Roofing web design services
Roofing Website Design That Books More Roof Inspections
White Peak is a roofing web design agency for roofing companies that want more inspections, more quotes and fewer tire kickers. We show your roofs, prove you’re licensed and insured, and make it easy to book an inspection from any phone. Every roofing website includes copywriting and is built for Google and AI search.
Roof photos
Proof homeowners can see
Before-and-after galleries show the roofs you’ve replaced, repaired and restored.
Copywriting
Included with every site
Our writers turn your roofing services into clear pages homeowners understand.
Custom design
Unlimited design revisions
Pick one of three homepage concepts, and we refine it until you approve it.
Ownership
Your site, your domain
You own the website, domain and content, with full admin access.
Already have a roofing website and need more calls from Google?
Awards for our digital marketing agency
Why White Peak
A roofing web design company built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. In the roofing industry, a business lives on inspections booked and roofs sold. So we design your roofing website to keep crews busy, in storm season and the slow months.
Show Your Roofs
High-quality photos of finished roofs, shingle colors and crews on the job prove your craftsmanship better than any slogan.
Build Trust Fast
Your license, insurance, manufacturer credentials, warranty and reviews help homeowners pick you over the next roofer.
Get Found Locally
Every site is built for Google, AI search and lead generation, so potential customers find you when a leak or hailstorm hits.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Roofing websites built for Google and AI search
When a roof leaks or a storm rolls through, homeowners search Google or ask ChatGPT and Gemini for a roofer nearby. We build roofing websites that search engines and AI tools can read, trust and recommend.
A Page for Every Roofing Service
Roof replacement, roof repair, storm damage, metal roofing and commercial roofing each get a service page.
Service Area Pages
Pages for the cities and counties your crews cover help your roofing company show up in local search.
Roofing Contractor Schema
Structured data tells search engines your company name, roofing services, service area, hours and reviews.
Fast on Any Phone
Most homeowners find a roofer on their phone. Compressed roof photos and lean code keep pages quick.
Keep Your Rankings
Redesigning an existing site? We carry over redirects, page titles and descriptions, so the rankings you’ve earned stay with you.
Optional upgrade
Add roofing SEO to win more roofs
Your new website is ready to rank. A local SEO campaign puts your roofing company in Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our roofing website design creates more value
A roofing website has to do the work of your best salesperson. It has to look professional, answer cost and insurance questions, and turn a worried homeowner into a booked inspection. Here’s how our roofing company website design handles each part.
Custom roofing design, never a template
Roofing website templates and DIY website builder sites make every roofer look the same. We design your site from scratch around your roofs, your crews and your brand. You choose from three homepage concepts, and we revise your pick with unlimited design revisions.
Built to turn visitors into booked inspections
Each page leads to one next step: call you or book a roof inspection. A clear layout, strong CTAs, a short form, reviews and roof photos make that step easy. Every form emails you the lead and saves it on your site.
Copywriting included, written for homeowners
Most roofing web designers ask you to write the pages. We don’t. Our copywriters write every page, about 650 words each, from your input and our research. You review it, and we revise it until you approve it.
Mobile-friendly, and easy for your office to update
We design for phones first, then tablets and desktops, and test them all. A visual editor lets your office add new roof photos and storm updates without code.
Every lead tracked from launch day
We set up Google Analytics 4 and conversion tracking before launch. You see which pages bring website visitors and which ones bring calls and inspection requests. We can also send form leads into your roofing CRM.
How it works
How our roofing website design process works
A good roof starts with a careful inspection, and so does a good roofing website. Every project follows the same tested web design process, with your approval at each stage.
Discovery and site plan
We learn your roofing services, roof types, service area and competitors. Then we map your pages, from roof repair to storm damage.
Copy and design concepts
Our writers draft your copy while our designers create three homepage concepts. You choose one, and we refine it until you approve.
Build and test
Our developers build your site, inspection forms and tracking. Then we test speed, galleries, forms and calls on every device.
Launch and grow
We launch, then check forms, calls and tracking. For 30 days after launch, we fix any bug in what we built, free. After that, roofing SEO and ads help you grow.
Most websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for roofers
What a roofing company website needs
A new roof is one of the biggest bills a homeowner pays, so they compare several roofers first. Your roofing website has to prove your quality, answer insurance questions and make the next step simple. Here’s what we build into every one.
