SEO for dental practices
Dental SEO That Fills Your Chairs
White Peak’s dental SEO puts your practice in front of nearby patients when they search for a new dentist, a cracked tooth fix or a smile makeover. As a dental SEO agency, we measure success by booked appointments, not rankings alone, across Google Maps, organic search and AI answers.
Built for
Dental practices
General, cosmetic, implant, pediatric and orthodontic offices, from one dentist to several locations.
Google Maps
Map pack focus
Business Profile, reviews and listings work that helps your office show up in the local 3-pack.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you sell dental products online or serve patients nationwide?
Awards for our digital marketing agency
Why White Peak
Dental SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we look at SEO for dentists the way you look at your schedule: a full hygiene book and accepted treatment plans beat a long list of rankings.
Win the new patient search
Families who move to town search “dentist near me” and check reviews and insurance. We help your office be the one they book.
Win the high-value case
Implants, veneers and clear aligners get researched for weeks. Helpful treatment pages make you the dentist they trust.
Know what pays
Good dental SEO tracks results. We track which keywords and map listings bring in new patients, so your SEO strategy favors the procedures that grow production.
Only specialists work on your campaign. Each team member specializes in one discipline, from Google Business Profiles to technical SEO to content.
AI search
Dental SEO for Google and AI search
Patients now ask ChatGPT, Gemini and Google’s AI Overviews questions like “Are dental implants worth it?” or “Which dentist near me takes my insurance?” We build the signals those tools use to find, trust and name your practice.
AI Visibility Tracking
We track how often AI answers mention your practice for dental questions in your area.
Answers AI Can Quote
Treatment pages and posts give clear, short answers about procedures, recovery and what to expect.
Dentist Schema Markup
Structured data spells out your dentists, treatments, hours, location and accepted insurance for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your practice, dentists, credentials and locations, so AI tools see one trusted local office.
Consistent Local Listings
Matching name, address and phone across 20+ platforms gives AI tools the same facts everywhere they look.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How dental SEO turns searches into booked appointments
Google ranks local dentists in the local pack on relevance, distance and prominence. You can’t move your office. So our local SEO for dentists works on what you can change: how complete, relevant and trusted your practice looks in local search results.
A Business Profile built for the map pack
When patients search for a dentist, most compare offices on Google Maps first. We set your categories, treatments and booking link, then publish posts and office photos, usually 8 to 12 of each a month. You approve every profile change.
Reviews that mention the care you give
A review that says “painless crown and a gentle hygienist” helps nervous patients choose you. We can send review requests after each visit, reply to new reviews and show your Google reviews on your site.
A treatment page for every procedure that pays
One “services” page can’t rank for implants, Invisalign and emergency care at once. We create focused pages for each treatment and for the neighborhoods you serve.
Listings that match everywhere
Google trusts practices whose details match across the web. We find the 20+ health, local and dental directories that matter most, then create or fix each profile so your details stay identical.
We track appointments, not just rankings
Call and form tracking shows which searches and map listings bring in new patients. A monthly heat map shows where you rank around your office, so we know which areas need more work.
How it works
How our dental SEO services work
Every local market is different. A dentist in a small town may compete with five offices, while a city practice may face fifty. Here’s how our dental SEO experts build a local SEO strategy around your market.
Audit your market
We review your Business Profile, reviews, listings, website and map rankings. Then we study the practices that show up above you and why.
Map treatments to searches
We choose target keywords for each high-value procedure and area, then match each one to a single page or your profile. Your own pages never compete with each other.
Optimize and build
Our specialists optimize your profile and pages, fix your listings and publish new patient-friendly content. On Launchpad and Performance, we also earn backlinks from relevant sites.
Measure and refine
You get a live dashboard, a monthly heat map and a monthly planning session. The new patients each treatment brings in decide next month’s work.
Choose from three fixed-price local SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What dental SEO needs to cover
Patients search for dental services in two ways. Dental searches split into "I need a dentist" and "I'm weighing a big treatment." Your search engine optimization has to win both, within a short drive of your office.
New Patient Searches
People search "dentist near me accepting new patients" and check hours and insurance. Clear answers and online booking win that visit.
Insurance and Payment
Many patients filter by plan first. Pages that list the PPO plans you accept and your financing options keep them on your site.
High-Value Treatments
Implants, veneers, clear aligners and full-arch cases grow production. We put the most SEO work behind the treatments with the best returns.
Trust and Comfort
Many patients feel nervous about the dentist. Real team photos, dentist bios, sedation options and detailed reviews help them book.
Emergency Dental Care
A broken tooth or swelling can't wait. Same-day details, accurate hours and tap-to-call help you win urgent visits.
Patient Privacy
Reviews and forms touch health information. We reply to reviews without confirming anyone is a patient and keep forms on secure tools.
Find out why other dentists outrank you
Book a free consultation. We’ll look at your map rankings, your reviews and the practices above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Mariam Purcell, Google review
What our dental SEO services include
Every plan includes the local SEO work below, unless noted. Our specialists in Reno each focus on a single discipline.
Dental Keyword Research
Every dental search engine optimization campaign starts here. We find the keywords your patients use, from “teeth cleaning near me” to “dental implants cost.” Then we map each keyword to a single page or your profile.
Google Business Profile
We optimize your categories, treatments, booking link, description and FAQs. Then we publish posts and geo-tagged office photos, usually 8 to 12 of each a month.
Reviews and Reputation
We can send automated review requests after each appointment. We monitor new reviews and reply in your voice, without sharing patient details, and show your Google reviews on your website.
Local Citations and NAP
We create or update your profiles on 20+ local, health and dental platforms. Your name, address and phone stay identical everywhere.
