Senior living and assisted living web design
Senior Living Website Design That Fills Your Tour Calendar
White Peak’s senior living website design helps assisted living, memory care and independent living communities turn online research into booked tours. Each site is written for prospective residents and their families, often the adult children who search first. Copywriting is included, and every page is built for Google and AI search.
Built for
Senior living communities
Assisted living, memory care, independent living and residential care homes, from one house to many campuses.
Copywriting
Included with every site
Our writers explain care levels, costs and daily life in words families understand.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and content, with full access and training.
Already have a website and need more families finding you on Google?
Awards for our digital marketing agency
Why White Peak
A senior living web design company built by business owners
Our team has more than 55 years, combined, of starting and growing businesses. Those businesses have served more than 800 million internet users. We look at your community’s website the way your sales director does: qualified leads and move-ins matter more than page views.
Speak to Both Audiences
Older adults want independence and daily life. Their adult children want safety, care levels and cost. Your pages answer both.
Make the Tour Easy
Your homepage is the first impression. A tour request, a phone button and one clear next step on every page turn a worried search into a visit.
Get Found Nearby
Families search for care close to home. We build each site so Google, Maps and AI tools can match your community to them.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Senior living websites built for Google and AI search
A move to assisted living often starts with a late-night search by a worried son or daughter. They ask Google, ChatGPT and Gemini what care costs and which communities are close. We plan every senior living website so search engines and AI tools can read your care options and show your community in search results.
One Page per Care Level
Assisted living, memory care, respite stays and independent living each get a focused page, so search engines know exactly what you offer.
Answers Families Ask For
Plain answers about cost, staffing, move-in steps and daily routines, the kind of website content AI tools quote.
Local Business Schema
Structured data tells search engines your community name, care types, address, hours and tour details.
Fast on Every Phone
Adult children research between work and family duties, mostly on phones. A mobile-friendly website with lean code and compressed images keeps pages quick.
Keep Your Rankings
Replacing an older site? We carry over redirects, page titles and descriptions, so the search traffic you’ve earned stays.
Optional upgrade
Add senior living SEO to fill more suites
Your new website is ready to rank. A local SEO campaign puts your community in Google Maps, local results and AI answers, including:
- Google Business Profile, family reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our senior living web design creates more value
Choosing a senior living community is an emotional decision, and it is often shared by several family members. Your website has to build trust, show real daily life and make the next step simple. A well-designed website does all three. Here’s how our website design for senior living delivers each one, from a small senior care home to a multi-campus operator.
Custom senior living web design, never a template
Template sites make every community look like a hotel lobby. Our design team works from scratch around your residents, your setting and your brand. You choose from three homepage concepts, then we revise your pick with unlimited design revisions.
Designed to turn visitors into booked tours
Every page leads to one action: schedule a tour or call your sales team. Clear buttons, family reviews and short inquiry forms make that step feel easy. Each inquiry is emailed to your team and saved on your site.
Copywriting included, written for families
Most senior living web design agencies ask you to write the pages. We don’t. Our copywriters write each page, about 650 words, from your input and our research. Your executive director approves every care statement before launch.
User-friendly for older eyes, easy for your staff to update
Responsive design, large type, strong contrast and simple menus work across all devices. In the WordPress content management system, your team can post the activity calendar, dining menu or job openings in a visual editor, no code needed.
Tour requests and calls tracked from day one
We set up Google Analytics 4 and conversion tracking before launch. You see which pages and sources bring in tour requests and calls, so marketing dollars go where move-ins come from.
How it works
How our senior living website design process works
Every project follows the same tested website design and development process, with your approval at each stage. Here’s how your assisted living community’s new site moves from the first call to launch day.
Discovery and site plan
We learn your care levels, residents, campuses and competitors. Then we map the family’s journey, from the first search to a tour and a move-in.
Copy and design concepts
Writers draft your copy while designers create three homepage concepts. You pick one, and we refine it until you approve.
