SEO for small businesses
Small Business SEO That Brings In Customers
White Peak’s small business SEO helps local customers find you when they search for what you sell. We measure success by calls, visits and bookings, not rankings alone, across Google Maps, search and AI answers.
Built for
Small businesses
Local service companies, shops, restaurants and appointment businesses, from one owner to several locations.
Google Maps
Map pack focus
Business Profile, reviews and listings work that helps you show up in the local 3-pack.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you sell online or serve customers nationwide?
Awards for our digital marketing agency
Why White Peak
Small business SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. We know a small business owner has little time and a tight budget. So every hour of SEO work has to earn its place.
Compete with bigger brands
National chains have big ad budgets. In local search, a complete profile, strong reviews and helpful pages let you outrank them nearby.
Spend where it pays
We focus your search engine optimization on the products and services with the best margins, not on vanity keywords.
Keep it simple
You get plain-language updates, a live dashboard and one monthly planning session. No jargon, no long reports to decode.
Only specialists work on your campaign. Each team member specializes in one discipline, from Google Business Profiles to technical SEO to content.
AI search
Small business SEO for Google and AI search
Customers now ask ChatGPT, Gemini and Google’s AI Overviews things like “Which bakery near me does custom cakes?” We build the signals those tools use to find, trust and name your business.
AI Visibility Tracking
We track how often AI answers mention your business for the questions your customers ask.
Answers AI Can Quote
Service pages and posts give clear, short answers about your products, pricing policies, hours and process.
Local Business Schema
Structured data spells out your services, location, hours and service area for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your business, owners, location and services, so AI tools see one trusted local business.
Consistent Local Listings
Matching name, address and phone across 20+ platforms gives AI tools the same facts everywhere they look.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How small business SEO turns searches into customers
Google ranks local businesses in the map pack on relevance, distance and prominence. You can’t move your storefront. So our local SEO for small business works on what you can change: how complete, relevant and trusted your business looks online.
A Business Profile built for the map pack
“Near me” searches start on Google Maps. We set your categories, products, services and hours, then publish posts and geo-tagged photos, usually 8 to 12 of each a month. You approve every profile change.
Reviews that bring in the next customer
Most people read reviews before they visit or call. We can send review requests after each sale or visit, reply to new reviews and show your Google reviews on your site.
Listings that match everywhere
Google trusts businesses whose details match across the web. We find the 20+ local directories and platforms that matter most, then fix each profile so your name, address and phone stay identical.
A website search engines understand
Many small business websites were built fast and never optimized. We fix titles, headings, internal links and schema, so each page clearly targets one product or service.
A heat map of your neighborhood
Your ranking changes from one street to the next. A monthly heat map shows where you rank for five key searches, so we know which areas need more work.
How it works
How our small business SEO services work
A coffee shop in a small town and a cleaning company in a big metro face very different competition. Here’s how we build your SEO strategy around your market.
Audit your market
We review your Business Profile, reviews, listings, website and map rankings. Then we study the local competitors above you and why they rank.
Map keywords to pages
We choose target keywords for your products, services and areas, then match each one to a single page or your profile. Your own pages never compete with each other.
Optimize and build
Our specialists optimize your profile and pages, fix your listings and publish new content. On Launchpad and Performance, we also earn backlinks from relevant sites.
Measure and refine
You get a live dashboard, a monthly heat map and a monthly planning session. The calls, visits and bookings each page brings in decide next month’s work.
Choose from three fixed-price local SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What small business SEO needs to cover
Small businesses win search in a few miles around their door. Your SEO has to cover the map, your website and your reputation, without wasting budget.
Near Me Searches
People search "florist near me" or "dry cleaner open now." A complete profile and accurate hours help you win that visit.
Reviews and Reputation
A steady flow of fresh reviews builds trust and rankings. Prompt, friendly replies show buyers you care.
Service and Product Pages
One page that lists everything can't rank for everything. Each key service or product line needs its own helpful page.
Hours and Busy Seasons
Holiday hours, seasonal menus and peak months. We update your profile and publish content before demand climbs.
Owner and Team Trust
People like buying from people. Real photos, owner stories and team bios help a small business stand out from chains.
Budget That Pays Back
We put the most SEO work behind the searches most likely to turn into sales, so your budget works harder.
Find out why competitors outrank you
Book a free consultation. We’ll look at your map rankings, your reviews and the businesses above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Mariam Purcell, Google review
What our small business SEO services include
Every plan includes the local SEO work below, unless noted. Our specialists in Reno each focus on a single discipline.
Small Business Keyword Research
We find the keywords your customers use, from “bakery near me” to “same day appliance repair.” Then we map each keyword to a single page or your profile.
Google Business Profile
We optimize your categories, products, services, hours, description and FAQs. Then we publish posts and geo-tagged photos, usually 8 to 12 of each a month.
Reviews and Reputation
We can send automated review requests after each sale or visit. We monitor new reviews, reply to them in your voice and show your Google reviews on your website.
