Regardless of how much you optimize your site for search, you can still reap the benefits of PPC advertising.
PPC (pay per click) advertising will help you get in front of your customers to get more sales. And, PPC ads drive immediate results.
These advertisements appear at the top of search engine results. This means they are always seen first. Google and other search engines display PPC ads based on their relevance to the search terms (i.e. keyword).
“Adwords” is the name of Google’s PPC advertising product and “Bing Ads” is Bing’s advertising product. Social networks like Instagram, Facebook and Twitter have their own PPC products.
I’m asked all the time, “Should I advertise on Google?”
The simple answer is, “Yes” but I’m going to explain my reasoning so you make an educated decision for yourself.
Pay Per Click (PPC)
The name comes from the concept. You only pay per click! That’s what it stands for.
One of the great benefits of PPC advertising is that you only pay for actions. This means you are only charged when someone actually clicks on your ad and they are redirected to your website. If no one clicks your targeted ad, you pay nothing!
With pay per click ads, it is easy to track conversions. This makes managing your budget and determining your return on investment a snap. You will be able to sign into your Google Adwords account and see the results for yourself.
If White Peak is managing your PPC campaign, you can sign into our dashboard to stay on top of your campaign performance and budget. Either way to can track everything.
You can also set your own budget with PPC advertising. It’s easy to increase or decrease the amount you spend on your ad campaigns.
It’s important to be careful with your spending on certain campaigns, however. You will want to wait and see how well an ad does before putting your entire budget into it.
Better yet, test different versions of your ads. This helps you get the best bang for your buck when you’re ready to increase your budget. Let us know if you need help with this.
Real Time Results
One of the most incredible benefits of PPC advertising is the ability to update your campaign in real time.
When you make adjustments, they go into effect immediately as you change them.
Think about how much better this is compared to other marketing campaigns. With other marketing channels, you’re forced to stick with a campaign until it runs its course even if it is performing poorly.
We always encourage businesses to get involved with PPC advertising pretty quickly. Unlike SEO efforts, you can see results very quickly. (Don’t misunderstand me… we LOVE SEO! )
PPC also doesn’t take a lot of time and attention once you’re up and running. This leaves time for you to focus on your business and content strategies.
Besides the real-time ways you enjoy from PPC, your prospects benefit as well. When you place updated ads with fresh content, your prospects see you new ads in real time.
One of the most insightful benefits of PPC advertising is that it will help you build your SEO strategy.
You can easily track which are your best performing PPC ads. Think keywords and content here. Your customers are searching for relevant topics having to do with your business. This is just as applicable to your SEO campaigns.
Using the best performing keywords and ad copy, you can work these into your website content to perform better in organic results.
The second way PPC can help you succeed with SEO is content sharing. PPC helps draw in new site visitors and who can share your content with others. Google considers these social signals when ranking webpages in organic search.
Brand recognition is just one of the great many benefits of PPC advertising. Even if a person doesn’t click on your ad, they’ve at least seen your ad. This can drive business to your website in the future as your brand become more familiar to the Google user.
Build your brand equity as consumers become more aware of your brand. This is important because while some people may not always be ready to purchase, they will know who to look for when they are ready to make that decision.
You can target your audience extremely well with PPC advertising. You can not only target your campaigns based on keywords but even location. If you want to attract customers to your store in Reno, Nevada you can target your PPC ads to Reno, Nevada.
Use as many keywords at once as you like. Also, target specific people based on their interests and online behaviors. You can even target specific time frames. PPC target options are amazing so you attract (pay for) the quality leads.
Track which keywords did or did not get clicks and check on lead conversions. If you outsource your PPC management your agency should manage this for you.
Google has the same goal as you – they want users to click on ads and they want those clicks to lead to relevant content for their users. For this reason, they place your ads where consumers are going to find them, and click on them.
Experience the Benefits of PPC
These are just a few key benefits of PPC. Obviously, I’m a huge fan of PPC which is why I’ve used them to build my own businesses.
An investment in PPC advertising is an investment in the success of your business. There are literally millions of clicks, leads, and sales just waiting in the search engines.
I know PPC advertising can be a bit intimidating to handle on your own. It is also a “competitive sport” so you may want to consider speaking to a PPC consultant.
Contact us when you’re ready to start seeing the benefits of PPC advertising for your business. We’re here to help.