The 12 Different Types of Internet Marketing Strategies

The problem isn’t the marketing channel. It’s how people use it.

Someone builds a sleek website, runs paid ads, creates social content, posts blogs, maybe even sets up automation. But none of it feels connected. There’s no thread running through it all. No strategy guiding the execution. Just a collection of stuff that looks like marketing.

That’s the gap we see every day. And it’s not a small one.

When you don’t start with strategy, you end up chasing tactics. You waste budget, stall growth, and walk in circles. Before you can choose the right tools, you have to understand what each one does and how it fits. That’s what this post is for.

We’ll walk you through the most effective types of internet marketing strategies—not to give you a menu, but to give you clarity. And once you understand how they work, you’ll be in a better position to build a cohesive digital marketing strategy that gets results.

Let’s map the landscape before you draw the blueprint

One note before we begin: these kinds of marketing are all “fuzzy” in that they all overlap as part of internet marketing. Elements of one will affect or be part of another, and it’s almost impossible to pick and focus on one of them and still be successful.

1: SEO Holds Your Online Presence Together

If your content isn’t discoverable, it doesn’t exist.

Search marketing drives the majority of high-intent traffic. Unlike a digital advertising campaign, it doesn’t stop performing when the budget runs out. Unlike email marketing, it doesn’t require a subscriber list. And unlike most digital marketing tactics, it meets users the moment they search for a product or service.

SEO compounds results over time. One well-built landing page can power your digital marketing funnel for years. One evergreen blog post can reduce paid spend, drive effective online traffic, and feed retargeting audiences. Few other online strategies offer that kind of long-term return.

SEO lets you compound results. One blog post can generate traffic for years. One optimized page can feed your retargeting audiences, reduce paid spend, and shorten your sales cycle. Nothing else works on that timeline.

Start with Structure Before Content

Effective digital execution starts with clarity. Not content.

Organize your site architecture before you write. Clean hierarchy leads to strong digital visibility. If search engines can’t crawl and understand your website, your message never reaches your audience.

• Fix the foundation:
• Clean up URLs
• Consolidate overlapping pages
• Add internal links between related topics
• Flatten crawl depth across your site

These technical adjustments unlock search engine marketing performance. Bots read structure first. So do people.

Build Content That Matches Search Intent

Once structure supports discoverability, build content that matches real-world queries. Don’t guess. Use tools that track search intent and user behavior across digital marketing channels.

Effective content marketing strategy doesn’t require volume. It needs alignment with your target audience. Each page should guide users deeper into your marketing funnel.

• Use marketing tactics with purpose:
• Local landing pages for location-based search
• Comparison pages that answer buyer hesitation
• Evergreen blogs to attract long-term search visibility

Content that works supports your overall marketing and sales system. It doesn’t just drive clicks. It advances intent.

Earn Authority Through Relationships

Search engine trust still depends on backlinks. But not all links carry the same weight.

Skip low-quality swaps. Strong digital presence comes from real collaboration. Feature partners. Interview clients. Contribute expert insights. Let your content give first.

Focus your link-building efforts on priority URLs. Ten links from high-authority sources will outperform hundreds of junk placements. Authority builds where trust lives.

Validate Everything from the Crawler’s Perspective

Don’t assume bots see what you see. Audit your digital experience.

Review log files to trace how crawlers move. Check for rendering errors on mobile and desktop. Identify gaps in Google Search Console. Fix technical debt that slows indexing or buries key content.

Done in order, these digital marketing techniques elevate your entire ecosystem. Strong foundations produce marketing performance that compounds. A digital marketer who builds SEO right won’t chase traffic—they’ll direct it.

2: Content That Compounds:

Every piece of content should earn its place in your marketing stack.

It fuels search engine marketing. It drives social media marketing. It gives your digital advertising somewhere to land and your email marketing something to promote. Content powers every part of your online marketing, but only when it’s built with purpose.

Most teams launch content because they’re told they need to. That’s how you end up with marketing activities that burn time but never move numbers. Effective content compounds. One asset should do the work of many—educate, prequalify, rank, retarget, convert.

Start With Friction, Not Topics

We begin by mapping buyer friction to digital channels. That means focusing on objections, doubts, comparisons, and search queries instead of clicks or shares. Then we build around those needs using the best format for the job.

Evergreen landing pages pull search traffic in. Downloadable assets drive qualified leads. Video marketing accelerates trust. Blog content feeds broader online marketing strategies and improves performance across digital marketing campaigns.

