SEO for SaaS companies
SaaS SEO Agency That Grows Pipeline
White Peak is a SaaS SEO agency that puts your SaaS product in front of buyers while they compare tools. We measure SEO success by demo requests, trials and pipeline, not organic traffic alone, across Google and AI search.
Built for
SaaS companies
B2B, product-led and vertical software, from seed-stage startups to established platforms.
Focus
Pipeline, not traffic
We tie keywords and content to demo requests, trials and signups your team can track.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Does your software serve businesses in one city or region?
Awards for our digital marketing agency
Why White Peak
SaaS SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we judge SaaS SEO efforts the way your board does: qualified pipeline and lower acquisition costs beat a traffic chart.
Win the comparison search
Buyers search “alternatives” and “vs” before they book a demo. We help you show up on those pages and own your story.
Win the problem search
Many buyers don’t know your category yet. Helpful content meets them at the problem, then shows how your product solves it.
Know what converts
We track which keywords and pages lead to trials and demos, so your SaaS SEO strategy favors the searches that become revenue for your SaaS business.
Only specialists work on your campaign. Each team member specializes in one discipline, from technical SEO to content to link building.
AI search
SaaS SEO for Google and AI search
Software buyers now ask ChatGPT, Gemini and Google’s AI Overviews “What’s the best tool for X?” or “Which CRM integrates with Y?” We build the signals those tools use to find, trust and name your product.
AI Visibility Tracking
We track how often AI answers mention your product for the category and use-case questions buyers ask.
Answers AI Can Quote
Feature, pricing and comparison pages give clear, short answers that AI tools can lift and cite.
Software Schema Markup
Structured data describes your product, company, pricing model and FAQs for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your company, product, founders and category, so AI tools see one clear software brand.
Consistent Brand Mentions
Matching product facts across review sites, directories and partner pages give AI tools the same story everywhere.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How SaaS SEO turns searches into pipeline
Google rewards software sites that are easy to crawl, answer the search well and earn trusted links. AI answers draw on the same foundation. Here’s how our SEO for SaaS companies builds each one, then turns traffic into trials and demos. It’s the same approach to SEO for B2B and B2C SaaS.
Technical SEO for product sites
SaaS sites mix marketing pages, docs, app subdomains and JavaScript. We fix crawl and indexing errors, duplicate pages and site structure. Then schema markup tells Google exactly what your software does.
A faster site that keeps buyers
Heavy scripts and tracking tags slow many SaaS sites. We improve load times, Core Web Vitals and mobile performance, then check your speed again every quarter.
Backlinks that pass a 26-point quality check
Links from trusted software, tech and industry sites help you rank. Before we pursue any link, the site must pass 26 checks for relevance, real traffic and spam risk.
- Site relevance to your businessExcellentPass
- Real organic traffic, 500+ a month1,100/moPass
- Not on any known blacklistClearPass
- No "write for us" link-selling pageNonePass
- Trust Flow to Citation Flow ratio50%Pass
- Backlinks lost vs. gained0.15Pass
for outreach
Content buyers search for, kept current
Our writers publish 9 to 12 new blog posts a quarter. Our SEO content covers use cases, integrations, comparisons and problems your product solves. We also refresh your focus pages each year as features change.
We track demos and trials, not just rankings
We track the signups, demo requests and form fills your SEO brings in, and which pages started them. Each month, more of the work goes to pages that create pipeline.
How it works
How our SaaS SEO services work
Every software category is different. A new category needs problem content, while a crowded one needs comparison pages and stronger links. Here’s how we build an effective SaaS SEO strategy around your SaaS market.
Audit your market
We review your site, content, backlinks, SEO traffic and rankings. Then we study the competitors and review sites that show up above you and why.
Map the buyer journey to searches
This is where we build an SEO strategy. We choose target keywords for problems, use cases, features and comparisons, then match each one to a single page. Your own pages never compete with each other.
Optimize and build
Our specialists fix technical issues, optimize your pages and publish new content. Every plan earns niche-edit backlinks, and Launchpad and Performance add a guest post and a listicle link each quarter.
Measure and refine
You get a live dashboard and a monthly planning session to review your SaaS SEO goals. The trials and demos each page brings in decide next month’s work.
