PPC Campaign Buildout and On-going Optimization
The PPC campaign buildout and structuring phase is critical for setting the stage for long-term paid search success. All PPC advertising optimizations build on the initial structure and settings.
Once your campaign is running, White Peak’s PPC experts will continuously optimize to achieve the best results. From negative keywords and fresh ad copy to bid adjustments and landing page optimization, we continuously optimize your campaigns to reach your marketing goals. We’re a very hands-on PPC agency.
High Converting Campaigns
One of the most critical aspects of every PPC campaign is the ability to track conversions correctly. This is a pre-requisite for any conversion rate optimization work performed by a PPC agency. Most businesses rely on inbound phone calls and contact form submissions to drive inbound leads. We’ll track all of those conversions.
White Peak will take it one step further – we will perform on-going a/b testing between different ad variants. These campaign tests enable us to ensure the high conversion rates possible and a killer return-on-ad-spend (ROAS).
A Data-Driven PPC Agency
What was working in the past for your last PPC agency, won’t necessarily work the same in the future. Search engine marketing and your competition evolve quickly and unexpectedly.
White Peak continuously monitors our clients’ paid search campaigns for statistically significant patterns. When we identify an opportunity for improvement, our team of PPC experts will apply improvements backed up by real data. Best practices are good… statistically, relevant data is better.
Google Shopping Feed
Show your products with prices and images to shoppers searching on Google and Bing. We will maximize the visibility of your products to achieve the highest possible ROI by optimizing your data feed using proprietary software.
Developing winning e-commerce campaigns requires novel strategies. These include keyword selection, ad copy hacks to attract motivated buyers and ad scheduling to only show your ads during the top buying times of the day.
Personalized PPC Optimizations
We optimize PPC campaigns on a weekly basis. This gives an ad campaign enough time to gather sufficient data so that we’re making informed decisions that will make you more money rather than reactive, knee-jerk reactions.
Optimization may include any of the following but are not limited to:
- Budget optimization
- Partner Network review
- Mobile bidding adjustments
- Shopping Campaign adjustments
- Remarketing
- Display campaign adjustments
- Ad rotation adjustments
- Location bidding adjustments
- Keyword bidding changes
- Ad copy changes/revisions/testing
- Negative expansion
- Keyword expansion
- Ad extension updates/expansions
- Campaign/ad group expansion-breakouts/pausing etc
- New campaign creation
WHAT YOU CAN EXPECT FROM OUR
Google Ads Management
Client Deep Dive
Research & Strategy Development
Experimentation & Optimization
Goal Development
Landing Page Development
Transparent Reporting
Account Build-out
Support & Communication
Customer Reviews
Was able to give White Peak a vision of what I wanted and what I saw in my
Elliot Malin
Was able to give White Peak a vision of what I wanted and what I saw in my
Scott Little
Was able to give White Peak a vision of what I wanted and what I saw in my
Erik Riekenberg