Meet Your New PPC Agency
More Sales, Leads & Calls from Your Google Ads
We help brands of all sizes grow faster, think bigger, convert better, and make more money with a data-driven Google PPC agency.
No gimmicks. Just friendly advice.
So What Happens If We Handle Your PPC Management?
- Faster Results for Less Money
- Flawless Campaign Set Up
- Maximize Your Visibility
- Higher Conversion Rates
- Unlimited Data-Driven Optimizations
- ROAS Improvement Guarantee
Hiring us to be your PPC company drives your internet advertising to the next level. Our approach towards PPC management ensures that every dollar you invest is optimized for results, from real-time ad adjustments to data-driven targeting. Here’s how we make it work for you:
- Proactive campaign monitoring and strategic adjustments to maximize reach.
- Data-driven insights that attract high-quality traffic to your site.
- Proven methods for boosting click-through rates and conversions.
Partnering with us means you can focus on your business while we handle the details. With White Peak, your campaigns aren’t just managed—they’re continually refined for the highest possible ROI. Choose our PPC management services and see your business grow.
Includes Proper GA4 Setup
Google's Most Accurate Analytics Solution for Better ROI
Proper GA4 setup ensures you get the most accurate insights into your PPC campaigns. Our data-driven decisions maximize your ROI and enable precise targeting and optimization.
- Enhanced Tracking: Capture every touchpoint in the customer journey for more accurate attribution.
- Advanced Analytics: Leverage powerful, real-time data to refine your PPC strategy continuously.
- Cost Efficiency: Optimize your ad spend by identifying high-performing keywords and audiences.
Free Landing Page Analysis
Unlock Your Campaign's Full Potential
Your Google Ad campaign is only half the battle — what your traffic does on your landing page is the other half. Our service includes a free, professional landing page analysis and report.
- Key Finding: An evaluation of the strengths and weaknesses of your landing page's design and messaging.
- Sentiment Map:Â A detailed assessment of what users are estimated to like and dislike.
- Persona Analysis: We'll provide detailed personas for who your page is actually targeting.
- Recommendations: Happy visitors convert. We'll tell you how to improve the page for your best campaign ROI.
30% More Leads with Call Tracking
Grow Your Business with Better Data
Everyone knows they want call tracking but no one wants to extra expense. We include it with your campaign and you get:
- Automated Data Capture: Automatically captures the data you need to know who your leads are, what they’re worth, and which ad brought them in.
- Better Optimize Campaigns:Â We optimize for maximum ROI and spend strategically using lead data.
- More Leads: Better conversion data means we can focus on the ads that convert, leading to more leads at a lower cost-per-lead cost.
Outsmart Your Competition with Better PPC
Get More Traffic. Acquire More Customers. Sell More Stuff.
- Segmenting Campaigns by Location
- Optimize for Different Devices
- Refine Audience Targeting
- Strategically Use Negative Keywords
- Script and Automation Tools
- Customizable Reporting Dashboards
- Accurate Conversion Tracking
- Continuous Keyword Refinement
- Testing Asset Groups
- Optimizing Ad Copy & Creative
- Focused on Lower-Funnel Targeting
- Dynamic Search Ads
- Custom Affinity Audiences
- Utilizing Video Ad Formats
- White-glove Customer Support
- Running Campaign Experiments
- Advanced Ad Scheduling
- And Much, Much More
Driving Sales on the World's Top Platforms
We Can Help You With More Than Pay-Per-Click Ads
PPC Company + Growth Partner
Need to Run Google Ads? Let's Talk About Your PPC Campaign.
No gimmicks. Just friendly advice.
PPC Management Doesn't Get Any Better
White Peak is Where Brands Find Their Voice
Our PPC Methodology & Your PPC Ad Campaign
Step 1
Define Your Advertising Goals
First, we get to know your business and help your define your ad budget and goals. As much as possible, we want to establish what “success” with your campaign will look like.
What’s your target cost to acquire a customer? This critical KPI defines what you’re willing to spend on advertising to win one paying customer. If we don’t know that, there isn’t a way to know if your campaign is successful. Our PPC experts can help you calculate this important KPI.
Step 2
Google Ads Account Audit & Competitive Research
Many paid search marketing clients come to us from other paid advertising agencies. If this is your situation, we’ll want to audit your Google Ads account. Looking at the account buildout, we can learn a great deal about why your current campaigns are struggling.
We’ll also do competitive research to understand your competitive landscape. This helps us develop a better plan than your competitors. For small businesses, we also need to know whether you’re competing against much larger organizations with deeper pockets. Google Ads isn’t the right marketing strategy for everyone, and we want to ensure we’re advising you well.
Step 3
PPC Keyword Research & Campaign Design
Our team takes the time to understand your business, your product or service, and your target audience. We follow that up with an in-depth analysis of your competitors, traditional marketing, and digital marketing channels so that we develop an informed game plan.
Step 4
Landing Page Audit & Design
We’ll never take on a campaign that’s doomed to fail before we start. You may or may not need a landing page designed (or updated) before your campaign begins.
We’ll make a recommendation before you decide to hire us based on our experience and competitive research. We can certainly design a landing page for you if you need a landing page. The best online marketing campaign won’t be successful, regardless of the PPC management, if visitors to your site don’t convert.
Step 5
Google Ads Account Buildout
A PPC consultant will build out your ad campaign. Google Ads has countless configuration options, so our experience goes a long way. We’ll get this done using best practices and based on your ad campaign’s specific goals and plan.
An essential piece of what we do in this phase is to create ad variants to test against one another.
Step 6
PPC Optimization
It’s been said that the best plan is only a baseline from which change begins. That’s certainly true of the best pay-per-click companies.
We’re genuinely data-driven, so we will look at your data and make adjustments of all types. This includes the introduction of negative keywords, increasing and lowering bids, tweaking ad copy, making adjustments to reduce non-converting clicks, and much more.
Step 7
Transparent Pay-Per-Click Reporting
Your Google Ads account is always available to you, but it can be challenging to understand. You will be given access to a reporting dashboard that will be available 24x7x365 and is much easier to understand. We’re a big believer in reporting transparency.
Our Clients Love Our PPC Management
Are they looking for a PPC management? Our clients come from all walks of life, but they all have one thing in common: they love White Peak.