What is Growth Hacking?

Growth hacking is the process of rapidly growing a business based on the results of a series of scalable marketing, sales segmentation, business development, product and engineering tests.

A Growth Hacking Digital Marketing Agency

If you are a startup, there’s a good chance you’ve heard of growth hacking. It’s what helped giants like Facebook, Dropbox, and Airbnb rise to the top….and beyond. In fact, these guys have grown so large that it is easy to forget how quickly they grew. Their strategy was growth hacking.

If this is a new term for you, all it may seem like just another mysterious buzzword. In reality, it’s a sound approach towards growth grounded in user behavior, rapid testing cycles, and data.

Growth hacking often involves scrapping or coming alongside traditional marketing techniques and opting for alternative tactics. The added benefit is that growth hacks are often way less expensive to implement than old school marketing ideas. But growth hacking isn’t a magic wand – it requires a lot of hard work and a very particular set of skills.

Our team at White Peak has finely tuned our skills in marketing, user experience, product engineering, and business development into a single, analytics-driven discipline. We take advantage of the latest technologies, trends, and tactics to help you realize (and sustain) exponential growth.

As we plan and execute your growth strategy, we focus on each stage of the customer life cycle. 

Why is Growth Hacking Necessary?

Today we’re flooded with customized web content and niches of every flavor. People have access to more personalized content than at any time in history. Every device and channel are awash with promotional messages. As a result, marketing fatigue is at an all-time high and people are easily distracted. To overcome this problem, you have to adapt.

Growth Hacking Funnel

Growth hacking has exploded as a necessary response, and for a good reason. You have to engage people differently at each stage of the sales funnel, and you need to apply data-driven decisions throughout the process. It is extremely useful – if done well.

What Can White Peak Do For You?

At White Peak, we eat, sleep, and drink growth. Our singular focus is to help your company reach new heights of success.  We will help you:

  1. define your prioritized growth plan, including those tactics you already do well;
  2. decide on your key performance indicators;
  3. deploy and execute your strategy, ensuring to test and measure everything;
  4. make the data-driven adjustments (this is known as conversion rate optimization); and
  5. train your existing team on the growth hacking mindset and techniques.

We are always current on the latest trends and tactics. And often, we develop our own set of creative strategies that are tailored specifically to fit your company.

If you’re ready to see breathtaking results from your internet marketing – let’s talk.