SEO for construction companies
SEO for Construction Companies That Wins Bigger Projects
White Peak’s SEO for construction companies puts your work in front of owners, developers and homeowners while they plan a project. We measure success by estimates and bid requests, not rankings alone, across Google Maps, search and AI answers.
Built for
Construction companies
General contractors, home builders, remodelers and specialty trades, from one crew to many.
Google Maps
Map pack focus
Business Profile, reviews and listings work that helps you show up in the local 3-pack.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you sell building products online or work nationwide?
Awards for our digital marketing agency
Why White Peak
Construction SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we look at construction SEO the way you look at your backlog: a steady pipeline of profitable projects beats a long list of rankings.
Win the long research
A custom home or a tenant improvement gets researched for weeks. Project pages and clear answers keep your company on the shortlist.
Win the right projects
Not every lead is worth a bid. We target the project types, sizes and areas that fit your crews and margins.
Know what pays
We track which keywords and map listings bring in estimate requests, so your SEO strategy favors your most profitable work.
Only specialists work on your campaign. Each team member specializes in one discipline, from Google Business Profiles to technical SEO to content.
AI search
Construction company SEO for Google and AI search
Owners now ask ChatGPT, Gemini and Google’s AI Overviews questions like “How long does a home addition take?” or “Which general contractors build medical offices near me?” We build the signals those tools use to find, trust and name your construction business.
AI Visibility Tracking
We track how often AI answers mention your company for construction questions in your service area.
Answers AI Can Quote
Service pages and posts give clear, short answers about timelines, permits, costs and process.
Contractor Schema Markup
Structured data spells out your services, service area, hours and license details for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your company, owners, projects and service area, so AI tools see one trusted local business.
Consistent Local Listings
Matching name, address and phone across 20+ platforms gives AI tools the same facts everywhere they look.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How SEO for construction companies turns searches into projects
Google ranks local contractors in the local pack on relevance, distance and prominence. You can’t move your yard. So our local SEO for construction companies works on what you can change: how complete, relevant and trusted your company looks in search results.
A Business Profile built for the map pack
Many owners start with “general contractor near me.” We set your categories, services and service areas, then publish posts and geo-tagged project photos, usually 8 to 12 of each a month. You approve every profile change.
Reviews that mention the work you build
A review that says “finished our kitchen remodel on schedule” helps you rank for remodels. We can send review requests after each project, reply to new reviews and show your Google reviews on your site.
A page for every project type that pays
One page that lists everything can’t rank for all of it. We create pages for additions, custom homes, tenant improvements, concrete and roofing, and for the areas you serve.
Listings that match everywhere
Google trusts contractors whose details match across the web. We find the 20+ local directories and platforms that matter most, then create or fix each profile so your name, address and phone stay identical.
We track leads, not just rankings
Call and form tracking shows which searches and map listings bring in estimate requests. A monthly heat map shows where you rank across your service area, so we know which towns need more work and how each ranking changes.
How it works
How our contractor SEO services work
Every construction market is different. A remodeler in a small town may face a few rivals, while a general contractor in a growing metro faces dozens. Here’s how we build your SEO campaign around your market.
Audit your market
We review your Business Profile, reviews, listings, construction website and map rankings. Then we study the contractors who show up above you and why.
Map projects to searches
We choose target keywords for each high-value service and area, then match each one to a single page or your profile. Your own pages never compete with each other.
Optimize and build
Our specialists optimize your profile and pages, fix your listings and publish new content. On Launchpad and Performance, we also earn backlinks from relevant sites.
Measure and refine
You get a live dashboard, a monthly heat map and a monthly planning session. The leads each service brings in decide next month’s work.
Choose from three fixed-price local SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What construction SEO needs to cover
Construction searches run long. Buyers compare portfolios, check credentials and ask around before they request a bid. Your SEO has to show up at each step.
Project Portfolios
Photos sell construction work. We turn finished jobs into project pages with scope, location and results that search engines can read.
Service Area Coverage
You may build in 15 towns but rank in two. We build helpful pages for the areas you serve, never copy-and-paste city pages.
High-Value Services
Custom homes, additions and commercial builds carry the margin. We put the most SEO work behind the services that pay best.
Trust Signals
Owners trust contractors with big budgets. License numbers, insurance, warranties and real crew photos help them pick you.
Seasonal Planning
Many owners plan in winter and build in spring. We publish content before each season's searches climb.
Commercial Buyers
Developers and facility managers search for capability and safety records. Separate pages speak to sectors, delivery methods and prequalification.
Find out why other contractors outrank you
Book a free consultation. We’ll look at your map rankings, your reviews and the construction companies above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Mathew Work, Google review
What our construction SEO services include
Every plan includes the local SEO work below, unless noted. It’s SEO for contractors built around potential customers in your area. Our specialists in Reno each focus on a single discipline.
Construction Keyword Research
We find the keywords your buyers use, from “home addition contractor” to “commercial general contractor near me.” Then we map each keyword to a single page or your profile.
Google Business Profile
We optimize your categories, services, service areas, description and FAQs. Then we publish posts and geo-tagged project photos, usually 8 to 12 of each a month.
