SEO for senior living communities
Assisted Living SEO That Brings In Tour Requests
White Peak’s assisted living SEO puts your senior living community in front of families at the moment they start looking for senior living options. We measure success by tours and move-ins, not rankings alone, across Google Maps, search and AI answers.
Built for
Senior living communities
Assisted living, memory care and independent living, from one care home to many campuses.
Google Maps
Map pack focus
Business Profile, reviews and listings work that helps you show up in the local 3-pack.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you run communities in many states or market nationwide?
Awards for our digital marketing agency
Why White Peak
Senior living SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we look at senior living SEO the way your sales director looks at occupancy: tours and move-ins beat a long list of rankings.
Reach the adult child
Most searches for senior living start with a son or daughter worried about a parent. We help you show up in local search results for their questions first.
Win the long decision
Families research for weeks before a tour. Helpful care and cost pages keep your community on their short list.
Know what fills suites
We track which keywords, rankings and map listings bring in tour requests, so your senior living SEO strategy favors the care levels with open beds.
Only specialists work on your campaign. Each team member specializes in one discipline, from Google Business Profiles to technical SEO to content.
AI search
Senior living SEO for Google and AI search
Families now ask ChatGPT, Gemini and Google’s AI Overviews about care. They ask “What does assisted living cost in Reno?” or “When is it time for memory care?” We build the signals those tools use to find, trust and name your community.
AI Visibility Tracking
We track how often AI answers mention your community for senior care questions in your area.
Answers AI Can Quote
Care pages and posts give clear, short answers about costs, care levels and move-in steps.
Senior Living Schema Markup
Structured data spells out your care types, address, hours and tour details for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your community, operator, campuses and leadership, so AI tools see one trusted local business.
Consistent Local Listings
Matching name, address and phone across 20+ platforms gives AI tools the same facts everywhere they look.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How assisted living SEO turns searches into tours
Google ranks local results on relevance, distance and prominence. Families often search “assisted living near” a parent’s home, and you can’t move your building. So our local SEO strategies work on what you can change: how complete, relevant and trusted your assisted living community looks.
A Business Profile built for the map pack
Many family searches end on Google Maps. We set your categories, care services and attributes, then publish posts and geo-tagged photos, usually 8 to 12 of each a month. You approve every profile change.
Reviews from families who chose you
A review that says “the memory care staff treat Mom like family” helps you rank and helps the next family decide. We can send review requests, reply to new reviews and show your Google reviews on your site.
A page for every care level
Effective SEO content starts with focus. One page that lists everything can’t rank for all of it. We create pages for assisted living, memory care, respite stays and independent living, plus pages for the towns families search from.
Listings that match everywhere
Google trusts communities whose details match across the web. We find the 20+ local directories and platforms that matter most, then create or fix each profile so your name, address and phone stay identical.
We track tours, not just rankings
Call and form tracking shows which searches and map listings bring in tour requests. A monthly heat map shows where you rank around your community, so we know which neighborhoods need more work.
How it works
How our senior living SEO services work
Every market is different. A small-town care home may compete with two others, while big-city assisted living facilities face national chains, retirement communities and referral sites. Here’s how we build your campaign around your market.
Audit your market
We review your Business Profile, reviews, listings, website and map rankings. Then we study the communities and referral sites above you and why.
Map care levels to searches
We choose search terms for each care level and area, then match each one to a single page or your profile. Your own pages never compete with each other.
Optimize and build
Our specialists optimize your profile and pages, fix your listings and publish new content. On Launchpad and Performance, we also earn backlinks from relevant sites.
Measure and refine
You get a live dashboard, a monthly heat map and a monthly planning session. The tours each care level brings in decide next month’s work.
Choose from three fixed-price local SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What assisted living SEO needs to cover
Senior living searches come from two people: the older adult and the family helping them. Each has unique needs, and your SEO has to answer both, close to where they live.
Adult Child Searches
A daughter two states away searches for care near her dad. Pages for her questions, cost and safety help you earn that call.
Care Level Coverage
Assisted living and memory care, respite and independent living are separate searches. Each needs its own page and profile details.
Cost Questions
"How much is assisted living" is a top family question. Clear cost guides earn trust and rankings without listing every rate.
Trust Signals
Families hand you a parent's care. Licensing details, staff bios, real photos and recent reviews help them choose you.
Referral Site Competition
Large referral sites rank for almost every care search. Strong local pages and your map listing help families reach you directly.
Nearby Towns
Families search from the parent's town, not yours. We build helpful pages for the areas you serve, never copy-and-paste city pages.
Find out why other communities outrank you
Book a free consultation. We’ll look at your map rankings, your reviews and the communities above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Jen Tynan, Google review
What our senior living SEO services include
Every plan includes the local SEO work below, unless noted. Our specialists in Reno each focus on a single discipline.
Senior Living Keyword Research
We find the search terms families use. They range from “memory care near me” to “assisted living cost.” Then we map each one to a single page or your profile.
Google Business Profile
We optimize your categories, services, attributes, description and FAQs. Then we publish posts and geo-tagged photos, usually 8 to 12 of each a month.
Reviews and Reputation
We can send automated review requests to families. We monitor new reviews, reply to them in your voice and show your Google reviews on your website.
