Website design for hotels and resorts
Hotel Website Design That Wins More Direct Bookings
Hotel website design from White Peak turns lookers into booked guests on your own site, not an online travel agency. We design hotel and resort websites for independent hotels and hotel brands, with room pages, a booking engine that works, and copy written for Google and AI search.
Bookings
Your engine, built in
We embed Cloudbeds, SiteMinder, Mews or your current booking engine, so guests reserve without leaving your site.
Copywriting
We write every page
Our writers describe your rooms, amenities and location in words that sell the stay.
Custom design
Unlimited design revisions
Choose from three homepage concepts, and we revise your pick until you approve it.
Ownership
Your site, your domain
You own your hotel website, domain and content, with full access and training.
Already have a hotel website but need more guests to find it?
Awards for our digital marketing agency
Why White Peak
A hotel web design agency built by business owners
We’ve spent more than 55 years, combined, starting and growing businesses that have served more than 800 million internet users. We know every commission you pay an online travel agency comes out of your margin. So our hospitality website designs have one goal: more potential guests who book with you directly.
Win the Direct Booking
A clear rate, a visible Book Now button and perks for booking direct give guests a reason to skip the OTA.
Sell the Stay
Real photos, room details and local guides show your selling points and help travelers picture their trip.
Get Found by Travelers
We build every hotel website for Google and AI search, so travelers planning a trip find your property.
Only specialists work on your website. Each person on our team specializes in one part: art direction, user experience (UX) design, web design, copywriting, development or search engine optimization (SEO).
Search-ready
Hotel websites built for Google and AI search
Travelers ask Google, Google Maps, ChatGPT and Gemini where to stay, then compare your site with Expedia and Booking.com. Your hotel website should give those tools clear facts about your rooms, location and amenities, so they recommend you and send guests straight to your booking page.
A Page for Each Room Type
Separate pages for rooms, suites, packages and amenities answer the exact questions travelers search.
Facts That Match Your Listings
Your name, address, phone and amenities match your Google Business Profile and OTA listings, which builds trust.
Hotel Schema Markup
Structured data tells search engines your property type, check-in times, amenities and reviews.
Fast Pages on Hotel Wi-Fi and 5G
Most travel searches happen on a phone. Compressed photos and lean code keep pages quick.
Rankings That Carry Over
Replacing an old hotel website? We redirect every old page address, so the bookings your rankings earn don’t stop.
Optional upgrade
Add local SEO to fill more rooms
Your new hotel website is ready to rank. A local SEO campaign puts your property in Google Maps, local results and AI answers, including:
- Google Business Profile, reviews and 20+ local listings
- Entity work, schema and content for AI answers
What sets us apart
How our hotel website design creates more value for your property
Online travel agencies (OTAs) take a commission on every booking they send. Every guest who books on your own site keeps that money with you. So we design every page of your hotel website to earn the direct booking.
Custom design that feels like your property
A hotel template looks like hundreds of other hotels. We design yours around your value proposition, from a boutique hotel to a luxury hotel, with typography and design elements that fit your property. Pick from three homepage concepts, and we revise your choice until you love it.
A booking path guests finish
Dates, room choice and a Check Availability button sit one tap from every page, so your site works as your own booking site. We embed your booking engine and keep its look close to your site, so guests don’t feel handed off. Group, wedding and event forms send each request to your sales inbox.
Copy that sells rooms, written for you
Our copywriters learn what makes your property special and write every page, about 650 words each. Room descriptions, amenity pages and local guides answer what travelers ask. You approve every draft.
Fast on phones, simple for your team to update
Most guests book on a phone. Our responsive design starts with small screens, then test on tablets and desktops. Your team changes rates, packages, photos and seasonal offers in a visual editor.
See which channels bring in direct bookings
Google Analytics 4 and conversion tracking go in before launch. You’ll see what website visitors do, and where your booking engine supports it, we track completed bookings back to the page, ad or listing that sent each guest.
How it works
How our hotel website development process works
Your team is busy running the property. Our hotel website development process asks for a few hours of your time, with your approval at every stage, from the first call to launch day.
