Ranking businesses nationwide since 2016
Reno SEO Services That Bring In Customers
White Peak is a Reno SEO company that measures success by calls, leads and sales, not rankings alone. We help your business show up in Google and in AI answers from ChatGPT and Gemini.
AI search
Built into our SEO campaigns
Entity SEO, schema and content made for ChatGPT, Gemini and Google’s AI answers.
Flexible Plans
A plan for every business
Fixed-price Local, National and Ecommerce SEO plans, so you pay for the work your business needs.
Guarantee
SEO performance guarantee
If your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Bonus
No-Fee PPC
$0 PPC management while your SEO runs. Ad budget from $1,500 a month.
Does your business serve customers locally instead of nationwide?
Awards for our digital marketing agency
Why White Peak
A Reno SEO company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. So we treat search engine optimization the way you would: as a way to grow revenue, not a checklist.
Get found
SEO and AI search visibility attract the people already looking for what you sell.
Get chosen
Clear, fast pages turn that traffic into calls, forms and sales. Rankings alone don’t pay the bills.
Grow revenue
We track leads and revenue, not just rankings. Each month’s work goes where it pays off.
Only specialists work on your campaign. Each team member specializes in one discipline, from technical SEO to content to analytics.
AI search
SEO for Google and AI search
More buyers now ask ChatGPT, Gemini and Google’s AI Overviews who to hire. Our SEO campaigns include the work that helps those tools understand, trust and mention your business.
AI Visibility Tracking
We track how often ChatGPT, Gemini and Google’s AI answers mention you for the questions your buyers ask.
Content AI Search Can Quote
We structure pages and posts with clear answers, headings and facts, the format AI tools lift into their answers.
Schema Markup
Meaningful structured data tells search engines and AI tools who you are, what you offer and where.
Entity SEO and Knowledge Graph
We build and maintain your business’s knowledge graph, so Google, Bing, ChatGPT and Claude connect you to your services and city.
Listicle Backlinks
On select campaigns, we place your business on industry “best of” lists, including lists AI tools have cited before.
Optional upgrade
Add GEO for more AI mentions
Extra AI search optimization on top of your SEO plan, including:
- Digital PR, such as journalist pitching for press mentions
- Podcast bookings every month
What sets us apart
How our SEO creates more value
AI answers and Google rankings draw on the same foundation. Both favor sites that are easy to crawl, load fast, earn trusted links and stay current. Here’s how we build each one, then turn the traffic into customers.
Technical SEO that clears the way
Google can’t rank pages it can’t crawl or understand. We fix crawl and indexing errors, broken links, redirects and site structure. Then schema markup tells Google and AI tools exactly what you offer.
A faster site that keeps visitors
Slow pages lose visitors before they ever call. We improve load times, Core Web Vitals and mobile performance, then check your speed again every quarter. Faster pages keep more visitors on your site long enough to call or buy.
Backlinks that pass a 26-point quality check
Backlinks are links to your website from other sites. Google counts links from trusted sites as votes of confidence, so they help you rank. Before we pursue any link, the site must pass 26 checks for relevance, real traffic and spam risk. Spammy links can hurt your rankings, so we don’t take chances.
- Site relevance to your businessExcellentPass
- Real organic traffic, 500+ a month1,100/moPass
- Not on any known blacklistClearPass
- No "write for us" link-selling pageNonePass
- Trust Flow to Citation Flow ratio50%Pass
- Backlinks lost vs. gained0.15Pass
for outreach
New content every quarter, kept fresh every year
Our writers publish 9 to 12 new blog posts every quarter, depending on your plan. Each one answers questions your buyers search for. Need a new page? We’ll create that too. We also rewrite your focus pages and older posts on an annual cycle, so nothing goes stale. Current, accurate pages hold their rankings and give AI tools fresh facts to quote.
We track leads, not just rankings
We track the leads your SEO brings in, like calls and form fills, and where each one came from. Each month, more of the work goes to the pages bringing in customers.
How it works
How White Peak does SEO for Reno businesses
Every campaign is tailored to your goals and your market, not a template. Here’s how our Reno SEO services turn search visibility into measurable results.
