Who is Tim Woda?
Founder & CEO of White Park
Tim Woda is a growth architect who has helped four major ventures thrive through seismic economic shocks—from the .com bubble to the COVID crash.
Tim Woda
Entrepreneur. Business Growth Strategist. Founder of White Peak Marketing.
Tim Woda is a serial entrepreneur, business growth strategist, and the founder and CEO of White Peak Marketing, a digital marketing agency based in Reno, Nevada.
For more than 25 years, Tim has helped build and scale companies through major shifts in technology, marketing, consumer behavior, and the economy. His experience spans digital marketing, customer acquisition, conversion optimization, customer retention, ecommerce, and revenue growth.
Before founding White Peak Marketing in 2016, Tim held leadership roles with buySAFE, uKnow.com, and Channel IQ. His career has included building businesses through the dot-com crash, the economic disruption following 9/11, the 2008 Great Recession, and the COVID-19 downturn.
Those experiences shaped a simple belief: when the market changes, the companies that adapt fastest create the biggest advantage.
Building Growth Around ROI
Tim founded White Peak to help businesses connect marketing activity to measurable business results.
Under his leadership, White Peak has expanded from SEO into web design, conversion optimization, paid advertising, content strategy, lifecycle marketing, and Generative Engine Optimization.
Tim’s approach looks beyond rankings, clicks, and traffic. The focus is on the numbers that drive growth: conversion rate, customer acquisition cost, average order value, customer retention, lifetime value, and return on investment.
More traffic can help. Better economics help more.
Adapting Marketing for an AI-First World
AI is changing how people search, compare businesses, evaluate options, and make buying decisions.
Tim’s work now focuses heavily on helping businesses adapt to that shift through SEO, GEO, entity development, structured data, content strategy, conversion optimization, and paid media.
The goal is not to chase every new tactic. It is to build a marketing system that remains effective as search and buyer behavior continue to change.
Creator of MaximizeOS
Tim is also the creator of MaximizeOS, an ROI Operating System designed to help businesses convert more opportunities, retain more customers, and generate more revenue from every customer relationship.
MaximizeOS grew from a pattern Tim saw repeatedly: companies often spend aggressively to generate new leads while leaving significant revenue untapped inside their existing pipeline and customer base.
That insight now plays a major role in how Tim thinks about growth.
Experience, Media & Speaking
Tim’s work and the companies he has helped build have been featured by Forbes, USA Today Magazine, U.S. News & World Report, Parenting.com, WTOP, SmartBrief, Washington Family Magazine, Manage Marketing Magazine, and MarTech Outlook.
He has appeared on Fox 5 DC, The Ricki Lake Show, and in the documentary Kirk Cameron: Connect.
In 2025, Tim was a featured speaker at the B2B Marketing Expo in Las Vegas, where he shared strategies for business growth and marketing performance.
Areas of Expertise
Tim writes and speaks about:
- Digital Marketing Strategy
- Search Engine Optimization
- Generative Engine Optimization
- Entity Development and Knowledge Graphs
- Customer Acquisition
- Conversion Rate Optimization
- Paid Media
- Customer Retention
- Ecommerce Growth
- Marketing ROI
- Artificial Intelligence in Marketing
- Business Growth Strategy
Articles by Tim Woda
Tim Woda's Previous Ventures
Tim has been involved with a number of successful startups and he brings that experience to the table for all of White Peak’s clients.
BuySafe
uKnow.com
As one of the company’s founders, Tim, helped design the company’s products, partner platform, and go-to-market strategies. Tim led partner acquisition and execution, including developing the partners’ go-to-market and digital marketing strategies. Bark acquired uKnow’s user base.
Channel IQ
Tim joined the company shortly after it was funded. He led and executed the company’s strategic partnerships, reseller and alliances strategies, and all aspects of lead generation, and digital marketing. Market Track acquired Channel IQ and has since been acquired as well.
Hear Directly From Tim Woda
Take a minute to watch a video about White Peak, our vision, our clients, what makes us a unique agency, and why Reno is the perfect city for our marketing agency to call home.