Choose from three fixed-price SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What SaaS SEO needs to cover
The SEO strategies for SaaS that work best follow how software buyers search. Software buyers research for weeks, often as a team, before they talk to sales. Your SEO has to show up at every stage of that research.
Comparison Pages
Buyers search "your brand vs competitor" and "alternatives to" before they choose. Honest comparison pages and a clear landing page help you win that moment.
Use Case Content
People search for the job they need done, not your product name. We build pages around each use case and the problems it solves.
Integration Pages
Buyers check that you work with their stack. A page for each key integration ranks for "works with" searches and answers that question fast.
Pricing and Trust
Clear pricing pages, security details, customer reviews and case studies help buyers defend their choice to finance and IT.
Docs and Help Content
Your docs and help center can rank for long-tail questions. We make them crawlable and link them to your product pages.
Bottom-of-Funnel First
Early-stage teams can't wait a year for traffic. We start with high-intent searches that turn into demos, then widen to top-of-funnel topics. That's our keyword strategy for SEO for SaaS startups.
Find out why other software brands outrank you
Book a free consultation. We’ll look at your rankings, your content and the competitors above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Mariam Purcell, Google review
What our SaaS SEO services include
Every plan includes the SEO work below, unless noted. Our specialists in Reno each focus on a single discipline.
SaaS Keyword Research
We find the search terms your buyers use, from “project management software for agencies” to “your brand alternatives.” Then we map each keyword to a single page by search intent, the base of a strong SaaS SEO strategy.
SaaS SEO Strategy
You get an SEO plan built around your category, competitors and growth goals, tied to your marketing strategy. The searches most likely to bring in qualified pipeline go first.
Technical SEO
We fix crawl and indexing errors, redirects, canonicals and broken links. We also handle sitemaps, robots.txt and llms.txt files, and check how JavaScript pages render for Google.
On-Page SEO
We sharpen titles, meta descriptions and headings on your focus pages. We edit page copy so each feature, use case and pricing page answers the search behind it.
Content Marketing Strategy
Our writers publish 9 to 12 new blog posts a quarter, depending on your plan. We create new landing pages when you need them and rewrite focus pages each year.
SaaS Link Building
Off-page SEO still matters in the SaaS industry. Every plan earns three niche-edit backlinks a quarter from relevant sites with a domain authority of 30 or more. SEO Launchpad and SEO Performance add a guest post and a listicle link each quarter. Every site must pass our 26-point quality check first.
Penalty and Risk Checks
We check your site for Google penalties and duplicate content. We also audit your backlinks and clean up harmful ones when needed.
Conversion Tracking
We set up Google Analytics 4, Google Search Console and Bing Webmaster Tools. Then we track trials, demo requests and form fills. These SEO metrics show which searches turn into pipeline.
Website Speed
Slow pages lose buyers and rankings. Every quarter, we check your site’s speed and improve load times, Core Web Vitals and mobile performance.
Reporting and Planning
You get a live dashboard with rank and analytics reports. Every month, your strategist walks SaaS founders through results and plans the next round of work with you.
Which SaaS SEO focus fits your company?
Sales-led, product-led and vertical SaaS companies win customers in different ways. Pick the model that drives most of your revenue, and we’ll build the campaign around it.
B2B SaaS SEO
Win the long, team-based research that ends in a demo. We focus on comparison, pricing and security content.
Pages That Earn Demo Requests
Content that moves buyers toward a sales call.
Comparison and Alternatives Pages
Honest pages for the "vs" searches buyers run.
Security and Compliance Answers
Details IT and procurement look for before they approve.
Product-Led SEO
Bring in self-serve users who search, sign up and try your product the same day.
Trial and Signup Pages
Landing pages built to rank and turn visitors into users.
Templates and Free Tools
Useful assets that rank and lead into your product.
Docs That Rank
Help content that answers long-tail product questions.
Vertical SaaS SEO
Reach one industry with pages that speak its language, workflows and rules.
Industry Feature Pages
Features explained in the words your industry uses.
Integration Pages
Pages for the tools your industry already runs on.
