Shopify web design agency
Custom Shopify Web Design That Sells More Products
White Peak is a Shopify web design agency that designs and builds custom Shopify stores to bring in more sales. Every store includes copywriting, store setup and a build made for Google and AI search.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Copywriting
Included with every store
Our writers create your homepage and page copy, written for shoppers, Google and AI search.
Store setup
Done for you
We set up your Shopify store, taxes, shipping and first 10 products.
Ownership
Your store, your domain
You own your store, domain and content, with full access and training.
Still choosing between Shopify and WooCommerce?
Awards for our digital marketing agency
Why White Peak
A Shopify web design agency built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. So we design your Shopify store the way an owner would: to sell more products, not to win design awards.
Build trust
A custom Shopify design that fits your brand, with clear photos and honest details, shows shoppers they can buy with confidence.
Make buying easy
Clear menus, strong product pages and Shopify’s fast checkout make the shopping experience easy.
Get found
Every Shopify store is built for Google and AI search, so the right shoppers find your products.
Only specialists work on your store. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Shopify stores built for Google and AI search
More shoppers now ask ChatGPT, Gemini and Google’s AI Overviews what to buy and where, then visit the stores those tools cite. We build every Shopify store so search engines and AI tools can read it, trust it and quote it.
Clear Collection Structure
Clear menus, well-planned collections, filters and internal links help Google crawl your catalog and help shoppers find products fast.
Copy AI Search Can Quote
Our writers give your homepage and key pages clear answers and facts, the format AI tools lift into their answers.
Product Schema Markup
Structured data tells search engines and AI tools what you sell, what it costs and whether it’s in stock.
Fast Pages on Every Phone
A lean theme and optimized product images keep pages quick on phones, where most shoppers browse.
Rankings That Move With You
Moving to Shopify? We can carry over your redirects, page titles and descriptions, so the rankings you’ve earned come with you.
Optional upgrade
Add ecommerce SEO to keep growing
Your new Shopify store is ready to rank. An ecommerce SEO campaign keeps it climbing, including:
- New content and backlinks every quarter
- AI visibility tracking for ChatGPT, Gemini and Google
What sets us apart
How our Shopify web design creates more value
A good-looking Shopify store isn’t enough. It has to earn trust, make buying easy and show up when shoppers search. Here’s how our Shopify website design services build each part.
Custom Shopify design, never a template
Off-the-shelf Shopify themes make stores look alike. With full customization, we design your storefront around your products, your shoppers and your brand, from layout to typography. You get three homepage concepts to choose from. Then we revise your pick until you approve it, with unlimited design revisions. Product and collection pages follow the design you approved.
Product pages and checkout built to sell
We plan the shopping journey around two steps: add to cart, then check out. Photos, prices, reviews and shipping details on every product page answer questions before shoppers ask. We brand your Shopify checkout with your logo, colors and fonts, so the checkout and the store feel like one brand. We set up Google Analytics 4 and conversion tracking before launch, so you can see which pages and sources bring in sales.
Copywriting included, written to sell
Most Shopify designers leave the writing to you. We don’t. Our copywriters write your homepage and marketing pages, about 650 words each, from your input and our research. You review it, and we revise it until you approve it.
Fast on every phone, easy for your team to run
Most shoppers browse on their phones, so we design for small screens first and test every page on phones, tablets and desktops. Your team adds products, runs sales, handles inventory management and ships orders from the Shopify admin, without code.
Apps and features that grow every order
Need more than the basics? We add the apps that raise order value and bring shoppers back. Options include product reviews, upsells and bundles, subscriptions, loyalty rewards, email and SMS signup and wholesale pricing. Most have a set price in our estimate. Others, like ADA accessibility, we quote for your store.
How it works
How our Shopify web design process works
Every Shopify design and development project follows the same tested process, with your approval at each stage. Here’s how we take your store from the first call to launch day.
Discovery and store plan
We learn your products, shoppers, goals and competitors. Then we plan your collections, menus, pages and the apps your store needs.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts. You pick one, and we refine it until you approve.
Build and set up
Our Shopify developers build your theme, set up taxes and shipping, add your products and brand your checkout. Then we test speed, cart, checkout and tracking on phones, tablets and desktops.
Launch and grow
We launch, then check checkout, forms and tracking. For 30 days after launch, we fix any bug in what we built, free. After that, ecommerce SEO and ads help you grow your business.
Most websites launch in 2 to 6 weeks; Shopify stores with larger catalogs may take longer. Shopify stores are billed 50% to start and 50% at launch.
Find out what's holding your Shopify store back
Book a free consultation. We’ll look at your current store, your products and your competitors. Then we’ll tell you straight what we’d change and what it would cost.