We don’t follow trends. We build what the marketing team can actually use to grow your business.

Some formats that outperform on effort-to-return:

• SEO content marketing that fills long-tail gaps your competitors ignore
• Comparison content that replaces sales calls
• Location pages for local business visibility
• Social media strategies driven by buyer questions, not brand vanity metrics

Each piece of content supports your larger digital strategy, not just a single campaign.

Treat Content Like Infrastructure

Content isn’t decoration. It’s infrastructure.

Well-executed content lives across multiple digital marketing channels. Schema markup increases visibility. Internal links move readers from awareness to decision. Clean metadata supports better targeting across digital media and AI marketing platforms.

When your content marketing strategy is synced with your digital marketing efforts, your marketing goals stop being abstract. You can actually measure what moves the needle.

We’ve created content for ecommerce that outranked big box retailers and outconverted homepage hero sections. We’ve helped business owners use blog content to reduce their ad spend. We’ve launched influencer marketing tie-ins that scaled without needing a paid boost.

Want to grow your business with less spend and more compounding value? Build one high-leverage pillar that does more than get seen. Let it convert, rank, build trust, and anchor your digital marketing plan template.

Content doesn’t need to be frequent. It needs to be functional.

3: Paid Campaigns That Don’t Waste Your Budget

PPC only works when the return beats the spend. Boosted posts and broad keywords miss the mark. Campaigns that solve real problems at the right time win. Some campaigns don’t need scale. They just need to convert.

Start Where Search Intent Is Highest

Search-based campaigns deliver clean signals. You see what was typed, when it was typed, and what was clicked. That clarity makes Google Ads the most precise testing ground for your funnel.

We begin with exact-match, commercial keywords. No broad match. No auto-targeting. No shortcuts. Just queries backed by intent. “Same-day HVAC repair” beats “HVAC company”. One triggers a call. The other doesn’t.

Once conversions align, we scale.

Build from the Bottom Up

Most paid traffic gets wasted after the click. The ad pulls, but the page doesn’t. Budgets take the blame when it’s really a landing page problem.

We fix the foundation first. Page speed. Message clarity. Form logic. CTA priority. Then we match keywords to that structure—not the other way around.

Write pages for searchers, not calendars. Results follow.

Measure the Right Things

Cost per acquisition tells a narrow story. It ignores lifetime value. It misses repeat purchases. If one click creates several revenue events, CPA can mislead.

That’s why strong campaigns often look odd. Some send segmented traffic for retargeting. Others go after competitor names. A few just test positioning.

We split brand from non-brand. We segment by funnel stage. We rotate ads based on buyer awareness. Starting with exact match gives control. Then we widen reach with phrase or broad match using tight negative lists.

Smart campaigns aren’t about spend. They’re about purpose. Every dollar supports one action. When that action matches what your customer needs in the moment, you win.

This is how small business brands beat bigger budgets. It’s how online marketers outperform traditional marketing. With the right marketing tools and clean analytics, your marketing team can build a successful digital marketing strategy inside a noisy digital world.

No need for an enterprise budget. No need for a marketing agency. Just sharp marketing methods, real goals, and an integrated digital structure that reflects your digital marketing landscape.

In the modern marketing industry, intent is everything. Tap into it and your business online becomes more than visible. It becomes preferred.

4: Social Is an Attention Graph

Social works when you stop broadcasting and start listening. This is employing effective digital marketing! The feed doesn’t reward presence. It rewards relevance. You’re not posting content, you’re joining a pattern of attention that changes by the minute. This means that relevance and timing are now more important than simply having a presence or a large follower count.

Most brands show up too late. They copy the format but miss the moment. The algorithm isn’t broken. It’s working as designed. It surfaces content that fits the current rhythm. If your content matches the mood, you ride the wave. If it doesn’t, you get buried.

Influence Doesn’t Scale. Trust Does.

The job of social isn’t reach. It’s remembered relevance. People scroll past brands every day. They stop for people. Faces. Motion. Familiar tone. This is where trust quietly builds over time.

But you lose that trust the moment you get generic. Helpful doesn’t mean bland. Clear doesn’t mean forgettable. Pick a side. Take a position. Use your voice. Then repeat the pattern until it sticks.

We use one lens when writing social copy: does this feel like a person wrote it? If the answer’s no, we scrap it.

