SEO for manufacturing companies
SEO for Manufacturers That Brings In RFQs
White Peak’s SEO for manufacturers puts your capabilities in front of engineers, buyers and sourcing teams while they research suppliers. We measure success by qualified leads and RFQs, not rankings alone, across Google, Bing and AI search.
Built for
Manufacturing companies
Contract manufacturers, job shops, product manufacturers and industrial distributors.
Buyers
Engineers and sourcing teams
Content written for the people who spec parts, compare suppliers and send RFQs.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you also sell to customers near your plant?
Awards for our digital marketing agency
Why White Peak
Manufacturing SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we look at manufacturing SEO the way you look at your quote pipeline: qualified RFQs beat a long list of rankings.
Win the spec search
Engineers search by process, material and tolerance. We help your pages show up when they look for what your shop can make.
Shorten the sales cycle
Industrial buyers research for weeks before they call. Clear capability pages answer their questions early, so sales talks start further along.
Know what pays
We track which keywords bring in quote requests, so your SEO strategy favors the work with the best margins.
Only specialists work on your campaign. Each team member specializes in one discipline, from technical SEO to content to link building.
AI search
Manufacturing SEO for Google and AI search
Engineers and buyers now ask ChatGPT, Gemini and Google’s AI Overviews questions like “Who does precision CNC machining in aluminum?” or “Injection molding vs. die casting for small runs?” We build the signals those tools use to find, trust and name your company.
AI Visibility Tracking
We track how often AI answers mention your company for the processes and products you sell.
Answers AI Can Quote
Capability pages and posts give clear, short answers on materials, tolerances and lead times.
Manufacturer Schema Markup
Structured data spells out your company, products, certifications and locations for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your company, plants, brands and industries served, so AI tools see one trusted supplier.
Consistent Business Listings
Matching company details across industrial directories and business profiles give AI tools the same facts everywhere.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How manufacturing SEO turns searches into RFQs
B2B buyers rarely search your company name first. They search a part, a process or a problem. Our search engine optimization makes sure your manufacturing website is the one that answers.
Technical SEO for big, complex sites
Manufacturing websites often hide specs in PDFs and bury products in filters Google can’t crawl. We fix crawl and indexing errors, site structure, title tags and meta descriptions. Then schema markup tells Google exactly what you make.
A faster site for engineers on the go
Heavy product images and CAD files slow pages down. We improve site speed, Core Web Vitals and mobile performance, then check your speed again every quarter.
Backlinks that pass a 26-point quality check
Links from trade publications and industry sites tell Google your company is a real, trusted supplier. Every plan earns three niche-edit backlinks a quarter from sites with domain authority 30+. Each site must pass 26 checks for relevance, real traffic and spam risk first.
- Site relevance to your businessExcellentPass
- Real organic traffic, 500+ a month1,100/moPass
- Not on any known blacklistClearPass
- No "write for us" link-selling pageNonePass
- Trust Flow to Citation Flow ratio50%Pass
- Backlinks lost vs. gained0.15Pass
for outreach
Content engineers actually read
Our writers publish 9 to 12 new blog posts a quarter, depending on your plan. Topics include material guides, design-for-manufacturing tips and process comparisons. We also rewrite your important pages each year, so specs and certifications stay current.
We track RFQs, not just rankings
We track the quote requests, calls and form fills your pages bring in, and where each one came from. Each month, more of the work goes to the pages bringing in qualified leads.
How it works
How our manufacturing SEO services work
A job shop chasing local OEMs and a product maker selling nationwide need different SEO strategies. Here’s how we build a campaign around your market and your sales cycle.
Audit and opportunities
We review your website, rankings, competitors and organic traffic. Then we study the suppliers who outrank you for your core processes and why.
Map capabilities to searches
We do keyword research for each process, material, product line and industry you serve. Each keyword gets a single page, so your pages never compete with each other.
