SEO for water and fire damage restoration
SEO for Restoration Companies That Brings In Emergency Calls
White Peak’s SEO for restoration companies puts your business in front of property owners the moment a pipe bursts, a fire is out or mold shows up. We measure success by jobs, not rankings alone, across Google Maps, search and AI answers. It’s local SEO built for the restoration industry.
Built for
Restoration companies
Water, fire, smoke, mold and storm damage restoration, from one crew to many locations.
Google Maps
Map pack focus
Business Profile, reviews and listings work that helps you show up in the local 3-pack.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you sell restoration products or serve clients nationwide?
Awards for our digital marketing agency
Why White Peak
Restoration SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we look at restoration SEO the way you look at your job board: big losses and steady referrals beat a long list of rankings. Effective restoration SEO grows your online presence where it pays.
Win the emergency search
Standing water and smoke damage can’t wait. We help you show up first when someone nearby needs help tonight.
Win the follow-up research
After the first call, owners research insurance, mold and rebuild work. Helpful pages keep your company in the picture.
Know what pays
We track which keywords and map listings bring in restoration jobs, so your SEO strategy favors your most profitable services.
Only specialists work on your campaign. Each team member specializes in one discipline, from Google Business Profiles to technical SEO to content.
AI search
Restoration SEO for Google and AI search
Property owners now ask ChatGPT, Gemini and Google’s AI Overviews questions like “What do I do after a basement flood?” or “Does insurance cover smoke damage?” We build the signals those tools use to find, trust and name your restoration company.
AI Visibility Tracking
We track how often AI answers mention your company for water, fire and mold questions in your service area.
Answers AI Can Quote
Service pages and posts give clear, short answers about drying, cleanup, claims and warning signs.
Restoration Schema Markup
Structured data spells out your services, 24/7 hours, service area and certifications for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your company, owners, certifications and service area, so AI tools see one trusted local business.
Consistent Local Listings
Matching name, address and phone across 20+ platforms gives AI tools the same facts everywhere they look.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How restoration SEO turns searches into jobs
Google ranks local restoration companies in the local pack on relevance, distance and prominence. You can’t move your warehouse. So our local SEO for restoration companies works on what you can change: how complete, relevant and trusted your business looks in local search results.
A Business Profile built for the map pack
Most water damage calls start on Google Maps. We set your categories, services and service areas, then publish posts and geo-tagged photos, usually 8 to 12 of each a month. You approve every profile change.
Reviews that mention the work you do
A review that says “dried out our basement in three days” helps you rank for water damage. We can send review requests after each job, reply to new reviews and show your Google reviews on your site.
A service page for every damage type
One page that lists every service can’t rank for all of them. We create pages for water extraction, fire and smoke damage repair, mold remediation, sewage cleanup and storm damage, plus the areas you serve.
Listings that match everywhere
Google trusts restoration companies whose details match across the web. We find the 20+ local directories and platforms that matter most, then create or fix each profile so your name, address and phone stay identical.
We track calls, not just rankings
Call and form tracking shows which searches and map listings bring in jobs. A monthly heat map shows where you rank across your service area, so we know which towns need more work. That’s how SEO success looks for a water restoration company.
How it works
How our restoration SEO services work
Every restoration market is different. A small-town company may face three rivals, while a big metro has national franchises and lead sellers. Here’s how we build SEO strategies for restoration companies around your market, not a template from other SEO companies.
Audit your market
We review your Business Profile, reviews, listings, website and map rankings. Then we study the restoration companies above you and why they rank.
Map services to searches
We choose target keywords for each damage type and area, then match each one to a single page or your profile. Your own pages never compete with each other.
Optimize and build
Our specialists optimize your profile and pages, fix your listings and publish new content. On Launchpad and Performance, we also earn backlinks from relevant sites.
Measure and refine
You get a live dashboard, a monthly heat map and a monthly planning session. The calls each service brings in decide next month’s work.
Choose from three fixed-price local SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What restoration SEO needs to cover
Restoration search terms come in waves: a single burst pipe one night, a whole neighborhood after a storm. Your SEO has to win both, across every town your crews reach.
24/7 Emergency Searches
People search "water damage restoration" at 2 AM with a flooded floor. Clear hours, tap-to-call and fast pages win that call.
Water and Fire Pages
Water damage repair, fire restoration, smoke, mold and sewage jobs each need their own page. Each damage restoration service page answers what owners ask before they call.
Insurance Questions
Owners worry about claims and adjusters. Plain answers on how claims work build trust, without promising what the insurer decides.
Storm and Seasonal Surges
Frozen pipes, spring floods and wildfire season drive spikes. We publish content and profile updates before each surge.
Trust and Certifications
IICRC certifications, licenses, insurance and real crew photos help owners let you into a damaged home.
Commercial and Referral Work
Property managers, adjusters and plumbers refer big jobs. Separate pages speak to large losses and fast response.
Find out why other restoration companies outrank you
Book a free consultation. We’ll look at your map rankings, your reviews and the restoration companies above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Lindsey Lehtonen, Google review
What our restoration SEO services include
Every plan includes the local SEO work below, unless noted. Our specialists in Reno each focus on a single discipline.
Restoration Keyword Research
We find the restoration keywords your customers use, from “water damage restoration” to “smoke damage cleanup.” Then we map each keyword to a single page or your profile.
Google Business Profile
Once called Google My Business, it drives most map calls. We optimize your categories, services, service areas, description and FAQs. Then we publish posts and geo-tagged photos, usually 8 to 12 of each a month.
Reviews and Reputation
We can send automated review requests after each job. We monitor new reviews, reply to them in your voice and show your Google reviews on your website.