Local Citations and NAP
We create or update your profiles on 20+ local platforms and directories. Your name, address and phone stay identical everywhere.
Content and Blog Posts
Our writers publish 6 to 12 new blog posts a quarter, depending on your plan. We create new service and area pages when you need them and rewrite focus pages each year.
Technical and On-Page SEO
We fix crawl errors, redirects and broken links, and add local business schema. We also sharpen titles, meta descriptions, headings and images on your focus pages.
Local Link Building
Off-page SEO matters too. Local SEO Launchpad and Local SEO Performance earn three niche-edit backlinks a quarter from relevant local and industry sites (domain authority 30+). Every site must pass our 26-point quality check first.
Call and Lead Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Launchpad and Performance track phone and web conversions, so you see what brings in customers.
Website Speed
Slow pages lose mobile shoppers. We audit your site’s speed when your campaign starts, then improve load times, Core Web Vitals and mobile performance.
Heat Maps and Reporting
Each month, a heat map shows where you rank for five key searches across your area. You also get a live dashboard and a monthly planning session.
Which small business SEO focus fits you?
Service companies, shops and appointment businesses win customers in different ways. Pick the one closest to your business, and we’ll build the campaign around it.
Local Service SEO
Win the call when someone needs a cleaner, repair or installer nearby. We focus on the map pack and quote requests.
Service Area Pages
Helpful pages for the towns and neighborhoods you serve.
Calls and Quote Requests
A profile and pages built to ring your phone.
Reviews That Rank
Review requests that mention the job and the town.
Shop and Restaurant SEO
Bring in walk-in customers who search for products, menus and places open now.
Menus and Products Online
Pages and profile items Google can show in results.
Accurate Hours Everywhere
Holiday and seasonal hours kept current on every listing.
Photos That Sell
Fresh geo-tagged photos of your products, space and team.
Appointment Business SEO
Fill your calendar for salons, studios, clinics and other booked services.
Service and Staff Pages
Pages for each service and the people who provide it.
Booking From Search
Booking links on your profile and every service page.
Local Content
Posts that answer what clients ask before they book.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Small business SEO builds customers that last, but it takes a few months. Ads can bring in customers this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
Local SEO plans
Three local SEO plans for small businesses
Three fixed-price plans for small businesses that serve customers in a local area, from one location or several. Every plan optimizes your Business Profile, website and listings for Google Maps, local search and AI answers. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
Local SEO Visibility
Our entry plan for local businesses.
- Up to 10 focus pages and 25 keywords
- New and updated focus pages, as needed
- 6 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
Local SEO Launchpad
More pages, more content and local backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting included
- Phone and web conversion tracking
Local SEO Performance
Our most content, plus website hosting and maintenance.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting and maintenance included
- Phone and web conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Local business schema
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Google Business Profile posts and photos
- Review requests and replies
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization, including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and listicle placements to outrank local competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your profile, your competitors and your market.
Small business SEO questions
Small business SEO is the work that helps your business show up in search results when nearby customers look for what you offer. It covers your Google Business Profile, reviews, listings, website pages and the technical setup behind them. The goal is more calls, visits and bookings.
It depends on your market, your competition and how many services and areas you want to rank for. We offer three fixed-price local SEO plans with a six-month commitment and no deposit. In a free consultation, we'll give you a clear price.
For most local businesses, yes. People search before they buy, and the map pack gets a large share of local clicks. Unlike ads, the visibility you build keeps working after each month ends.
Many businesses see early movement in Google Maps within the first few months. Bigger gains usually build over six to twelve months. A new website or a crowded market can take longer.
You can handle basics like keeping your Business Profile current and asking for reviews. Technical SEO, content and link building take steady time and specialist tools. Most owners would rather spend that time running the business.
Ask how they measure results, who does the work and what you own if you leave. Be wary of guaranteed first-page rankings. A good small business SEO agency explains its plan in plain language.
Local SEO targets customers near you through Google Maps, your Business Profile and "near me" searches. Regular SEO targets wider, often national searches. Most small businesses with a storefront or service area need local SEO first.
Yes. Reviews are one of the strongest signals for Google Maps rankings, and they help people choose you. Reviews that mention the product, service or town help even more.
Yes. Your profile wins the map, but your website gives Google and customers the detail behind it. A fast, clear website also helps your profile rank and turns visits into sales.
They work best together. Ads can bring in customers right away, while search engine optimization builds traffic you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
It helps. AI tools draw on businesses with clear websites, consistent listings and strong reviews. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is based in downtown Reno and runs local SEO for small businesses across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your website, your Business Profile and the content we create belong to your business. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help small businesses grow
Small Business Web Design
A fast small business website with clear service pages, booking and tap-to-call that turns searches into customers.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in customers now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your business mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving small businesses in Reno, Sparks, Carson City and nationwide
Our downtown Reno team runs local SEO for small businesses across the U.S. Close to home, we help local shops, restaurants and service companies rank from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
