Veterinary web design services
Veterinary Website Design That Fills Your Appointment Book
White Peak offers veterinary website design for clinics and animal hospitals that want more new clients. Pet owners find you, trust your team and book a visit online. Every website includes copywriting and is built for Google and AI search.
Booking
Online, day or night
Pet owners request or book appointments from any page, even after your front desk closes.
Copywriting
Included with every site
Our writers create every page in plain words pet parents understand.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and content, with full access and training.
Already have a clinic website and need more new pet owners from Google?
Awards for our digital marketing agency
Why White Peak
A veterinary web design company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. We bring that owner’s view to veterinary practices. Your clinic website should bring in new clients and lighten the load on your front desk.
Earn trust before the visit
Real photos of your veterinarians, techs and exam rooms show pet owners who will care for their animal.
Cut phone tag
Online booking, new client forms and prescription refill requests let clients help themselves at any hour.
Get found nearby
Every vet clinic website is built for Google and AI search, so local pet owners find you first.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Veterinary websites built for Google and AI search
Pet owners now ask ChatGPT, Gemini and Google’s AI Overviews which vet to visit or what a symptom means. We build veterinary websites that search engines and AI tools can read, trust and quote.
A Page for Every Service
Wellness exams, vaccines, dental care, surgery and urgent care each get a page, so Google knows what your clinic treats.
Answers Pet Owners Search For
Our writers cover cost, prep and recovery questions in plain language, the format AI tools lift into their answers.
Veterinary Schema Markup
Structured data tells search engines your clinic name, services, hours, address and the species you see.
Fast Pages for Worried Owners
Many owners search on a phone while their pet is sick. Lean code keeps every page quick to load.
Rankings Carried Over
Replacing an older clinic site? We carry over redirects, page titles and descriptions, so the rankings you’ve earned stay with you.
Optional upgrade
Add local SEO to reach more pet owners
Your new website is ready to rank. A local SEO campaign puts your clinic in Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our veterinary web design creates more value
Pet parents judge a clinic by its website before they ever meet your team. It has to feel caring, answer questions and make booking simple. Here’s how our web design for veterinarians handles each part.
Custom veterinary design, never a template
Vet website templates make clinics look the same. We design your site from scratch around your team, your patients and your community. You get three homepage concepts. Then we revise your pick until you approve it, with unlimited design revisions.
Designed to turn visitors into booked visits
Every page leads to one next step: book online or call the clinic. Clear buttons, reviews and short forms make that step easy. Every form emails you the request and saves it on your site.
Copywriting included, written for pet parents
Most veterinary web designers leave the writing to you. We don’t. Our copywriters write every page, about 650 words each, from your input and our research. Your veterinarians review it before launch.
Mobile-friendly and easy for your staff to edit
We design for phones first, then tablets and desktops, and test them all. A visual editor lets your team post hours, new staff and pet health news without code.
Every call and booking tracked from launch day
We set up Google Analytics 4 and conversion tracking before launch. You see which pages and sources bring in calls and appointment requests. We can also send form leads to your email marketing or CRM.
How it works
How our veterinary website design process works
Every veterinary website follows the same tested process, with your approval at each stage. Here’s how we take your clinic from the first call to launch day.
Discovery and site plan
We learn your services, species, clients and nearby clinics. Then we plan your pages, from wellness care to your team bios.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts. You pick one, and we refine it until you approve.
Build and test
Our developers build your site, booking tools and tracking. Then we test speed, forms and calls on phones, tablets and desktops.
Launch and grow
We launch, then check booking, forms and tracking. For 30 days after launch, we fix any bug in what we built, free. After that, local SEO and ads help you grow.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for veterinary clinics
What a veterinary website needs
Pet owners pick a vet based on trust, location and how easy it is to get in. A veterinary clinic website has to answer their first questions and get them on your schedule. Here’s what we build into every one.
Veterinary Service Pages
A page for wellness exams, vaccines, dental care, surgery and more. Each one answers common pet owner questions and ends with a booking button.
Online Appointment Booking
Your booking tool, such as Vetstoria or PetDesk, on every page. Clients pick a time without calling, and your team confirms it.
New Client and Patient Forms
New client forms, pet history and records release requests online. Staff spend less time on paperwork at check-in.
Hours, Map and Emergency Info
Hours, directions and parking up top, plus clear after-hours steps. Owners with a sick pet know exactly where to go.
Meet the Veterinarians
Photos, degrees and interests for each doctor and tech. Owners like to know who will care for their pet.
Pharmacy and Payment Options
Links to your online pharmacy, refill requests and financing such as CareCredit or Scratchpay. Pet owners see how to pay before they arrive.
Find out what's holding your clinic website back
Book a free consultation. We’ll review your current vet clinic website, your services and the clinics near you. Then we’ll tell you straight what we’d change and what it would cost.
Cindy Duncan, Google review
What every veterinary website includes
Every veterinary website project includes the work below, handled by specialists in design, copy, website development and SEO.
Strategy and Site Plan
We study your veterinary practice, your clients and nearby clinics. Then we plan your service pages, team bios and the path to booking.
Three Design Concepts
Our designers create three homepage concepts in your clinic’s colors and style. You choose one, and we revise it until you approve it.
Veterinary Copywriting
Our copywriters write every page, about 650 words each, in plain language. Your veterinarians check every medical detail before launch.
Service and Species Pages
Each service gets its own page, plus pages for the animals you see, from cats and dogs to horses or exotics.
Team Profiles
Bio pages for your veterinarians and staff, with photos and credentials, so clients meet your team first.