Treatment and Area Pages
Blog content, like posts on dental implant care or pediatric dental visits, builds local intent. Our writers publish 6 to 12 new blog posts a quarter, depending on your plan. We create new treatment and area pages when you need them and rewrite focus pages each year.
Technical and On-Page SEO
This is the SEO foundation that helps search engines read your dental website. We fix crawl errors, redirects and broken links, and add dentist schema. We also sharpen titles, meta descriptions, headings and images on your focus pages.
Local Link Building
Off-page SEO matters too. Local SEO Launchpad and Local SEO Performance earn three niche-edit backlinks a quarter from relevant local and health sites (domain authority 30+). Every site must pass our 26-point quality check first.
Call and Lead Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Launchpad and Performance track phone and web conversions, so you see which treatments bring in patients.
Website Speed
Most patients find you on a phone. We audit your site’s speed when your campaign starts, then improve load times, Core Web Vitals and mobile performance.
Heat Maps and Reporting
Each month, a heat map shows where you rank for five key searches around your office. You also get a live dashboard and a monthly planning session.
Which dental SEO focus fits your practice?
General, cosmetic and specialty practices attract patients in different ways. Pick the work that brings in most of your production, and we’ll build the campaign around it.
General Dentist SEO
Win the "dentist near me" search from families and new movers. We focus on the map pack, insurance details and easy booking.
Online Booking From Search
A booking link on your profile and every page.
Insurance Plans You Accept
Clear plan pages that answer the first question patients ask.
Reviews From Families
Review requests after cleanings, checkups and kids' visits.
Cosmetic and Implant SEO
Rank for the treatments patients research for weeks, like implants, veneers and full-arch cases.
Treatment Pages That Explain
Steps, recovery and candidacy answered in plain language.
Before and After Proof
Smile galleries with patient consent and descriptive image text.
Financing Content
Pages that answer cost and payment questions honestly.
Orthodontic and Pediatric SEO
Reach parents who compare braces, aligners and kid-friendly dentists before they book.
New Patient Forms Online
Forms parents can finish before the first visit.
Answers for Parents
Posts on first visits, braces age and aligner care.
Referral-Friendly Listings
Profiles general dentists and parents can find and trust.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Dental SEO builds a steady flow of new patients, but it takes a few months. Ads can fill open chair time this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
Local SEO plans
Three local SEO plans for dental practices
Three fixed-price local SEO services plans for dentists who serve patients in a local area, from one office or several. Every plan optimizes your Business Profile, website and listings for Google Maps, local search and AI answers. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
Local SEO Visibility
Our entry plan for local businesses.
- Up to 10 focus pages and 25 keywords
- New and updated focus pages, as needed
- 6 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
Local SEO Launchpad
More pages, more content and local backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting included
- Phone and web conversion tracking
Local SEO Performance
Our most content, plus website hosting and maintenance.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting and maintenance included
- Phone and web conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Local business schema
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Google Business Profile posts and photos
- Review requests and replies
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization, including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and listicle placements to outrank local competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your profile, your competitors and your market.
Dental SEO questions
Dental SEO is the work that helps your practice show up in search results when nearby patients look for a dentist or a treatment. It covers your Google Business Profile, reviews, listings, website pages and the technical setup behind them. The goal is more booked appointments from Google Maps, search and AI answers.
It depends on your market, your competition and how many treatments and locations you want to rank for. We offer three fixed-price local SEO plans with a six-month commitment and no deposit. In a free consultation, we'll look at your market and give you a clear price.
Most practices see early movement in Google Maps within the first few months. Bigger gains in organic traffic usually build over six to twelve months. A new office or a crowded city can take longer.
Google ranks the map pack on relevance, distance and prominence. You improve relevance with the right categories and treatments, and prominence with reviews, matching listings and a strong website. We work on all three every month.
Start with "dentist near me," your city and your highest-value treatments, like "dental implants Reno." Then add the questions patients ask before they book, about cost, pain and recovery. We pick keywords by how often they bring in new patients, not by search volume alone.
Yes. Reviews are one of the strongest signals for Google Maps rankings, and new patients read them closely. Reviews that mention a treatment or a gentle team help even more.
Yes, but carefully. A reply should never confirm someone is a patient or mention their treatment. We write short, warm replies that thank the reviewer and invite them to call the office.
They work best together. Ads can fill open appointments right away, while search engine optimization builds new patient visits you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
Yes. A slow site, missing treatment pages or a hard-to-find booking button costs you rankings and patients. See what strong practices do in our guide to dental websites and what they get right.
Yes. Each office needs its own Business Profile and a location page with its address, hours, dentists and directions. That helps each office rank in its own neighborhood.
Copy-and-paste city pages, mismatched listings and one thin services page are the big ones. Ignoring reviews and slow mobile pages hurt local ranking too.
Ask how they measure SEO results, who owns the work and what they do each month. A good SEO agency for dentists reports on new patients and calls, not only rankings.
You can handle basics like keeping your hours current and asking for reviews. Technical SEO, content and link building take steady time and specialist tools. Most dentists would rather spend that time with patients.
It helps. AI tools draw on practices with clear websites, consistent listings and strong reviews. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is based in downtown Reno and runs local SEO for dental practices across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your website, your Business Profile and the content we create belong to your practice. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help dental practices grow
Dental Website Design
A fast dental website with online booking, insurance details and treatment pages that turn searches into patients.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that fill open appointments now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your dental practice mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving dentists in Reno, Sparks, Carson City and nationwide
Our downtown Reno team runs local SEO for dental practices across the U.S. Close to home, we help dentists rank from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