Platform Tactics Aren’t One-Size-Fits-All

We match platform behavior, not platform best practices. On LinkedIn, we lead with insight. On Instagram, we lead with tension. On TikTok, we start with the result, then explain how we got there.

Each platform wants different engagement. We shape the content to earn it. We never cross-post without rewriting. We don’t “repurpose.” we translate. Every version has a native tone, speed, and hook.

Want more reach? Meet the feed where it is.

Your Best Ads Won’t Look Like Ads

The ROI of social doesn’t show up in one post. It shows up when people search for you three days later. It shows up when paid performance lifts because organic content warmed the room first.

We’ve seen this play out across industries. When social earns trust, other channels carry the weight. CAC drops. Conversion rates rise. People come ready.

Social isn’t a support channel. It’s the entry point to the relationship. Use it like one.

5: Email Works When Everything Else Stops

Most email problems start with the words. Not the subject line. Not the timing. The words.

We’ve torn down sequences with beautiful automation logic that never convert. Why? Because the copy reads like a press release. It makes a statement but doesn’t make a connection.

That’s the gap.

We write emails like texts from a friend. Clear subject line. Clean preview. One point. One ask. The message always gives before it takes. That one shift changes open rates and click rates across the board and helps make email marketing one the best types of digital marketing.

Emails That Convert Move With the Customer

Every email in a sequence should reflect what the reader just did or didn’t do. You viewed a product. You abandoned a cart. You filled out a form and disappeared.

We don’t schedule static campaigns. We design behavior-based flows. If a reader opens but doesn’t click, the next email shifts tone. If they stop engaging, the series stops. No batching. No blasting.

Want higher conversion? Write with the moment in mind, not the calendar.

The Best Emails Follow Real Content

We never buy lists. We earn them.

That means each email opt-in comes from value delivered upfront. The content lands first. The ask comes second. No bait. No tricks. Just a clear path from interest to action.

The email builds on what the reader just consumes such as a guide, quiz, calculator, webinar, anything. We don’t promote. We pick up the conversation and keep moving through your digital marketing funnel.

That’s how email becomes your most profitable channel without spending more.

6: Video Works When It’s Built to Convert

People don’t watch to understand. They watch to feel like they understand. That’s why is such a power marketing trend. Video performs. It speeds up trust.

A strong video balances clarity with engagement, creating certainty while holding attention. When that happens, the viewer takes the next step without hesitation.

That’s the goal. You aim is momentum and not just a message.

Start With Format, Not Script

We don’t plan video in a vacuum. We start with the platform. YouTube, TikTok, Instagram, email, and paid all work differently.

Each one wants a different hook. Each one rewards a different shape. One-size-fits-all kills performance.

On Instagram, motion drives attention. On TikTok, chaos wins. On YouTube, clarity matters most. In email, speed and simplicity dominate.

We match video to placement first. Then we build creative. The format determines the script rather than the other way around.

Launch Like a System, Not a Drop

We don’t publish and hope. We choreograph.

Before the video goes live, we know how it will move. Email promotes it. Paid accelerates it. Organic reinforces it. All of it hits in sequence.

Most platforms rank early engagement first. That window closes fast. We build for the first two hours, not the first two days.

The right launch rhythm triples performance even with the same content.

Let Viewers See Themselves, Not Just Your Product

We write scripts around transformation. Not testimonials. Not features. Not benefits.

We show the before. We show the after. We frame the moment of decision. Then we connect it to the viewer’s own friction.

Our best-performing videos don’t star actors. They feature real people solving real problems.

Want a click before the video ends? Make your viewer feel like they already made a decision. Make it obvious what to do next. Then get out of the way.

7: Affiliate Marketing Scales With Leverage

Affiliate marketing isn’t traffic arbitrage. It’s controlled distribution. You’re not buying clicks. You’re renting trust.

When the structure works, partners create momentum in markets we haven’t touched. They give our offer weight by sharing it with audiences who already trust them. That reach compounds if the program earns it.

Build the System for the Affiliates You Actually Want

We don’t recruit before we design. First, we build a model that pays well for outcomes that matter.

Flat fees push away serious players. Low commissions attract low-quality traffic. The numbers must justify the risk affiliates take when promoting us.

So we write payouts for leverage, not for fairness. Then we shape the offer around those partners. Who owns the traffic we want? Who controls the rankings we need? Who sells to the buyers we serve?

