SEO for Shopify stores
Shopify SEO That Turns Searches Into Sales
White Peak’s Shopify SEO services help your online store show up when shoppers search for the products you sell. We measure success by orders and revenue, not rankings alone, across Google search, Google Shopping results and AI answers.
Built for
Shopify stores
Brands on Shopify and Shopify Plus, from a first product line to thousands of SKUs.
Focus
Collections and products
The pages shoppers land on and buy from get most of our SEO work.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you also have a retail shop that serves local customers?
Awards for our digital marketing agency
Why White Peak
Shopify SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we look at Shopify SEO the way you look at your store: orders and margin beat a long list of rankings.
Win the category search
Shoppers search “linen bedding” or “trail running shoes” before they know your brand. Strong collection pages catch them first.
Win the product search
Shoppers who search a product name or model are ready to buy. Clear product pages close the sale.
Know what sells
We track which keywords and pages bring in orders, so your SEO strategy favors your best-selling, highest-margin products.
Only specialists work on your campaign. Each team member specializes in one discipline, from technical SEO to content to link building.
AI search
Shopify SEO for Google and AI search
Shoppers now ask ChatGPT, Gemini and Google’s AI Overviews things like “best waterproof hiking boots for wide feet.” We build the signals those tools use to find, trust and recommend your products.
AI Visibility Tracking
We track how often AI answers mention your brand and products for the searches that matter to your store.
Product Answers AI Can Quote
Product and collection pages give clear facts on size, materials, fit, care and shipping.
Product Schema Markup
Structured data spells out price, availability, reviews and star ratings, so search engines and AI tools read each product correctly.
Entity SEO and Knowledge Graph
We connect your brand, founders, products and social profiles, so AI tools see one trusted store.
Consistent Brand Facts
Matching brand details across marketplaces, social profiles and review sites give AI tools the same facts everywhere.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How Shopify SEO turns searches into orders
Shopify gives every store a solid start for search engine optimization, but it also creates SEO problems of its own. Here’s how our Shopify SEO optimization fixes them, then turns traffic into customers.
Technical SEO built around how Shopify works
Shopify creates extra URLs for products inside collections, tag filters and variants. We check canonical tags, clean up duplicate and thin pages, and fix internal linking. Then schema markup tells Google exactly what you sell.
A faster store that keeps shoppers
Every app you install can add scripts that slow your store. We review Shopify apps, your Shopify theme and images, then improve load times, Core Web Vitals and mobile performance every quarter.
Backlinks that pass a 26-point quality check
Links from trusted sites in your product niche help your store rank. Before we pursue any link, the site must pass 26 checks for relevance, real traffic and spam risk.
- Site relevance to your businessExcellentPass
- Real organic traffic, 500+ a month1,100/moPass
- Not on any known blacklistClearPass
- No "write for us" link-selling pageNonePass
- Trust Flow to Citation Flow ratio50%Pass
- Backlinks lost vs. gained0.15Pass
for outreach
Content shoppers search for, kept current
Our writers publish 9 to 12 new blog posts a quarter, like buying guides, size guides and how-to posts. We also refresh your focus collection and product pages each year.
We track orders, not just rankings
We track the sales and revenue your organic search brings in, and which pages started them. Each month, more of the work goes to pages that sell.
How it works
How our Shopify SEO services work
Every product category is different. A store selling handmade candles faces different competitors than one selling car parts. Here’s how we build your campaign around your market.
Audit your store
We run a Shopify SEO audit, review Google Search Console and search queries, and study the stores that outrank you. Then we list what holds your rankings back.
Map products to searches
We match each keyword to a single collection, product page or blog post. Your own pages stop competing with each other.
Optimize and build
Our specialists fix technical issues, optimize collections and product pages, publish new content and earn backlinks from relevant sites.
Measure and refine
You get a live dashboard and a monthly planning session. The revenue each page brings in decides next month’s work.
Choose from three fixed-price SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What Shopify SEO needs to cover
Shopify store SEO works on a fixed platform. You can't change every URL or file, so the work goes where it moves rankings and sales.
Collection Pages
Collections often rank for the biggest category searches. We add helpful copy, smart filters and internal links without burying your products.
Product Pages
Unique titles, descriptions and alt text beat copied manufacturer text. We write product page copy that answers what shoppers ask.
Duplicate URLs
Tags, variants and collection paths can create many copies of one page. We set canonicals and noindex rules so Google sees one version.
App and Theme Bloat
Old apps can leave code behind after you remove them. We clean up scripts that slow your store or break structured data.
Reviews and Rich Results
Product reviews can show star ratings in search results. We make sure your review app sends clean data to Google.
Out-of-Stock Products
Deleting sold-out products can lose rankings and links. We decide when to keep, redirect or retire each page.
Find out why other Shopify stores outrank you
Book a free consultation. We’ll look at your store, your rankings and the competitors above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Amanda Long, Google review
What our Shopify SEO services include
Every SEO plan includes the work below, unless noted. Our SEO experts in Reno each focus on a single discipline.
Shopify Keyword Research
We find the product and category keywords your shoppers use, from broad terms to model numbers. Then we map each keyword to one collection, product or post.
Technical SEO for Shopify
Shopify technical SEO starts with duplicate URLs, canonicals, redirects and broken links. We also review your sitemap and robots.txt, and submit new pages to Google Search Console for indexing.
Collection Page Optimization
We write helpful collection copy, set clear titles and meta descriptions, and add internal links between related collections.
Product Page Optimization
On-page SEO covers every Shopify product page. We sharpen product titles, meta descriptions, alt text and headings. Every product page gets copy written for shoppers, not copied from the supplier.
