SEO for architecture firms
SEO for Architects That Wins Better Projects
White Peak’s SEO for architects puts your architecture firm in front of homeowners, developers and owners while they look for a design partner. We measure success by qualified project inquiries, not rankings alone, across Google Maps, search and AI answers.
Built for
Architecture firms
Residential, commercial and interior architects, from solo studios to multi-office practices.
Google Maps
Map pack focus
Business Profile, reviews and listings work that helps you show up in the local 3-pack.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Do you design projects across the country, not just nearby?
Awards for our digital marketing agency
Why White Peak
Architect SEO from people who run businesses
We’ve spent more than 55 years, combined, starting and growing businesses. So we look at SEO for architecture firms the way you look at your pipeline: the right projects beat a long list of rankings.
Win the early search
Clients start with “architect near me” long before they sign. We help your firm show up while they build a shortlist.
Show the right work
Buyers judge architects by past projects. Portfolio pages that search engines can read help your architectural work rank higher in search and persuade.
Know what pays
We track which keywords and map listings bring in project inquiries, so your SEO strategies favor the work you want more of and attract high-value clients.
Only specialists work on your campaign. Each team member specializes in one discipline, from Google Business Profiles to technical SEO to content.
AI search
Architecture firm SEO for Google and AI search
Homeowners and developers now ask ChatGPT, Gemini and Google’s AI Overviews questions like “Do I need an architect for an addition?” or “Which architects near me design custom homes?” We build the signals those tools use to find, trust and name your firm.
AI Visibility Tracking
We track how often AI answers mention your firm for architecture questions in your area.
Answers AI Can Quote
Project and service pages give clear, short answers about fees, phases, permits and timelines.
Architect Schema Markup
Structured data spells out your services, project types, service area and team for search engines and AI tools.
Entity SEO and Knowledge Graph
We connect your firm, principals, projects and awards, so AI tools see one trusted practice.
Consistent Local Listings
Matching name, address and phone across 20+ platforms gives AI tools the same facts everywhere they look.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How SEO services for architects turn searches into projects
Google ranks local firms in the local pack on relevance, distance and prominence. You can’t move your studio. So our local SEO for architects works on what you can change: how complete, relevant and trusted your firm looks in search results.
A Business Profile built for the map pack
Many clients first see your firm on Google Maps. We set your categories, services and service areas, then publish posts and geo-tagged project photos, usually 8 to 12 of each a month. You approve every profile change.
Reviews that mention the project
A review that says “designed our hillside home addition” helps you rank for that work. We can send review requests at project milestones, reply to new reviews and show your Google reviews on your site.
A page for every project type that pays
One “services” page can’t rank for custom homes, renovations and commercial work at once. We create focused pages for each, plus portfolio pages with real project details.
Listings that match everywhere
Google trusts firms whose details match across the web. We find the 20+ directories and platforms that matter most, including architecture and design directories, then keep your name, address and phone identical.
We track inquiries, not just rankings
Call and form tracking shows which searches and map listings bring in project inquiries. A monthly heat map shows where you rank across your market, so we know which areas need more work.
How it works
How our SEO services for architects work
Every market is different. A small-town architect may compete with three firms, while a metro firm may face dozens plus design-build companies. Here’s how we build your SEO campaign around your market.
Audit your market
We review your Business Profile, reviews, listings, website and map rankings. Then we study the architectural firms ranking above you and why.
Map projects to searches
We choose target keywords for each project type and area, then match each one to a single page or your profile. Your own pages never compete with each other.
Optimize and build
Our specialists optimize your profile and pages, fix your listings and publish new content. On Launchpad and Performance, we also earn backlinks from relevant sites.
Measure and refine
You get a live dashboard, a monthly heat map and a monthly planning session. The inquiries each page brings in decide next month’s work.
Choose from three fixed-price local SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
What we focus on
What SEO for architecture firms needs to cover
Architecture buyers search slowly and compare carefully. A project can take months to start, so your SEO has to keep your firm visible through the whole decision.
Portfolio Pages That Rank
Image-heavy galleries often say little to Google. We add project summaries, locations, scope and alt text so your work can be found.
Project Type Keywords
"Custom home architect," "restaurant architect" and "ADU design" are different searches. Each long-tail keyword gets its own focused page.
Long Research Cycles
Clients read about fees, phases and permits before they call. Helpful content marketing keeps your firm in front of them for months.
Trust and Credentials
Buyers check licenses, team bios, awards and press. We make those details clear on your site and listings.
Local Codes and Permits
Zoning, setbacks and permit steps differ by city. Local answers show you know the ground you build on.
Commercial Buyers
Developers and owners compare qualifications, not just photos. Sector pages and team pages speak to their shortlist.
Find out why other architects outrank you
Book a free consultation. We’ll look at your map rankings, your reviews and the firms above you. Then we’ll tell you straight what we’d fix first and what it would cost.
Amanda Long, Google review
What our architect SEO services include
Every plan includes the local SEO work below, unless noted. Our specialists in Reno each focus on a single discipline.
Architecture Keyword Research
We find the keywords your clients use, from “residential architect near me” to “commercial architecture firm.” Then we map each keyword to a single page or your profile.
Google Business Profile
We optimize your categories, services, service areas, description and FAQs. Then we publish posts and geo-tagged photos, usually 8 to 12 of each a month.
Reviews and Reputation
We can send automated review requests after key project milestones. We monitor new reviews, reply to them in your voice and show your Google reviews on your website.
Local Citations and NAP
We create or update your profiles on 20+ local platforms and directories. Your name, address and phone stay identical everywhere.