Discovery call and site plan
We learn your rooms, guests, seasons and booking engine. Then we map every page and the action it should drive.
Copy and three concepts
Writers draft room and amenity pages while designers create three homepage options. You choose one, and we refine it.
Build and booking test
Developers build the site, embed your booking engine and set up tracking. We test reservations on phones, tablets and desktops.
Launch and grow
We go live and confirm booking buttons and forms work. We fix any bug in our work free for 30 days. Then SEO and ads can bring in more guests, with us as your hotel marketing agency.
Most hotel websites launch in 2 to 6 weeks. Projects are usually billed 50% to start and 50% at launch. You can also start with 33% down and pay the rest over 12 months when you subscribe to our Optimize website maintenance plan.
Built for hotels and resorts
What a hotel website needs
Travelers compare your site with the OTAs in seconds. Your hotel website has to deliver a guest experience that feels personal, show the stay, prove the price is fair and make booking easy. Here’s what we put on every one.
A Booking Engine That Works
Your Cloudbeds, SiteMinder, Mews or other engine, embedded with a date picker on every page and tested before launch.
Room and Suite Pages
Each room type gets photos, bed setup, size, views and amenities, so guests pick the right room without calling.
Total Price Up Front
Rates that show the full price, including any resort or service fees, so guests trust the number they book.
Photos That Sell the Stay
Large, fast-loading photos of rooms, pool, spa and views. We compress every image so pages stay quick.
Things to Do Nearby
Local guides to dining, trails, events and attractions. They help guests plan and help your site rank for trip searches.
Group, Event and Wedding Requests
A short request form for room blocks, meetings and weddings that sends each lead to your sales team.
Find out what's holding your hotel website back
Book a free consultation. We’ll review your current site, your booking flow and the properties you compete with. Then we’ll tell you plainly what we’d change and what it would cost.
Wendy Duras, Google review
What our hotel web design services include
Our services include the work below, done by specialists in design, copywriting, web development and SEO.
Property Goals and Site Map
We learn your rooms, seasons, guest types and direct booking goals. Then we plan every page and the action it should lead to.
Three Homepage Concepts
Designers mock up three homepage options in your brand colors. You choose one, and we refine it with unlimited design revisions.
Hotel Website Copywriting
Writers draft every page, about 650 words each, in a voice that fits your property. You approve every word before launch.
Rooms, Suites and Packages
Every room type and package gets its own page with photos, amenities and a direct Book Now link.
Booking Engine Integration
We embed your booking engine or add a booking plugin, match it to your design and test reservations end to end.
Mobile-First Design
A user-friendly layout, built for phones first. Date pickers, Book Now and call buttons stay easy to tap with one thumb.
Event and Group Forms
Short request forms for weddings, meetings and room blocks email your sales team and save a copy on your site.
Search and AI Setup
Title tags, meta descriptions, hotel schema and optimized photos give your hotel website a strong start in Google and AI search.
Analytics and Booking Tracking
Google Analytics 4 and conversion tracking show which pages, ads and listings lead to bookings and requests.
Testing, Training and Fixes
We test on major browsers and devices. Your team gets full admin access, a training session and 30 days of free fixes.
Hotel and resort websites designed for your type of property
A small inn and a full resort sell very different stays. Pick the one closest to yours, and we’ll shape your site around how your guests book. Need something else? See our main web design service page.
Websites for Boutique Hotels and Inns
Your character is your edge over chain hotels. Your site should show it and give guests a reason to book direct.
Room-by-Room Pages
Each room's style, bed and view, shown in real photos.
Book Direct Perks
Breakfast, late checkout or upgrades for direct guests.
Guest Reviews
Google and Tripadvisor reviews beside every Book Now button.
Websites for Resorts and Lodges
Resort guests book an experience, not just a room. Your site should sell the spa, golf, dining and events too.
Amenity Pages
Spa, pool, golf and dining pages with hours and booking links.
Weddings and Groups
Event pages with a proposal request form for your sales team.