Audit and opportunities
We review your website, rankings, competitors and organic traffic. You see what’s holding you back and where the fastest wins are.
Strategy and roadmap
We map your focus keywords to the pages that should rank for them. Then we plan the technical fixes, content and links in priority order.
Optimize and build
Our specialists fix technical issues, sharpen your pages and publish new content. We also earn backlinks from relevant sites that pass our quality check.
Measure and refine
You get a live reporting dashboard and a monthly review and planning session. Each month’s data decides the next month’s work.
Choose from three fixed-price SEO plans. Compare the plans. Every plan has a six-month commitment and is billed monthly, with no deposit.
Results
SEO results from our clients
State university
Nevada Online, University of Nevada, Reno
The university needed more search visibility for Nevada Online, its online campus. It was up against universities that had promoted online degrees for years.
+160%
keywords ranked in the top 3
+58%
organic search traffic
+53%
keyword average position
Nationwide marketplace
BabyQuip
BabyQuip wanted to build on its strong national brand in baby gear rentals. The goal was more visibility, more bookings and more revenue in markets across the U.S.
+23,088
new page 1 keywords
+94%
organic search traffic
+$1.9M
revenue
Personal injury law firm
Kilpatrick Bullentini Law
The Carson City firm needed a new website, more visibility and more qualified leads to grow its practice.
+421%
organic search traffic
88%
of target keywords in position 1
+182%
website conversions
Local landscaping company
Cory's Lawn Service
This Reno lawn care company wanted more customers from Google searches across Reno and Sparks.
+2,589
new page 1 keywords
+1,281%
organic search traffic
+470%
Google search impressions
Scott Little, SVP at Tatum by Randstad
Find out what's holding your rankings back
Book a free consultation. We’ll look at your site, your rankings and your competitors. Then we’ll tell you straight what we’d fix first and what it would cost.
Cory Bettinghouse, Google review
What our SEO services include
Every SEO plan includes the work below, handled by our SEO experts in Reno. Each one specializes in a single discipline.
SEO Strategy and Competitor Analysis
You get a custom roadmap built around your market, your competitors and your goals. We study what’s ranking, where competitors are weak and which searches bring buyers. Then the work most likely to grow leads goes first.
Keyword and Entity Research
We find the search terms your customers actually use and map each one to a single page. That stops your own pages from competing for the same search. Entity research helps Google and AI tools connect your business to your services and expertise.
Technical SEO
We fix the problems that stop pages from ranking: crawl and indexing errors, redirects, canonicals, broken links and URL structure. We also build your XML and image sitemaps and set up your robots.txt and llms.txt files. New and updated pages go to Google for indexing right away.
On-Page SEO
We sharpen the titles, meta descriptions and headings on your focus pages, and optimize images on WordPress sites. We also edit page copy so each page clearly answers the search behind it.
Content That Earns Rankings
Our writers publish 9 to 12 new blog posts a quarter, depending on your plan. When you need a new page, we create it too. We handle topics, writing, optimization and publishing, and format every post for Google and AI search. Each year, we also rewrite your focus pages and older posts to keep them current.
Quality Link Building
Every plan earns three niche-edit backlinks a quarter from relevant sites with a domain authority of 30 or more. SEO Launchpad and SEO Performance add a guest post and a listicle link each quarter. Every site must pass our 26-point quality check first.
Penalty and Risk Checks
We check your site for Google penalties and duplicate content. We also audit your backlinks and clean up harmful ones when needed, so old problems don’t hold back new work.
Call and Conversion Tracking
We set up call tracking, Google Analytics 4, Google Search Console and Bing Webmaster Tools. Then we track the calls and form fills your pages bring in, so you see which searches turn into leads. SEO Performance adds advanced GA4 tracking.
Website Speed and Core Web Vitals
Slow pages lose rankings and customers. Every quarter, we check your site’s speed and improve load times, Core Web Vitals and mobile performance.
Reporting and Monthly Planning
You get 24/7 access to a live reporting dashboard with real-time rank and analytics reports. Every month, your strategist walks you through the results and plans the next round of work with you.
Which SEO service is right for your business?
Different businesses need different SEO strategies. Pick the type that fits your business, and we’ll build the campaign around your market and your goals.
