SEO for medical spas and aesthetic clinics
Med Spa SEO That Books More Consultations
White Peak’s med spa SEO puts your clinic in front of nearby clients when they search for Botox, fillers, laser hair removal or a facial. We measure success by booked consultations, not a ranking report alone, across Google Maps, search and AI answers.
Built for
Med spas and aesthetic clinics
Medical spas, injectables clinics and laser and skin clinics, from one room to several locations.
Google Maps
Map pack focus
Business Profile, reviews and listings work that helps you show up in the local 3-pack.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you sell skin care products online or serve clients nationwide?
Awards for our digital marketing agency
Why White Peak
Medical spa SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we look at medspa SEO the way you look at your calendar: booked treatment rooms and repeat clients beat a long list of rankings.
Win the treatment search
“Botox near me” and “laser hair removal Reno” are searches from people ready to book. We help you show up first.
Win the research phase
Clients read about downtime, cost and results for weeks. Helpful treatment pages make you the clinic they trust.
Know what pays
We track which keywords and map listings bring in consultations, so your SEO strategies favor your most profitable treatments. Organic traffic should turn into spa clients.
Only specialists work on your campaign. Each team member specializes in one discipline, from Google Business Profiles to technical SEO to content.
AI search
Med spa SEO for Google and AI search
Clients now ask ChatGPT, Gemini and Google’s AI Overviews questions like “How long does Botox last?” or “Is microneedling worth it?” We build the signals those tools use to find, trust and name your aesthetic clinic.
AI Visibility Tracking
We track how often AI answers mention your clinic for aesthetic treatment questions in your area.
Answers AI Can Quote
Treatment pages and posts give short, factual answers on sessions, downtime and aftercare, without results promises.
Medical Spa Schema Markup
Structured data spells out your treatments, providers, location and hours for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your clinic, medical director and providers, so AI tools see one trusted local business.
Consistent Local Listings
Matching name, address and phone across 20+ platforms gives AI tools the same facts everywhere they look.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How med spa SEO turns searches into booked consultations
Google ranks local businesses in the map pack on relevance, distance and prominence. You can’t move your clinic. So our local SEO for medical spas works on what you can change: how complete, relevant and trusted your clinic looks in local search results.
A Business Profile built for the map pack
Most “med spa near me” searches end on Google Maps. We set your categories, treatments and booking link, then publish posts and geo-tagged photos, usually 8 to 12 of each a month. You approve every profile change.
Reviews that mention the treatment
A review that says “my nurse injector explained everything” helps you rank and helps the next client choose. We can send review requests after each visit, reply to new reviews and show Google reviews on your site.
A page for every treatment that pays
One “services” page can’t rank for Botox, dermal fillers, microneedling and laser hair removal at once. We create a service page for each treatment, a location page for each area and internal links between them.
Listings that match everywhere
Google trusts clinics whose details match across the web. We find the 20+ directories and platforms that matter most, from Yelp to each medical directory, and fix every listing.
We track consultations, not just rankings
Call, form and booking tracking shows which searches bring in clients. A monthly heat map shows where you rank across your area, so we know which neighborhoods need more work.
How it works
How our med spa SEO services work
Every med spa market is different. A Reno med spa competes with a handful of clinics, while one in Scottsdale may face dozens. Here’s how we build your SEO campaign around your market.
Audit your market
We review your Business Profile, reviews, listings, website and map rankings. Then we study the med spas that show up above you and why.
Map treatments to searches
We choose keywords for each high-value treatment and area, then match each one to a single page or your profile. Your own pages never compete with each other.
Optimize and build
Our specialists optimize your profile and pages, fix your listings and publish new content. On Launchpad and Performance, we also earn backlinks from relevant sites.
Measure and refine
You get a live dashboard, a monthly heat map and a monthly planning session. The consultations each treatment brings in decide next month’s work.
Choose from three fixed-price local SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What med spa SEO needs to cover
Aesthetic clients search by treatment, by concern and by provider. Your SEO has to answer all three, for the few miles clients will drive.
Treatment Searches
People search "Botox near me" or "lip filler Reno" when they're ready to book. Treatment pages and a strong profile win those searches.
Concern Searches
Many clients search the problem first, like sun spots or fine lines. Concern pages connect them to the right treatment.
Provider Trust
In aesthetics, clients want a licensed, skilled injector. Provider bios, credentials and your medical director's details build that trust.
Careful Claims
Medical advertising rules and brand-name rules apply to aesthetic content. We write plainly, avoid results promises and your team approves every page.
Seasonal Demand
Laser and peel searches climb in fall and winter, body treatments before summer. We publish content before each season's searches rise.
Memberships and Repeat Visits
Repeat clients drive med spa revenue. Membership and package pages help returning clients and rank for "med spa membership" searches.
Find out why other med spas outrank you
Book a free consultation. We’ll look at your map rankings, your reviews and the clinics above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Lindsey Lehtonen, Google review
What our med spa SEO services include
Every plan includes the local SEO work below, unless noted. Our specialists in Reno each focus on a single discipline.
Med Spa Keyword Research
We find the keywords your clients use, from “Botox cost” to “laser hair removal near me.” Then we map each keyword to a single page or your profile.
Google Business Profile
We optimize your categories, treatments, booking link, description and FAQs. Then we publish posts and geo-tagged photos, usually 8 to 12 of each a month.
