What are you doing to attract Google searches to your website? If the answer is nothing, it might be time to consider expert SEO services.
Your website might look great, but it means nothing if you aren’t attracting new visitors. Consider this: 93 percent of online experiences begin with a search engine.
Maybe you’ve tried to do SEO internally but still failed to increase your traffic. Unfortunately, those missed clicks could be costing you big when it comes to your bottom line.
An SEO expert can help you take control of your online presence. Better yet, they will transform your site into an SEO-optimized, money-making machine because you’ll be attracting visitors and increasing conversions in no time.
Not all SEO services are created equal. Read on to learn what you should expect from expert SEO services on the market today.
Three Tiers of SEO
SEO is about more than top search results. It’s an ever-changing science that revolves around three tiers of optimization.
"See How My Team at White Peak Can Drive Tons of Traffic to Your Site"
~ Tim Woda - White Peak, CEO
- SEO - unlock massive amounts of traffic from Google.
- Lead Generation - we create phenomenal campaigns that will fill your funnel.
- Google & Social Advertising - cost-effective paid strategies with an exceptional Return-On-Ad-Spend.
The first tier is technical optimization. This tier relates to the overall structure of your site. An SEO expert will start by doing a technical audit of your site. This will evaluate a search engine’s ability to crawl and index your site. They will also make technological changes to make your site more attractive to search engines.
The next tier is on-page optimization. Expert SEO services should optimize different on-page elements. This includes making proper use of relevant keywords and implementing optimized metadata. Executed well, these changes will help attract more visitors to your site.
The third tier is off-page optimization. This deals with optimizing your website through other external sites. The central part of this is link building, where additional reliable and trusted websites link back to your site. Candidly, this is the most challenging tier and requires a lot of time and know-how.
Expert SEO services can help you diversify your approach. They will make you multi-dimensional and integrated into all aspects of SEO.
Exposure
The main goal of any SEO campaign is to build exposure.
Expert SEO services build exposure through keyword research and link building. The best thing about this traffic is that site visitors are qualified, targeted, and organic.
Organic traffic is valuable because visitors naturally find your website. This will result in long-term increases in traffic that persist over time. These visitors are also highly qualified.
Suppose someone is searching for a “hair stylist” in Reno. This person has a need (hair stylist) in an area (Reno) and is looking for a recommendation. Businesses might miss out on targeted leads if they’re not ranking well on search engines.
SEO experts help businesses stay atop local search and get traffic increases from local buyers. Best of all, SEO is a long-term investment that will pay dividends long after the campaign ends. The benefits of keyword research and link building will last after your campaign.
Mobile SEO Experts
The rise of smartphones changed the face of modern business. For example, there are now more Google searches on mobile than on desktop in the U.S.
Welcome to the future.
When Google rolled out mobile-first indexing, mobile SEO became even more critical. This is because Google creates its search rank mainly based on the mobile version of sites. Unfortunately, this is true even for websites lagging in targeting mobile searches.
If you’re not optimized for mobile – you’re not optimized at all.
Mobile optimization is just one of many expert SEO services that can help businesses reach their goals. Their SEO efforts are optimized for both desktop and mobile. Why? Because 55 percent of purchase-related conversions occur within one hour of mobile search.
An expert’s guide to mobile SEO will include mobile speed, mobile web design, and mobile keyword tracking.
Paid Search Helps SEO
The key to SEO is getting organic traffic. But paid search is also a potent tool. So PPC can help your SEO performance.
Paid search is a way for you to reach out to new customers through search engines and social media. Paid search can help you increase your online visibility and attract targeted leads. Facebook, Twitter, Bing, Google, and other companies offer paid search. Google Adwords is undoubtedly the most popular.
The best thing about these paid search channels is they are examples of pay-per-click marketing. PPC is a method where you only pay for ad impressions when a user clicks on them. This ensures effective advertising and can attract targeted users interested in your services.
Increased Engagement
Expert SEO services shouldn’t just be bringing you more traffic. They should also be getting you increased engagement.
Engagement can come in many different forms. For one, you will see an increased presence on your social media accounts. In addition, the attention may come in more mentions, likes, and shares for your pages.
Your content will also be more engaging. SEO experts will know how to boost your content to make it more relevant, entertaining, and engaging to users.
As a result, readers will be more likely to share and comment on your site’s content. They may also be interested in guest posts and send backlinks to your site from their content.
Your web presence relies on more than just visitors. It depends on sparking a conversation and excitement about your brand. SEO experts know how to get engagement to your social accounts and content.
SEO ROI Boost
Many businesses are turning to SEO because it dramatically impacts their bottom line.
SEO provides business owners with some of the best ROI on the market. The reason is that SEO provides results that last well beyond the length of a campaign.
Boosted traffic, engagement, and conversions are critical elements of any SEO campaign. In addition, SEO experts will help you reap financial benefits after your agreement ends.
If you’re looking for an avenue to boost your finances, look no further than an SEO campaign.
Our Expert SEO Services
The face of modern business has changed. People are turning to search engines now more than ever. Expert SEO services can give you the tools to captivate, engage with, and convert leads from search engines.
What are you waiting for? Contact our team of SEO experts to learn more about our services and how you can start a campaign today.
Tim Woda is the CEO and founder of White Peak Marketing. He has been on the founding team of five successful start-ups and his digital marketing campaigns have acquired more than 800 million customers for his start-ups and White Peak’s client companies. Tim has been featured by The New York Times, Fox News, Forbes, The Huffington Post, and more. Under Tim’s direction, White Peak was selected as one of America’s Top Digital Marketing Agencies for 2021 by MarTech Outlook magazine.
