Simply building a website isn’t enough for a business to achieve online success in the present landscape. How are you supposed to gain an advantage and meet your business goals with your competitors doing the same thing?
It has become necessary to manage and regularly update company websites to stand out from competitors online. WordPress may be the best CMS for your business.
The Importance of your Content Management System
You get it. You understood the impact and influence a website has on your business. What now?
Of course, the plan is to work with a reputable digital marketing agency experienced in web design and development. Still, another thing to consider is the content management system (CMS) they’ll use to build your website.
The talents and skills of the web development team will significantly contribute to the success of your business website. However, you must also ensure that the website is being built in a standard CMS system so that your employees can make small changes while the web design company modifies design elements quickly.
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~ Tim Woda - White Peak, CEO
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With the advancements in technology, several CMS systems have been introduced in the market. They all promise to make website building simpler and faster. However, no matter how many CMS systems pop up, nothing can compare to WordPress.
WordPress: The Best CMS for Your Business
Since WordPress was developed, it has changed the game for website owners. Although WordPress started as a blogging tool, it’s become the most popular and commonly used tool for creating websites, and for good reasons! Thanks to this open-source content management system, building and maintaining a site has become more accessible and much more affordable.
If you’re not convinced that you should use this CMS to build your new website, check out WordPress’s features and read below to learn more about the advantages of this robust content management system:
- Easy to Use and Set-Up
The best thing about WordPress is that it was developed with user experience in mind. Unlike other platforms on the market, WordPress is perfect for anyone who wants to create a website, no matter their skill level. Even someone with virtually no experience or knowledge of website development can install WordPress with a single click!
Of course, the web development team that you hire will be doing most of the work in creating your website, but your employees will most likely have to do a few tweaks here and there on their own. Since WordPress is user-friendly, your people can edit some areas of your website without the guidance of an expert.
- Optimized for SEO
To boost your website’s online visibility and attract potential customers, you must work on your SEO. Unlike free alternatives in the market, WordPress is developed to make search engines love it—and that’s why it’s the best CMS for businesses!
Over 60% of all websites built with a CMS use WordPress. One of the primary reasons is that WordPress will help you rank higher in search results! WordPress is already SEO-friendly by design, but if you want to optimize your website further, a great SEO agency can help you, and there are great SEO plugins available like RankMath and Yoast.
- Reliable and Secure
These days, no organization can run its business online without protecting its data. Business owners and marketers aren’t the only ones benefiting from the modern digital age.
Hackers and other cybercriminals are now more intelligent and more clever. They can easily find openings in your network defenses, gain authorization of your website and possibly steal confidential data, harming your reputation and sales.
You can’t run a website without investing in security! Fortunately, the development community behind WordPress releases regular security updates and patches to make your website as secure as possible. When you power your website with WordPress, you’re able to reduce the risk of data and security breaches!
We recommend working with a WordPress maintenance company or WordPress hosting company to make sure your site is as secure as it can be.
If you’re planning to build a website for your business, we usually recommend WordPress. As long as you’re using the best CMS for your business and working with WordPress experts, your website will run as smoothly as possible, driving traffic and generating sales!
Are you having difficulty managing your WordPress website alone? Then, let our skilled team at White Peak help you! Our digital marketing agency will provide you with fully managed, ongoing 24/7 WordPress maintenance, as well as updates, optimization, support, and security. Get started today!
Tim Woda is the CEO and founder of White Peak Marketing. He has been on the founding team of five successful start-ups and his digital marketing campaigns have acquired more than 800 million customers for his start-ups and White Peak’s client companies. Tim has been featured by The New York Times, Fox News, Forbes, The Huffington Post, and more. Under Tim’s direction, White Peak was selected as one of America’s Top Digital Marketing Agencies for 2021 by MarTech Outlook magazine.