Optimize and build
Our specialists fix technical issues, sharpen on-page SEO and publish new content. We also earn backlinks from relevant industry sites that pass our quality check.
Measure and refine
You get a live dashboard and a monthly planning session. The RFQs each page brings in decide next month’s work.
Choose from three fixed-price SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What manufacturing SEO needs to cover
Manufacturing searches are narrow, technical and spread across a long buying process. Your SEO has to meet engineers, buyers and plant managers at each step.
Capability Pages
One page per process, like CNC machining, sheet metal fabrication or injection molding. Each lists materials, tolerances, volumes and equipment.
Long-Tail Keywords
Searches like "5-axis machining titanium aerospace" get little volume but come from ready buyers. We target the long-tail keywords that match your work.
Certifications and Quality
ISO 9001, AS9100, ITAR registration and quality processes are what buyers check first. We make them easy to find.
Industries Served
Aerospace, medical device and automotive buyers each search differently. Industry pages show the parts and standards you handle for them.
Specs and Downloads
Spec sheets and CAD files help engineers, but PDFs rank poorly. We turn key specs into crawlable pages and keep downloads one click away.
Quote Requests
An RFQ form that accepts drawings turns traffic into qualified leads. We track every request back to the search behind it.
Find out why other suppliers outrank you
Book a free consultation. We’ll look at your rankings, your capability pages and the manufacturers above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Jen Tynan, Google review
What our manufacturing SEO services include
Every SEO plan includes the work below, unless noted. Our specialists in Reno each focus on a single discipline.
Manufacturing Keyword Research
We find the terms engineers and buyers use, from process names to part numbers and materials. Then we map each keyword to a single page.
Technical SEO
We fix crawl and indexing errors, redirects, canonicals and broken links. We also build XML sitemaps and handle faceted product catalogs, so Google indexes the pages that matter.
On-Page SEO
We sharpen title tags, meta descriptions and headings on your focus pages. We also edit page copy so each page clearly answers the search behind it.
Capability and Product Content
Our writers publish 9 to 12 new blog posts a quarter, depending on your plan. We create new capability and industry pages when you need them and rewrite focus pages each year.
Quality Link Building
Every plan earns three niche-edit backlinks a quarter from relevant sites with domain authority 30+. SEO Launchpad and SEO Performance add a guest post and a listicle link each quarter. Every site passes our 26-point quality check first.
Penalty and Risk Checks
We check your site for Google penalties and duplicate content, which is common on catalog sites. We also audit backlinks and clean up harmful ones.
RFQ and Conversion Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Then we track the quote requests and calls your pages bring in.
Website Speed and Core Web Vitals
Slow pages lose busy engineers. Every quarter, we check your site speed and improve load times, Core Web Vitals and mobile performance.
Hosting and Maintenance
Every plan includes hosting and WordPress maintenance, so updates, backups and security never slow your SEO work down.
Reporting and Monthly Planning
You get a live reporting dashboard with rank and analytics data. Every month, your strategist reviews results and plans the next round of work with you.
Which manufacturing SEO focus fits your company?
Contract manufacturers, product makers and distributors win customers in different ways. Pick the model that brings in most of your revenue, and we’ll build the campaign around it.
Contract Manufacturing SEO
Rank for the processes and materials OEM buyers search when they need a new supplier.
Capabilities by Process
A ranking page for each process you run.
RFQ With Drawing Uploads
Quote forms that turn search traffic into real RFQs.
Certifications Up Front
ISO and industry approvals buyers check first.
Product Manufacturer SEO
Help engineers and specifiers find your products, compare specs and pick your brand.
Product Catalog and Specs
Crawlable product pages built from your spec sheets.
Downloads for Engineers
CAD files and data sheets that earn links and leads.
Where to Buy
Distributor pages that send ready buyers to stock.
Industrial Distributor SEO
Rank thousands of products and part numbers without thin or duplicate pages.