Stay Packages
Seasonal packages with clear total prices and a direct booking link.
Websites for Hotel Groups and Multi-Property Brands
Guests should find the right property fast. Your site should search every location in one place.
Property Finder
A map and list of every property, with dates and rates.
Multilingual Pages
Translated pages for international travelers, set up with Weglot.
Booking Reports
Tracking that shows bookings by property, page and channel.
Software and integrations
Hotel booking engines and tools we connect to your website
Your hotel website should plug into the systems your front desk already runs on. Every site comes with Google Analytics 4 and conversion tracking. Then we connect your booking engine, reviews, dining reservations and email marketing, so bookings land where your team works. These are some of the most common hotel tools, and we're not limited to them.
CloudbedsBooking engine embed
SiteMinderBooking engine and widget
MewsBooking engine widget
MotoPress Hotel BookingWordPress booking plugin
TripadvisorGuest review widgets
Google ReviewsReviews on your site
OpenTableRestaurant reservations
Gravity FormsEvent and group requests
WeglotMultilingual pages
MailchimpGuest email marketing
StripeDeposits and gift cards
InstagramSocial feed on your site
Google Analytics 4Included
Included with every website. We set up conversion tracking before launch, so you see which pages and sources bring in bookings, calls and event requests.
These are some of the most common hotel tools we set up, not the full list. Use a different booking engine, property management system or channel manager, or need a custom integration? Ask us, and we'll confirm it works with your site and quote it. Live chat, online booking, advanced forms and CRM connections have a set price in our price estimate. Software subscription fees are billed by each company.
Accessible room details and total prices, built in
Hotels have two web rules to plan for. The ADA reservation rule (28 CFR 36.302(e)) says guests must be able to book accessible rooms the same way as others, with accessible features described. The FTC fees rule requires the total price, with mandatory fees, up front. We design room pages and rate displays for both. You approve every claim before launch.
What our clients say about White Peak
Ownership
You own your website
Your hotel website, domain and content belong to your business from launch day on.
You get full admin access and training at launch. Make changes yourself or have us do them, and if you ever switch providers, your site comes with you.
Your website is just the start
Here’s what comes with every White Peak website.
Copywriting for every page
Included
Three homepage concepts and unlimited design revisions
Included
30 days of post-launch fixes
Included
Free SSL and site migration when we host
$0 setup
Host your new site with White Peak, and we set up SSL and move your site to your domain at no extra cost.
Website price estimate
What will your hotel website cost?
Answer a few quick questions to see a price range for your new hotel or resort website. We'll email you a copy, with no obligation.
After launch
Love Your Site™ maintenance keeps your hotel website fast and secure
A hotel website needs care after launch. Plugins need updates, booking embeds need testing, and pages slow down over time. Our Love Your Site™ maintenance plans handle all of it, so your team can focus on guests.
Weekly Updates
WordPress core, theme and plugin updates, every week.
Unlimited Bug Fixes
Something breaks? We fix it at no extra cost.
Changes on Request
Every plan includes monthly time for edits, like new packages, rates or seasonal photos.
Backups and Security
Daily cloud backups, malware scanning and real-time threat detection.
See every feature in Love Your Site maintenance.
Care plans
Three Love Your Site plans for your website
Keep your WordPress site fast, secure and current after launch. In your free consultation, we’ll recommend the plan that fits your property and give you a clear price.
Maintain
Our core plan for WordPress websites.
- Weekly WordPress core, theme and plugin updates
- Unlimited bug fixes
- 60 minutes of website changes a month
- Daily cloud backups and malware scanning
- Real-time threat detection
Optimize
Faster pages, with hosting included.
- Everything in Maintain
- 90 minutes of website changes a month
- Quarterly website speed optimization
- Scale Up website hosting
- PHP updates and malware removal
- Qualifies you for the 12-month website payment plan
Advanced
For sites with custom code or online stores.