Roof Project Galleries
Before-and-after photos for each job, with the roof type, shingle or metal color, location and scope of work.
Service Pages
A page for each roofing service, from roof repair to full replacement. Each one answers what homeowners ask and ends with a clear next step.
Inspection Request Forms
Short forms that ask about roof age, the problem, property address and insurance claim status. They help you sort urgent jobs first.
License and Insurance Details
Your contractor license number, insurance and manufacturer credentials shown where homeowners look. It builds trust before the first call.
Storm Damage Pages
Hail and wind damage pages that explain inspections, photo reports and how the insurance claim process works with your company.
Reviews and Ratings
Google reviews and homeowner testimonials near every call to action (CTA). Homeowners trust what their neighbors say about a roofer.
Find out what's holding your roofing website back
Book a free consultation. We’ll review your current website, your roofing services and the roofers you compete with. Then we’ll tell you straight what we’d change and what it would cost.
Cindy Duncan, Google review
What every roofing website includes
Every roofing website project includes the work below, handled by specialists in design, copy, development and SEO.
Strategy and Site Plan
We study your roofing business, your service area and the roofers you compete with. Then we plan your service pages, galleries and the path to a booked inspection.
Three Design Concepts
Our designers create three homepage concepts in your company’s colors. You choose one, and we revise it until you approve it.
Roofing Copywriting
Our copywriters write every page, about 650 words each, in plain language. You review every claim before it goes live.
Roofing Service Pages
Each roofing service gets its own page in your approved design, written around the questions homeowners ask.
Roof Photo Galleries
Gallery pages that show your finished roofs, sorted by roof type, with fast-loading photos.
Mobile-First Design
Every page is user-friendly on phones first, then tablets and desktops. Your phone number stays one tap away.
Inspection Request Forms
A short contact form on every page that emails you the lead and saves it on your site.
Search-Ready Build
Clean site structure and navigation, title tags, meta descriptions, roofing schema markup and optimized images give you a strong start in search.
Analytics and Tracking
We install Google Analytics 4 and set up conversion tracking, so you see which pages bring calls and inspection requests.
Testing, Training and Fixes
We test every page and form on major browsers and devices. You get admin access, training and 30 days of free fixes after launch.
Roofing websites designed for every type of roofer
Roofing contractor websites win work in different ways. Pick the type closest to your roofing company, and we’ll plan your website around your jobs and customers. Not a roofer? See our web design services.
Residential Roofing Websites
Homeowners want to see your roofs and understand the cost before they call. Your site should show both.
Before and After Roofs
Shingle, tile and metal roofs, each with its own gallery.
Roof Financing
Show monthly payment options so a new roof feels within reach.
Book an Inspection
Let homeowners pick a time for a free inspection.
Storm Damage Roofing Websites
After hail or high wind, homeowners need help fast. Your site should explain inspections and claims clearly.
Free Damage Inspections
A form that asks about the storm, the damage and the address.
Insurance Claim Help
Explain photo reports, adjuster meetings and what homeowners should expect.
Emergency Calls
Click-to-call and tarping details on every storm page.
Commercial Roofing Websites
Property managers and owners check your track record before they ask for a bid. Make it easy to find.
Roof Systems and Projects
TPO, EPDM, metal and coatings, each with project details.
Qualifications Up Front
License, bonding, insurance and manufacturer warranties in one place.
Bids and Maintenance Plans
A form to request a bid or a roof maintenance plan.
Software and integrations
Roofing software we connect to your website
Your roofing website should feed the tools your office already runs on. Every site comes with Google Analytics 4 and conversion tracking. Then we connect your instant quotes, lead forms, roof photos, financing and scheduling, so new leads land in your CRM. These are some of the most common roofing tools, and we're not limited to them.
RoofrInstant roof estimates
RoofleOnline roof quotes
AccuLynxWeb lead forms
JobNimbusLeads from your forms
CompanyCamRoof photo galleries
HearthHomeowner financing
HubSpotCRM and lead tracking
CallRailCall tracking
CalendlyInspection appointments
Google ReviewsReviews on your site
Gravity FormsInspection forms and lead routing
WeglotSpanish and multilingual pages
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in calls and inspection requests.