Angela Bullentini, Esq., Google review
What every Shopify store includes
Every Shopify website design project includes the work below, handled by specialists in design, copy, development and SEO.
Strategy and Store Plan
We study your business, your shoppers and your competitors. Then we plan your collections, menus and the pages your store needs.
Three Design Concepts
Our designers create three homepage concepts in your colors and style. You choose one, and we revise it until you approve it, with unlimited design revisions.
Store Copywriting
Our copywriters write your homepage and marketing pages, about 650 words each. Prefer to write it yourself? You can.
Shopify Store Setup
We set up your Shopify account, domain, store settings, taxes and shipping zones.
Products and Collections
We add up to 10 products, with size and color options, using product and collection pages in your approved design. Larger catalogs get bulk import and collection mapping.
Mobile-First Design
Every page is designed for phones first, then tablets and desktops. Menus, filters and buttons stay easy to use on small screens.
Branded Checkout
We add your logo, colors and fonts to Shopify’s checkout and test it on every screen size, so buying feels simple and safe.
Search-Ready Build
Clean collection structure, title tags, meta descriptions, schema markup and optimized images give your store a strong start in Google and AI search.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you can see which pages and sources bring in sales.
Testing, Training and Fixes
We test every page, the cart and checkout on major browsers and devices. You get full admin access and training at launch, plus 30 days of free fixes after launch.
Which Shopify project fits your business?
Every store is different. Pick the project that fits yours, and we’ll build it around your products and your shoppers. Not sure Shopify is right for you? See our Shopify vs. WooCommerce comparison.
New Shopify Store Design
Launching your first online store? We design and set up a custom Shopify store, so you can start selling with confidence.
Custom Shopify Theme Design
A store designed around your brand, not a theme everyone else uses.
Setup Done for You
Taxes, shipping, payments and your first 10 products, ready on launch day.
Easy to Run Day to Day
Add products, run sales and ship orders from one simple dashboard.
Shopify Store Redesign
Have an existing Shopify store? We redesign your store to fix what costs you sales and keep what works.
Keep Your Rankings
We keep the pages that rank and point every old page address to its new page.
Fix What Costs You Sales
A clean layout, faster pages and clearer product pages make buying easier.
Clean Up Your Apps
We review your apps, keep what earns its fee and remove what slows the store down.
Shopify Migration
Moving from WooCommerce, Wix, Squarespace or another website builder? We move your store to Shopify and protect what you've built.
Move Customers and Orders
We can move your customers and order history to Shopify.
Carry Over Your SEO Data
We can carry over your redirects, page titles and descriptions.
Test Before You Switch
We test products, checkout and tracking before your domain points to Shopify.
Apps and integrations
Popular Shopify apps we set up and connect
Your Shopify store should work with the tools your shoppers and your team already use. We connect your payments during store setup. Then we add the apps that bring shoppers back, styled to match your store, and test every integration before launch. These are some of the most common ones, and we're not limited to them.
Shopify PaymentsCards, Apple Pay and Google Pay
Shop PayOne-tap Shopify checkout
PayPalPayPal checkout
KlarnaBuy now, pay later
KlaviyoEmail and SMS marketing
Judge.meCustomer reviews
RechargeSubscriptions
Smile.ioLoyalty and rewards
ShipStationShipping labels and tracking
QuickBooksAccounting sync
Google Merchant CenterProducts in Google Shopping
MetaFacebook and Instagram shopping
Most app add-ons have a set price in our price estimate. These are some of the most common apps we set up, not the full list. Use a different app? Ask us, and we'll confirm it works with your store and quote it. App subscription fees are billed by each app company.
Add ADA accessibility to your Shopify store
Online stores drew about 70% of ADA website lawsuits in 2025, according to UsableNet. We can design, build and test your Shopify store to WCAG 2.2 Level AA, the accessibility standard most ADA website cases point to. That covers keyboard navigation, screen reader labels, color contrast and your theme's product and cart pages. Accessibility is an add-on we quote for your store. Third-party apps and content added after launch need their own checks.
What our clients say about White Peak
Ownership
You own your Shopify store
Your store, domain and content stay yours from launch day on.
You get full admin access and training at launch. Run your store yourself or ask us for help, and if you ever move on, your store goes with you.
Your Shopify store is just the start
Here’s what comes with every White Peak Shopify store.
Copywriting for your homepage and marketing pages
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Taxes, shipping and your first 10 products
Included
Every Shopify store includes setup of your account, domain, settings, taxes and shipping zones, plus up to 10 products with their size and color options.