Once the list is clear, we eliminate friction. We give them fast onboarding, custom links, simple dashboards, and automated payouts. It’s not generosity, it’s performance infrastructure.

The Best Affiliates Want Data, Not Branding Kits

High performers don’t ask for banners. They want to know what pages convert. They ask for funnel analytics, conversion segments, and offer benchmarks.

We treat affiliates like growth partners. We send them performance feedback. We invite them into early product releases. We give them private links that outperform public ones.

The more useful the data, the faster they scale. That makes their promotion stronger, their audience happier, and our revenue curve steeper.

Referrals Feel Personal. Affiliates Run Like Media.

We build both systems. But we never treat them the same.

Referrals spark conversations between people who already know each other. Affiliates broadcast to audiences built over time. That context changes how we pay, what we track, and what assets we send.

We don’t blur the two. We separate systems, optimize flows, and measure with different metrics. One drives loyalty. The other drives reach. When built for what they are, both can grow fast

Ready to grow? Find five people who already influence your customer. Give them a payout worth pushing for. Then let them do what they do best.

8: Influence Marketing Is Rented Trust

Hiring an influencer isn’t about content. It’s about context. You’re not buying impressions. You’re borrowing credibility. Their voice gets through, and your message has to feel like part of it rather than not pasted on top.

That’s the difference between reach that disappears and reach that converts.

Start With Audience-Channel Fit, Not Follower Count

We ignore follower totals. Instead, we track engagement quality. A niche creator with 12,000 followers can outperform an account with 800,000 if the comments show trust.

We screen every creator for relevance, not popularity. Comments should show real interest, not emojis. Engagement should reflect community, not giveaways.

We also match each influencer’s strength to its channel. YouTube rewards depth. TikTok rewards momentum. Instagram rewards visuals. Newsletters reward persuasion. We pick platforms based on campaign purpose, then find influencers who fit.

Build the Brief to Empower, Not Control

We don’t send scripts. We send positioning briefs. The goal is alignment, not control.

On Instagram, we ask for organic inclusion inside relatable content. On YouTube, we time product mentions around narrative arcs. On TikTok, we let creators reverse the CTA and lead with entertainment.

Influencers know how to talk to their people. When we let them do it their way, performance improves and the content feels natural.

If the post looks like an ad, the feed hides it. If it feels native, the audience responds.

Treat Influencer Posts Like a Channel, Not a Campaign

We don’t just publish and move on. We measure watch time, click-through, conversion rate, and engagement ratio. Then we repurpose what works.

High-performing posts become retargeting video. Quotes get pulled into ad copy. Swipe-up CTAs become email CTAs. Every winner becomes an asset.

We also retarget viewers who engaged. That second exposure lifts conversion and increases recall.

Want influencers to perform like a growth engine? Start with creators who don’t need you to stay relevant. Give them something their audience wants. Then step back and let the message land.

9: Connected TV Advertising

Connected TV (CTV) advertising isn’t just another digital trend; it’s a growth engine that’s rewriting the rules for brands hungry for results. Forget the old broadcast playbook; CTV puts you in front of real people, not just anonymous demographics.

When you advertise on CTV platforms like Hulu, Peacock, or YouTube TV, you’re reaching actual households-people with interests, behaviors, and purchase histories you can target down to the device level. No more shouting into the void. You’re speaking directly to the people who want what you offer.

Linear TV demands massive budgets just to get noticed. CTV flips that script. You can launch a CTV campaign with companies like Vibe or Mountain for a fraction of a typical TV campaign. CTV CPMs typically range from $35 to $65, depending on your industry and creative. Compare that to local broadcast or cable TV CPMs at $10–$15, or national TV CPMs around $20. With CTV, every dollar works harder because your ads are smarter.

The biggest wins with CTV come when you treat it like a performance channel, not just a brand awareness play. Pair your ads with custom QR codes, retarget viewers across programmatic networks, and measure site traffic lifts in real time with incrementality testing. These tactics turn your CTV investment into real revenue-not just vanity metrics.

Think CTV is just for the big brands? Think again. Businesses of all sizes are ramping up CTV spend, drawn by higher engagement, lower cost-per-acquisition, and faster sales cycles. Many B2B brands are using CTV for lead generation.

The most common mistake? Repurposing a standard TV commercial for CTV without optimizing for the digital environment. CTV viewers expect ads that feel personal and connected. That means shorter spots (15–30 seconds), a strong opening frame, and a direct call to action-no wasted seconds.