Searchable Product Lines
Category pages that rank for brands and part types.
Online Ordering
Product pages structured so Google shows price and stock.
Account Requests
Clear paths for new trade accounts and quotes.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Manufacturing SEO builds a steady flow of qualified leads, but it takes a few months. Ads can reach buyers this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
SEO plans
Three SEO plans for manufacturing companies
Three fixed-price plans for manufacturers that sell regionally, nationally or online. Every plan optimizes your site for Google and for AI search, including ChatGPT, Gemini and Google’s AI Overviews. Hosting and maintenance are included in every plan. In a free consultation, we’ll look at your site and market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
SEO
Visibility
Our entry plan for national and ecommerce SEO.
- Up to 10 focus pages and 30 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- 3 niche-edit backlinks (DA30+) a quarter
- National rank tracking for every focus keyword
SEO
Launchpad
More pages, more content and stronger backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- 3 niche-edit backlinks, plus a guest post and a listicle link each quarter
- National rank tracking for every focus keyword
SEO
Performance
Our highest limits, strongest backlinks, advanced tracking and some digital PR.
- Up to 35 focus pages and 100 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Everything in Launchpad's links, plus an AI-cited listicle link each quarter
- Podcast outreach: we pitch you as a guest 100 to 300 times a month
- Advanced GA4 and conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Schema markup
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Website hosting and maintenance
- Quarterly speed work
- Conversion tracking
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization (e.g. GEO), including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and AI-cited listicle placements to outpace competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your site, your goals and your market.
Manufacturing SEO questions
Manufacturing SEO is the work that helps your company show up in search results when engineers and buyers look for what you make. It covers technical SEO, capability and product pages, content marketing and backlinks. The goal is more qualified leads and RFQs from Google, Bing and AI answers.
Search engines rank pages that answer a search clearly, load fast and are trusted by other sites. We build pages for each process, product and industry you serve. Then we earn backlinks and track which pages bring in quote requests.
It depends on your market, your competition and how many capabilities you want to rank for. We offer three fixed-price SEO plans with a six-month commitment and no deposit. In a free consultation, we'll give you a clear price.
Most manufacturers see early ranking movement within a few months. Bigger gains usually build over six to twelve months. We explain why in why SEO takes so long.
Start with your processes, materials and products, plus the industries you serve. Then add the long-tail keywords engineers use, like "low volume urethane casting." Low search volume is fine when every search comes from a likely buyer.
Yes, if your buyers research online before they call. Most engineers compare suppliers on the web before they request a quote. SEO puts your company on that short list without paying per click.
Engineers search with exact terms like "AS9100 machine shop" or "PEEK injection molding." Pages that use those terms match the search and show buyers you know the work.
They can. A listing on a trusted industrial directory or a trade association site is a relevant backlink. We include those in our link building when they pass our 26-point quality check.
Keep PDFs for downloads, but put key specs on a regular web page too. Google indexes HTML pages more reliably, and Google Analytics can't easily track PDF views.
We start with an audit and a keyword map for every capability. Then we plan technical fixes, content and links in priority order. Each month, RFQ data decides the next round of work.
They work best together. Ads bring in leads right away for high-value terms. SEO builds leads you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
It helps. AI tools draw on companies with clear websites, consistent listings and trusted mentions. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is based in downtown Reno and runs SEO for manufacturing companies across the U.S. Most clients meet with us on Zoom, and our office is open by appointment.
You do. Your website and the content we create belong to your company. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help manufacturers grow
Manufacturing Website Design
A fast manufacturing website with capability pages, spec downloads and RFQ forms that turn searches into leads.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in leads now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your manufacturing company mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving manufacturers in Reno, Sparks and nationwide
Our downtown Reno team runs SEO for manufacturing companies across the U.S. Close to home, we work with manufacturers from Reno and Sparks to the Tahoe Reno Industrial Center and Carson City.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