Local Citations and NAP
We create or update your profiles on 20+ local platforms and directories. Your name, address and phone stay identical everywhere.
Service and Area Pages
Our writers publish 6 to 12 new blog posts a quarter, depending on your plan. We create new service and area pages when you need them and rewrite focus pages each year.
Technical and On-Page SEO
Technical SEO keeps Google crawling your pages. We fix crawl errors, redirects and broken links, and add local business schema. We also sharpen titles, meta descriptions, headings and images on your focus pages.
Local Link Building
Off-page SEO matters too. Local SEO Launchpad and Local SEO Performance earn three niche-edit backlinks a quarter from relevant local and industry sites (domain authority 30+). Every site must pass our 26-point quality check first.
Call and Lead Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Launchpad and Performance track phone and web conversions, so you see which services bring in calls.
Website Speed
Slow pages lose people standing in water. We audit your restoration website’s speed when your campaign starts, then improve load times, Core Web Vitals and mobile performance.
Heat Maps and Reporting
Each month, a heat map shows where you rank for five key searches across your service area. You also get a live dashboard and a monthly planning session.
Which restoration SEO focus fits your company?
Water losses, fire jobs and commercial accounts win customers in different ways. Pick the work that brings in most of your revenue, and we’ll build the campaign around it.
Water Damage Restoration SEO
Win the emergency call when water is on the floor. We focus on the map pack, mobile speed and clear 24/7 details.
Calls From the Map Pack
A Business Profile set up to rank and ring your phone.
After-Hours Details Done Right
Accurate 24/7 hours everywhere, so late searches find you.
Service Area Pages
Helpful pages for the towns your crews reach fastest.
Fire Damage Restoration SEO
Rank for the searches owners make after a fire, from soot cleanup to smoke odor and rebuilds.
Insurance Claim Content
Pages that answer claim questions owners search first.
Before and After Photos
Job photos on your profile and pages that prove results.
Rebuild Service Pages
Pages for repairs after cleanup is done.
Commercial Restoration SEO
Reach property managers, facility teams and adjusters who search for a reliable restoration partner.
Large Loss Pages
Pages for offices, retail, multifamily and industrial losses.
Referral Partner Content
Content for adjusters, agents and property managers.
License and Insurance Proof
Credentials buyers check before they call you in.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Restoration SEO builds calls that last, but it takes a few months. Ads can ring your phone this week, even during a storm surge. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
Local SEO plans
Three local SEO plans for restoration companies
Three fixed-price plans for restoration businesses that serve customers in a local area, from one location or several. Every plan optimizes your Business Profile, website and listings for Google Maps, local search and AI answers. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
Local SEO Visibility
Our entry plan for local businesses.
- Up to 10 focus pages and 25 keywords
- New and updated focus pages, as needed
- 6 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
Local SEO Launchpad
More pages, more content and local backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting included
- Phone and web conversion tracking
Local SEO Performance
Our most content, plus website hosting and maintenance.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting and maintenance included
- Phone and web conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Local business schema
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Google Business Profile posts and photos
- Review requests and replies
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization, including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and listicle placements to outrank local competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your profile, your competitors and your market.
Restoration SEO questions
Restoration SEO is the work that helps your company show up when local property owners search for water, fire or mold help. It covers your Google Business Profile, reviews, listings, website pages and the technical setup behind them. The goal is more calls and jobs from Google Maps, search and AI answers.
It depends on your market, your competition and how many services and areas you want to rank for. We offer three fixed-price local SEO plans with a six-month commitment and no deposit. In a free consultation, we'll look at your market and give you a clear price.
Most restoration businesses see early movement in Google Maps within the first few months. Bigger gains usually build over six to twelve months. A newer website or a crowded metro can take longer.
Google ranks the map pack on relevance, distance and prominence. You improve relevance with the right categories and services, and prominence with reviews, matching listings and a strong website. We work on all three every month.
Start with your money services plus city terms, like "water damage restoration Reno" or "fire damage repair Sparks." Then add the questions owners ask, like whether insurance covers mold. We pick keywords by how often they bring in jobs, not search volume alone.
Yes. Our writers create service pages, area pages and blog posts about water extraction, drying, mold and claims. Each piece answers real questions and leads to a call.
Yes. Positive reviews are one of the strongest signals for Google Maps rankings, and they help worried owners choose you. Reviews that mention the damage type and the town help even more.
Ads and Local Services Ads bring calls right away, but they stop when the budget does. SEO is a long-term investment that builds calls you don't pay for per click. They work well together, and White Peak SEO clients get PPC management with no management fee.
Shared leads often go to several companies at once. SEO builds calls that come only to you, on your own profile and website. Many restoration business owners use both while their rankings grow. Owned restoration lead flow is steadier than bought leads.
Yes. We set up call tracking, Google Analytics 4 and Search Console. You get a live dashboard, a monthly heat map and a monthly planning session.
It helps. AI tools draw on businesses with clear websites, consistent listings and strong reviews. We track your AI search visibility, but no one can promise an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is based in downtown Reno and runs local SEO for restoration companies across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Yes. Restoration digital marketing covers ads, email and social. SEO focuses on Google Maps, local search and AI answers, where most water damage restoration companies get emergency calls. A digital marketing agency should know how disaster restoration and cleaning and restoration searches differ.
You do. Your website, your Business Profile and the content we create belong to your company. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help restoration companies grow
Restoration Website Design
A fast restoration website with tap-to-call, damage pages and emergency forms that turns searches into jobs.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in emergency calls now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your restoration company mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving restoration companies in Reno, Sparks, Carson City and nationwide
Our downtown Reno team runs local SEO for water and fire damage restoration companies across the U.S. Close to home, we help restoration businesses rank from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