Mobile-First Design
Every page is designed for phones first. The phone number, booking button and directions stay easy to tap.
Appointment Request Forms
A short form on every page that emails your clinic and saves each request on your site.
Search-Ready Build
Clean site structure, title tags, meta descriptions, veterinary schema markup and optimized images give your site a strong start in search.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you see which pages bring in calls and bookings.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get admin access and training at launch, plus 30 days of free fixes.
Veterinary websites designed for every type of practice
A small-animal clinic and a 24-hour animal hospital need different websites. Pick the practice closest to yours, and we’ll build around your patients. Not a vet? See our web design services.
Family Vet Clinic Websites
Pet owners want a friendly, nearby vet they can book fast. Your site should feel welcoming and make the first visit easy.
Book Online Anytime
Appointment booking that works on any phone, day or night.
New Client Forms
Pet history and records requests sent before the first visit.
Wellness and Vaccine Pages
Clear pages on exams, shots and preventive care.
Emergency Animal Hospital Websites
Owners arrive scared and in a hurry. Your site has to show where to go and how to reach you now.
Tap to Call, Right Away
A call button that stays on screen on every phone.
Directions and Parking
Maps, entrances and what to bring, right on the homepage.
Hours and After-Hours Steps
Open hours and what to do after close, easy for your team to update.
Specialty and Exotic Vet Websites
Referring vets and devoted owners research before they call. Your site should show depth and make referrals simple.
Referral Forms for Vets
Online forms that send case details to your team.
Specialist Profiles
Board certifications and interests for each doctor.
Pages for Every Species
Horses, birds, reptiles and pocket pets, each with its own page.
Software and integrations
Veterinary software we connect to your website
Your website should work with the tools your clinic already uses. Every site comes with Google Analytics 4 and conversion tracking. Then we add your booking, reminders, chat, pharmacy and payment tools, so requests land where your team works. These are some of the most common veterinary tools, and we're not limited to them.
VetstoriaOnline appointment booking
PetDeskBooking requests and reminders
WeaveTexting and web chat
PodiumReviews and web chat
VetsourceOnline pet pharmacy
CareCreditPet care financing
ScratchpayVet payment plans
CallRailCall tracking
MailchimpPet health newsletters
Google ReviewsReviews on your site
Gravity FormsNew client and refill forms
WeglotSpanish and multilingual pages
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in calls and appointment requests.
These are some of the most common veterinary tools we set up, not the full list. Use different practice management software or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Live chat, online booking, advanced forms and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
Pet records and medical advice, handled with care
HIPAA covers human health care, not animal hospitals. Still, many states and the AVMA ethics principles treat patient records as confidential. Most states also require a vet-client-patient relationship before a vet can diagnose or treat. We word your forms, refill requests and pet health articles around those limits, and your veterinarians approve every page.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak veterinary website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your veterinary website cost?
Answer a few quick questions to see a price range for your new vet clinic website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your veterinary website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so your team can stay focused on patients.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new staff bios or holiday hours.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your veterinary website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your clinic and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Service pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Veterinary marketing that puts your clinic in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed monthly.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in calls from pet owners who need a vet now. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your clinic easy to remember.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Veterinary web design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical clinic site with a homepage, About, Contact and six service pages comes to $4,300 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Animal hospitals with many services, locations or custom features may take longer. Quick feedback keeps your project on schedule.
A strong veterinary practice website has a page for each service, team bios, hours and directions. It also needs online booking, new client forms, reviews and fast mobile pages. Every White Peak veterinary website includes these, plus copywriting.
No. Copywriting is included with every White Peak website. Our writers learn your clinic and your clients, then write about 650 words per page. Your veterinarians review and approve every page.
Yes. We add your booking tool, such as Vetstoria or PetDesk, to every page, or build a request form. Online booking has a set price of $500 in our estimate. Booking software fees are billed by each company.
Yes, through the booking and reminder tools that link to it. Vetstoria and PetDesk connect with many practice management systems. A CRM connection is $300 in our estimate, and we confirm your setup first.
No. HIPAA covers human health care providers, not animal hospitals. Many states still protect veterinary records, so we keep forms short and secure, and send sensitive details by email only to your team.
It can share general pet health education. Diagnosis and treatment usually require a vet-client-patient relationship under state rules. We write articles that teach and point owners to book an exam.
We build veterinary websites on WordPress. It powers more websites than any other platform and works with tools like Vetstoria, Weave and Gravity Forms. Your staff can edit pages without code.
We build every vet website on a strong foundation for search. That means service pages, title tags, schema markup, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so local SEO and No-Fee PPC management are available after launch.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and point every old page address to its new page. Then we check for errors right after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. Third-party tools and content added later need their own checks.
For 30 days after launch, we fix any bug in the work we built, free. New features and content changes are quoted separately. After that, our Love Your Site maintenance plans include unlimited bug fixes.
You do. You own your website, your domain and your content. You get full admin access and training at launch.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments with our Optimize website maintenance plan.
No. White Peak is based in downtown Reno and offers veterinary web design across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that bring your clinic more pet owners
Local SEO
Google Maps, reviews and local search work that brings nearby pet owners to your clinic.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in new client calls. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your veterinary website running smoothly.
Branding and Messaging
A logo, visual identity and message that set your clinic apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and veterinary clinics nationwide
Your website is the front door of your clinic online. Our downtown Reno, NV team designs websites for veterinarians and animal hospitals across the U.S. Close to home, we build vet websites for Northern Nevada clinics, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
