SEO for therapists and counselors
SEO for Therapists That Fills Your Caseload
White Peak’s therapist SEO helps people find your practice when they are finally ready to reach out. We measure success by consult requests from the right clients, not rankings alone, across Google Maps, search and AI answers.
Built for
Therapy practices
Solo therapists, counselors, psychologists and group practices, in person or by telehealth.
Google Maps
Map pack focus
Business Profile and listings work that helps you show up for “therapist near me” searches.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you offer online courses or telehealth across many states?
Awards for our digital marketing agency
Why White Peak
Therapist SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we look at SEO for therapists the way you look at your practice: a full caseload of good-fit clients beats a long list of rankings.
Win the ready-to-book search
Someone searching “anxiety therapist near me” has often waited months to ask. We help your practice show up first.
Attract the right clients
Specialty pages for trauma, couples or teen counseling bring in people you can actually help, not mismatched calls.
Know what fills sessions
We track which keywords and map listings bring in consult requests, so your SEO strategy favors your core specialties.
Only specialists work on your campaign. Each team member specializes in one discipline, from Google Business Profiles to technical SEO to content.
AI search
Therapist SEO for Google and AI search
Potential clients now ask ChatGPT, Gemini and Google’s AI Overviews questions like “What is EMDR therapy?” or “Is there a couples counselor near me who takes evening sessions?” We build the signals those tools use to find, trust and name your practice.
AI Visibility Tracking
We track how often AI answers mention your practice for therapy questions in your area.
Answers AI Can Quote
Specialty pages and posts give clear, calm answers about approaches, first sessions and fees.
Therapist Schema Markup
Structured data spells out your specialties, locations, hours and credentials for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your practice, clinicians, licenses and locations, so AI tools see one trusted provider.
Consistent Local Listings
Matching name, address and phone across 20+ platforms gives AI tools the same facts everywhere.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How SEO for therapists turns searches into new clients
Google ranks local therapists in the local pack on relevance, distance and prominence. You can’t move your office. So our local SEO for therapists works on what you can change: how complete, relevant and trusted your practice looks in Google search results.
A Business Profile built for the map pack
Many potential clients start with “therapist near me.” We set your categories, specialties and telehealth details, then publish posts and photos, usually 8 to 12 of each a month. You approve every change.
A service page for every specialty
One page listing every issue you treat can’t rank for any of them. We create pages for anxiety, depression, trauma, couples counseling and the approaches you use, like EMDR or CBT.
Directory profiles that match everywhere
Clients compare you on Google, therapist directories and insurance lists. We find the 20+ platforms that matter most and keep your name, address, phone and credentials identical.
Rankings mapped across your area
A monthly heat map shows where you rank for five key searches. We see which neighborhoods and nearby towns need more work, block by block.
We track consults, not just rankings
Call and form tracking shows which searches bring in consult requests. Tracking stays on your website and never collects session or health details.
How it works
How our therapist SEO services work
Every local market is different. A therapist in a small town competes with a handful of practices, while a big-city counselor may face hundreds. Here’s how we build your campaign around your market.
Audit your market
We review your Business Profile, directory profiles, website and map rankings. Then we study the practices that show up above you and why.
Map specialties to searches
We choose target keywords for each specialty, approach and area, then match each one to a single page. Your own pages never compete with each other.
Optimize and build
Our specialists optimize your profile and pages, fix your listings and publish new content. On Launchpad and Performance, we also earn backlinks from relevant sites.
Measure and refine
You get a live dashboard, a monthly heat map and a monthly planning session. The consults each specialty brings in decide next month’s work.
Choose from three fixed-price local SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What SEO for therapists needs to cover
Therapy searches are personal. People search for a problem, a type of therapist or a way to pay. Your SEO has to meet each of those searches with care.
Specialty Searches
People search "trauma therapist" or "OCD counselor," not just "therapist." A focused page for each specialty helps the right client find you.
Privacy and Trust
Clients share sensitive details. Secure forms, clear privacy notes and visible license numbers help them feel safe reaching out.
Telehealth Reach
Online sessions widen your area to the states where you're licensed. We build pages that say clearly where you can see clients.
Insurance and Fees
Many searches include an insurance name or "sliding scale." Clear pages on how payment works answer that question before the call.
Clinician Profiles
Clients choose a person, not a logo. Bios with credentials, approaches and a warm photo help each clinician rank and get booked.
Helpful Resources
Posts on what a first session is like or how EMDR works answer early questions and build trust with search engines.
Find out why other therapists outrank you
Book a free consultation. We’ll look at your map rankings, your directory profiles and the practices above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Cory Bettinghouse, Google review
What our therapist SEO services include
Every plan includes the local SEO work below, unless noted. Our specialists in Reno each focus on a single discipline.
Therapy Keyword Research
We find the keywords your potential clients use, from “therapist near me” to “EMDR therapist for PTSD.” Then we map each keyword to a single page or your profile.
Google Business Profile
We optimize your categories, specialties, service area, description and FAQs. Then we publish posts and photos, usually 8 to 12 of each a month.
Reviews and Reputation
We monitor Google reviews and help you reply without confirming anyone is a client. Review requests follow your profession’s ethics rules, which often limit asking current clients.
Local Citations and NAP
We create or update your profiles on 20+ local platforms and directories. Your name, address, phone and credentials stay identical everywhere.