Build and test
We build the site, connect tour booking and inquiry forms, and add tracking. We test speed, buttons and forms on phones, tablets and desktops.
Launch and grow
We launch, then check every form, call button and tour link. For 30 days after launch, we fix any bug in our work, free.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for senior living
What every assisted living website needs
Potential residents and their families compare several communities before they visit any of them. Your assisted living website has to show what care you provide, what life looks like and how to take the next step. These website features come with every senior living site we build.
Care Level Pages
A page for assisted living, memory care, respite and independent living. Each explains who it fits, what's included and how to tour.
Online Tour Scheduling
Families pick a tour time through your scheduling tool, or send a short request to your sales team, even late at night.
Pricing and Cost Guides
Starting rates if you share them, plus what's included and how families pay. Clear cost pages cut down repeat calls.
Photo and Virtual Tours
Real photos of suites, dining rooms and common areas, plus video or 3D tours for family members who live far away.
Activity and Dining Calendars
Weekly events and menus your staff can update. They show families what a normal day feels like for residents.
Family Resource Center
Guides on when to consider memory care, how to talk with a parent and what to bring on moving day.
Find out what's holding your senior living website back
Book a free consultation. We’ll review your current site, your care levels and the communities you compete with nearby. Then we’ll tell you plainly what we’d change and what it would cost.
Mignon Lagatta, Google review
Senior living website design services included in every site
Every senior living website project includes the design and development services below. Specialists in visual design, copy, website development and SEO follow web best practices at each step.
Strategy and Site Plan
We study your community, your residents and the communities near you. Then we plan your care pages, tour path and family resources.
Three Design Concepts
Designers create three homepage concepts in your community’s colors and style. You choose one, and we revise it until you approve it.
Senior Living Copywriting
Writers create your content, about 650 words a page, in warm, plain language. Your team approves every statement about care.
Care Level Pages
Assisted living, memory care, respite and independent living each get a page in your approved design, built around family questions.
Floor Plans and Amenities
Suite layouts, sizes and amenity pages with real photos, so families can picture a parent living there.
Accessible, Mobile-First Design
Large type, strong contrast and big tap targets on phones, tablets and desktops. The tour button stays easy to reach.
Tour and Inquiry Forms
Short forms on every page send tour requests to your sales team. Forms can also feed your senior living CRM.
Search-Ready Build
Clean site structure, title tags, meta descriptions, schema markup and optimized images give your community a strong start in search.
Analytics and Tracking
We install Google Analytics 4 and conversion tracking, so you see which pages bring in calls and tour requests.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get admin access and training at launch, plus 30 days of free fixes.
Senior living websites designed for every type of community
Assisted living, memory care and independent living families look for different things. Your website should reflect that. Tell us about your community, and we’ll plan your site around your care levels and your residents. Not a senior living community? See our web design services.
Assisted Living Websites
Families want to know what help is included and what it costs. Make both clear, then invite a tour.
Tour Scheduling
Families book a visit online, at any hour, from any page.
Care Levels and Pricing
Plain pages on what each level includes and costs.
Family Inquiry Calls
Tap-to-call buttons that reach your sales team fast.
Memory Care Websites
These families are often under stress. Show safety, specialized dementia care and real support.
Safety and Secure Care
How your secured spaces and trained staff protect residents.
Family Support Groups
Caregiver groups, events and contacts for families.
Dementia Care Guides
Plain guides on when memory care may be the right step.
Independent Living Websites
Active older adults shop for a lifestyle. Show the events, dining and homes they'll enjoy.
Events Calendar
Classes, outings and clubs your staff update each week.
Dining and Menus
Restaurant-style dining, menus and private dining rooms.
Virtual Tours
3D and video tours of apartments and common areas.
Software and integrations
Senior living software we connect to your website
Your community's website should work with the tools your sales and life enrichment teams already use. Google Analytics 4 and conversion tracking come standard. Then we connect tour booking, your CRM, marketing automation, reviews and calendars, so every inquiry lands where your team works. These are some of the most common senior living tools, and we're not limited to them.