Wondering if CTV can accelerate your growth? Ask yourself: can your best customers be reached at home, on their favorite shows, in a moment of high attention? If the answer is yes, CTV isn’t optional-it’s your next move.

10: Mobile App Marketing Is All About Retention

People don’t download apps. They download outcomes. If your app doesn’t quickly solve a problem, it gets deleted.

Every decision must focus on retention. Creative, copy, timing, and CTA should lead to one goal. You can’t scale until people stay.

Performance Lives in the First Session

We don’t measure installs. We measure behavior.

Did the user complete onboarding? Did they take the first action? Did they experience value right away?

If we don’t earn that moment, the user leaves and the budget is wasted. We refine App Store copy to reduce bounce. We streamline screens to remove friction. We test every onboarding step until the metrics improve.

That first interaction drives lifetime value more than anything that follows.

The Best App Campaigns Disguise Themselves as Use Cases

We don’t launch ads. We launch behavior triggers.

Short-form video shows the app in use. Creator content builds trust. Paid media supports the journey. Every impression earns belief before asking for action.

We show one habit, one outcome, one moment of clarity.

No one wants an app. People want results they can feel.

When App Marketing Works Best

Apps drive value when users repeat behavior, check updates, or engage with personalization.

Mobile wins when:

• Retail brands offer personalized checkout, loyalty perks, or product drops
• Subscription services use schedules, content, or account views
• Utilities deliver account access for fitness, banking, food, events, or support
• Logged-in user behavior improves performance over time

If your app lives on screen five and launches once a month, don’t build it. But if users rely on it daily, it earns attention, data, and customer loyalty that browser tools can’t match.

Retention is the result of design, not downloads. When the product earns its place, marketing just amplifies the habit.

11: Remarketing Is the Revenue Layer Most Brands Ignore

You already paid for the first click. If that visitor didn’t convert, you have one efficient move left. Go back and get them.

When someone browses a product, adds to cart, or watches a video, they leave behind intent signals. We collect that behavior and build remarketing segments based on what they did—not who they are.

Every click tells a story. We write the next chapter.

Retargeting and Remarketing Are Not Interchangeable

Retargeting relies on ad pixels. The visitor hits your page, leaves, then sees your ad later.

Remarketing uses first-party data. If a subscriber browses without buying, you send a personalized email. If a user starts onboarding but doesn’t finish, you trigger a tailored SMS. The tools are different. So is the impact.

Retargeting campaigns build familiarity. Remarketing campaigns drive action.

We use ad placements to regain attention fast. We use remarketing messages to rebuild the moment that mattered.

When both campaigns work together, your brand feels thoughtful instead of intrusive.

Focus on the Missed Conversion, Not the Missed Click

We run remarketing when someone gets close but stops short. That includes:

• Cart additions with no purchase
• Repeat visits without commitment
• Content views with no form fill
• Free trial users with no upgrade
• Registrants who didn’t attend

Each of these behaviors shows intent. We don’t interrupt. We respond.

Sometimes we offer a discount. Other times we resurface social proof. If the reason for stalling is known, we remove the barrier.

We’ve already earned their attention. We don’t need to start over. We just need to pick up the conversation where they left off.

12: Bridge Offline and Online

Most offline ads vanish after delivery. A mailer gets tossed. A TV spot ends. A podcast fades to the next episode. But when that offline effort pushes people into a controlled online flow, everything changes.

We use crossover marketing to turn untrackable impressions into measurable outcomes. A QR code on packaging leads to a retargeting pixel. A radio spot sends users to a custom landing page. A print ad matches a branded search we’ve already secured.

The result is not just awareness. It’s attribution.

Offline Sparks. Online Closes.

Strong campaigns use offline to light the match and online to fuel the fire. A restaurant might run a geo-targeted billboard while dominating nearby search. The commuter who glances up Monday opens Maps by Thursday. That moment was planned.

Most brands miss that connection. They promote offers on one channel, then forget to link them to the next. The result? A one-time message that dies on delivery.

Instead, we choreograph the journey. We treat every offline touchpoint as the beginning, not the end. When a user moves from the real world to the browser, we meet them there—ready, relevant, and already waiting.

Wrapping It Up

So, there you have it; twelve different internet marketing strategies you should consider. There is a lot here to work through and that’s where outsourcing marketing may be something you want to consider. Weigh the pros and cons and if it helps to talk it through, let us know. We can help you by addressing any questions you may have.