Pages for Each Role
Content for owners, managers and the staff who use it.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
SaaS SEO builds pipeline that compounds, but it takes months. Ads can bring in demo requests this week while you wait. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
SEO plans
Three SEO plans for SaaS companies
Three fixed-price plans for software companies that sell nationally or online. Every plan optimizes your site for Google and for AI search, including ChatGPT, Gemini and Google’s AI Overviews. In a free consultation, we’ll look at your site and market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
SEO
Visibility
Our entry plan for national and ecommerce SEO.
- Up to 10 focus pages and 30 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- 3 niche-edit backlinks (DA30+) a quarter
- National rank tracking for every focus keyword
SEO
Launchpad
More pages, more content and stronger backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- 3 niche-edit backlinks, plus a guest post and a listicle link each quarter
- National rank tracking for every focus keyword
SEO
Performance
Our highest limits, strongest backlinks, advanced tracking and some digital PR.
- Up to 35 focus pages and 100 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Everything in Launchpad's links, plus an AI-cited listicle link each quarter
- Podcast outreach: we pitch you as a guest 100 to 300 times a month
- Advanced GA4 and conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Schema markup
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Website hosting and maintenance
- Quarterly speed work
- Conversion tracking
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization (e.g. GEO), including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and AI-cited listicle placements to outpace competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your site, your goals and your market.
SaaS SEO questions
SaaS SEO is the work that helps your software show up when buyers search for the problems it solves, the features they need or tools to compare. It covers keyword research, technical SEO, content and link building. The goal is more trials, demos and customers from organic search.
A SaaS SEO agency plans and runs your organic growth. That covers keyword research, technical fixes, page optimization, content, link building and reporting. A good one ties the work to signups and pipeline, not just traffic.
It depends on your category, your competition and how much content and link building you need. We offer three fixed-price SEO plans with a six-month commitment and no deposit. In a free consultation, we'll review your site and give you a clear price.
Many SaaS sites see early movement in three to six months. Stronger growth builds as content and links add up. A new domain or a crowded category can take longer.
Start with high-intent searches like comparisons, alternatives, pricing and integrations. Then add use-case and problem content for buyers earlier in their research. Support it with clean technical SEO and trusted backlinks. These SEO best practices work for most B2B SaaS companies.
Target keywords that match buyer intent, like "software for X," "brand alternatives" and "tool that integrates with Y." Search volume often runs low in B2B, but each search can be worth a lot. We pick keywords by how likely they are to become pipeline, using keyword research and SEO tools.
Yes. B2B buyers research longer, often as a team, and search with narrow terms. B2B SaaS SEO leans on comparison, security and use-case content that helps each SaaS buyer on the buying team. Traditional SEO tactics built for consumers miss much of that.
Yes, if they're fair and accurate. Buyers search "vs" and "alternatives" right before they decide. If you don't publish those pages, competitors and review sites will tell your story for you.
Yes. Software categories are competitive, and links from trusted sites help Google see your site as an authority. We only pursue links from relevant sites that pass our 26-point quality check.
Chasing high-volume keywords that never convert, publishing thin posts and letting docs block crawling. Another is ignoring comparison searches. A comprehensive SEO campaign fixes the SEO foundation first, then builds content strategies around buyer intent.
Yes, for most software companies. Search brings buyers who are already looking for a solution, and that traffic keeps coming without a cost per click. The benefits of SEO grow as content and links add up.
They work best together. Ads bring in demos right away, while SEO builds pipeline you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
Yes. Many SaaS brands start that way. Start with a few strong pages for your highest-intent searches instead of many thin posts. An SEO agency adds an SEO expert in content, technical SEO and links without new hires. That's often how successful SaaS teams improve their SaaS SEO early.
It helps. SEO and GEO overlap. AI tools draw on sites that rank well, answer clearly and are mentioned across the web. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is based in downtown Reno and runs SEO campaigns for software companies across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your website, your domain and the content we create belong to your company. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help SaaS companies grow
SaaS Website Design
A fast SaaS website with clear pricing, demo and trial flows that turns searches into signups.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in demos now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your software mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving SaaS companies in Reno, Sparks, Carson City and nationwide
Our downtown Reno team runs SEO for software companies across the U.S. Close to home, we help SaaS teams grow from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
