SEO for real estate agents and brokerages
Real Estate SEO That Brings In Buyer and Seller Leads
White Peak’s real estate SEO puts your name in front of local buyers and sellers while they research a move. We measure success by appointments and listings won, not rankings alone, across Google Maps, search and AI answers.
Built for
Agents and brokerages
Solo agents, real estate teams and independent brokerages in a local market.
Google Maps
Map pack focus
Business Profile, reviews and listings work that helps you show up in the local 3-pack.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you market properties or services to buyers nationwide?
Awards for our digital marketing agency
Why White Peak
Real estate SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we judge SEO for real estate the way you judge your pipeline: signed listings and closed deals beat a long list of rankings.
Win the seller first
Listings drive your business. We help you rank for “what is my home worth” and “sell my house” searches in your area.
Win the long buyer search
Buyers research for months before they call. Neighborhood and market pages keep your name in front of them.
Know what pays
We track which keywords and map listings bring in real estate leads, so your SEO strategy favors the searches that turn into commissions.
Only specialists work on your campaign. Each team member specializes in one discipline, from Google Business Profiles to technical SEO to content.
AI search
Real estate SEO for Google and AI search
Buyers and sellers now ask ChatGPT, Gemini and Google’s AI Overviews questions like “Is it a good time to sell in Reno?” or “Who is a good real estate agent near me?” We build the signals those tools use to find, trust and name you.
AI Visibility Tracking
We track how often AI answers mention you for real estate questions in your market.
Answers AI Can Quote
Neighborhood and market pages give clear, short answers about prices, schools, commutes and the buying process.
Real Estate Agent Schema
Structured data spells out your brokerage, service areas, specialties and contact details for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your name, team, brokerage and service area, so AI tools see one trusted local real estate business.
Consistent Local Listings
Matching name, address and phone across 20+ platforms gives AI tools the same facts everywhere they look.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How real estate SEO turns searches into appointments
Zillow and Realtor.com own many listing searches in the search results. Local search engine results are different. Google ranks the map pack on relevance, distance and prominence, and a local real estate agent can win there.
A Business Profile built for the map pack
“Real estate agent near me” searches start on Google Maps. We set your categories, services and service areas, then publish posts and geo-tagged photos, usually 8 to 12 of each a month. You approve every profile change.
Reviews that mention the deal
A review that says “sold our Sparks home in a week” helps you rank in Sparks. We can send review requests after each closing, reply to new reviews and show your Google reviews on your site.
Neighborhood pages portals can't copy
IDX listing pages are the same on hundreds of agent sites, so they rarely rank alone. We create neighborhood, community and market pages with local knowledge only you have.
Listings that match everywhere
Google trusts agents whose details match across the web. We find the 20+ local directories and real estate platforms that matter most, then fix each profile so your name, brokerage and phone stay identical.
We track leads, not just rankings
Call and form tracking shows which searches bring in home value requests and showing requests. A monthly heat map shows where you rank across your market, so we know which neighborhoods need more work.
How it works
How our real estate SEO services work
Every housing market is different. A Reno agent competes with a few large teams, while a Phoenix agent may face hundreds. Here’s how we build a local SEO strategy for real estate around your target audience and market.
Audit your market
We run an SEO audit of your Business Profile, reviews, listings, real estate website and map rankings. Then we study the agents ranking higher in search engine results pages and why.
Map keywords to pages
Keyword research finds the search terms, long-tail keywords and related keywords people searching to buy or sell use in your area. We match each keyword to a single page or your profile, so your pages never compete.
Optimize and build
Our specialists optimize your profile and pages, fix your listings and publish new content. On Launchpad and Performance, we also earn backlinks from relevant sites.
Measure and refine
You get a live dashboard, a monthly heat map and a monthly planning session. The leads each page brings in decide next month’s work.
Choose from three fixed-price local SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What real estate SEO needs to cover
Real estate searches split into buyers browsing homes and sellers checking their home's value. Your SEO has to reach both, in the neighborhoods you actually sell.
Seller Searches
Sellers search "what is my home worth" and "best time to sell." Home value pages and local market updates bring them to you first.
Neighborhood Pages
Buyers search by neighborhood, school and commute. Helpful community guides rank where IDX listing pages can't.
Agent and Team Profiles
People search agents by name before they call. Each agent profile should rank for that name and show real reviews.
Trust Signals
Buying or selling a home is a big decision. Your license, brokerage, recent sales and real client reviews help people choose you.
Seasonal Demand
Spring and early summer bring the most buyer searches in many markets. We publish market and moving content before searches climb.
Relocation Buyers
Out-of-town buyers search "moving to Reno" months ahead. Relocation guides reach them before they pick an agent.
Find out why other agents outrank you
Book a free consultation. We’ll look at your map rankings, your reviews and the agents above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Cory Bettinghouse, Google review
What our real estate SEO services include
Every plan includes the local SEO work below, unless noted. Our specialists in Reno each focus on a single discipline.
Real Estate Keyword Research
We find the real estate SEO keywords your buyers and sellers use, from “homes for sale in Sparks” to “sell my house fast Reno.” Then we map each keyword to a single page or your profile.
Google Business Profile
We optimize your categories, services, service areas, description and FAQs. Then we publish posts and geo-tagged photos, usually 8 to 12 of each a month.
Reviews and Reputation
We can send automated review requests after each closing. We monitor new reviews, reply to them in your voice and show your Google reviews on your website.
