Dental website design services
Dental Web Design That Fills Your Appointment Book
White Peak is a dental web design company that builds custom website designs for dental practices. Our websites help potential patients find your practice, trust your team and book a visit. Every website includes copywriting and is built for Google and AI search.
Services
A page for each one
Cleanings, implants, Invisalign and every other service get their own page.
Copywriting
Included with every site
Our writers create every page in plain language your patients understand.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your website, domain and content, with full access and training.
Already have a website and need more new patients from Google?
Awards for our digital marketing agency
Why White Peak
A dental web design company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. We bring that owner’s view, and web design best practices, to dentistry. Unlike many design companies, we design your dental practice website to attract new patients, not to win design awards.
Earn Patient Trust
Real photos of your dentists, team and office build trust with nervous patients before their first visit.
Make Booking Easy
A phone number, an appointment request and online scheduling on every page turn a visitor into a booked patient.
Get Found Nearby
Every website is built for Google and AI search, so local patients find your office when they need dental care.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Dental websites built for Google and AI search
Patients now ask ChatGPT, Gemini and Google’s AI Overviews to recommend a dental office near them. We build dental websites that search engines and AI tools can read, trust and quote, as part of your dental marketing.
A Page for Every Service
Cleanings, crowns, dental implants, veneers and emergency care each get their own page, so Google knows exactly what your office offers.
Copy AI Search Can Quote
Our writers answer the questions patients ask about dental care, like cost, comfort and recovery, in plain language AI tools lift into answers.
Dentist Schema Markup
Structured data tells search engines your practice name, dentists, services, address and office hours. It helps exceptional dental care stand out in search results. Learn more about schema markup.
Fast Pages on Every Phone
Most dental patients search on their phone, often with a toothache. Lean code and site speed work keep every page quick.
Rankings That Move With You
Redesigning an existing dental website? We carry over your redirects, page titles and descriptions, so the rankings you’ve earned come with you.
Optional upgrade
Add local SEO to win more patients
Your new website is ready to rank. A local SEO campaign puts your practice in Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our dental web design creates more value
A pretty website isn’t enough for a dental clinic. A well-designed dental website calms dental anxiety, answers insurance questions and makes booking simple. Here’s how our dental website design handles each part.
Custom dental design, never a template
Dental templates and stock website designs make offices look the same. Custom dental website design means we build every site from scratch around your services, your patients and your brand. You get three homepage concepts, then unlimited design revisions on your pick.
Designed to turn visitors into booked patients
We plan each page to convert visitors into patients, around one next step: call the office or request an appointment. Reviews, smile photos and clear buttons make that step easy. Every form emails you the request.
Copywriting included, written for patients
Most dental website companies leave the writing to you. We don’t. Our copywriters write every page, about 650 words each, from your input and our research. You review it, and we revise it until you approve it.
Fast on every phone, easy for your team to edit
We design for phones first to optimize your website experience. Responsive design adapts every page to phones, tablets and desktops, and we test them all. A visual editor makes updating your website easy, so your front desk can change hours, specials and team photos without code.
Every call and booking tracked from launch day
We set up Google Analytics 4 and conversion tracking before launch. You see which pages and sources bring in calls and appointment requests. We can also connect your online booking and patient texting tools.
How it works
How our dental website development process works
Every dental website design and development project follows the same tested process, with your approval at each stage. Here’s how we take your website from the first call to launch day.
Discovery and site plan
We learn your services, ideal patients, goals and nearby competitors. Then we plan your pages, from implants to meet-the-team.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts. You pick one, and we refine it until you approve.
Build and test
Our developers build your site, forms, booking and tracking. Then we test speed, forms and calls on phones, tablets and desktops.
Launch and grow
We launch, then check forms, calls and tracking. For 30 days after launch, we fix any bug in what we built, free. After that, local SEO and ads help you grow.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for dental practices
Website features every dental practice website needs
Most people choose a new dentist online, and many feel anxious about dental procedures. A dental practice website has to answer their questions, show a friendly team and make the first appointment easy. Here’s what we build into every one.
Dental Service Pages
A page for each treatment, from cleanings and fillings to implants, veneers and Invisalign. Each of these web pages explains the visit and ends with a clear next step.
Online Appointment Booking
Patients pick a time from your schedule, day or night, for a better patient experience. Booking tools like NexHealth or Zocdoc connect to your practice management software.
Insurance and Financing Info
A clear list of the plans you accept, plus CareCredit or Cherry financing for larger treatments. Cost is often the first question patients ask.
Meet the Dentist and Team
Photos, education and a short story for each dentist and hygienist. A good dentist website shows who will care for patients before they call.
HIPAA-Aware Patient Forms
New patient and medical history forms go through a HIPAA-eligible form tool under a business associate agreement. Basic contact forms never ask for health details.
Smile Gallery and Reviews
Before-and-after photos shared with patient consent, plus Google reviews on your site. Real results help patients choose you.
Find out what's holding your dental website back
Book a free consultation. We’ll look at your current website, your services and the dental offices you compete with nearby. Then we’ll tell you straight what we’d change and what it would cost.
Cindy Duncan, Google review
Dental website design services included in every site
Every dental website project includes the work below, handled by specialists in design, copy, website development and SEO.
Strategy and Site Plan
We study your practice, your ideal patients and the dental offices near you. Then we plan your service pages, team bios and the path to a booked visit.
Three Design Concepts
Our designers create three homepage concepts in your practice’s colors, with design elements that fit your style. You choose one, and we revise it until you approve it.
Dental Copywriting
Our copywriters write every page, about 650 words each, in plain language. Your doctors review every treatment claim before it goes live.
Treatment Pages
Each dental service gets its own page in your approved design, written around the questions patients ask.
