Shopify CRO audits for stores nationwide
Shopify Conversion Rate Audit
Our Shopify conversion audit finds where shoppers leave your store and why. You get a ranked list of fixes, so the traffic you already have sells more.
Depth
200+ point review
Every step of the customer journey, from homepage to checkout, on mobile and desktop.
Speed
Results in 7 days
A full audit with expert recommendations, so you can start fixing right away.
Output
15+ ranked fixes
A roadmap of at least 15 specific fixes, ordered by likely impact and effort.
Deliverable
A Figma design file
Mockups of the changes, ready for your team or ours to build.
Want ongoing testing and follow-up, not a one-time audit?
Awards for our digital marketing agency
What we check
What a Shopify conversion audit covers
A Shopify conversion audit follows the path a shopper takes through your store, from the first page they land on to a completed order. We look for revenue leaks and friction points: anything that makes buying harder, slower or less certain. More traffic won’t fix a store that loses shoppers on the way to checkout. It just loses more of them, at a higher ad cost.
Find where shoppers leave
We walk your store as a new customer would, on a phone and a computer, and check your funnel data and heatmaps.
Find out why
Hidden costs, slow pages, UX issues and a long checkout each lose sales in their own way.
Rank the fixes
You get specific recommendations in priority order, starting with what’s likely to lift sales most for the least effort.
Six areas, one review. Product and collection pages, page speed and mobile experience, navigation and search, cart and checkout, trust signals and analytics.
Common problems
Signs your store needs a conversion audit
Not every store needs an audit right now. If two or three of these sound familiar, an audit is a better next spend than another month of ads.
Traffic is up, sales aren't
More visitors with flat revenue usually means the store, not the marketing, is the bottleneck.
Mobile lags far behind desktop
A big gap points to mobile usability, speed or checkout problems.
Many carts, few orders
Lots of add-to-carts with few completed orders points to cart abandonment.
Ad costs keep climbing
When each sale costs more every month, a higher conversion rate lowers that cost without touching the ads.
Too many apps
Each app can add scripts and clutter, and the combined slowdown is easy to miss.
Shopify audit
Find out what's costing you sales
Book a free consultation and we’ll walk through your store with you.
- A mobile and desktop review
- A ranked list of fixes
Area by area
These three areas get the closest look, because small problems here cost the most sales.
Product pages and speed
Product pages do most of the selling. We check photos, descriptions, price, reviews, variants and stock status, and whether add to cart is easy to reach on a phone. On collection pages, we check filters and sorting. Shipping cost belongs here too, not as a surprise later. Then we test page speed against Google’s Core Web Vitals, because slow pages lose shoppers first. A Google-commissioned study found retail shoppers spent 9.2% more after a 0.1-second speed gain.
Checkout and trust
This is where intent turns into revenue. In Baymard Institute’s shopper survey, 40% of shoppers who left checkout did so over extra costs. Another 19% didn’t trust the site with their card. We review the whole checkout experience: guest checkout, express buttons like Shop Pay, form fields, discount codes and error messages. Return policies, real reviews and security cues near payment get checked too.
Analytics: can you see where shoppers leave?
An audit is only as good as the data behind it. We check Shopify’s funnel reports from cart to completed order, then compare mobile with desktop. We also make sure Google Ads and Meta can see your purchases. If they can’t, they optimize for clicks instead of sales.
How it works
How our Shopify audit works
Every audit is built around your store, your products and your shoppers. Here’s how we get from a first look to fixes that sell.
Walk the store
We shop your store like a new customer on mobile and desktop, from landing page to checkout, and note every point of friction.
Check the data
We review your Shopify reports and analytics to see which steps lose the most shoppers, and confirm your tracking records sales.
Rank the fixes
Within 7 days you get at least 15 specific recommendations and a Figma design file, based on ecommerce best practices. Broken items come first, then checkout surprises, then your top-selling product pages.
Fix and measure
Your team makes the changes, or ours helps with implementation. Then track conversion for four weeks before the next round.
Some fixes take minutes in Shopify settings. Others need theme work, and a custom Shopify theme helps when your current theme can’t support them.
Book an audit of your Shopify store
Book a free consultation. We’ll look at your store and your numbers with you, then tell you what we’d fix first. Want ongoing testing after the audit? Our conversion rate optimization service runs it for you.
Cindy Duncan, Google review
Audit versus A/B testing
A/B testing compares two versions of a page with real traffic to see which sells more. An ecommerce conversion audit is faster, and the two work best together.
Conversion audit
Faster answers
An expert review finds problems without waiting weeks for test results.
Works at any traffic level
Smaller stores get useful findings, even without enough visitors for tests.
Finds many issues at once
One review covers product pages, speed, checkout, trust and analytics.
Ranked by impact
Fixes come in priority order, so you know where to start.
The best first step
Fix the obvious problems first, then test the rest.
A/B testing
Proves what works
Real shoppers decide which version sells more.
Best with steady traffic
Stores with plenty of visitors get clear results sooner.
Clear answers over weeks
Each test runs until the data picks a winner.
Isolates one change
Each test measures one headline, offer or layout at a time.
Settles close calls
Use it on the changes you’re unsure about.
What our clients say about White Peak
Shopify conversion audit FAQs
A Shopify conversion audit reviews product pages, mobile speed, navigation and search, cart and checkout, trust signals and analytics. It covers 200+ points along the shopper's path from landing to purchase. You get at least 15 ranked fixes and a Figma design file within 7 days.
An ecommerce conversion audit is a review of an ecommerce store that finds where shoppers drop off before buying. It looks at the full path to purchase, on mobile and desktop, and recommends fixes in priority order.
A conversion audit uses expert review and proven usability patterns to find problems quickly. A/B testing proves which version of a page sells more with real traffic, but it needs time and steady visitors.
It depends on your products, prices and traffic sources, so one benchmark can mislead. Compare your store with its own history, and fix the funnel step with the biggest drop first.
Audit at least once a year, and again after a redesign, a theme change or a big shift in traffic. A monthly look at your funnel reports catches new problems between audits.
Yes, a light version with a simple audit checklist. Shop your store on a phone as a new customer, note every point of friction, then compare mobile and desktop conversion in your reports. A full audit goes deeper and ranks the fixes.
Yes, if you want. Some store owners hand the list to their own team. Others have our team implement the fixes, from settings changes to theme work.
Usually not. An audit shows whether a handful of fixes can lift sales before you commit to a rebuild. If your store does need one, our Shopify web design team can help.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that pair with your audit
MaximizeOS CRO Services
Ongoing testing, personalization and email and SMS follow-up, managed for you.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads. SEO clients pay no management fee.