National SEO Services
Compete for valuable searches across the country. We build the content, technical foundation and authority you need to win national rankings.
SEO Content Creation
Content that answers what your buyers search for, and ranks for it.
Strategic Keyword Targeting
We focus on high-intent searches with a data-driven plan.
High-Authority Backlinks
Links from trusted sites that build credibility and rankings.
Ecommerce SEO Services
More organic traffic and sales for Shopify and WooCommerce stores. We optimize collections, product pages and site structure. Explore our ecommerce SEO services.
Shopify SEO Service
We work around Shopify's URL limits, speed up your store and grow sales.
WooCommerce SEO Service
Better indexing, faster pages and product pages built to convert.
Local SEO Services
Show up in Google Maps and local results when nearby customers search. Explore our local SEO services.
Google Business Profile Optimization
Accurate details, categories, photos and posts that help you rank in Maps.
Localized Content Strategy
Pages and posts that speak to the cities and neighborhoods you serve.
Reputation Management
More and better reviews that build trust with local customers.
An SEO company for your industry
We provide SEO services for a wide range of industries. Here are just a few. Don’t see yours? Book a free consultation, and we’ll explore your campaign together.
- Accountants
- Architecture Firms
- Auto Repair Shops
- Chiropractors
- Cleaning Companies
- Construction
- Damage Restoration
- Dental Practices
- Ecommerce
- Electricians
- Financial Advisors
- Garage Door Companies
- HVAC
- Healthcare
- Insurance Agencies
- Law Firms
- Lawn Care
- Manufacturers
- Med Spas
- Moving & Storage
- Nonprofits
- Pest Control
- Pet Businesses
- Photographers
- Plumbers
- Professional Services
- Real Estate
- Roofing Companies
- SaaS Companies
- Schools
- Senior Living
- Shopify Stores
- Small Businesses
- Startups
- Therapists
- Veterinarians
What our clients say about White Peak
Your SEO plan is just the start
Here’s what comes with a White Peak SEO campaign.
AI search work: entity SEO, schema and AI-ready content
Included
SEO performance guarantee
Included
PPC management for your Google, Microsoft, Yelp and ChatGPT ads
$0 management fee
Most agencies charge a monthly fee to manage your ads. With White Peak SEO, you pay only your ad budget.
Your bonus
Bonus: PPC management with no management fee
SEO builds leads that last, but it takes a few months. Ads bring in leads now. That’s why White Peak SEO clients can add PPC with no management fee. You pay only your ad budget, and we buy and manage the ads.
Leads While SEO Builds
Ads bring in calls soon after launch, while your rankings grow.
Ads Show SEO What Converts
Ad data shows which searches turn into sales, so we target them organically.
More of the Results Page
An ad plus an organic listing gives you two spots for the same search.
A Backup for Every Dip
If rankings shift or ad costs climb, the other channel carries the load.
Ready to add ads? Get No-Fee PPC management.
Guarantee
Our Performance Guarantee
SEO performance guarantee: if your Visibility score doesn’t improve over the previous month, you won’t be charged for the next month of SEO.
Your Visibility score tracks how high you rank in Google for the keywords we agree on together. The guarantee covers SEO programs only. AI search visibility is not part of the guarantee.
SEO plans
Three SEO plans built around your goals
Three fixed-price plans for businesses that sell regionally, nationally or online. Every plan optimizes your site for Google and for AI search, including ChatGPT, Gemini and Google’s AI Overviews. In a free consultation, we’ll look at your site and your market, then recommend the right plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit. Serving customers in a local area? See our local SEO services.
SEO
Visibility
Our entry plan for national and ecommerce SEO.
- Up to 10 focus pages and 30 keywords
- New and updated focus pages, as needed
- 9 new blog posts a quarter
- 3 niche-edit backlinks (DA30+) a quarter
- National rank tracking for every focus keyword
SEO
Launchpad
More pages, more content and stronger backlinks.
- Up to 25 focus pages and 75 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- 3 niche-edit backlinks, plus a guest post and a listicle link each quarter
- National rank tracking for every focus keyword
SEO
Performance
Our highest limits, strongest backlinks, advanced tracking and some digital PR.