Structured Data
We check Product, Review and Breadcrumb schema from your theme and apps. Clean markup helps Google show price, stock and star ratings in search results.
Content That Earns Rankings
Our writers publish 9 to 12 new blog posts a quarter, depending on your plan. Buying guides and how-to posts link shoppers to the right products.
Quality Link Building
Every plan earns three niche-edit backlinks a quarter from relevant sites with a domain authority of 30 or more. SEO Launchpad and SEO Performance add a guest post and a listicle link each quarter. Every site must pass our 26-point quality check first.
Store Speed and Core Web Vitals
Every quarter, we check your store’s speed. We improve load times, Core Web Vitals and mobile performance, often by trimming apps and compressing images.
Sales and Conversion Tracking
We set up Google Analytics 4 ecommerce tracking, Google Search Console and Bing Webmaster Tools. You see which searches turn into orders and revenue.
Reporting and Monthly Planning
You get 24/7 access to a live reporting dashboard. Every month, your strategist walks you through results and plans the next round of work with you.
Which Shopify SEO focus fits your store?
New stores, redesigns and platform moves each need different SEO work. Pick where your store is today, and we’ll build the campaign around it.
SEO for a New Store
Start with the right structure, so your collections and products can rank from launch day.
Collection Structure Planned
Categories built around what shoppers actually search.
Keywords Before Launch
Each product and collection gets its own target search.
Easy Updates for Your Team
Simple SEO steps for every new product.
SEO for a Store Redesign
Change your theme without losing the rankings and traffic you've already earned.
Keep Your Rankings
URLs, redirects and content checked before launch.
Fix What Costs You Sales
Slow pages and weak product copy fixed first.
Clean Up Your Apps
Remove apps and leftover code that slow your store.
SEO for a Shopify Migration
Move from WooCommerce, Magento or another platform and keep your search traffic.
Redirect Every Old URL
301 redirects send old links to the right new page.
Carry Over Your SEO Data
Titles, meta descriptions and alt text moved over.
Check Before and After
We crawl both sites so nothing gets lost.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Shopify SEO builds sales that last, but it takes a few months. Shopping ads can bring in orders this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
SEO plans
Three SEO plans for Shopify stores
Three fixed-price plans for Shopify stores that sell nationally or online. Every plan optimizes your store for Google and for AI search, including ChatGPT, Gemini and Google’s AI Overviews. In a free consultation, we’ll look at your store and market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
SEO
Visibility
Our entry plan for national and ecommerce SEO.
- Up to 10 focus pages and 30 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- 3 niche-edit backlinks (DA30+) a quarter
- National rank tracking for every focus keyword
SEO
Launchpad
More pages, more content and stronger backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- 3 niche-edit backlinks, plus a guest post and a listicle link each quarter
- National rank tracking for every focus keyword
SEO
Performance
Our highest limits, strongest backlinks, advanced tracking and some digital PR.
- Up to 35 focus pages and 100 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Everything in Launchpad's links, plus an AI-cited listicle link each quarter
- Podcast outreach: we pitch you as a guest 100 to 300 times a month
- Advanced GA4 and conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Schema markup
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Website hosting and maintenance
- Quarterly speed work
- Conversion tracking
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization (e.g. GEO), including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and AI-cited listicle placements to outpace competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your site, your goals and your market.
Shopify SEO questions
Shopify SEO is the work that helps your Shopify store rank in search results for the products you sell. It covers keyword research, technical SEO, collection and product pages, content and links. The goal is more orders from Google search and AI answers.
Yes, for most stores. Shopify handles hosting, SSL, a sitemap and mobile-friendly themes for you. It also has limits, like fixed URL paths and duplicate URLs from collections and tags. A good SEO strategy works with both.
Shopify lets you edit page titles, meta descriptions, URL handles and image alt text. It also creates your sitemap and a default robots.txt file. Keyword research, content, technical fixes and link building are still up to you.
It depends on your catalog size, your competition and how fast you want to grow. We offer three fixed-price SEO plans with a six-month commitment and no deposit. In a free consultation, we'll give you a clear price.
Most stores see early movement within the first few months. Bigger gains in traffic and sales usually build over six to twelve months. A new store or a crowded product category can take longer.
You can handle basics like product titles and alt text yourself. Technical fixes, content and link building take steady time and specialist tools. A Shopify SEO agency handles that work so you can run your store.
Not directly. Tags help shoppers filter products, but tag pages can create thin, duplicate URLs. We usually keep tag pages out of Google's index and build real collections for searches worth ranking for.
Apps can help with alt text, schema or broken links. They can't do keyword research, write content or earn backlinks. Too many apps can also slow your store, so we keep only the ones that earn their place.
Start with Google Search Console to see what already ranks. Then write unique copy for each Shopify collection and product, check every meta description, fix duplicate pages, speed up your store and publish helpful content. Earning backlinks from relevant sites comes next.
Not always. If a product will return, keep the page live and mark it out of stock. If it's gone for good, redirect it to the closest product or collection, so you keep its links and rankings.
Not if the move is planned well. We map every old URL to its new page, set up 301 redirects and carry over titles and content. Our Shopify vs WooCommerce guide can help if you're still choosing a platform.
It adds to it. ChatGPT and Google's AI answers draw on clear product facts, reviews and trusted brand mentions. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is based in downtown Reno and runs SEO for Shopify stores across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your store, your content and your data belong to your company. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help Shopify stores grow
Shopify Web Design
A fast, custom Shopify store with clear product pages built to turn visitors into buyers.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in orders now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your store and products mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving Shopify stores in Reno and nationwide
Our downtown Reno team runs SEO for Shopify stores across the U.S. Close to home, we help Nevada brands grow online sales from Reno and Sparks to Carson City and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