These are some of the most common roofing tools we set up, not the full list. Use different roofing CRM software or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Lead routing, live chat, online booking and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
Contractor license rules, shown on your site
Most states license roofing contractors and set rules for how they advertise. Nevada and California, for example, require your contractor license number in advertising, and Nevada's rules cover the internet. We show your license number, classification and insurance details where your state expects them, and you approve every claim before launch.
What our clients say about White Peak
Ownership
You own your website
Your website, domain and content stay yours from launch day on.
You get full admin access and training at launch. Update the site yourself or ask us to, and if you ever move on, your website goes with you.
Your website is just the start
Here’s what comes with every White Peak roofing website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your roofing website cost?
Answer a few quick questions to see a price range for your new roofing company website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your roofing website fast and secure
A website needs regular care, just like a roof. Plugins need updates, threats need blocking, and pages slow down. Our Love Your Site™ maintenance plans handle it, so your crews can stay on the roof.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new roof photos or storm updates.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your roofing website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your company and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Roof photo galleries
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Roofing SEO that puts your company in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed every month.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in calls from homeowners who need a roofer now. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that look sharp on your trucks, yard signs and website.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Roofing website design FAQs
A custom website from White Peak starts at $1,500, and most cost $3,000 to $10,000. A typical site with a homepage, About, Contact and six service pages comes to $4,300 before add-ons. Our price estimate gives you a range in about a minute.
Most websites launch in 2 to 6 weeks. Roofing companies with many services, service areas or custom features may take longer. Quick feedback keeps your project on schedule.
A clear homepage, a page for each roofing service, roof photo galleries and an About page that introduces your crew. It also needs reviews, your license number, an inspection form and click-to-call. Every White Peak roofing website includes these, plus copywriting.
Most roofing websites start with a homepage, About, Contact and four to eight service pages. Service area pages and storm damage pages come next. We plan the page count with you in discovery.
A template or website builder is cheap, but it makes you look like every other roofer and rarely ranks well. A custom design fits your brand, your services and your market. Copywriting and tracking are included with ours.
In many states, yes. Nevada and California, for example, require your license number in advertising, and Nevada's rules cover the internet. We show it on every page, and you confirm the rules for your state.
Yes. We build storm damage pages and inspection forms that ask about the storm, the damage and claim status. You approve every claim we make about insurance help before launch.
Yes. We can embed Roofr or Roofle quote tools, so homeowners see a price range from satellite roof measurements. Every page also has click-to-call and a short inspection form.
Yes. We can embed AccuLynx web lead forms or send form leads to JobNimbus, HubSpot or another CRM. CRM connections, live chat and online booking have set prices in our estimate.
We build roofing websites on WordPress. It powers more websites than any other platform and works with tools like CompanyCam, Gravity Forms and CallRail. Your office can edit pages without code.
We build every roofing website on a strong foundation for search. That means service pages, service area pages, schema markup, fast mobile pages and copy AI tools can quote. Ranking takes ongoing work, so roofing SEO and No-Fee PPC management are available after launch.
Not when it's done right. We keep the pages that rank, carry over their content where it helps and redirect every old page address to its new page. Then we check for errors after launch.
We can make it accessible as an add-on. We design, build and test your site to WCAG 2.2 Level AA, including keyboard navigation, screen reader labels and color contrast. We quote it based on your site.
You do. You own your website, your domain and your content. You get full admin access and training at launch.
Yes. Most projects are billed 50% to start and 50% at launch. Or start with a 33% deposit and pay the balance in 12 monthly payments when you subscribe to our Optimize website maintenance plan.
No. White Peak is based in downtown Reno and designs websites for roofing companies across the U.S. We build for small roofers and larger firms alike, and most clients meet with us on Zoom.
Not sure what you need?
No gimmicks. Just friendly advice.
Services that bring your roofing company more jobs
Local SEO
Google Maps, reviews and local search work that brings nearby homeowners to your roofing company.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in roof inspection requests. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your roofing website running smoothly.
Branding and Messaging
A logo, visual identity and message that set your company apart from other roofers.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and roofing companies nationwide
Your website is the center of your roofing company’s online presence. Our downtown Reno, NV team offers website design services and contractor website design for roofers across the U.S. Close to home, we build roofing websites for Reno and Northern Nevada, from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
