Ecommerce website design services
Ecommerce Website Design That Turns Shoppers Into Buyers
White Peak is an ecommerce web design agency that builds custom, high-performing Shopify and WooCommerce stores to bring in more sales. Every store includes copywriting and is built for Google and AI search from day one.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Copywriting
Included with every store
Our writers create your homepage and page copy, written for shoppers, Google and AI search.
Platform
Shopify or WooCommerce
We recommend the ecommerce platform that fits your products, then set it up for you.
Ownership
Your store, your domain
You own your store, domain and content, with full access and training.
Already decided on Shopify?
Awards for our digital marketing agency
Why White Peak
An ecommerce web design agency built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. So we design your online store the way an owner would: to sell more products, not to win design awards.
Build trust
A custom design that fits your brand identity, with clear photos and honest details, shows every shopper they can buy with confidence.
Make buying easy
Clear navigation, a strong product page and a simple checkout process move shoppers from browsing to buying.
Get found
Every store is built for Google and AI search, so the right shoppers find your products.
Only specialists work on your store. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Online stores built for Google and AI search
More shoppers now ask ChatGPT, Gemini and Google’s AI Overviews what to buy and where, then visit the stores those tools cite. We build every ecommerce website so search engines and AI tools can read it, trust it and quote it.
Clear Store Structure
Clear website navigation, well-structured product categories, filters and internal links help Google crawl your catalog and help shoppers find products fast.
Copy AI Search Can Quote
Our writers give your homepage and key pages clear answers and facts, the format AI tools lift into their answers.
Schema Markup
Structured data tells search engines and AI tools what you sell, what it costs and whether it’s in stock.
Fast Pages on Every Phone
Lean code and optimized product images keep pages quick on phones, where most shoppers browse.
Rankings That Move With You
Moving an existing store? We can carry over your redirects, page titles and descriptions, so the rankings you’ve earned come with you.
Optional upgrade
Add ecommerce SEO to keep growing
Your new store is ready to rank. An ecommerce SEO campaign keeps it climbing, including:
- New content and backlinks every quarter
- AI visibility tracking for ChatGPT, Gemini and Google
What sets us apart
How our ecommerce design creates more value
A good-looking store isn’t enough. It has to earn trust, make buying easy and show up when shoppers search. Here’s how our ecommerce website design services build each part.
Custom store design, never a template
Website templates make stores look alike. We design every storefront from scratch around your products, your target audience and your brand, from visual design to typography. You get three homepage concepts to choose from. Then we revise your pick until you approve it, with unlimited design revisions. Product and collection pages follow the design you approved.
Product pages and checkout built to sell
We plan the customer journey around two steps: add to cart, then check out. Clear calls to action, photos, prices, reviews and shipping details on every product page answer questions before shoppers ask. A clean shopping cart and a checkout flow styled to your brand make the whole online shopping experience easy. We set up Google Analytics 4 and conversion tracking before launch, so you can see which pages and sources bring in sales.
Copywriting included, written to sell
Most ecommerce designers leave the writing to you. We don’t. Our copywriters write your homepage and marketing pages, about 650 words each, from your input and our research. You review it, and we revise it until you approve it.
Fast on every phone, easy for your team to run
Most shoppers browse on their phones, so we design for small screens first. Responsive design adapts every page to all screen sizes, and we test it all. You manage products, orders and inventory from a user-friendly dashboard, without code.
Store features that grow every order
Need more than the basics? We add the features that raise order value and bring shoppers back. Options include product reviews, upsells and bundles, subscriptions, loyalty rewards, email and SMS signup and wholesale pricing. Most have a set price in our estimate. Others, like ADA accessibility, we quote for your store.
How it works
How our ecommerce website design process works
Every ecommerce design and development project follows the same tested design process, with your approval at each stage. Here’s how we take your store from the first call to launch day.
Discovery and store plan
We learn your products, shoppers, goals and competitors. Then we recommend Shopify or WooCommerce and plan your collections, navigation and pages.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts. You pick one, and we refine it until you approve.
Build and set up
Our developers handle the web development, set up tax and shipping zones, add your products and style your checkout. Then we test speed, cart, checkout and tracking on phones, tablets and desktops.
Launch and grow
We launch, then check checkout, forms and tracking. For 30 days after launch, we fix any bug in what we built, free. After that, ongoing support, ecommerce SEO and ads help you grow your business.
Most websites launch in 2 to 6 weeks; online stores with larger catalogs may take longer. Projects are usually billed 50% to start and 50% at launch. Building on WooCommerce? Start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Our work
Online stores we've designed
Three recent ecommerce store projects, two on WooCommerce and one on Shopify. Scroll inside any screen to see the full homepage, or tap a name for the story.
Horney Toad Meats
Description: Fallon ecommerce business
Need: Needed a website to launch their ecommerce business with integration to their wholesale business.