Portfolio and Service Pages
Our writers publish 6 to 12 new blog posts a quarter, depending on your plan. We create new service and project pages when you need them and rewrite focus pages each year.
Technical and On-Page SEO
Technical SEO keeps your ranking steady. We fix crawl errors, redirects and broken links, and add local business schema. We also sharpen titles, meta descriptions, headings and image alt text on your focus pages.
Local Link Building
Off-page SEO matters too. Local SEO Launchpad and Local SEO Performance earn three niche-edit backlinks a quarter from relevant local and industry sites (domain authority 30+). Every site must pass our 26-point quality check first.
Call and Lead Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Launchpad and Performance track phone and web conversions, so you see which pages bring in inquiries.
Website Speed
Large project photos slow many architecture websites. We audit your site’s speed when your campaign starts, then improve load times, Core Web Vitals and mobile performance.
Heat Maps and Reporting
Each month, a heat map shows where you rank for five key searches across your market. You also get a live dashboard and a monthly planning session.
Which architect SEO focus fits your firm?
Residential, commercial and interiors work win clients in different ways. Pick the work that brings in most of your revenue, and we’ll build the campaign around it.
Residential Architect SEO
Reach homeowners planning custom homes, additions and remodels. We focus on the map pack, portfolio pages and clear process content.
Featured Home Projects
Portfolio pages that rank for the homes you design.
Your Process, Step by Step
Content that answers fee and timeline questions early.
Project Inquiry Pages
Clear next steps that turn readers into consultations.
Commercial Architecture SEO
Reach developers, owners and facility managers who build a shortlist of qualified firms.
Projects by Sector
Pages for healthcare, retail, hospitality and office work.
Qualifications Content
Experience and credentials buyers check before an RFP.
Leadership and Team Pages
Principal bios that build trust with search engines.
Interior Architecture SEO
Rank for interior design and design-build searches from clients who care about finishes and flow.
3D Tours and Video
Visual pages with text that search engines can read.
Materials and Finishes Content
Posts that answer the questions clients ask first.
Design Meeting Bookings
Easy booking for clients ready to talk.
SEO for other industries
We run SEO campaigns for a wide range of industries. Here are some of them. Don’t see yours? Book a free consultation.
- Accountants
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
Architect SEO builds an inquiry pipeline that lasts, but it takes a few months. Ads can reach people planning a project this week. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
Local SEO plans
Three local SEO plans for architecture firms
Three fixed-price plans for architects who serve clients in a local area, from one studio or several. Every plan optimizes your Business Profile, website and listings for Google Maps, local search and AI answers. In a free consultation, we’ll look at your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit.
Local SEO Visibility
Our entry plan for local businesses.
- Up to 10 focus pages and 25 keywords
- New and updated focus pages, as needed
- 6 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
Local SEO Launchpad
More pages, more content and local backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting included
- Phone and web conversion tracking
Local SEO Performance
Our most content, plus website hosting and maintenance.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Google Business Profile, reviews and 20+ local listings
- Local rank tracking and a monthly heat map
- 3 niche-edit backlinks (DA30+) a quarter
- Website hosting and maintenance included
- Phone and web conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Local business schema
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Google Business Profile posts and photos
- Review requests and replies
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization, including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and listicle placements to outrank local competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your profile, your competitors and your market.
SEO for architects questions
Architect SEO is the work that helps your architecture firm show up in search results when potential clients look for design services. It covers your Google Business Profile, reviews, listings, portfolio pages and the technical setup behind them. The goal is more qualified project inquiries from Google Maps, search and AI answers.
SEO puts your firm in front of people who are already looking for an architect. It builds organic traffic and an online presence that keeps working without a cost per click. Over time, effective SEO brings qualified leads for the architectural services you want.
It depends on your market, your competition and how many project types and areas you want to rank for. We offer three fixed-price local SEO plans with a six-month commitment and no deposit. In a free consultation, we'll give you a clear price.
Most architecture firms see early movement in Google Maps within the first few months. Bigger gains usually build over six to twelve months. A newer website or a crowded market can take longer.
Yes. Local SEO helps your firm show up in the map pack and in "architect near me" searches. Reviews, matching listings and local project pages all help.
Start with your project types plus your city, like "custom home architect Reno." Then add the questions clients ask, such as fees, permits and timelines. We pick relevant keywords by the inquiries they bring, not by search volume alone.
Images alone say little to search engines. Add project names, locations, scope and alt text, and keep files small for speed. Then your portfolio can rank and still look great.
Yes. Reviews are one of the strongest signals for Google Maps rankings, and they help clients choose a firm. Reviews that mention the project type and town help even more.
We offer three fixed-price local SEO plans. Each campaign is then built around your market, project types and goals. Content, SEO keywords for architects and pages are specific to your firm, not copied from other SEO agencies.
They work best together. Ads and other digital marketing can bring in inquiries right away, while search engine optimization builds traffic you don't pay for per click. White Peak SEO clients get PPC management with no management fee.
It helps. AI tools draw on firms with clear websites, consistent listings and strong reviews. We track your AI search visibility, but no one can guarantee an AI mention, so it isn't part of our SEO performance guarantee.
Yes. White Peak is based in downtown Reno and runs local SEO for architecture firms across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your website, your Business Profile and the content we create belong to your firm. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that help architects grow
Architecture Website Design
A fast architecture website with portfolio pages, project inquiry forms and clear service pages.
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in inquiries now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your architecture firm mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving architects in Reno, Sparks, Carson City and nationwide
Our downtown Reno team runs local SEO for architecture firms across the U.S. Close to home, we help architects rank from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
