Who is Tim Woda?
Tim Woda, Founder and CEO of White Peak
Tim Woda is an entrepreneur and growth strategist who has spent more than 25 years building companies. He founded White Peak Marketing in Reno, Nevada, in 2016.
Founded
White Peak in 2016
A digital marketing agency based in downtown Reno.
Experience
25+ years
Building and scaling companies through big market shifts.
Ventures
buySAFE, uKnow.com, Channel IQ
Leadership roles before White Peak.
Speaking
B2B Marketing Expo
Featured speaker in Las Vegas in 2025.
Awards White Peak has won under Tim's leadership
Biography
Who is Tim Woda?
Tim Woda is a serial entrepreneur, business growth strategist and the founder and CEO of White Peak Marketing. His work spans digital marketing, customer acquisition, conversion optimization, customer retention, ecommerce and revenue growth. He has built businesses through the dot-com crash, the downturn after 9/11, the 2008 Great Recession and the COVID-19 downturn. Those years taught him one lesson: when the market changes, the companies that adapt fastest gain the most.
Entrepreneur
Tim was on the founding team at buySAFE, co-founded uKnow.com and led partnerships and lead generation at Channel IQ.
Agency founder
He started White Peak with SEO. Under his leadership, it grew into web design, conversion optimization, PPC, content, lifecycle marketing and AI search.
Speaker and writer
Tim writes about marketing on the White Peak blog. He spoke on business growth at the 2025 B2B Marketing Expo in Las Vegas.
More traffic can help. Better economics help more. That’s Tim’s rule for every plan White Peak builds. He looks at conversion rate, cost per customer, order value, retention and lifetime value, not traffic alone.
Experience
How Tim builds growth
Tim’s career has followed one thread: tie marketing to measurable business results. Here’s how that shows up, from his startups to White Peak today.
Startups built through every downturn
At buySAFE, Tim guided the partner business, shaped the early go-to-market strategy and led sales and account management. Norton Shopping Guarantee is powered by buySAFE. As a uKnow.com co-founder, he designed products, the partner platform and partner marketing. Bark later acquired uKnow’s user base. At Channel IQ, he led strategic partnerships, resellers, lead generation and digital marketing. Market Track later acquired Channel IQ.
- buySAFEFounding team. Partner business, go-to-market, sales and account management.Powers Norton Shopping Guarantee
- uKnow.comCo-founder. Products, the partner platform and partner marketing.Bark acquired uKnow's user base
- Channel IQStrategic partnerships, resellers, lead generation and digital marketing.Acquired by Market Track
- White Peak Marketing, 2016 to todayFounder and CEO. Websites, SEO, AI search, PPC and MaximizeOS™.Downtown Reno
Growth measured by ROI
Tim founded White Peak to connect marketing to results a business owner can bank. Rankings, clicks and traffic only count when they turn into calls, leads and sales.
Marketing for an AI-first world
AI is changing how people search, compare businesses and decide what to buy. Tim’s work now centers on helping companies adapt through SEO, GEO, entity development, structured data, content, conversion optimization and paid media.
Creator of MaximizeOS™
Tim saw companies spend heavily on new leads while revenue sat untapped in their pipeline and customer list. He built MaximizeOS™, White Peak’s ROI operating system, to convert more opportunities, keep more customers and earn more from each one.
Media and speaking
Press, speaking and expertise
Tim and the companies he has helped build have been featured by national media. He also speaks at industry events.
Press
TV and film
Speaking
Tim writes and speaks about
Articles
Articles by Tim Woda
Work with Tim and the White Peak team
Book a free consultation. We’ll look at your website, your rankings and your ads. Then we’ll tell you what we’d fix first and what it would cost.
Blanca and Brandon Photography, Google review
Questions about Tim Woda
Tim Woda is an entrepreneur, business growth strategist and the founder and CEO of White Peak Marketing, a digital marketing agency in Reno, Nevada.
Tim founded White Peak Marketing, SEO & Web Design in 2016. He also co-founded uKnow.com and was on the founding team at buySAFE.
Reno, Nevada. White Peak's office is at 1 E Liberty St, Suite 600, in downtown Reno.
He held leadership roles at buySAFE, uKnow.com and Channel IQ, leading partnerships, sales, go-to-market strategy, lead generation and digital marketing.
Digital marketing strategy, SEO, generative engine optimization, conversion rate optimization, customer acquisition and retention, ecommerce growth and AI in marketing.
MaximizeOS™ is White Peak's ROI operating system, created by Tim. It combines conversion rate optimization, personalization, lifecycle marketing and automation. Learn more about MaximizeOS.
Forbes, USA Today Magazine, U.S. News & World Report, WTOP and Fox 5 DC, among others. In 2025, he spoke at the B2B Marketing Expo in Las Vegas.
Book a free consultation, call (775) 451-3259 or send a message through our contact page. You can also follow Tim on LinkedIn.
Not sure what you need?
No gimmicks. Just friendly advice.
Services Tim's team runs
No-Fee PPC Management
Google, Microsoft, Yelp and ChatGPT ads. SEO clients pay no management fee.
AI Search Optimization (GEO)
Get your business mentioned in ChatGPT, Gemini and Google’s AI answers.