WelcomeHomeSenior living CRM leads
CallRailCall tracking
CalendlyOnline tour scheduling
Matterport3D virtual tours
The Events CalendarResident activity calendar
MailchimpFamily newsletters
PodiumTexting and reviews
BirdeyeReviews and messaging
JotformInquiry and application forms
Google ReviewsReviews on your site
Gravity FormsTour forms and routing
WeglotSpanish and multilingual pages
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in calls and tour requests.
These are some of the most common senior living tools we set up, not the full list. Use a different senior living CRM or resident engagement platform, or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Booking, live chat, advanced forms and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
State licensing and resident privacy
Each state licenses assisted living and sets its own rules. In Nevada, residential facilities for groups are licensed under NRS chapter 449. Your website should describe only the care your license allows. HIPAA applies to a community only if it bills health plans electronically or is otherwise a covered entity. If yours is, we route health details through HIPAA-ready form tools and keep tracking tags off those pages.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak senior living website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your senior living website cost?
Answer a few quick questions to see a price range for your new senior living website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your senior living website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so your team can stay focused on residents.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new menus, events or floor plans.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your senior living website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your community and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Care level pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Senior living marketing that puts your community in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed every month.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in families who are ready to tour. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your community easy to remember.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Senior living web design FAQs
Building a senior living website with White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical community site with a homepage, About, Contact and six care or amenity pages comes to $4,300 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Operators with many campuses, or sites with custom features, may take longer. Quick feedback and approvals keep your project on schedule.
Start with a clear homepage, a page for each care level and a simple way to schedule a tour. Add pricing guidance, floor plans, real photos, activity and dining calendars, and family reviews. It also needs fast mobile pages and schema markup. Every White Peak senior living website includes these, plus copywriting.
Both. A professional website for the senior living industry speaks to two buyers. Adult children often start the search and handle the details, while the older adult cares most about daily life. We write care and cost pages for families and lifestyle pages for future residents.
No. Copywriting is included with every White Peak website. Our writers learn your community and your residents, then write about 650 words per page. Your team reviews and approves every page before launch.
Yes. We add your scheduling tool, like Calendly, or a short tour request form that goes to your sales team. Families can book from any page, even late at night.
Usually, yes. Tools like WelcomeHome accept website leads through an integration or Zapier. A CRM connection costs $300 in our price estimate. Other systems we quote after checking them.
Many families leave sites that hide every number. We recommend starting rates or a clear cost guide that explains what's included. You decide how much to share, and we write it so families still want to call.
Yes. Each community gets its own page with its care levels, photos, address and tour button. A shared design keeps your brand consistent, and each location can rank in its own town.
We build senior living websites on WordPress. It powers more websites than any other platform and works with tools like Matterport, The Events Calendar and CallRail. Your staff can edit pages without code.
We build every senior living website on a strong foundation for search. That means care level pages, title tags, schema markup, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so senior living SEO and No-Fee PPC management are available after launch.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and point every old page address to its new page. Then we check for errors right after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. Many of your visitors are older adults, so accessibility matters. Third-party tools added later need their own checks.
You do. You own your website, your domain and your content. You get full admin access and training at launch. For 30 days after launch, we fix any bug in our work, free.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is a senior living web design agency based in downtown Reno, with every web designer and writer on our own team. We build websites for assisted living and senior living communities across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that bring your community more move-ins
Local SEO
Google Maps, reviews and local search work that brings nearby families to your community.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in tour requests. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your senior living website running smoothly.
Branding and Messaging
A logo, visual identity and message that set your community apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and senior living communities nationwide
Your website is the center of your community’s online presence and marketing strategy. Our downtown Reno, NV team helps assisted living and senior living communities across the U.S. build websites that fill tours. Close to home, we work with Northern Nevada communities, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