Reviews and Reputation
We can send automated review requests after each visit. We monitor new reviews, reply in your voice without sharing health details and show your Google reviews on your website.
Local Citations and NAP
We create or update your profiles on 20+ local platforms and directories. Your name, address and phone stay identical everywhere.
Treatment and Concern Pages
Our writers publish 6 to 12 new blog posts a quarter, depending on your plan. We create new treatment pages when you need them and rewrite focus pages each year.
Technical and On-Page SEO
Technical SEO comes first: we fix crawl errors, redirects and broken links, and add local business schema. We also sharpen titles, meta descriptions, headings and images on your focus pages.
Local Link Building
Off-page SEO matters too. Local SEO Launchpad and Local SEO Performance earn three niche-edit backlinks a quarter from relevant local and industry sites (domain authority 30+). Every site must pass our 26-point quality check first.
Call and Booking Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Launchpad and Performance track phone and web conversions, so you see which treatments bring in clients.
Website Speed
Clients often find you from Instagram on a phone, and slow pages lose them. We audit your site’s speed when your campaign starts, then improve load times, Core Web Vitals and mobile performance.
Heat Maps and Reporting
Each month, a heat map shows where you rank for five key searches across your area. You also get a live dashboard and a monthly planning session.
Which med spa SEO focus fits your clinic?
Medical spas, injectables clinics and laser and skin clinics win clients in different ways. Pick the work that brings in most of your revenue, and we’ll build the campaign around it.
Medical Spa SEO
Rank for the facials, peels and body treatments clients book again and again. We focus on the map pack and treatment pages.
Treatment Menu Pages
A page for each treatment, written to rank.
Calls From the Map Pack
A Business Profile set up to rank and book.
Reviews That Rank
Review requests that bring in treatment details.
Injectables Clinic SEO
Win "Botox near me" and filler searches with trusted providers and careful, helpful content.
Injector Profiles
Credentials and bios that build trust and rank.
Answers to Client Questions
Posts on how long results last and aftercare.
Careful, Approved Claims
Plain wording your medical director signs off on.
Laser and Skin Clinic SEO
Reach clients who research laser, microneedling and skin treatments for weeks before they book.
Seasonal Content
Posts published before laser and peel season.
Gallery and Photo Posts
Consented photos on your profile and site.
Cost and Financing Pages
Pages that answer cost and payment questions.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Med spa SEO builds bookings that last, but it takes a few months. Ads can fill open appointments this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
Local SEO plans
Three local SEO plans for med spas
Three fixed-price plans for medical spas and aesthetic clinics that serve clients in a local area, from one location or several. Every plan optimizes your Business Profile, website and listings for Google Maps, local search and AI answers. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
Local SEO Visibility
Our entry plan for local businesses.
- Up to 10 focus pages and 25 keywords
- New and updated focus pages, as needed
- 6 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
Local SEO Launchpad
More pages, more content and local backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting included
- Phone and web conversion tracking
Local SEO Performance
Our most content, plus website hosting and maintenance.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting and maintenance included
- Phone and web conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Local business schema
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Google Business Profile posts and photos
- Review requests and replies
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization, including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and listicle placements to outrank local competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your profile, your competitors and your market.
Med spa SEO questions
Med spa SEO is search engine optimization for medical spas. It helps your clinic show up when nearby clients search for aesthetic treatments. It covers your Google Business Profile, reviews, listings, treatment pages and the technical setup behind them. The goal is more booked consultations from Google Maps, search and AI answers.
It depends on your market, your competition and how many treatments and areas you want to rank for. We offer three fixed-price local SEO plans with a six-month commitment and no deposit. In a free consultation, we'll look at your market and give you a clear price.
Most clinics see early movement in Google Maps within the first few months. Bigger gains in ranking usually build over six to twelve months of steady optimization. A new website or a crowded market can take longer.
Google ranks the map pack on relevance, distance and prominence. You improve relevance with the right categories and treatments, and prominence with reviews, matching listings and a strong website. We work on all three every month.
Start with your money treatments plus "near me" and city terms, like "Botox Reno" or "laser hair removal near me." Then add concern searches and the questions clients ask before they book. We pick keywords by the consultations they bring in, not search volume alone.
Botox is a registered trademark of Allergan, so use it as a brand name for the product, not a general word for all neurotoxins. Many clinics also name the treatment generally, like "wrinkle relaxer injections." We follow your clinic's brand guidelines and your team approves every page.
Yes. Reviews are one of the strongest signals for Google Maps rankings, and they help clients choose you. When you reply, never confirm that a reviewer is a client or mention their treatment. We write replies that stay general and kind.
They work best together as part of your digital marketing. Google Ads and landing pages can fill open appointments right away, while SEO builds bookings you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
Yes, for every treatment you want to rank for. One page that lists all services rarely ranks for any of them. Each treatment page should explain what to expect, downtime and aftercare, with a booking button near the top.
It helps. AI tools draw on businesses with clear websites, consistent listings and strong reviews. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is a med spa SEO company based in downtown Reno and runs local SEO for medical spas and aesthetic clinics across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your website, your Business Profile and the content we create belong to your clinic. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help med spas grow
Med Spa Website Design
A fast med spa website with treatment pages, online booking and secure intake forms that turns searches into consultations.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in consultation requests now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your med spa mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving med spas in Reno, Sparks, Carson City and nationwide
Our downtown Reno team runs local SEO for medical spas and aesthetic clinics across the U.S. Close to home, we help med spas rank from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