Local Citations and NAP
We create or update your profiles on 20+ local platforms and directories. Your name, address and phone stay identical everywhere.
Care and Area Pages
Our writers publish 6 to 12 new blog posts a quarter, depending on your plan. We create new care level and area pages when you need them and rewrite focus pages each year.
Technical and On-Page SEO
Technical SEO keeps Google crawling your pages. We fix crawl errors, redirects and broken links, and add local business schema. We also sharpen titles, meta descriptions, headings and images on your focus pages.
Local Link Building
Off-page SEO matters too. Local SEO Launchpad and Local SEO Performance earn three niche-edit backlinks a quarter from relevant local and industry sites (domain authority 30+). Every site must pass our 26-point quality check first.
Call and Tour Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Launchpad and Performance track phone and web conversions, so you see which care levels bring in tours.
Website Speed
Slow pages lose busy family caregivers. We audit your site’s speed when your campaign starts, then improve load times, Core Web Vitals and mobile performance.
Heat Maps and Reporting
Each month, a heat map shows where you rank for five key searches around your community. You also get a live dashboard and a monthly planning session.
Which senior living SEO focus fits your community?
Assisted living, memory care and independent living win residents in different ways. Pick the care level with the most open suites, and we’ll build the campaign around it.
Assisted Living SEO
Win the family search for daily care nearby. We focus on the map pack, care pages and clear cost answers.
Map Pack Calls From Families
A Business Profile set up to rank and ring your sales line.
Care Level Pages That Rank
Pages for each level of help, written for families.
Tour Requests Tracked
See which searches turn into booked tours.
Memory Care SEO
Reach families facing dementia care decisions, often under stress. Show safety, training and real support.
Dementia Care Questions Answered
Guides on when memory care may be the right step.
Trust Signals Families Check
Licensing, staff training and secure spaces, easy to find.
Caregiver Support Content
Support groups and events that earn local mentions.
Independent Living SEO
Active older adults shop for a lifestyle. Rank for the amenities, dining and events they want.
Dining and Amenity Pages
Pages for dining, fitness and the spaces residents enjoy.
Events That Get Found
Event posts on your profile and site each month.
Virtual Tours on Your Profile
3D and photo tours added to your Business Profile.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Senior living SEO builds tour requests that last, but it takes a few months. Ads can bring in family calls this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
Local SEO plans
Three local SEO plans for senior living communities
Three fixed-price plans for assisted living and senior living communities, from one building or several. Every plan optimizes your Business Profile, website and listings for Google Maps, local search and AI answers. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
Local SEO Visibility
Our entry plan for local businesses.
- Up to 10 focus pages and 25 keywords
- New and updated focus pages, as needed
- 6 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
Local SEO Launchpad
More pages, more content and local backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting included
- Phone and web conversion tracking
Local SEO Performance
Our most content, plus website hosting and maintenance.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting and maintenance included
- Phone and web conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Local business schema
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Google Business Profile posts and photos
- Review requests and replies
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization, including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and listicle placements to outrank local competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your profile, your competitors and your market.
Senior living SEO questions
Assisted living SEO is the digital marketing work that helps your community show up when families search for senior care nearby. It covers your Google Business Profile, reviews, listings, website pages and technical setup. The goal is more tour requests and move-ins from Google Maps, search and AI answers.
It depends on your market, your competition and how many care levels and towns you want to rank for. We offer three fixed-price local SEO plans with a six-month commitment and no deposit. In a free consultation, we'll give you a clear price.
Most communities see early movement in Google Maps within the first few months. Bigger gains usually build over six to twelve months. A newer website or a crowded market can take longer.
Google ranks the map pack on relevance, distance and prominence. You improve relevance with the right categories and care services, and prominence with reviews, matching listings and a strong website. We work on all three every month.
Yes. Referral sites rank broadly, but families searching your town still see the map pack and local pages. A strong profile, reviews and helpful care pages let them contact you directly, without a referral fee.
It can. Families researching dementia care ask detailed questions about safety, staffing and timing. Clear memory care pages and posts answer those questions and bring the family to your tour.
Start with each care level plus your town, like "assisted living Reno" and "memory care Sparks." Then add the cost and timing questions families ask. We pick search terms by how often they bring in tours, not by search volume alone.
Yes. Reviews are one of the strongest signals for Google Maps rankings, and families read them closely. Reviews that mention the care level and the staff help even more.
They work well together, and both belong in your senior living marketing. Ads can bring in family calls right away, while search engine optimization builds tours you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
Yes. White Peak is based in downtown Reno and runs local SEO for senior living communities across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
It helps. AI tools draw on communities with clear websites, consistent listings and strong reviews. We track your AI search visibility, but no one can promise an AI mention, so it isn't part of our SEO performance guarantee.
You do. Your website, your Business Profile and the content we create belong to your community. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help senior living communities grow
Senior Living Website Design
A warm, fast website with tour booking, care level pages and family resources that turn searches into visits.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in family calls now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your community mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving senior living communities in Reno, Sparks, Carson City and nationwide
Our downtown Reno SEO agency runs local SEO and content marketing for assisted living communities and senior living providers across the U.S. Close to home, we help communities rank from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