Reviews and Reputation
We can send automated review requests after each project. We monitor new reviews, reply to them in your voice and show your Google reviews on your website.
Local Citations and NAP
We create or update your listing on 20+ local platforms and directories, including contractor directories. Your name, address and phone stay identical everywhere.
Service and Project Pages
Our writers publish 6 to 12 new blog posts a quarter, depending on your plan. We create new service, project and area pages when you need them and rewrite focus pages each year.
Technical and On-Page SEO
Technical SEO keeps every page easy to crawl. We fix crawl errors, redirects and broken links, add internal links and local business schema. We also sharpen titles, meta descriptions, headings and image alt text on your focus pages.
Local Link Building
Off-page SEO matters too. Local SEO Launchpad and Local SEO Performance earn three niche-edit backlinks a quarter from relevant local and industry sites (domain authority 30+). Every site must pass our 26-point quality check first.
Call and Lead Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Launchpad and Performance track phone and web conversions, so you see which services bring in bids.
Website Speed
Big project galleries can slow a site down. We audit your site’s speed when your campaign starts, then improve load times, Core Web Vitals and mobile performance.
Heat Maps and Reporting
Each month, a heat map shows where you rank for five key searches across your service area. You also get a live dashboard and a monthly planning session.
Which construction SEO focus fits your company?
Home builders, commercial contractors and specialty trades win work in different ways. Pick the work that brings in most of your revenue, and we’ll build the campaign around it.
Home Builder and Remodeler SEO
Rank for the projects homeowners research for months, like additions, kitchens and custom homes.
Before and After Project Pages
Galleries with scope and location that rank and sell.
Cost and Timeline Answers
Posts that answer what homeowners ask before an estimate.
Reviews That Rank
Review requests that bring in details about each project.
Commercial Construction SEO
Reach developers, owners and facility managers who search for a general contractor they can trust.
Projects by Sector
Pages for medical, retail, industrial and office work.
Qualifications Content
Safety, bonding and delivery methods shown clearly.
Bid Request Tracking
We track which pages bring in invites to bid.
Specialty Contractor SEO
Win the map pack for roofing, concrete, framing and other trades in the towns you serve.
Service Area Pages
Helpful pages for the towns your crews reach.
License Details Everywhere
License numbers on your site and listings.
Trade Service Pages
One page for each trade service you sell.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Construction SEO builds a pipeline that lasts, but it takes a few months. Ads can bring in estimate requests this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
Local SEO plans
Three local SEO plans for construction companies
Three fixed-price plans for contractors who build in a local area, from one office or several. Every plan optimizes your Business Profile, website and listings for Google Maps, local search and AI answers. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
Local SEO Visibility
Our entry plan for local businesses.
- Up to 10 focus pages and 25 keywords
- New and updated focus pages, as needed
- 6 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
Local SEO Launchpad
More pages, more content and local backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting included
- Phone and web conversion tracking
Local SEO Performance
Our most content, plus website hosting and maintenance.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting and maintenance included
- Phone and web conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Local business schema
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Google Business Profile posts and photos
- Review requests and replies
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization, including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and listicle placements to outrank local competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your profile, your competitors and your market.
Construction SEO questions
Construction SEO is the work that helps your company show up in search results when people plan a building project. It covers your Google Business Profile, reviews, listings, website pages and the technical setup behind them. The goal is more estimate and bid requests from Google Maps, search and AI answers.
It depends on your market, your competition and how many services and areas you want to rank for. We offer three fixed-price local SEO plans with a six-month commitment and no deposit. In a free consultation, we'll look at your market and give you a clear price.
Most contractors see early movement in Google Maps within the first few months. Bigger gains usually build over six to twelve months. A newer website or a crowded market can take longer.
Start with a service page for each high-value project type, then project pages with photos and scope. Area pages come next, for the towns you actually serve. Your Google Business Profile supports all of them.
Yes, for the services you want leads for. A page about home additions can rank for additions. A single services page rarely ranks for any of them.
Reviews and your profile are among the strongest signals for Google Maps rankings. Reviews that mention the project type and town help even more. They also help owners choose you over another contractor.
Start with your money services plus "near me" and city terms, like "home addition contractor Reno." Then add the questions owners ask before they call. We pick keywords by how often they bring in projects, not by search volume alone.
Yes. Residential construction buyers search for a service and a town, then read reviews. Commercial buyers look for sector experience, safety and qualifications. We build different pages for each.
They work best together. Ads and Local Services Ads can bring in leads right away, while search engine optimization builds leads you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
Indirectly. Social posts don't raise rankings on their own, but project photos and videos can earn attention, links and reviews. We reuse your project photos on your Business Profile, where they help local SEO most.
More owners ask AI tools to suggest contractors. Those tools draw on clear websites, consistent listings and strong reviews. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is based in downtown Reno and runs local SEO for construction companies across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your website, your Business Profile and the content we create belong to your company. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help construction companies grow
Construction Website Design
A fast construction website with project galleries, service pages and quote forms that turn searches into bids.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in leads now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your construction company mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving construction companies in Reno, Sparks, Carson City and nationwide
Our downtown Reno team runs local SEO for construction companies across the U.S. Close to home, we help contractors rank from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