Local Citations and NAP
We create or update your profiles on 20+ local platforms and directories. Your name, brokerage, address and phone stay identical everywhere.
Neighborhood and Market Pages
Our writers publish 6 to 12 high-quality real estate blog posts a quarter, depending on your plan. We create neighborhood and service pages when you need them and rewrite focus pages each year.
Technical and On-Page SEO
We fix crawl errors, redirects, broken links and thin IDX pages, and add local business schema. We also sharpen titles, meta descriptions, headings and images on your focus pages.
Local Link Building
Off-page SEO matters too. Local SEO Launchpad and Local SEO Performance earn three niche-edit backlinks a quarter from relevant local and industry sites (domain authority 30+). Every site must pass our 26-point quality check first.
Call and Lead Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Launchpad and Performance track phone and web conversions, so you see which pages bring in leads.
Website Speed
Listing photos and IDX feeds can hurt site speed. We audit your site’s speed when your campaign starts, then improve load times, Core Web Vitals and a responsive website on every phone.
Heat Maps and Reporting
Each month, a heat map shows where you rank for five key searches across your market. You also get a live dashboard and a monthly planning session.
Which real estate SEO focus fits your business?
Solo agents, brokerages and luxury specialists win clients in different ways. Pick the work that brings in most of your commissions, and we’ll build the campaign around it.
SEO for Real Estate Agents
Rank for the buyer and seller searches in the neighborhoods you know best. We focus on your profile, reviews and local pages.
Home Search Pages That Rank
IDX pages with local copy, not just a feed.
Home Value Pages
Pages that rank for "what is my home worth."
Neighborhood Guides
Guides on schools, commutes and local market trends.
Brokerage SEO
Build one strong brand in search while every agent on your roster ranks for their own name.
Agent Profiles That Rank
A page and review signals for every agent.
Agent Recruiting Pages
Pages that rank when agents search for a brokerage.
Leads Tracked to Your CRM
Every search lead tracked from click to CRM.
Luxury Real Estate SEO
Reach high-end buyers and new home shoppers who search by community, builder and lifestyle.
Video Tours That Get Found
Video and 3D tours with titles that rank.
Image SEO for Galleries
Fast, well-named photos that show up in image search.
Community Pages
Pages for each new development and luxury area.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Real estate SEO builds leads that last, but it takes a few months. Ads can bring in buyer and seller leads this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
Local SEO plans
Three local SEO plans for real estate businesses
Three fixed-price plans for agents, teams and brokerages that serve a local market. Every plan optimizes your Business Profile, website and listings for Google Maps, local search and AI answers. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
Local SEO Visibility
Our entry plan for local businesses.
- Up to 10 focus pages and 25 keywords
- New and updated focus pages, as needed
- 6 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
Local SEO Launchpad
More pages, more content and local backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting included
- Phone and web conversion tracking
Local SEO Performance
Our most content, plus website hosting and maintenance.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting and maintenance included
- Phone and web conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Local business schema
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Google Business Profile posts and photos
- Review requests and replies
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization, including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and listicle placements to outrank local competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your profile, your competitors and your market.
Real estate SEO questions
Real estate SEO is the work that helps your real estate business show up in search results when local buyers and sellers search. It covers your Google Business Profile, reviews, listings, website pages and the technical setup behind them. The goal is more appointments and listings from Google Maps, search and AI answers.
For most agents in the real estate industry, yes. Search brings potential clients to you while they research, and you don't pay per click. Your SEO efforts work best when you focus on a defined market and invest in SEO for at least six months.
It depends on your market, your competition and how many neighborhoods you want to rank for. We offer three fixed-price local SEO plans with a six-month commitment and no deposit. In a free consultation, we'll look at your market and give you a clear price.
Most agents see early movement in Google Maps within the first few months. Bigger gains usually build over six to twelve months. A crowded metro market or a new website can take longer.
Not for every "homes for sale" search. But you can win the map pack, your own name, neighborhood questions and seller searches. Those are the searches where people who want to buy a home pick an agent.
IDX pages help visitors, but the listing text is the same on many agent sites. On its own, it rarely ranks. Adding your own neighborhood copy, photos and market notes gives Google a reason to rank your pages.
Start with "real estate agent" and "realtor" plus your city, then neighborhood and seller terms like "sell my house in Reno." Add the questions buyers ask about schools and commutes. We pick keywords by how often they bring in leads, not by search volume alone.
You can handle basics like posting on your Business Profile and asking clients for reviews. Technical SEO, content and link building take steady time and specialist tools. Most agents would rather spend that time with clients while an SEO agency handles the work.
Yes. People often search an agent's name before they call. A profile page with reviews and recent sales helps that agent rank, and it keeps the lead on your brokerage website.
AI tools draw on agents with clear websites, consistent listings and strong reviews. We build those signals and track your AI search visibility. No one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
They work best together. Ads on platforms like Google can bring in leads right away, while search engine optimization builds leads you don't pay for per click. Most successful marketing strategies use both. White Peak SEO clients get PPC management with no management fee.
Yes. White Peak is based in downtown Reno and runs local SEO for agents and brokerages across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your website, your Business Profile and the content we create belong to you or your brokerage. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help real estate businesses grow
Real Estate Website Design
A fast real estate website with IDX home search, home value forms and lead routing.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in leads now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your real estate business mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving real estate agents in Reno, Sparks, Carson City and nationwide
Our downtown Reno team runs local SEO for real estate agents and brokerages across the U.S. Close to home, we help agents rank from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