- Weekly WordPress core, theme and plugin updates
- 90 minutes of changes and custom code fixes a month
- Testing and fixes for custom features
- Quarterly website speed optimization
- Scale Up website hosting
- Malware scanning and removal
Every website includes
- Custom design
- Copywriting
- Room pages
- Mobile-first design
- Search-ready build
- Conversion tracking
- Training
Every care plan includes
- Weekly updates
- Unlimited bug fixes
- Daily cloud backups
- Malware scanning
Grow your new website
Local SEO
Puts your property in Google Maps, local results and AI answers, with your Business Profile, reviews and listings managed every month.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in direct bookings from travelers ready to reserve. White Peak SEO clients pay no management fee.
Branding and Messaging
Logo design, a visual identity and a message that make your property easy to remember.
Every website is custom. For a quick range, try our website price estimate, and we’ll confirm a clear price in your free consultation.
Hotel website design FAQs
A custom website from White Peak starts at $1,500, and most hotel sites cost $3,000 to $10,000. Room count, packages and integrations drive the price. Online booking setup is $500. Our price estimate shows your range in about a minute.
Most hotel websites launch in 2 to 6 weeks. Timing depends on the number of room and amenity pages, your booking engine and how quickly you review drafts.
A homepage with a date search, a page for each room type, amenities, location and things to do, photos, reviews, FAQs and a contact page. Resorts add spa, dining, golf and event pages.
Show the total price clearly, keep Book Now on every page and offer perks for booking direct. Fast mobile pages and real reviews help too. Each direct booking avoids an OTA commission.
Most do. Cloudbeds, SiteMinder and Mews give embed code or a widget, and MotoPress Hotel Booking is a WordPress plugin. We'll confirm yours works before we start.
Yes. We embed the booking engine you already use, so rates and availability still come from your property management system and channel manager. Nothing changes at the front desk.
Yes. Resort websites need amenity pages, stay packages, event and wedding pages and dining reservations. We plan each one around how your guests book.
Yes. The ADA reservation rule says guests must be able to book accessible rooms the same way as others, with accessible features described in detail. We can design and test your site to WCAG 2.2 Level AA as an add-on.
We build on WordPress. A WordPress website works with major booking engines and lets your team edit pages without code. You're never locked into one company.
Every site we build is ready for search: room pages, title tags, hotel schema, fast mobile pages and copy AI tools can quote. Ranking also takes ongoing work, so local SEO and No-Fee PPC management are available after launch.
Not when it's done right. We keep pages that rank, carry over useful content and redirect every old page address to its new page. Then we check for errors right after launch.
Yes. We set up multilingual pages with Weglot for international guests. Multilingual setup is $950 when you supply or approve the translations.
Yes. Our Love Your Site plans cover weekly updates, unlimited bug fixes, backups and security. Optimize and Advanced include hosting. For 30 days after launch, we fix any bug in our work free.
You do. You own your website, domain and content. You get full admin access and training at launch.
Yes. A visual editor lets your team change text, photos and packages without code. Rates and availability stay in your booking engine. Our care plans include monthly time for changes too.
No. White Peak is based in downtown Reno and designs hotel and resort websites across the U.S. Most clients meet with us on Zoom, and our Reno office is open by appointment.
Not sure what you need?
No gimmicks. Just friendly advice.
Marketing services that bring your property more guests
Local SEO
Google Maps, reviews and local search work that puts your property in front of travelers.
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads that bring in direct bookings and new guests. White Peak SEO clients pay no management fee.
Website Maintenance
Updates, fixes and security that keep your hotel website and booking engine running smoothly.
Branding and Messaging
A logo, visual identity and message that help your property stand out.
Serving Reno, Sparks, Carson City, Truckee, Lake Tahoe and hotels nationwide
Your website is your property’s front desk online. Our downtown Reno, NV team designs hotel and resort websites for properties across the U.S. Close to home, we work with hotels and lodges from Sparks and Carson City to Truckee and Lake Tahoe.
1 E Liberty St, Suite 600, Reno, NV 89501
(775) 451-3259
Open Monday to Friday, 8 AM to 8 PM. Most clients meet with us on Zoom, wherever they are. Prefer to meet in person? Visit our downtown Reno office by appointment.
