When it comes to search engine optimization or SEO as it’s often known, it is important to realize that it is not an exact science. However, with that in mind, it is also crucial to understand that certain strategies can help to increase the likelihood that your website and content will get better engagement and rankings.
We’re going to show you how you can dominate WordPress SEO and the Google SERPs in 2022!
By understanding what these strategies are, you can spend your time wisely, doing things that will boost your WordPress SEO success. Whether you are running a blog, company website or e-commerce store via WordPress, you need to know what the best SEO strategies are and how to effectively utilize them.
The fact is that when it comes to business growth, SEO is a vital tool and one that you cannot ignore, which is why understanding what the best and most effective strategies are for 2022 will be so important.
An essential part of SEO success is tailoring your strategies to the platform that you are using, such as WordPress, for instance. Bearing that in mind, and the fact that WordPress is the most popular platform for website and blog creation, below we have outlined 12 strategies that should help you to dominate WordPress SEO in 2022.
1. Optimize your site for mobile browsing
Did you know that the majority of people used smartphone devices to browse the internet and social media platforms more than computers? Some time ago, Google launched their first mobile index, which means that instead of using the desktop site of websites and blogs to rank them, Google’s main index now uses mobile sites.
What does this mean for website and blog owners? Simply that mobile browsing has become more important than ever before when it comes to onsite SEO. To ensure that your site is optimized for mobile browsing and ranking, check whether the theme is responsive. If it isn’t, this means that the site is not mobile browser friendly, and it could be time to pick a new WordPress theme.
2. Links are an important driver for success
It’s no secret that carefully positioned links help a website to rank highly in search engines such as Google. However, what a lot of people don’t realize is just how important they are – Google has confirmed that when it comes to search engine ranking success, they are one of the top factors taken into account.
There is a common misconception that when it comes to content creation, effective link building is enough to ensure that a post on WordPress ranks highly when it comes to SEO. However, that isn’t the case – good link building can’t carry posts that are poorly put together, so although links are important, so is quality content.
3. Optimize your website or blog to use voice search
In the past ten years, voice search has seen a rise in use by over 50%, which means that this function for searching for relevant content is becoming more and more popular. This is partly because speech recognition from smartphones, tablets, and computers has improved to around 95%, meaning that using voice search is much simpler and more effective than it once was.
If you want to dominate dominate WordPress SEO you need to be mindful of voice search. Voice search is going to become even more popular and be used more frequently for searches so you need to ensure that your WordPress site ranks in both typed and voice searches. Otherwise, you could be losing thousands of page views a month.
4. Optimize your content to be ‘rich answer’ friendly
Wondering what ‘rich answers’ are? Basically, a rich answer is a direct response to a query typed into Google, instead of having to sort through page after page of ranked content. Think about a time when you searched a question such as ‘What is SEO?’ in Google, and a direct answer like ‘SEO stands for search engine optimization’ came up.
Bearing that in mind, the question is: how can you optimize your content to be rich answer friendly? One of the best ways to do so is to ask direct questions in your content and give short, simple answers, followed by more in-depth information. You should also mark your pages and posts with FAQs with FAQ Schema Markup. If you need help implementing Schema Mark Up, let us know and and we can help. As an SEO agency, we can handle this for you.
Optimizing for rich answers will increase the chances that your WordPress site will be pulled to the top of a search when a question is asked.
5. Stick to shorter URLs
While it has always been the case that longer URLs containing a wider selection of keywords rank higher in search engines, that is no longer the case. The fact is that many SEO specialists are now suggesting that actually, using shorter URLs can be more beneficial when it comes to how a site ranks in search engines.
Google has not set a certain amount of words that should be included in URLs, but what Google has said is that after the first five or six words, nothing else will be counted or will impact how the piece of content ranks. To create customer links in WordPresss, there is a range of plugins that you can download and utilize.
6. Install an SEO plugin
To ensure that content is SEO-friendly and well-written, SEO plugins, such as Yoast, RankMath, All in One SEO Pack or Squirrly SEO can be installed on your WordPress blog or website. Before a post is set to live, these kinds of plugins can be used to determine the post’s potential SEO score and search engine ranking.
All of the best SEO plugins for WordPress provide users with a wide range of options regarding meta tags, page titles, keywords and phrases, and tags and archives. You will find that all of the most effective SEO tools, even the free ones, offer assistance when it comes to choosing a selection of keywords and phrases, and ensures that these have not been overused throughout your content, which would negatively impact the piece’s SEO score.
WordPress actively encourages its users to link back to their older content in new posts, as well as to relevant content from other sites. By backlinking to your old posts, you create a link to posts on your site. Internal backlinking makes navigation within your site easier for bots and improves your search engine rank.
A lot of WordPress users prefer to use a ‘popular posts’ plugin which generates a wheel of popular posts to be shown in one section of the website. However, studies show that this method is not as effective as manually linking to older posts within content based on a predefined strategy.
Plan and work your content strategy and you will tend to have greater success compared to accepting auto-suggestions.
8. Optimize your images
When it comes to SEO strategies for WordPress success, it’s not just about the content itself, but also about the images. Compressing images to make them smaller, and thus ensure that pages load more quickly is one key hack to try. To do this, apps like Smash It can be great tools to use, as they make optimizing images much simpler. TinyPNG is a great, free tool to help you with image compression and we also recommend ShortPixel.
To help ensure that your images rank well in image searches, it pays to use image tags to optimize them. Adding image captions that are SEO friendly can also help to boost a post’s SEO score and search engine ranking.
9. Get creative with post titles
When it comes to SEO strategies for WordPress, one of the simplest and most effective ones is tweaking your post titles. Post titles have a big impact on SERPS which means that getting them right is vital. To give a piece of content every chance of ranking well in search engines, a title that has all of the necessary keywords in is vital as these words and phrases can help to ensure that your page ranks well in search engines.
The lower competition the keyword has – aka the more unique it is – the more successful it should be. That being said, it is also important to ensure that the keywords and phrases used, are actually things that people search for. The Google Ads keyword checker is a useful tool to use, as it can show you what words are actually getting used and will help to boost your SEO scores for your WordPress blog or website.
10. Add fresh content regularly
Blogs and websites that regularly and consistently post content tend to rank better in search engines. This is because Google tends to prefer fresh content, rather than older content, especially as many of today’s searches are time sensitive. This means that for your website as a whole, as well as your content, to rank highly, it is vital that you are consistently uploading new content to your WordPress site.
Something that it is vital to understand is that if you post four times one week and then not at all for two weeks, this will harm your website’s SEO. It is much better to post two posts a week every week, rather than posting a few posts at once and then nothing for a prolonged period of time.
11. Put the most important keywords first
In the first paragraph, it is vital that you include a selection of the most relevant and important keywords. Why? Because when Google, and other search engines index a page, they give the first few paragraphs of a page the most importance. By placing more relevant keywords and phrases at the start of a page, the better chance your page has at ranking higher in search results.
Don’t be afraid to make waves. Far too many bloggers and business owners are afraid to make waves when it comes to what they post, but if you want your content to be highly rankable, it can pay to be a little less conservative and to make your content get noticed, so that it’s more shareable. After all, the more shareable the content, the more likely it will go viral.
There you have it, your guide to 12 strategies to dominate WordPress SEO in 2022. Take note, and you can ensure that your WordPress site is the best that it can be.