Who is Tim Woda?
Founder & CEO of White Park
Tim Woda is a growth architect who has helped four major ventures thrive through seismic economic shocks—from the .com bubble to the COVID crash.
Strategist. Entrepreneur. Growth Architect.
Tim Woda helps businesses win when the rules change.
As the Founder and CEO of White Peak, Tim leads the charge in helping companies adapt and thrive in a rapidly evolving digital landscape. With over 25 years of experience leading marketing and growth strategy, his career is marked by a single truth: disruption creates opportunity—if you’re prepared to act.
Tim has played a leadership role in four companies that grew through the biggest market disruptions of our time: the .com bubble burst, the post-9/11 economic shock, the 2008 Great Recession, and the 2020 COVID crash. That’s not survival. That’s strategy.
Today, he applies those battle-tested lessons to help clients create scalable marketing systems that drive measurable, profitable growth even as AI, rising ad costs, and collapsing organic traffic change the game entirely.
The Problem Most Businesses Don’t Know They Have
The majority of companies are focused on replacing lost traffic. But Tim knows that without an optimized buyer journey, more traffic just means more wasted budget. It’s the digital equivalent of being the boiled frog; slowly dying in the rising heat of inefficiency and ineffectiveness without realizing it.
Tim helps businesses stop playing defense and start playing offense.
He builds strategies that dramatically improve conversion rates, average order value, lifetime value, and time-to-purchase so companies can finally afford to compete, scale, and win in the new marketing economy.
Driving White Peak’s Philosophy
White Peak was born out of Tim’s belief that marketing shouldn’t just generate visibility, it should create momentum. Under his leadership, White Peak helps brands:
- Turn underperforming traffic into high-performing revenue
- Align digital strategy with measurable ROI
- Build marketing funnels that convert, retain, and scale
- Adapt SEO for an AI-first landscape with middle and top-of-funnel strength
Tim’s mission is clear: help businesses thrive in a world where #ShiftHappens.
Speaking, Teaching & Leading the Shift
Tim regularly speaks at leading marketing conferences and expos, offering clear, actionable strategies for brands facing disruption. His sessions are known for their blunt honesty, practical frameworks, and real-world takeaways that leaders can implement immediately.
Whether you’re a founder, CMO, or marketing leader, Tim’s approach will challenge what you think you know and give you a smarter path forward.
Tim Woda's Previous Ventures
Tim has been involved with a number of successful startups and he brings that experience to the table for all of White Peak’s clients.
BuySafe
uKnow.com
As one of the company’s founders, Tim, helped design the company’s products, partner platform, and go-to-market strategies. Tim led partner acquisition and execution, including developing the partners’ go-to-market and digital marketing strategies. Bark acquired uKnow’s user base.
Channel IQ
Tim joined the company shortly after it was funded. He led and executed the company’s strategic partnerships, reseller and alliances strategies, and all aspects of lead generation, and digital marketing. Market Track acquired Channel IQ and has since been acquired as well.
Hear Directly From Tim Woda
Take a minute to watch a video about White Peak, our vision, our clients, what makes us a unique agency, and why Reno is the perfect city for our marketing agency to call home.