Shopify price estimate
What will your Shopify store cost?
Answer a few quick questions to see a price range for your new Shopify store. We'll email you a copy, with no obligation.
After launch
Shopify runs the platform, so you can focus on selling
Shopify hosts your store and keeps the platform secure and up to date. We fix any bug in what we built for 30 days after launch. Then our growth services help you bring in more shoppers and turn more of them into buyers.
Every Shopify store includes
- Custom design
- Copywriting
- Store setup
- Mobile-first design
- Search-ready build
- Training
- 30 days of fixes
Shopify takes care of
- Hosting
- SSL security
- Platform updates
- Secure checkout
Grow your new Shopify store
Ecommerce SEO
Bring more shoppers to your product and collection pages, with content, links and AI search work every month.
MaximizeOS™
Conversion rate optimization, personalization and automation that turn more of your shoppers into buyers.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring ready-to-buy shoppers while SEO builds. White Peak SEO clients pay no management fee.
Every store is custom. For a quick range, try our Shopify price estimate, and we’ll confirm a clear price in your free consultation.
Shopify web design FAQs
A custom Shopify store from White Peak starts at $3,000, which covers store setup and a custom homepage with up to 10 products. Most online stores cost $5,000 to $20,000, depending on your products, pages and apps. Our price estimate gives you a range in about a minute.
Your Shopify plan is billed by Shopify each month, separate from our design fee. Its Basic plan is $39 a month, or $29 a month when paid yearly. Paid apps and some payment methods add their own fees, and we'll walk you through them before you choose.
Most websites launch in 2 to 6 weeks. Shopify stores with larger catalogs or custom features may take longer. We'll give you a timeline in your free consultation.
The Shopify platform hosts your store for you and is simple to run, so it suits most stores that want to focus on selling. WooCommerce runs on WordPress and gives you more control over content and code. See our Shopify vs. WooCommerce comparison, and we'll recommend the right platform during discovery.
Every store includes a store plan, three homepage concepts with unlimited design revisions, copywriting for your homepage and marketing pages, and Shopify setup. You also get up to 10 products, a branded checkout, a search-ready build, Google Analytics 4, testing, training and 30 days of free fixes after launch.
We design a custom one. Free themes from the Shopify Theme Store are a fine start, but thousands of stores use the same ones. We design your store around your brand, starting from three homepage concepts. Your Shopify product page, collection and cart designs follow the design you approve. Afterward, you can still customize text and images yourself in Shopify's theme editor.
Most Shopify stores use Shopify Payments for credit and debit cards, Apple Pay and Google Pay. Shop Pay, PayPal and buy now, pay later options like Klarna can be added too. We connect your payments during store setup and test checkout before launch.
Yes. Shopify is certified PCI DSS Level 1, the highest level of card security, and every Shopify store runs on SSL (HTTPS). Shopify also hosts the checkout, so card numbers never touch your own code.
Yes. Moving from WooCommerce, Wix, Squarespace or BigCommerce? We can move your products, customers and order history to Shopify. We can also carry over your redirects, page titles and descriptions, so the rankings you've earned come with you.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and point every old page address to its new page. Then we check for errors right after launch.
Popular add-ons include product reviews, email and SMS marketing, subscriptions, loyalty rewards, upsells and bundles, shipping tracking, search and filters, wholesale pricing and multiple languages or currencies. Most have a set price in our estimate, and we quote the rest. App subscription fees are billed by each app company.
We can make it accessible as an add-on. We design, build and test your store to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. Online stores drew about 70% of ADA website lawsuits in 2025, according to UsableNet, so many store owners add it. We quote it based on your store. Third-party apps and content added after launch need their own checks.
For 30 days after launch, we fix any bug in the work we built, free. New features and content changes are quoted separately. Shopify handles hosting, security and platform updates.
Yes. You own your store, domain and content. You get full admin access and training at launch, so your team can add products, run sales and manage orders without code.
Shopify stores are billed 50% to start and 50% at launch. Our 12-month payment plan is for WooCommerce stores, since it comes with our WordPress maintenance plan.
We build every store on a strong foundation for search: clean structure, title tags, schema markup, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so our ecommerce SEO for Shopify and pay-per-click (PPC) management are available once your store launches.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that grow your Shopify store
Ecommerce Web Design
Shopify or WooCommerce stores, with help choosing the platform that fits your products.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring ready-to-buy shoppers while SEO builds. White Peak SEO clients pay no management fee.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and clients nationwide
Our downtown Reno, NV team designs Shopify stores for businesses across the U.S. Close to home, we build Shopify websites for Reno and Northern Nevada businesses, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