Dentist and Team Profiles
Bio pages with photos, education and credentials, so patients meet your team before their first visit.
Mobile-First Design
Every page is designed for phones first, then tablets and desktops. The phone number and booking button stay easy to tap.
Appointment Request Forms
A short form on every page that emails you the request and saves it on your site. It asks only for contact details, never health information.
Search-Ready Build
Clean site structure, title tags, meta descriptions, dental schema markup and optimized images give your site a strong start in search engine rankings and AI answers.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you see which pages bring in calls and bookings.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get full admin access and training at launch, plus 30 days of free fixes after launch.
Dental websites designed for every type of practice
A family office and an implant practice win patients differently. Pick the practice closest to yours, and we’ll build your website around your services. Not a dental office? See our web design services.
Family and General Dentist Websites
Families want a friendly office that takes their insurance. Show both, then make booking easy.
Online Booking
Patients pick an open time from your schedule, any hour.
Insurance Plans You Accept
A clear list that answers the first question.
Care for the Whole Family
Dental services for cleanings, kids and emergencies.
Cosmetic and Implant Dentistry Websites
Big treatments mean careful research. Your site has to show results and explain cost.
Treatment Pages That Explain
Implants, veneers and whitening, step by step.
Smile Gallery
Before-and-after photos shared with patient consent.
Financing Options
CareCredit or Cherry applications linked from cost pages.
Orthodontist and Pediatric Dentist Websites
Parents make the call. Give them answers, simple forms and quick reminders.
Online New Patient Forms
Secure forms parents fill out before the first visit.
Text Reminders and Chat
Weave or Podium texting keeps busy parents on schedule.
Guides for Parents
Articles on first visits, braces and Invisalign.
Software and integrations
Dental marketing software we connect to your website
A modern dental website should work with the tools dental offices already use. Every site comes with Google Analytics 4 and conversion tracking. Then we connect your booking, patient texting, reviews, forms and financing, so new patients land where your front desk works. These are some of the most common dental tools, and we're not limited to them.
NexHealthOnline booking and patient forms
ZocdocOnline booking
WeavePatient texting and web chat
PodiumWeb chat and review requests
BirdeyeReviews and web chat
CareCreditPatient financing
CherryPatient financing
CallRailCall tracking
JotformHIPAA-eligible patient forms
Google ReviewsReviews on your site
Gravity FormsAppointment request forms
WeglotSpanish and multilingual pages
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in calls and appointment requests.
These are some of the most common dental tools we set up, not the full list. Use different dental software or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Online booking, live chat, advanced forms and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
HIPAA and patient privacy, handled with care
Most dental practices are covered by HIPAA, so patient health details need protection online too. We send health forms through HIPAA-eligible tools that sign a business associate agreement. We keep ad tracking off patient forms and keep consent on file for smile photos. Your practice approves every privacy setting before launch.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak dental website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your dental website cost?
Answer a few quick questions to see a price range for your new dental practice website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your dental website fast and secure
A website needs care after launch. Plugins need updates, threats need blocking, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so your team can stay focused on patients.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new team bios, services or office hours.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your dental practice website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your practice and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Service pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Dental marketing that puts your practice in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed every month.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in calls from people who need a dentist now. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your practice easy to remember.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Dental web design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical dental site with a homepage, About, Contact and eight service pages comes to $5,000 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Group practices with many locations or custom features may take longer. Quick feedback and approvals keep your project on schedule.
An effective dental website has a clear homepage, a page for each service and a meet-the-team page. It also lists the insurance you accept, shows reviews and makes it easy to call or book online. Every White Peak dental website includes these, plus copywriting and fast mobile pages.
No. Copywriting is included with every White Peak website. Our writers learn your practice and your patients, then write about 650 words per page. Your doctors review and approve every page before launch.
HIPAA covers how your practice handles patient health information, including online forms. We keep basic contact forms free of health questions. Forms that collect health details go through a HIPAA-eligible tool, like Jotform, under a signed business associate agreement. Your practice stays responsible for its own HIPAA program.
Yes. We can embed online booking from NexHealth, Zocdoc or another scheduler your office uses. Many of these tools sync with practice management software like Dentrix, Eaglesoft and Open Dental. Online booking has a set price in our estimate.
Yes. We add web chat and texting widgets from Weave or Podium, review widgets and financing buttons from CareCredit or Cherry. CRM connections, live chat and online booking have set prices in our estimate. Software subscription fees are billed by each company.
Yes, with written patient consent for each photo. We build a smile gallery your team can update, and we add a short note that results vary. Your practice keeps the signed consent forms.
We build dental websites on WordPress. It powers more websites than any other platform and works with tools like NexHealth, Weave and CallRail. Your team can edit pages without code, and you're never locked into one company.
We build every dental website on a strong foundation for search. That means service pages, title tags, schema markup, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so our local SEO and No-Fee PPC management are available once your site launches.
Not when a website redesign is done right. We keep the pages that rank, carry over their content where it helps and point every old page address to its new page. Then we check for errors right after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. We quote it based on your site. Third-party tools and content added after launch need their own checks.
For 30 days after launch, we fix any bug in the work we built, free. New features and content changes are quoted separately. After that, our Love Your Site maintenance plans include unlimited bug fixes.
You do. You own your website, your domain and your content. You get full admin access and training at launch.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is a dental website design agency based in downtown Reno, serving dental clinics across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that bring your practice more patients
Local SEO
Google Maps, reviews and local search work that brings nearby patients to your practice.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in calls. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your dental website running smoothly.
Branding and Messaging
A logo, visual identity and message that set your practice apart.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and dental practices nationwide
Your web presence is often a new patient’s first visit to your office. Our downtown Reno, NV team designs websites for dental practices across the U.S. Close to home, we build dental websites for Reno and Northern Nevada dental offices, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