White Peak Solution: We designed and built a custom WooCommerce website framework that powers the ecommerce and wholesale business from a single platform.
Drain Drawer Pots
Description: Las Vegas ecommerce business
Need: Needed a Shopify website to launch their ecommerce business.
White Peak Solution: We designed and built a custom Shopify website that converts well and is easy to maintain.
Soothe Sweetener
Description: Online acid reflux relief brand.
Need: Needed an online store to sell its sweetener as one-time orders and auto-ship subscriptions.
White Peak Solution: We designed and built a custom WooCommerce store that sells single boxes and Subscribe & Save auto-ship orders.
Dave and Joanna Bercea, Google review
Find out what's holding your store back
Book a free consultation. We’ll look at your current store, your products and your competitors. Then we’ll tell you straight what we’d change and what it would cost.
Angela Bullentini, Esq., Google review
What every online store includes
Every online store project includes the work below, handled by specialists in design, copy, development and SEO.
Strategy and Store Plan
We study your ecommerce business, your shoppers and your competitors. Then we plan your collections, navigation and the pages your store needs.
Three Design Concepts
Our designers create three homepage concepts in your colors and style. You choose one, and we revise it until you approve it, with unlimited design revisions.
Store Copywriting
Our copywriters write your homepage and marketing pages, about 650 words each. Prefer to write it yourself? You can.
Store Setup
We set up your store account, domain, global settings and tax and shipping zones on Shopify or WooCommerce.
Products and Collections
We add up to 10 products, with size and color options, using product and collection pages in your approved design. Larger catalogs get bulk import and collection mapping.
Mobile-First Design
Every page is designed for phones first, then tablets and desktops. Menus, filters and buttons stay mobile-friendly and easy to use on small screens.
Responsive Checkout
Your checkout is styled to match your brand and tested on every screen size, so the checkout process feels simple and safe.
Search-Ready Build
Clean store structure, title tags, meta descriptions, schema markup and optimized images give your store a strong start in Google and AI search.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you can see which pages and sources bring in sales.
Testing, Training and Fixes
We test every page, the cart and checkout on major browsers and devices. You get full admin access and training at launch, plus 30 days of free fixes after launch.
Which ecommerce platform fits your business?
Every store is different. Pick the path that fits yours, and we’ll build it around your products and your shoppers. Need a website without a store? See our web design services.
Shopify Web Design
A hosted store that's simple to run. Shopify handles hosting and security, so you can focus on products and orders.
Custom Shopify Theme Design
A store designed around your brand, not a template everyone else uses.
Apps Set Up and Tested
Reviews, email signup and other apps installed, configured and styled to match.
Easy to Run Day to Day
Add products, run sales and ship orders from one simple dashboard.
WooCommerce Web Design
A flexible store built on WordPress, with full control over your products, content management and code.
Store and Content Together
Your store, blog and pages live on one WordPress site.
Wholesale and B2B Ready
Run retail and wholesale pricing from a single store.
Care From Our Team
Our Love Your Site plans keep your WooCommerce store fast and secure.
Ecommerce Website Redesign
Already selling online? We redesign your store to fix what costs you sales and keep what works.
Keep Your Rankings
We can carry over your redirects, page titles and descriptions.
Move Customers and Orders
Switching platforms? We can move your customers and order history.
Fix What Costs You Sales
A clean layout, faster pages and an easier checkout improve the whole customer experience.
Apps and integrations
Popular ecommerce apps we set up and connect
Your store should work with the tools your shoppers and your team already use. We connect your payment provider during store setup. Then we add the apps that bring shoppers back, styled to match your store. These are some of the most common ones, and we're not limited to them.
StripeCard, Apple Pay and Google Pay payments
PayPalPayPal checkout
Shop PayOne-tap Shopify checkout
KlarnaBuy now, pay later
KlaviyoEmail and SMS marketing
MailchimpEmail marketing
Judge.meCustomer reviews
RechargeSubscriptions
Smile.ioLoyalty and rewards
ShipStationShipping labels and tracking
Google Merchant CenterProducts in Google Shopping
MetaFacebook and Instagram shopping
Most app add-ons have a set price in our price estimate. These are some of the most common apps we set up, not the full list. Use a different app? Ask us, and we'll confirm it works with your store and quote it. App subscription fees are billed by each app company.
Add ADA accessibility to your store
Online stores drew about 70% of ADA website lawsuits in 2025, according to UsableNet. We can design, build and test your store to WCAG 2.2 Level AA, the accessibility standard most ADA website cases point to. That covers keyboard navigation, screen reader labels, color contrast and an accessible checkout. Accessibility is an add-on we quote for your store. Third-party apps and content added after launch need their own checks.
What our clients say about White Peak
Ownership
You own your store
Your store, domain and content stay yours from launch day on.
You get full admin access and training at launch. Run your store yourself or ask us for help, and if you ever move on, your store goes with you.