Specialty and Area Pages
Our writers publish 6 to 12 new blog posts a quarter, depending on your plan. We create new specialty and location pages when you need them and rewrite focus pages each year.
Technical and On-Page SEO
We fix crawl errors, redirects and broken links, and add schema markup. We also sharpen titles, meta description tags, headings and images on your focus pages.
Local Link Building
Off-page SEO matters too. Local SEO Launchpad and Local SEO Performance earn three niche-edit backlinks a quarter from relevant local and mental health sites (domain authority 30+). Every site must pass our 26-point quality check first.
Call and Lead Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Launchpad and Performance track phone and form conversions without collecting health details.
Website Speed
A slow therapy website loses people who almost didn’t reach out. We audit your site’s speed when your campaign starts, then improve load times, Core Web Vitals and mobile performance.
Heat Maps and Reporting
Each month, a heat map shows where you rank for five key searches across your area. You also get a live dashboard and a monthly planning session.
Which therapist SEO focus fits your practice?
Solo, group and couples and family practices win clients in different ways. Pick the model that fits your practice, and we’ll build the SEO campaign around it.
Private Practice SEO
Help the right clients find you by name and specialty. We focus on your profile, your bio and a simple path to a free consult.
A Bio That Ranks
A clinician page that sounds like you and targets your specialties.
Consult Requests From Maps
A Business Profile set up to bring in calls and inquiries.
Private, Secure Forms
Inquiry forms that ask only what you need to reply.
Group Practice SEO
Keep every clinician's calendar full. We rank each clinician, specialty and location, then route inquiries to the right fit.
Clinician Directory Pages
A ranking page for each clinician's specialties and approach.
Location and Telehealth Pages
Clear pages for each office and the states you serve.
Tracking by Specialty
See which specialties bring in consults, so you hire wisely.
Couples and Family Therapy SEO
Reach partners and parents searching for help together. Plain answers lower the worry about that first call.
Clear Answers First
Pages on fees, session length and what to expect.
Guides and Resources
Posts on teen counseling, conflict and family changes.
Privacy Up Front
Plain privacy details for couples and parents of minors.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Therapist SEO builds a steady flow of new clients, but it takes a few months. Ads can bring in consult requests this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
Local SEO plans
Three local SEO plans for therapy practices
Three fixed-price plans for therapists and counselors who see clients in a local area or by telehealth. Every plan optimizes your Business Profile, website and listings for Google Maps, local search and AI answers. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
Local SEO Visibility
Our entry plan for local businesses.
- Up to 10 focus pages and 25 keywords
- New and updated focus pages, as needed
- 6 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
Local SEO Launchpad
More pages, more content and local backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting included
- Phone and web conversion tracking
Local SEO Performance
Our most content, plus website hosting and maintenance.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting and maintenance included
- Phone and web conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Local business schema
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Google Business Profile posts and photos
- Review requests and replies
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization, including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and listicle placements to outrank local competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your profile, your competitors and your market.
Frequently asked questions about SEO for therapists
Therapist SEO is search engine optimization that helps your practice show up when people search for therapy in your area. It covers your Google Business Profile, directory listings, website pages and the technical setup behind them. The goal is more consult requests from good-fit clients through Google Maps, search and AI answers.
Yes, when it targets the searches people actually make. Most potential clients look for a specialty and a place, like "grief counselor in Reno." Pages and profiles built around those searches bring in steady inquiries over time.
It depends on your market, your competition and how many specialties and locations you want to rank for. We offer three fixed-price local SEO plans with a six-month commitment and no deposit. In a free consultation, we'll give you a clear price.
Most practices see early movement in Google Maps within the first few months. Bigger gains usually build over six to twelve months. A new website or a crowded city can take longer.
You can handle basics, like keeping your Business Profile current and writing a clear bio. Technical SEO, content and link building take steady time and specialist tools. Most therapists would rather spend that time with clients.
Start with your specialties plus "near me" and city terms, like "couples therapist Reno." Then add the questions clients ask before they reach out, like "what happens in a first therapy session." We pick target keywords by how often they bring in consults, not by search volume alone.
Directory profiles help, but you share that page with many other therapists. Your own therapy website can rank for each specialty and tells your story your way. They work well together.
Yes, when posts answer real questions clients ask. Content marketing on topics like how EMDR works or how to choose a counselor builds trust with readers and search engines.
Be careful. Many ethics codes, including the APA's, limit asking current therapy clients for testimonials. Check your board's rules. We focus on profile strength, listings and content, and we help you reply to reviews without confirming anyone is a client.
They don't rank pages on their own. But a clear booking button helps more visitors turn into consults, and that's the goal. We make sure portals and forms load fast and don't block your main pages from search engines.
Yes. We build pages for each state where you're licensed and make your telehealth details clear on your profile and listings. Map rankings still depend on your physical address, so we pair them with strong content.
They work best together. Ads can bring in inquiries right away, while SEO builds a flow of clients you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
It helps. AI tools draw on practices with clear websites, consistent listings and strong reputations. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is based in downtown Reno and runs local SEO for mental health professionals across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help therapists grow
Therapist Website Design
A calm, fast therapy website with clinician bios, secure forms and easy consult booking.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in consult requests now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your practice mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving therapists in Reno, Sparks, Carson City and nationwide
Our downtown Reno team runs local SEO for therapy practices across the U.S. Close to home, we help therapists and counselors rank from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