- Up to 35 focus pages and 100 keywords
- New and updated focus pages, as needed
- 12 new blog posts a quarter
- Everything in Launchpad's links, plus an AI-cited listicle link each quarter
- Podcast outreach: we pitch you as a guest 100 to 300 times a month
- Advanced GA4 and conversion tracking
AI search on every plan
- AI visibility tracking
- Entity and knowledge graph work for Google, Bing, ChatGPT and Claude
- Schema markup
- An llms.txt file for AI tools
- Blog posts written for search engines and AI answers
Every plan includes
- SEO performance guarantee
- Website hosting and maintenance
- Quarterly speed work
- Conversion tracking
- Live dashboard and monthly planning session
- You own your website and content
Upgrade your campaign
No-Fee PPC
$0 management fee. Google, Microsoft, Yelp and ChatGPT ads for an ad budget from $1,500 a month.
AI Search Optimization (GEO)
Extra AI search optimization (e.g. GEO), including digital PR such as journalist pitching for press mentions and podcast bookings every month.
Extra Link Building
More niche edits, guest posts and AI-cited listicle placements to outpace competitors faster.
Plans and upgrades are priced in your free consultation, after we’ve looked at your site, your goals and your market.
SEO services FAQs
White Peak offers three fixed-price SEO plans. Your price depends on how many pages and keywords we focus on, and how much content and link building your market needs. In a free consultation, we'll review your site and competitors, then recommend a plan and give you a clear price. Every plan has a six-month commitment and is billed monthly, with no deposit. Local businesses have separate local SEO plans.
An SEO company helps your website show up when customers search for what you sell. That covers keyword research, technical fixes, page optimization, content, link building and reporting. A good one measures success in leads and sales, not just rankings. At White Peak, every campaign is planned around your market, your competitors and your goals.
If you have time to learn and a small local market, you can handle the basics, like your Google Business Profile and page titles. Hire an SEO company when SEO competes with running your business, or when competitors outrank you. Specialists move faster and avoid mistakes that cost months of progress.
Many sites see early movement in 3 to 6 months, then stronger growth as authority builds. A new domain can take 3 to 4 months before anything moves, while an established site can rank new pages in weeks. Competition and budget matter too. In your free consultation, we'll set realistic expectations for your site.
No. No credible SEO company can guarantee a specific ranking, because no agency controls Google's algorithm. Our guarantee covers progress instead. SEO performance guarantee: if your Visibility score doesn't improve over the previous month, you won't be charged for the next month of SEO. The terms are in the guarantee section above.
SEO builds on itself. Search engines need time to recrawl and re-rank your pages, and content and links gain value over months. Six months gives the work time to show up in traffic and leads. It also gives us enough data to see what's working and invest more there.
It helps. AI tools like ChatGPT, Gemini and Google's AI Overviews draw on websites that rank well and are widely mentioned. Our SEO plans include entity SEO, schema markup and content structured for AI answers, and we track your AI search visibility. No one can guarantee an AI mention, so AI visibility isn't part of our SEO performance guarantee. To grow them faster, add our AI search optimization (GEO) service.
No-Fee PPC means White Peak SEO clients pay no management fee for PPC. You pay only your ad budget, which we invoice monthly and use to buy ads through our agency accounts. It requires an active SEO campaign, an ad budget of at least $1,500 a month and a six-month commitment.
Yes. White Peak is based in downtown Reno and runs local, national and ecommerce SEO campaigns for businesses across the U.S. Close to home, we serve Reno, Sparks, Carson City, Truckee and Lake Tahoe. Most clients meet with us on Zoom, and our Reno office is open by appointment.
You do. Your website, your domain and the content we create belong to your business. If you ever stop working with us, everything we built stays with you.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that strengthen your SEO
MaximizeOS
CRO, website personalization, lifecycle marketing and automation that turn your new traffic into more leads and sales.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in leads now. White Peak SEO clients pay no management fee.
GEO (AI SEO)
Get your business mentioned and recommended in ChatGPT, Gemini and Google’s AI answers.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and clients nationwide
Our downtown Reno team runs local, national and ecommerce SEO campaigns for clients across the U.S. Close to home, we help businesses rank from Reno and Sparks to Carson City, Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