Your store is just the start
Here’s what comes with every White Peak online store.
Copywriting for your homepage and marketing pages
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Tax, shipping and your first 10 products
Included
Every store includes setup of your account, domain, settings, tax and shipping zones, plus up to 10 products with their size and color options.
Store price estimate
What will your online store cost?
Answer a few quick questions to see a price range for your new online store. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your WooCommerce store fast and secure
A WooCommerce store needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it. Selling on Shopify? Shopify handles hosting, security and platform updates for you.
Weekly Updates
WordPress core, WooCommerce, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits to your store.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your WooCommerce store
Keep your WooCommerce store fast, secure and current after launch. Advanced is built for online stores. In your free consultation, we’ll recommend the plan that fits and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies WooCommerce stores for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every store includes
- Custom design
- Copywriting
- Store setup
- Mobile-first design
- Search-ready build
- Training
- 30 days of fixes
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new store
Ecommerce SEO
Bring more shoppers to your product and collection pages, with content, links and AI search work every month.
MaximizeOS™
Conversion rate optimization, personalization and automation that turn more of your shoppers into buyers.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring ready-to-buy shoppers while SEO builds. White Peak SEO clients pay no management fee.
Every store is custom. For a quick range, try our store price estimate, and we’ll confirm a clear price in your free consultation.
Ecommerce website design FAQs
A custom online store from White Peak starts at $3,000, which covers store setup and a custom homepage with up to 10 products. Most ecommerce websites cost $5,000 to $20,000, depending on your products, pages and features. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Online stores with larger catalogs or custom features may take longer. We'll give you a timeline in your free consultation.
Shopify is hosted for you and simple to run, so it suits most stores that want to focus on selling. WooCommerce runs on WordPress and gives you full control over content and code, which suits stores with a big blog or custom needs. See our Shopify vs. WooCommerce comparison, and we'll recommend the right platform during discovery.
Every store includes a store plan, three homepage concepts with unlimited design revisions, copywriting for your homepage and marketing pages, and store setup. You also get up to 10 products, a styled checkout, a search-ready build, Google Analytics 4, testing, training and 30 days of free fixes after launch.
Most stores accept credit and debit cards, PayPal, Apple Pay, Google Pay and buy now, pay later options like Klarna. Shopify stores usually use Shopify Payments and Shop Pay. WooCommerce stores usually use Stripe and PayPal. We connect your payment provider during store setup and test checkout before launch.
Yes. Shopify is certified PCI DSS Level 1, the highest level of card security. On WooCommerce, providers like Stripe and PayPal process the cards, so card numbers are never stored on your website. Every store we build runs on SSL (HTTPS).
Yes. Moving from Magento, BigCommerce or another platform? We can move your customers and order history to the new store. We can also carry over your redirects, page titles and descriptions, so the rankings you've earned come with you.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and point every old page address to its new page. Then we check for errors right after launch.
Whether you run a small online shop or a big catalog, every store includes up to 10 products, with size and color options. Catalogs of 11 to 100 products, or more than 100, are priced as options, with bulk import and collection mapping for large catalogs.
Yes. Popular add-ons include product reviews, email and SMS marketing, subscriptions, loyalty rewards, upsells and bundles, shipping tracking, search and filters, wholesale pricing and multiple languages or currencies. Most have a set price in our estimate, and we quote the rest. App subscription fees are billed by each app company.
We can make it accessible as an add-on. We design, build and test your store to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels, color contrast and checkout. Online stores drew about 70% of ADA website lawsuits in 2025, according to UsableNet, so many store owners add it. We quote it based on your store. Third-party apps and content added after launch need their own checks.
For 30 days after launch, we fix any bug in the work we built, free. New features and content changes are quoted separately. After that, WooCommerce stores can join a Love Your Site plan for unlimited bug fixes. Shopify handles hosting and platform updates for Shopify stores.
Yes. You own your store, domain and content. You get full admin access and training at launch, so your team can add products, run sales and manage orders without code.
Yes. Most projects are billed 50% to start and 50% at launch. For WooCommerce stores, you can also start with a 33% deposit and pay the balance in 12 equal monthly payments when you subscribe to our Optimize website maintenance plan. Shopify stores use the standard 50/50 billing.
We build every store on a strong foundation for search: clean structure, title tags, schema markup, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so our ecommerce SEO and pay-per-click (PPC) management are available once your store launches.
No. White Peak is based in downtown Reno and designs online stores for businesses across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
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Services that grow your online store
Shopify Web Design
Custom Shopify stores, theme design and app setup for brands that sell on Shopify.
Website Maintenance
Updates, fixes and security that keep your WooCommerce store running smoothly.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and clients nationwide
Our downtown Reno, NV team designs online stores for businesses across the U.S. Close to home, we build ecommerce websites for Reno and Northern Nevada businesses, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
