign each need different SEO work. Pick the one that fits, and we’ll build the campaign around your platform.
Shopify SEO
Shopify handles a lot for you, but its fixed URLs, duplicate collection paths and app bloat still need care.
Clean Collection Structure
Collections that rank without duplicate product URLs.
Apps Checked for Speed
Fewer, lighter apps so product pages load fast.
Product Pages That Convert
Unique descriptions, schema and reviews on each product.
WooCommerce SEO
WooCommerce runs on WordPress, so your store and blog live together. We use that to build strong category pages.
Store and Content Together
Guides that link straight to the products they mention.
Wholesale and B2B Pages
Pages that reach trade buyers without duplicate content.
Speed and Hosting Care
Caching, image work and updates handled by our team.
Store Migration SEO
Moving platforms or redesigning? We protect the rankings and traffic you've already earned.
Keep Your Rankings
Every old URL mapped and redirected before launch.
Move Product Data Cleanly
Titles, descriptions, images and reviews carried over intact.
Check After Launch
Crawl, indexing and ranking checks in the weeks after.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Ecommerce SEO builds sales that last, but it takes a few months. Shopping and search ads can bring in orders this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
SEO plans
Three SEO plans for online stores
Three fixed-price plans for stores that sell nationally or online. Every plan optimizes your store for Google and for AI search, including ChatGPT, Gemini and Google’s AI Overviews. In a free consultation, we’ll look at your store and your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
SEO
Visibility
Our entry plan for national and ecommerce SEO.
- Up to 10 focus pages and 30 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- 3 niche-edit backlinks (DA30+) a quarter
- National rank tracking for every focus keyword
SEO
Launchpad
More pages, more content and stronger backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- 3 niche-edit backlinks, plus a guest post and a listicle link each quarter
- National rank tracking for every focus keyword
SEO
Performance
Our highest limits, strongest backlinks, advanced tracking and some digital PR.
- Up to 35 focus pages and 100 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Everything in Launchpad's links, plus an AI-cited listicle link each quarter
- National rank tracking for every focus keyword
- Podcast outreach: we pitch you as a guest 100 to 300 times a month
- Advanced GA4 and conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Schema markup
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Website hosting and maintenance
- Quarterly speed work
- Conversion tracking
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization (e.g. GEO), including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and AI-cited listicle placements to outpace competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your site, your goals and your market.
Ecommerce SEO questions
Ecommerce SEO is the work that helps an online store rank in search engines when shoppers search for its products. It covers technical SEO, product and category pages, content, links and site speed. The goal is more organic traffic that turns into orders.
An ecommerce site has far more pages than most websites, and many look alike. Filters, variants and sold-out products create duplicate or thin pages. Ecommerce SEO controls that, then focuses on category and product pages instead of service pages.
It depends on your catalog size, your competition and how many categories you want to rank for. We offer three fixed-price SEO plans with a six-month commitment and no deposit. In a free consultation, our SEO experts will look at your store and give you a clear price.
Technical fixes can show early movement within the first few months. Bigger gains in rankings and organic revenue usually build over six to twelve months. New stores and crowded markets can take longer.
Both, but category pages often rank for the broader searches with more volume. Product pages win specific searches like model names. We map each keyword to the page that fits it best.
Yes, for the products you most want to rank. Manufacturer descriptions appear on many other stores, so Google has little reason to rank yours. Unique copy also helps shoppers decide.
If the product is coming back, keep the page live and show when it returns. If it's gone for good, redirect it to the closest product or category. Deleting pages without a plan wastes rankings you've earned.
Shopify is a solid base among ecommerce platforms. It needs care with duplicate collection URLs, app bloat and thin pages. Compare platforms in our Shopify vs WooCommerce guide.
You can handle basics like writing product descriptions and adding alt text. Technical SEO, content and link building take steady time and specialist SEO tools. Most people running an ecommerce business would rather spend that time on products and customers.
It can. Organic traffic brings in orders you don't pay for per click. Many stores make SEO part of a wider digital marketing strategy and use it with PPC, with ads covering searches while organic rankings grow.
They work best together. Ads can bring in sales right away, while search engine optimization builds sales you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
It helps. AI tools draw on stores with clear product data, structured data and strong reviews. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is based in downtown Reno and runs ecommerce SEO for online stores across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your store and the content we create belong to your company. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help online stores grow
Ecommerce Website Design
A fast Shopify or WooCommerce store with product pages built to rank and sell.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in sales now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your store and products mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving online stores in Reno, Sparks and nationwide
Our downtown Reno team runs ecommerce SEO for online stores across the U.S. Close to home, we help Reno, Sparks and Lake Tahoe brands grow online sales.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
